Bright Light Medical Imaging

What Bright Light Medical Imaging does

Bright Light Medical Imaging is an independent, physician-owned multi-modality diagnostic imaging practice founded in 2000 by Drs. Resham Mendi and Ramit Mendi and headquartered in Elk Grove Village, Illinois. The company operates six imaging centers across the Chicagoland suburbs (Arlington Heights, Bedford Park, Melrose Park, Villa Park, Wheaton, Darien), providing MRI (1.5T high-field and open), 64-slice CT with dose reduction, ultrasound, 2D/3D mammography with iCAD AI detection, ABUS, X-ray, DEXA bone density, echocardiography, stress testing, EMG/NCV, and breast and thyroid biopsies. Services are delivered by a team of subspecialty-trained radiologists across breast imaging, musculoskeletal, and neuroradiology, supported by ACR Mammography Accreditation and a multilingual patient-facing experience.

The company's core technology stack combines commercial imaging hardware (GE/Siemens-class MRI and CT platforms), third-party AI (iCAD computer-vision breast cancer detection on tomosynthesis), and a set of integrated operational tools — DocuSign-powered online order forms, a provider PACS portal, an online patient portal, Clearpath for medical records, IPOS Pays for billing, and BambooHR for HR. A 2026 PET/CT service launch is announced, which would add metabolic-anatomical imaging to the portfolio.

Revenue is generated through a dual-channel model. Self-pay imaging (including PureVision whole-body screening packages priced at $1,300-$2,200) is offered at transparent rates up to 10x lower than hospital pricing. Insurance-based imaging is billed through accepted plans, with estimated out-of-pocket costs collected at time of service. The go-to-market combines direct-to-consumer patient acquisition (online self-scheduling for mammograms, phone scheduling, website forms) with a B2B provider referral motion (DocuSign orders, PACS portal, dedicated injury case team for Workers' Comp and personal injury). Customer segments include individual patients, referring physicians and podiatrists, workers' compensation and personal injury cases, and wellness/preventive health seekers purchasing PureVision packages.

Name

Bright Light Medical Imaging

Legal name

Bright Light Medical Imaging

Website

https://brightlightimaging.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Bright Light Medical Imaging is a physician-owned, multi-modality diagnostic imaging practice operating six Chicagoland centers, delivering MRI, CT, mammography, ultrasound, X-ray, biopsies, and wellness screening to individual patients, referring physicians, and injury-case clients.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAKAA

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAD

Breast Imaging Centers (Mammography/Tomosynthesis)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAB

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAN

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Diagnostic imaging services
• MRI scanning services
• Mammography screening
• CT imaging scans
• Women's imaging center

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Self-Pay Imaging Services: Out-of-pocket payment for imaging services at transparent, discounted rates significantly lower than hospital pricing. Self-pay patients receive clear upfront pricing with no hidden fees or surprises. Prices up to 10x lower than hospital rates.
2. Insurance-Based Imaging Services: Billing through health insurance plans for covered imaging services. Estimated out-of-pocket costs collected at time of service based on patient's specific insurance plan (deductible, copay, or coinsurance). Multiple insurance plans accepted.
3. PureVision Screening Packages: Self-pay whole body screening packages at various price points (Whole Body MRI $2200, Head and Torso $1500, Torso Only $1300) combining multiple imaging modalities. Most screening exams are self-pay as insurance typically does not cover them, though some may be covered if eligibility criteria are met.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bright Light Medical Imaging operates six Chicagoland imaging centers delivering multi-modality diagnostic imaging services including high-field 1.5T MRI, open MRI, 64-slice CT, ultrasound, 2D/3D mammography, ABUS breast ultrasound, X-ray, DEXA bone density, cardiodiagnostics (echocardiogram, stress testing), EMG/NCV, and breast/thyroid biopsies, with PET/CT launching in early 2026. The PureVision sub-brand bundles these modalities into self-pay whole body wellness screening packages. Services are delivered directly by physician-owned centers with subspecialty-trained radiologists, transparent self-pay pricing up to 10x lower than hospital rates, and ACR-accredited mammography supported by iCAD AI breast cancer detection.

Product overview

Bright Light Medical Imaging operates as a multi-modality diagnostic imaging center offering a unified platform of imaging services across six Chicagoland locations. The core portfolio centers on MRI (high-field 1.5T and open MRI), CT (64-slice), ultrasound, X-ray, women's imaging/mammography (2D, 3D, ABUS, breast MRI, biopsy), cardiodiagnostics (echocardiogram, stress testing), EMG/NCV, and biopsies. A key sub-brand is PureVision Whole Body Screening, which packages multiple imaging modalities (Whole Body MRI, CT, mammography, DEXA, X-ray, ultrasound) into comprehensive wellness screening programs for early detection. The center is expanding in 2026 to add PET/CT services. All services are delivered through physician-led, patient-centered care with transparent pricing.

Differentiator

Problem solved

Functional benefit

Brands

• PureVision: Holistic whole body wellness screening packages offering MRI, CT, mammography, DEXA, X-ray, and ultrasound for early detection and prevention.
• BLMI

Products and services

• MRI (Magnetic Resonance Imaging) Advanced magnetic resonance imaging using high-field 1.5 Tesla and open MRI options for brain, breast, bones and joints, spine, blood vessels, abdomen, and pelvis without radiation exposure. Available to patients with physician orders across all six Chicagoland locations.
• CT (Computed Tomography) 64-slice CT scanning with dose reduction technology for quick, precise scans with minimal radiation exposure, including CT lung cancer screening and other body part scans. Available to patients with physician orders across Bright Light's six Chicagoland locations.
• Ultrasound Non-invasive real-time ultrasound imaging for abdominal, thyroid, breast, and scrotal applications, providing gentle care without discomfort. Available to patients with physician orders across Bright Light's six Chicagoland locations.
• Women's Imaging and Mammography Comprehensive breast health services including digital 2D mammography, 3D mammography (tomosynthesis), breast ultrasound, ABUS automated 3D breast ultrasound, breast MRI, breast biopsy, and iCAD AI-powered cancer detection. Screening mammograms can be self-referred; diagnostic breast imaging requires a physician order.
• X-Ray Quick and hassle-free X-ray imaging services for various diagnostic needs with efficient processing. Available to patients with physician orders across Bright Light's six Chicagoland locations.
• Cardiodiagnostics (Echocardiogram and Stress Testing) Heart health evaluations including echocardiogram and stress testing to assess cardiac function and detect early heart issues. Available to patients with physician orders across Bright Light's Chicagoland locations.
• EMG/NCV (Electromyography and Nerve Conduction Studies) Advanced nerve and muscle diagnostic testing for patients experiencing nerve or muscle issues, with detailed explanations provided throughout the process. Available to patients with physician orders across Bright Light's Chicagoland locations.
• Biopsies (Breast and Thyroid) Minimally invasive breast and thyroid biopsies, thyroid fine needle aspirations performed with precision and patient comfort. Available to patients with physician orders across Bright Light's Chicagoland locations.
• PET/CT State-of-the-art PET/CT services combining advanced metabolic and anatomical imaging to detect cancer and other diseases earlier with greater precision for diagnosis, treatment planning, and follow-up care. Launching early 2026.
• PureVision Whole Body Screening Comprehensive self-pay wellness screening packages combining Whole Body MRI ($2,200), Head and Torso MRI ($1,500), Torso Only MRI ($1,300), CT lung screening, vascular screening, body composition analysis, female screening panels, mammography, and targeted ultrasound exams for early detection and prevention. Requires a doctor's order.

Quantifiable outcome

• Prices up to 10x lower than hospital rates for same quality imaging
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• DocuSigncoreTechnology or IntegrationDocuSign provides online fillable order form technology for healthcare providers to submit imaging orders electronically. Bright Light uses DocuSign PowerForms for general imaging and podiatry order forms, enabling secure, compliant electronic ordering from referring physicians.
• ClearpathcoreTechnology or IntegrationClearpath provides digital imaging record management allowing patients to request and receive digital copies of their imaging files. Bright Light uses Clearpath for image access requests, with patients receiving download or share links for their imaging files and reports.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RadNet: Largest US outpatient imaging network operating hundreds of centers across multiple states. Broad incumbent with overlapping multi-modality (MRI, CT, mammography, PET/CT) offerings; comparable in service mix but vastly larger scale and corporate ownership versus Bright Light's physician-led, regional model.
• SimonMed Imaging: Large multi-state outpatient imaging chain offering MRI, CT, ultrasound, mammography, X-ray and other modalities with transparent self-pay pricing. Comparable in product breadth, self-pay positioning, and multi-modality focus; differs in geographic scale and corporate ownership.
• RAYUS Radiology: National outpatient imaging platform (formerly Center for Diagnostic Imaging) offering MRI, CT, mammography and pain-management imaging through owned and joint-venture centers. Comparable service mix and patient/provider channel model; significantly larger footprint.
• Akumin: Multi-state outpatient imaging operator with MRI, CT, PET/CT, mammography and other modalities across owned and joint-venture centers. Comparable in modality breadth and freestanding-center model; differs in scale and corporate structure.

Direct peers

• Smart Choice MRI: Outpatient MRI-focused chain with transparent, low self-pay pricing ($250-$500 per study) targeting consumers priced out of hospital imaging. Closest comparable in the 'affordable, transparent, freestanding imaging' positioning that defines Bright Light, though narrower modality mix (MRI only).
• InHealth Imaging: Mid-size independent outpatient imaging operator offering MRI, CT, ultrasound, and other modalities with patient-friendly scheduling and transparent self-pay pricing. Comparable independent, freestanding-center positioning and modality mix to Bright Light.

Emerging players

• Convenient MD / ClearChoice MD (imaging-adjacent urgent care with imaging): Urgent-care operators increasingly bundling basic imaging (X-ray, ultrasound) and creating low-cost, convenient diagnostic alternatives. Adjacent rather than directly overlapping on advanced MRI/CT/mammography, but compete for the same self-pay, convenience-seeking patient demographic.

Regional players

• Northwestern Medicine Imaging: Hospital-affiliated outpatient imaging services across the Chicago metro area offering MRI, CT, mammography, PET/CT and other modalities. Direct regional competitor for referrals in Chicagoland with the advantage of integrated electronic records and in-network status.
• Advocate Aurora Health Imaging: Large Chicago-area health system operating multiple outpatient imaging locations under the Advocate brand with multi-modality services. Competes for referring-physician volume in the same Chicagoland geography with hospital-system scale and network advantages.
• UChicago Medicine Imaging: Academic medical center imaging services across the South Side and broader Chicago metro covering MRI, CT, mammography, and specialty imaging. Competes for the same specialist referrals and complex imaging volume in Bright Light's geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BrightlightMRI
• Facebookfacebook.com/brightlightradiology
• LinkedInlinkedin.com/company/bright-light-radiology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Light Medical Imaging