DOGS NSW
- Company typePrivate
- Founded-
- HeadquartersOrchard Hills, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
DOGS NSW firmographics
Firmographics- Name
- DOGS NSW
- Legal name
- The Royal NSW Canine Council Ltd
- Website
- https://dogsnsw.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DOGS NSW industry classification
Industry- Product category
- Canine Registry and Breed Association Services
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)
- akta.pro secondary industries
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Veterinary Regulatory Authorities (Licensing, Compliance & Enforcement) (HLAMAJAC)
Keywords
Where DOGS NSW is headquartered
LocationHeadquarters
- HQ city
- Orchard Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DOGS NSW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Subscriptions: Annual membership fees providing access to DOGS NSW services, publications including the DOGS NSW Magazine, participation in shows and trials, breeder registration, and member portal access.
- Dog Registration Fees: Fees for litter registration, transfer of ownership, and lifetime registration of dogs on the Main or Limited Registers.
- Event Entry Fees: Fees charged for entry to conformation shows, trials, and competitive events across disciplines including agility, obedience, tracking, and more.
- DOGS NSW Magazine: Monthly publication available to members, containing breed information, show results, regulations updates, and industry news.
- Advertising: Revenue from advertisers in the DOGS NSW Magazine and on the website, including breeder advertisements and sponsor placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
DOGS NSW product offering
Product offeringCore offering
DOGS NSW is a not-for-profit canine association and registry that provides official purebred dog registration, breeder verification, and pedigree lookup services for New South Wales. It sanctions and runs conformation shows, trials, and dog sports across multiple disciplines, and supports its members through the DOGS NSW Magazine, a regional and breed club network, and a community education program on responsible pet ownership.
Product overview
DOGS NSW is a membership-based canine organization offering a portfolio of interconnected digital services centered on purebred dog registration, breeder verification, and dog ownership support. The core platform includes an online member portal, litter registration system, breeder directory, and pedigree lookup database. Supporting services include the DOGS NSW Magazine, a Checkfront-powered bookings system for venue reservations, and breed information resources. The organization maintains a digital ecosystem supporting breeders, owners, and club affiliates across New South Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- DOGS NSW Online Member Portal Web-based portal enabling members to access services including membership management, litter registration, pedigree lookup, and breeder directory access.
- Register a Litter Online Online service allowing breeders to quickly and easily register dog litters electronically with DOGS NSW.
- DOGS NSW Breeder Directory Online searchable directory enabling prospective dog owners to locate registered DOGS NSW breeders by breed or location.
- Check Registered Breeders Verification service allowing users to confirm whether a breeder is registered with DOGS NSW using their prefix or membership number.
- Dog Microchip Search Search tool enabling users to look up dog microchip registration information.
- Pedigree Lookup Online database allowing members to search and verify dog pedigrees and registration records.
- Bookings System Online reservation system powered by Checkfront for booking venues, campsites, and event facilities at DOGS NSW grounds.
- DOGS NSW Magazine Official monthly publication of DOGS NSW containing news, breed information, show results, and member updates, available in print and digital formats.
- DOGS NSW Membership Annual membership subscription providing access to DOGS NSW services, the DOGS NSW Magazine, participation in shows and trials, breeder registration, and member portal access.
- Sanctioned Dog Shows, Trials and Competitions Sanctioned conformation shows and trials across disciplines including agility, obedience, tracking, herding, scent work, flyball, gundogs and retrieving, earthdog, endurance, sprintdog, sled sports, lure coursing, draft test, dances with dogs, trick dog, and junior handlers.
Companies that use DOGS NSW
Customer profileSegments4 records
Ideal customer profiles4 records
DOGS NSW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DOGS NSW partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Royal CaninminorRoyal Canin is the primary sponsor of DOGS NSW. The sponsorship includes branding presence on DOGS NSW communications, the International Spring Fair event, and promotional materials throughout the organization.
- NSW GovernmentcoreThe NSW Government partners with DOGS NSW through the Responsible Pet Ownership education program. Pet Educators (with their dogs) visit kindergartens and schools to teach children about responsible pet ownership and dog safety. The program is administered by Randstad Recruitment.
- Dogs AustraliacoreDogs Australia (formerly Australian National Kennel Council) is the national peak body. DOGS NSW is the NSW state member body, operating under Dogs Australia regulations, using their business systems, and participating in national breed councils and standardized rules.
- Fédération Cynologique Internationale (FCI)coreFCI is the international canine organization. Dogs Australia and its member bodies, including DOGS NSW, operate under FCI regulations for international shows and breed standards. DOGS NSW conducts CACIB international shows under FCI rules.
- Royal Agricultural Society of NSWminorDOGS NSW participates in the annual Sydney Royal Dog Show held during the Sydney Royal Easter Show. The RAS invites breed clubs to attend breed display days to promote their breeds to show visitors.
- NSW Department of Primary Industries and Regional DevelopmentcoreDOGS NSW coordinates with the NSW DPI on animal welfare matters, breeding regulations, and compliance with the Prevention of Cruelty to Animals Act. The department conducts audits on DOGS NSW breeders on behalf of the NSW Government.
- Randstad RecruitmentminorRandstad Recruitment serves as the contracted staffing and payroll provider for the Responsible Pet Ownership education program, employing Pet Educators in NSW and Victoria on behalf of the program.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
DOGS NSW competitors and assessment
Company assessmentDirect peers
- Dogs Australia: The national peak body for purebred dogs in Australia (formerly ANKC). DOGS NSW operates as its NSW state member body, so Dogs Australia is the apex governing body to which DOGS NSW reports and aligns its registration and event rules.
- Dogs Victoria: The Victorian state member body of Dogs Australia. Operates an analogous registry, breeder directory, and event calendar for Victorian members — directly comparable in scope, services, and member base to DOGS NSW.
- Dogs Queensland: The Queensland state member body of Dogs Australia, offering parallel purebred registration, breeder verification, conformation shows, and dog sport events. A close functional peer operating in a different Australian state.
Broad incumbents
- American Kennel Club: The largest purebred dog registry in the United States and a global leader in kennel-club activity. Comparable in core function (purebred registration, breed standards, events, breeder ethics) but operates at much greater scale and runs a profitable commercial model.
- The Kennel Club (UK): The UK's primary kennel club and FCI member, running a comparable registry, breed standards, conformation shows, and dog sports. Closest international peer in governance structure and member-services focus.
- Canadian Kennel Club: Canada's national kennel club and FCI member, providing purebred registration, breed standards, event sanctioning, and breeder services. Comparable scope and not-for-profit structure, though operating at national rather than state level.
Regional players
- Dogs New Zealand: New Zealand's national kennel club and FCI affiliate. Directly comparable in registry, event sanctioning, and breeder services, though operating across a smaller trans-Tasman market rather than within Australia.
Others
- Royal Agricultural Society of NSW: Runs the Sydney Royal Easter Show where DOGS NSW hosts its flagship conformation event. Partner rather than competitor, but comparable in operating large-scale agricultural event infrastructure and managing volunteer-driven agricultural memberships in NSW.
Emerging players
- RSPCA Australia: Australia's leading animal welfare charity, focused on rescue, advocacy, and adoption. While not a registry competitor, it shapes the broader public discourse on purebred breeding and represents the structural headwind (rescue adoption) that DOGS NSW must navigate.
- Master Dog Breeders & Associates (MDBA): An alternative Australian canine registration body with a stronger emphasis on health-tested, purpose-bred dogs. Provides partial competition for DOGS NSW's breeder registration and pedigree services, particularly among health-focused breeders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DOGS NSW social profiles
Digital presenceDOGS NSW financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOGS NSW leadership team
Management profileNumber of profiles
Profiles9 records
DOGS NSW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOGS NSW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOGS NSW
What does DOGS NSW do?
DOGS NSW is a not-for-profit canine association and registry that provides official purebred dog registration, breeder verification, and pedigree lookup services for New South Wales. It sanctions and runs conformation shows, trials, and dog sports across multiple disciplines, and supports its members through the DOGS NSW Magazine, a regional and breed club network, and a community education program on responsible pet ownership.
Is DOGS NSW a public or private company?
DOGS NSW is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DOGS NSW founded?
DOGS NSW was founded in -1. It employs 11 to 50 people.
Where is DOGS NSW based?
DOGS NSW is headquartered in Orchard Hills, Australia, in the Oceania region.
How does DOGS NSW make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are dog Registration Fees, event Entry Fees, DOGS NSW Magazine and advertising.
Who are DOGS NSW's main competitors?
Direct peers on record are Dogs Australia, Dogs Victoria and Dogs Queensland. Broad incumbents are American Kennel Club, The Kennel Club (UK) and Canadian Kennel Club. Dogs New Zealand is listed as a regional player. Royal Agricultural Society of NSW is listed as an others. Emerging players are RSPCA Australia and Master Dog Breeders & Associates (MDBA).
Does DOGS NSW have an API?
No public API is recorded for DOGS NSW.
What industry is DOGS NSW in?
DOGS NSW's product category is Canine Registry and Breed Association Services. Its primary akta.pro industry code is AFAEALAN, Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab), with a secondary code of CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its SIC code is 8600.