7 Figure MSP

What 7 Figure MSP does

7 Figure MSP is an Austin, Texas-based business coaching and training company founded in 2019 by Chris Wiser, operating under the legal entity The Wiser Agency, LLC. The company exclusively serves Managed Service Provider (MSP) owners with a minimum of $10,000/month in revenue, delivering the proprietary Business Growth & Risk System (BGRS) methodology designed to reposition MSP services at 80% gross profit margins versus the industry's typical 10-15%. The core offering is the Elite membership program, supplemented by a free MSP Profit Audit lead-magnet tool that benchmarks prospects against 1,500+ prior assessments to calculate personalized MRR gaps across five profit pillars.

The product architecture consists of six elements: the BGRS methodology (high-ticket sales scripts, contract structures, pricing frameworks), the MSP Profit Audit assessment tool, the Elite membership (community access, weekly coaching calls, implementation playbooks), and three Done-For-You Mastery tier programs (Leads Mastery, Stage Mastery, Profits Mastery) that extend the offering into managed lead generation, authority-building, and CFO-level financial coaching. The technology stack is content and community-delivered rather than software-as-a-service: no public API, no mobile app, and no disclosed integrations exist. Competitive differentiation rests on vertical specialization (MSP-only, not generic business coaching) and the founder's personal brand, with members retaining ownership of all data and assets and zero vendor lock-in.

The business model is a recurring monthly subscription with Elite pricing starting at $1,500/month and Mastery tiers priced above that floor, backstopped by a 90-day money-back guarantee. Distribution is founder-led and direct: prospects complete the Profit Audit, book a free 30-minute strategy session with Chris Wiser, and convert through that high-touch close. The company serves members in the US, Canada, UK, and Australia via virtual delivery, has grown to 500+ active members, and has been recognized on the Inc. 5000 list in two consecutive years. The company is bootstrapped, privately held, and founder-owned with no disclosed institutional investors.

Name

7 Figure MSP

Legal name

The Wiser Agency, LLC

Website

https://7figuremsp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

7 Figure MSP is an Austin-based business coaching company that helps Managed Service Provider owners with $10K+/month revenue achieve 80% gross margins via its proprietary BGRS methodology, delivered through a monthly Elite membership and Done-For-You Mastery tier programs to 500+ members globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Elite Membership Coaching Program: Monthly subscription coaching program for established MSP owners. Provides access to BGRS methodology, training modules, weekly coaching calls, peer community, and implementation playbooks. Minimum 3-5 hours per week participation required.
2. Done-For-You Acceleration Programs: Premium tier programs (Leads Mastery, Stage Mastery, Profits Mastery) offering hands-free, accelerated growth services including managed lead generation, authority building, and CFO-level financial coaching.
3. Strategic Coaching Sessions: Free 30-minute strategy sessions with founder Chris Wiser for qualified prospects who complete the Profit Audit. Used as high-touch sales conversion mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

7 Figure MSP is a subscription-based business coaching and training membership exclusively for Managed Service Provider (MSP) owners generating $10K+/month in revenue. The company delivers its proprietary Business Growth & Risk System (BGRS) methodology, which teaches MSPs to reposition services at 80% gross profit margins, renegotiate existing client contracts to add $4K–$8K MRR in 30 days, and deploy done-for-you lead generation systems. Premium Done-For-You acceleration tiers (Leads Mastery, Stage Mastery, Profits Mastery) offer managed services for lead generation, authority building, and CFO-level financial coaching.

Product overview

7 Figure MSP is a MSP-focused coaching and business training platform built as a single integrated membership ecosystem. The core offering is the Business Growth & Risk System (BGRS), which provides the foundational methodology for achieving 80% gross profit margins. This core system is delivered through the 7 Figure MSP Elite membership program. The platform supplements the core with three specialized acceleration modules: Leads Mastery (done-for-you lead generation), Stage Mastery (authority positioning), and Profits Mastery (financial modeling). The MSP Profit Audit™ serves as the entry-point assessment tool across all programs. The architecture functions as a coaching/training ecosystem rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Growth & Risk System (BGRS) Proprietary coaching and sales methodology framework for Managed Service Providers that repositions services at 80% gross profit margins by replacing break/fix models with high-margin recurring revenue contracts. Includes pricing frameworks, contract structures, and sales presentation frameworks that reframe prospect conversations.
• MSP Profit Audit Free 3-minute assessment tool that evaluates five profit pillars (Pricing, Contracts, Lead Gen, Sales, Retention), calculates a personalized MRR gap, and provides a roadmap for closing it. Benchmark data is drawn from 1,500+ coached MSPs and serves as the primary lead magnet for the company's sales motion.
• 7 Figure MSP Elite Core monthly subscription membership program (starting at $1,500/month) for established MSP owners with minimum $10K/month revenue. Includes the BGRS system, high-ticket sales training, plug-and-play lead generation campaigns, weekly coaching calls, implementation playbooks, and access to a 500+ member peer community.
• Leads Mastery Done-for-you lead generation acceleration program in which the company builds and runs the member's entire lead system, including managed SDR outreach, a dedicated campaign manager, and qualified appointments delivered to the member's calendar.
• Stage Mastery Authority building program that constructs a speaking ecosystem for MSP owners to dominate local markets through chambers, webinars, and events, enabling one-to-many selling instead of grinding one-to-one.
• Profits Mastery Advanced CFO-level financial modeling coaching that ensures top-line growth translates into bottom-line scaling through structured tracking and financial defense.

Quantifiable outcome

• Double MRR in 6 months
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Robin Robins / Technology Marketing Toolkit: The closest direct peer: a marketing and sales training/coaching membership focused on IT service providers, MSPs, and IT professionals. Operates on a recurring monthly membership model with proprietary marketing systems, scripts, and lead-gen campaigns — essentially the same business model and customer base as 7 Figure MSP.
• HTG (HTG Peer Groups): Peer-group organization for MSP and IT services business owners focused on scaling past $1M+ with accountability groups, vendor relationships, and mastermind-style communities. Closely matches 7FMSP's community-as-a-service approach for the same vertical.
• Ulistic: An MSP-exclusive digital marketing agency offering recurring marketing, content, and lead-generation services to managed service providers. Comparable as a B2B demand-gen enabler targeting the exact same MSP customer base as 7 Figure MSP's Leads Mastery tier.
• SMB Teamwork / Kardon Group: Provides coaching, peer groups, and operational tools to MSP owners — including sales training, vCIO frameworks, and business transformation playbooks. Same client profile (established MSP owners scaling past 7 figures), same revenue model (recurring coaching membership).
• Gary Pica / The Pica Group (TPG): Long-running coaching and peer-group program for MSP business owners, including mastermind groups and operational frameworks for scaling past break/fix. Operates in the same exclusive, founder-led, accountability-driven coaching model targeting MSPs.
• Service Leadership (formerly Service Leadership Index): Consulting and benchmark advisory business serving MSPs and IT solution providers, including profitability benchmarks, business reviews, and operational coaching. Comparable as a coaching/consulting firm whose customer is the MSP business owner.

Others

• Channel Program / ASCII (now Auvik): Historical peer group/distributor organization that convened MSPs for vendor programs, peer discussions, and channel intelligence. Adjacent community model for the same MSP buyer; not direct coaching competition but in the same ecosystem.
• CompTIA (IT trade association): Industry membership body serving the IT channel, including MSPs and solution providers, with certifications, peer communities, and business resources. Thematically adjacent — operates a community/membership model for MSPs but at industry association scale.
• Salesforce SMB / HubSpot Solutions Partners: Broader SMB/mid-market sales and marketing training ecosystems (HubSpot Academy, Salesforce Trailhead, partner enablement) that include some content touching MSP sales/marketing. Thematically relevant as sales training competitors at the periphery but do not specialize in the MSP vertical.

Broad incumbents

• Kaseya (IT Complete): Major incumbent providing software, automation, and business resources to MSPs — including bundled educational and growth content for MSPs across its portfolio. Comparable as an enabler for MSP scaling, but at vastly greater scale and as a software vendor rather than a coach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/7figuremsp
• LinkedInlinkedin.com/company/7figuremsp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 Figure MSP