CI-Group

What CI-Group does

CI-Group is a privately held, family-operated full-service brand engagement and marketing firm headquartered in Lebanon, New Jersey, with 101–250 employees and a heritage spanning over 30 years in branded merchandise and 15+ years as an integrated marketing agency. The company operates seven core service lines — Branded Merchandise, Company Stores, Corporate Gifts, Marketing Agency, Print & Mail Services, Sampling, and Warehousing/Fulfillment — supported by a proprietary Accutrak™ software platform for inventory, ordering, and print-on-demand management, and a 200,000+ sq ft climate-controlled warehouse for kitting, packaging, and international shipping.

The business model is project-based and retainer-based professional services supplemented by SaaS-like company store subscriptions and managed fulfillment services. Project sizes range from $5K to $100K+ across enterprise engagements, with the company serving Fortune 500 clients in healthcare/pharmaceutical (BD, Abbott, GSK, Tums, Abreva, Sav-Rx), consumer/retail (Target, GAR Products), financial services (UBS), technology (Check Point, Workmarket), and entertainment (NBC, Madison Square Garden), as well as universities and non-profits. Distribution is through direct enterprise field sales with account professionals serving U.S. and international clients, supplemented by self-service online portals.

The company is led by Eric Turiansky, drawing on a family advertising legacy dating to the 1980s. Strategic positioning emphasizes end-to-end vendor consolidation — from strategy and creative through production, fulfillment, and analytics — as a one-stop alternative to multi-vendor marketing procurement. No external investors, funding rounds, M&A activity, or AI/ML capabilities are disclosed in the available data.

Name

CI-Group

Legal name

CI-Group

Website

https://ci-group.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CI-Group is a privately held, family-operated brand engagement and marketing firm offering integrated merchandise, marketing, print, sampling, and fulfillment services to Fortune 500 enterprises, universities, and non-profits via its Accutrak™ platform and 200,000+ sq ft warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Merchandise and Promotional Products: Design, production, and fulfillment of branded promotional products including swag, custom merchandise, and branded items. Revenue is project-based or per-order, typically ranging from $5K to $100K+ per engagement based on budget tiers.
2. Marketing Agency Services: Full-service marketing agency offering campaign strategy, creative solutions, corporate branding, B2B/B2C marketing, digital marketing, media buying, graphic design, videography, and more. Billed as project work or retainer arrangements.
3. Print and Mail Services: Commercial digital printing, print-on-demand, variable data printing, offset printing, and full-service mail house operations.
4. Company Store Platform: SaaS-like branded merchandise store platform with multi-tenant fulfillment capabilities, inventory management, and online ordering for enterprise clients.
5. Warehousing and Fulfillment: 200,000+ square foot warehouse space providing storage, kitting, packaging, and domestic/international shipping services.
6. Corporate Gifting: Premium retail gifting including luxury brands, experiential gifting, food gifts, and pick-a-gift sites for enterprise clients.
7. Product Sampling: Digital and physical product sampling programs designed to build customer loyalty and generate feedback, including tailored consumer profile-based sampling.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

CI-Group is a full-service brand engagement and marketing firm that designs, produces, and fulfills custom branded merchandise, corporate gifting programs, online company stores, print and mail campaigns, product sampling activations, and B2B/B2C marketing campaigns for enterprise clients. It packages these as end-to-end engagements from strategy through creative, production, warehousing/fulfillment, and analytics, using its proprietary Accutrak™ software platform to manage inventory, ordering, and print-on-demand customization.

Product overview

CI-Group is a full-service brand engagement and marketing firm offering an integrated portfolio of eight core service lines: Branded Merchandise (custom promotional products and swag), Company Stores (online store platform with inventory management), Corporate Gifts (premium retail gifting with luxury brands), Marketing Agency (B2B/B2C campaigns and branding), Print & Mail Services (digital/offset printing and direct mail), Sampling (product sampling and digital sampling programs), Warehousing/Fulfillment (200,000+ sq ft warehouse with kitting and international shipping), and Accutrak™ (proprietary software portal for print-on-demand and purchase streamlining). These services are designed to work together from strategy through fulfillment, with Accutrak™ serving as the technology backbone connecting procurement, inventory, and order management across the company's service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Merchandise Design, production, and fulfillment of custom branded merchandise for enterprise clients including promotional products, swag boxes, custom packaging, reward programs, trade show displays, uniform programs, and on-site gifting.
• Company Stores Online branded merchandise store platform for enterprise clients with inventory management, multi-payment options, manager approvals, budget controls, real-time tracking, and customizable approval workflows for employee and customer gifting.
• Corporate Gifting Premium retail corporate gifting service featuring luxury brands (Gucci, Prada, Apple, Sony), food and wine baskets, experiential gifting, on-site gifting, alcohol gifts, and white-glove packaging with personalized unboxing experiences, plus pick-a-gift redemption sites.
• Marketing Agency Services Full-service marketing agency delivering B2B and B2C campaigns, corporate branding, brand strategy, digital and omnichannel marketing, graphic design, sweepstakes, media buying, copywriting, videography, event marketing, microsite development, and global marketing services.
• Print and Mail Services Complete print and mail solution including commercial digital printing, print-on-demand, variable data printing, offset and specialty printing, custom packaging, full-service mail house, finishing services, and design/templating.
• Product Sampling Product sampling services designed to enable audiences to try products, including digital sampling with tailored consumer profiles, questionnaires, and personalized offers to drive ratings, reviews, and brand engagement.
• Warehousing and Fulfillment 200,000+ square-foot warehouse providing inventory management, kitting, packaging, same-day shipping, international shipping, order fulfillment, climate-controlled storage, and CRM platform integration for sales support fulfillment programs.
• Accutrak™ Software Platform Proprietary software portal that streamlines the buying process for branded merchandise, enabling variable print-on-demand customization in real time with shopping-cart integration for fulfillment items, online inventory portals, package tracking with UPS/FedEx, and built-in alerts.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Civic Entertainment GroupminorStrategic or Co-development PartnerCivic Entertainment Group enlisted CI-Group's help in creating custom toolkits for their client Ford. CI-Group worked on creating a complete kit that emulated the Ford brand while connecting with prospects. The collaboration involved curated merchandise and useful tools for a virtual experience highlighting Ford's hospitality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HALO: HALO is one of the largest US-based branded merchandise, corporate gifting, and integrated marketing services firms. It directly competes with CI-Group across company stores, kitting/fulfillment, and marketing programs for Fortune 500 clients, with similar account-based enterprise sales motion.
• 4imprint: 4imprint is a publicly traded direct marketer and distributor of promotional products. It overlaps with CI-Group's branded merchandise, corporate gifting, and online company-store offerings and serves a similar enterprise buyer, though at materially larger scale.
• BDA (Bancorp Services / BDA Inc.): BDA is a global merchandise and branded incentives provider focused on enterprise client engagement programs, including kitting, fulfillment, and customized online stores—closely overlapping with CI-Group's merchandising and Accutrak™-style platform capabilities.
• American Solutions for Business: American Solutions for Business provides branded merchandise, print, mail, and marketing fulfillment services to enterprise customers—directly comparable to CI-Group's integrated merch-plus-print-and-mail model.
• Crestline: Crestline is a major US distributor of branded merchandise, promotional products, and recognition/incentive programs. It directly competes with CI-Group on custom merch, company stores, and corporate gifting for enterprise clients.
• National Pen: National Pen is a large direct-to-business provider of promotional products, custom printed apparel, and corporate gifts. It competes with CI-Group on SMB and mid-market branded merchandise, particularly for marketing-led campaign use cases.
• Boundless (formerly Boundless Network / Patriot Sports): Boundless is a large-scale branded merchandise and customer engagement platform serving enterprise clients. It overlaps with CI-Group's branded merch, company stores, and kitting/fulfillment offerings.

Emerging players

• BrandVia: BrandVia is a growing mid-market branded merchandise and company-store provider with a self-service online platform. It overlaps with CI-Group's Accutrak™/Company Store product line for enterprise clients seeking tech-enabled merch programs.
• Adept Creative: Adept Creative is a US-based marketing agency that produces branding, print, and promotional campaigns for mid-market and enterprise clients. It is comparable to CI-Group's marketing agency services arm on creative, branding, and integrated campaign execution.

Broad incumbents

• Publicis Groupe: Publicis is a global advertising and marketing services holding company whose agencies overlap with CI-Group's marketing agency business—campaign strategy, creative, media buying, and B2B/B2C programs for enterprise clients, though at far greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thinkcigroup
• Facebookfacebook.com/thinkcigroup
• LinkedInlinkedin.com/company/ci-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CI-Group