What DreamHaus GmbH does

PRK DreamHaus GmbH is a Berlin-based concert promotion and artist booking agency operating primarily in the DACH live music market. Founded in 2020 and led by Managing Directors Matthias Schwarz, Klaus-Peter Matziol, and Tobias Habla, the company represents a roster of over 100 international and German-language artists spanning rock, metal, hip-hop, pop, electronic, and comedy, and organises or promotes major German music festivals including Rock am Ring, Rock im Park, and the 6PM Festival at Messe Frankfurt.

The company operates a B2C direct-to-consumer model through its Webflow-hosted website at prk-dreamhaus.com, backed by Amazon CloudFront CDN, Adobe Fonts, and standard martech including Google Analytics, Meta Pixel with Facebook Conversions API, and Brevo (Sendinblue) for newsletter delivery. All ticket transactions are routed through CTS Eventim AG, Germany's dominant ticketing platform, under an affiliate/referral arrangement. Active fan engagement is maintained across Facebook, Instagram, X, and TikTok.

PRK DreamHaus generates revenue through three streams: ticket sales commission via Eventim, artist representation and booking commissions on negotiated performance fees, and festival organisation including ticket revenue, brand sponsorships, and partnerships (e.g., Eventim, o2 referenced in newsletter offers). The company is privately held with no disclosed external funding, operates as a German GmbH, and maintains GDPR-compliant data handling under German jurisdiction.

Name

DreamHaus GmbH

Legal name

PRK DreamHaus GmbH

Website

https://dreamhaus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PRK DreamHaus GmbH is a Berlin-based concert promotion and artist booking agency that represents over 100 international and German artists and organises major festivals including Rock am Ring and Rock im Park, serving live music fans across the DACH region.

Ownership category

akta.pro rank

Product category

Live Music Event Promotion

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Music Festival Organizers & Promoters (MPAGAAAB), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Concert promotion services
• Artist booking agency
• Live event management
• Music tour coordination
• Festival organization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales & Event Promotion: PRK DreamHaus promotes and sells tickets for live music events, tours, and festivals. Ticket distribution is channelled through Eventim, Germany's leading ticketing platform, both via direct website links and Eventim's own sales channels (affiliate/referral model). Revenue is generated per ticket sold at events featuring internationally renowned acts (e.g., Korn, Sabaton, Rush, Evanescence, blink-182) and German-language artists (e.g., Apache 207, Marteria, Kasalla).
2. Artist Representation & Management: PRK DreamHaus represents a roster of over 100 international and German artists for live touring and event bookings in the DACH region. Revenue is earned through agency commissions on negotiated booking and performance fees for live appearances.
3. Festival Organisation & Sponsorship: PRK DreamHaus organises and/or promotes major German music festivals including Rock am Ring and Rock im Park. Revenue is derived from ticket sales, brand sponsorships, and partnerships with third-party brands (e.g., eventim, o2 referenced as partners in newsletter offers).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

PRK DreamHaus GmbH is a Berlin-based music artist booking agency and concert event promoter representing a roster of over 100 international and German artists for live touring in the DACH region. The company promotes arena tours, individual concerts, and major German festivals (including Rock am Ring, Rock im Park, and 6PM Festival), channelling ticket sales through Eventim under an affiliate/referral arrangement. Revenue is generated from booking commissions on artist performances, ticket transaction fees, and festival sponsorships.

Product overview

PRK DreamHaus is a music artist booking agency and event management company. The company represents a roster of musical artists and manages bookings for concerts, tours, and festival appearances. Their services include talent booking, tour coordination, and event programming for venues and festivals across Germany and Europe. The company does not offer distinct software products or modules; rather, their offering consists of artist representation and event booking services. Notable artists on their roster include Korn, Sabaton, The Prodigy, Rush, Evanescence, Deftones, blink-182, Apache 207, Morrissey, and many others spanning rock, metal, pop, and hip-hop genres.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking and Representation Services Agency representation of a roster of over 100 international and German-language music artists (including Korn, Sabaton, Rush, Evanescence, blink-182, Apache 207, Luciano, Kontra K, Marteria) for live touring and event bookings in the DACH region. Revenue is earned through agency commissions on negotiated booking and performance fees for live appearances.
• Concert and Arena Tour Promotion End-to-end promotion of arena tours and individual concerts for represented artists in German and European venues, including Korn Euro Tour 2026, Rush Fifty Something Euro 2027 Tour, Sabaton Europe 2027, and Evanescence tours with special guests. Ticket distribution is handled through Eventim with PRK DreamHaus as the promotion source.
• Festival Organization and Promotion Organization and/or promotion of major German music festivals including Rock am Ring, Rock im Park (RARRIP), and the 6PM Festival at Freigelände Agora, Messe Frankfurt. Revenue is derived from ticket sales (via Eventim) and brand sponsorships and partnerships with third-party brands such as Eventim and o2.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Three partnerships are on record, tiered core and major.

• EventimcoreChannel Partner/ Reseller/ DistributorEventim (CTS Eventim AG) is Germany's leading ticketing platform and the primary distribution channel for PRK DreamHaus events. Tickets for all PRK DreamHaus-promoted shows, arena tours, and festivals (Rock am Ring/Rock im Park, 6PM Festival, and individual artist concerts) are sold via Eventim. Eventim runs its own marketing campaigns referencing PRK DreamHaus events, and PRK DreamHaus embeds Eventim affiliate links on its website. This is a core revenue-generating distribution partnership for the DACH live events market.
• Meta Platforms (Facebook / Instagram)majorGTM or Marketing PartnerPRK DreamHaus maintains active Facebook and Instagram pages (facebook.com/prk.dreamhaus, @prk.dreamhaus) for artist and event promotion. The company deploys Meta Pixel and Facebook Conversions API for conversion tracking, audience targeting, and Custom Audiences for retargeting and lookalike campaigns. Facebook Insights data is jointly managed. Meta is a key social media marketing and distribution partner for reaching live music fans in the DACH region.
• Brevo (Sendinblue)majorGTM or Marketing PartnerPRK DreamHaus uses Brevo (Sendinblue GmbH, Berlin) for newsletter delivery and campaign analytics. The newsletter covers tour announcements, presale alerts, special offers from third-party partners (Eventim, o2), and new artist additions. Brevo tracks email open rates, click rates, and click links for campaign optimisation. Brevo stores subscriber data on servers in Germany.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Undercover GmbH: German talent booking agency that represents international and German artists for festivals and touring. Comparable mid-sized DACH-focused competitor in the live music booking segment.
• Karsten Jahnke Konzertdirektion GmbH: Established Hamburg-based concert promoter representing international and German indie, rock, and alternative artists for tours and festivals in DACH. Closely comparable mid-sized agency competing for the same touring roster.
• DEAG Deutsche Entertainment AG: Berlin-based live entertainment promoter and concert tour operator in DACH, combining event organization, artist booking, and venue services. Direct competitor for arena tours, festivals, and German-speaking market artist representation.
• FKP Scorpio Konzertgesellschaft mbH: Germany's largest independent concert and festival promoter, organizer of Rock am Ring and Rock im Park. Direct competitor in German festival promotion and tour booking, operating at larger scale across the same artist genres and DACH venues.
• MCT Agentur GmbH & Co. KG: German concert and tour agency representing international rock, pop, and family entertainment artists. Competes directly for German arena and theater bookings across similar genres.
• TBA (Talent Bureau Agency) GmbH: Independent German booking agency representing international indie, rock, and pop artists for the DACH market. Comparable mid-sized competitor targeting similar artist rosters and German venue network.
• Semmel Concerts Entertainment GmbH: German concert promoter and tour organizer with strong DACH festival and arena business. Competes directly for premium touring acts and German-language artist representation.

Broad incumbents

• Live Nation GmbH (Live Nation Germany): Global live entertainment giant's German subsidiary. Competes with PRK DreamHaus for major tours and festivals in DACH, but operates at vastly larger scale across a broader portfolio of international and touring events.
• Wasserman Music (Wasserman): Major global music talent agency representing artists for live touring. Comparable business model at scale, competing for international touring acts that PRK DreamHaus books into DACH.

Others

• CTS Eventim AG & Co. KGaA: Germany's dominant ticketing platform and PRK DreamHaus's primary distribution partner. While technically partner rather than direct competitor, Eventim also operates its own promotion and venue businesses, making it both enabler and adjacent competitor in DACH live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prk_dreamhaus
• Facebookfacebook.com/dreamhaus
• Instagraminstagram.com/prk.dreamhaus
• TikToktiktok.com/@prk.dreamhaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamHaus GmbH