Asuntopehtoori

What Asuntopehtoori does

Asuntopehtoori is a Finnish full-service real estate services company founded in 2018 in Helsinki, providing rental brokerage, ongoing rental property management, residential sales brokerage, and housing company administration (isännöinti) to private individuals, investors, housing cooperatives, institutional clients, and construction companies. Its core offerings include Vuokravälitys (rental brokerage with a 12-month rent guarantee), Huolenpitopalvelu™ (a subscription-style full-lifecycle rental management product covering ~5,000 investment properties with rent guarantee for the entire tenancy), Myyntivälitys (property sales brokerage priced at €3,750–5,250 per transaction), and Isännöinti under the Asuntopehtoori Isännöinti Oy subsidiary established in 2021.

The platform combines a traditional broker-led model with digital tooling: electronic inspection protocols, e-signature contracts, a proprietary deposit-free rental product (Takuuvapaa, €20/month plus a €39 opening fee), property analysis and portfolio assessment modules, and a paid investment newsletter. The company operates 11 physical offices across Finland from Helsinki to Rovaniemi and distributes listings through Oikotie and Etuovi, the country's two dominant real estate marketplaces.

Commercially, Asuntopehtoori generates revenue through one-time brokerage transaction fees (rental placements priced €550–1,150 by apartment size and region), recurring property management and housing company administration fees, and ancillary subscription services. Since 2024 it has pursued an aggressive roll-up strategy, acquiring LogisTila Oy's real estate business (March 2024), Asuntoneuvoja Hallinnointi Oy (September 2025), and Lilja Asuntovuokraus Oy (April 2026). In April 2025, Korona Invest became the majority owner, with founder-CEO Miika Vuorensola and other key personnel continuing as minority shareholders, formalizing a private equity-backed growth phase.

Name

Asuntopehtoori

Legal name

Asuntopehtoori Oy

Website

https://asuntopehtoori.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Asuntopehtoori is a Finnish full-service real estate services firm founded in 2018, providing rental brokerage, property management, sales brokerage, and housing company administration to private landlords, investors, and institutional clients through 11 offices and PE-backed ownership.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (531210), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

Keywords

• Rental brokerage services
• Property management services
• Residential sales brokerage
• Housing cooperative management
• Real estate investment services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Rental Brokerage Fees: One-time fees for matching tenants with landlords, structured by apartment size and region (Uusimaa/Nyland vs rest of Finland). Includes 12-month rent guarantee for brokered apartments.
2. Property Sales Brokerage: One-time fees for property sales transactions, structured by apartment size. Full-service from pricing to closing.
3. Huolenpitopalvelu™ (Property Care Service): Ongoing property management service with rent guarantee for entire tenancy period. Comprehensive tenant management and property administration.
4. Housing Company Management (Isännöinti): Property management services for housing cooperatives (taloyhtiöt), including financial management and administration.
5. Deposit-free Service (Takuuvapaa): Monthly fee service (20€/month) guaranteeing deposit to landlords. One-time 39€ opening fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Asuntopehtoori is a Finnish real estate services company that provides rental brokerage, ongoing property care/management (Huolenpitopalvelu™), residential property sales brokerage, and housing cooperative management (Isännöinti). The offerings are bundled with a rent guarantee (12 months for brokered rentals and the full tenancy period for Huolenpitopalvelu™ clients), digital tenant screening, electronic contracts, and nationwide coverage via 11 offices.

Product overview

Asuntopehtoori is a Finnish real estate services company offering an integrated platform of rental brokerage, tenant management, property sales, and property management services. The core offerings include Vuokravälitys (rental brokerage with one-year rent guarantee), Huolenpitopalvelu™ (full-service rental management with rent guarantee throughout tenancy), Myyntivälitys (property sales), and Isännöinti (building management). The company operates as a unified platform with supporting modules including property analysis, portfolio assessment, the Takuuvapaa deposit-free service, and a newsletter providing exclusive investment opportunities. Recent acquisitions include Lilja Asuntovuokraus Oy and Asuntoneuvoja Hallinnointi Oy, with subsidiary Asuntopehtoori Isännöinti Oy handling property management. The company serves private customers, investors, institutions, and housing cooperatives across Finland with offices in Helsinki, Tampere, Turku, Jyväskylä, Oulu, Pori, Lahti, Kuopio, Vaasa, Riihimäki, and Rovaniemi.

Differentiator

Problem solved

Functional benefit

Brands

• Huolenpitopalvelu™: Property care and management service for landlords, providing full-service rental relationship management with rent guarantee.

Products and services

• Vuokravälitys (Rental Brokerage) Connects landlords with vetted tenants for residential rental properties, including a one-year rent guarantee for brokered apartments. Priced by transaction tier (apartment size and Uusimaa vs. rest of Finland).
• Huolenpitopalvelu™ (Property Care Service) Full-lifecycle rental management service for landlords covering tenant finding, contract management, and ongoing property administration with rent guarantee throughout the entire tenancy period. Recurring subscription-based offering.
• Myyntivälitys (Property Sales Brokerage) Residential property sales brokerage with strategic pricing, targeted marketing, and full transaction support from listing to closing. Priced by transaction tier (apartment size).
• Isännöinti (Housing Cooperative Management) Building management services for housing cooperatives (taloyhtiöt) including financial management, administration, and maintenance oversight, plus compact light management for small properties.
• Takuuvapaa (Deposit-Free Service) Allows tenants to rent without paying a traditional security deposit; Asuntopehtoori guarantees the deposit (up to 2000€) to the landlord for a 20€/month fee plus a 39€ one-time opening fee.
• Kohdeanalyysit (Property Analysis) Property-specific analysis reports to evaluate investment potential and market positioning of individual properties.
• Salkun arviointipalvelu (Portfolio Assessment) Investment portfolio valuation service to assess the value and performance of clients' real estate holdings.
• Kevytbrändäys (Light Branding) Visual identity and marketing materials creation for new construction/development projects without heavy branding processes, aimed at construction company partners.

Quantifiable outcome

• 98% customer satisfaction - 4 or 5 star reviews
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Lilja Asuntovuokraus OycoreOthers · 9 April 2026Lilja Asuntovuokraus Oy was acquired by Asuntopehtoori. Founder Virpi Kotkansalo continues in her current role. The company operates from Seinäjoki.
• Asuntoneuvoja Hallinnointi OycoreOthers · 4 September 2024Asuntoneuvoja Hallinnointi Oy, a subsidiary of Suomen Asuntoneuvoja Oy, was acquired by Asuntopehtoori as part of continued growth strategy implementation.
• LogisTila OycoreOthers · 9 April 2024LogisTila Oy sold its real estate business to Asuntopehtoori on March 1, 2024. The personnel continued their work normally. This acquisition expanded Asuntopehtoorin's commercial property management capabilities.
• CapMan Real EstatemajorStrategic or Co-development PartnerCapMan Real Estate selected Asuntopehtoori as comprehensive partner for Asunto Oy Turun Hyggen's rental, property care, management and financial administration since autumn 2023. Two years of collaboration demonstrating effective partnership.
• KVKL (Kiinteistönvälitysalan Keskusliitto)minorStrategic or Co-development PartnerAsuntopehtoori shares transaction and property data with KVKL's price monitoring service (HSP) for industry-wide market intelligence and comparable sales data.
• Construction Companies (Rakennusliikkeet)majorStrategic or Co-development PartnerOngoing partnerships with construction companies for new property sales, light branding services, and rental management of unsold inventory. Access to exclusive off-market investment properties for newsletter subscribers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OP Koti: OP Group's real estate brokerage franchise serving private customers across Finland with sales, rental brokerage, and isännöinti services. Competes head-to-head with Asuntopehtoori for the same private individuals, investors, and housing cooperatives.
• Talokeskus: Finnish specialist in isännöinti and housing cooperative management with national coverage. Most directly comparable for Asuntopehtoori Isännöinti Oy's service line and competes for the same housing cooperative client segment.
• Huoneistokeskus: Finland's largest nationwide real estate brokerage and property management chain, part of OP Group. Offers residential sales and rental brokerage, isännöinti, and asset management services — directly comparable to Asuntopehtoori's full-service platform across Finnish regions.
• Kiinteistömaailma: Large Finnish franchise-based brokerage chain offering residential sales and rental brokerage, property valuations, and isännöinti. Highly comparable in customer segmentation (private sellers/buyers and investors) and multi-service model.
• Sp-Koti: Savings-bank-affiliated real estate brokerage chain operating across Finland with sales, rental brokerage, and related services. Comparable regional branch model and customer base, with similar reliance on Finnish real estate portal distribution.
• Remax Suomi: Master franchise of RE/MAX in Finland, providing residential sales and rental brokerage through a network of franchisees. Direct competitor in brokerage services with similar target customers and digital portal distribution channels.
• Aktia LKV: Real estate brokerage arm of Aktia Bank offering residential sales and rental services, particularly in the Helsinki metropolitan and Uusimaa region. Comparable in customer base, premium Uusimaa pricing tier, and broker-driven delivery model.

Others

• Kojamo Oyj: Finland's largest publicly listed residential rental housing owner/operator. Comparable as an institutional landlord segment peer and potential customer for Asuntopehtoori's property management and brokerage services rather than as a direct competitor.
• Sato Oyj: One of Finland's largest rental housing owners and operators (publicly listed). Comparable only as a customer-segment peer — Asuntopehtoori's institutional and Huolenpitopalvelu™ offerings position it to serve portfolios like Sato's, making it an adjacency rather than a direct competitor.

Broad incumbents

• Realia Group: Nordic-wide real estate services platform providing brokerage, valuation, property management, and advisory across multiple countries. Comparable full-service real estate platform but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/asuntopehtoori
• LinkedInlinkedin.com/company/asuntopehtoori
• Instagraminstagram.com/asuntopehtoori
• Facebookfacebook.com/asuntopehtoori

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuntopehtoori