Sonoma Clean Power

What Sonoma Clean Power does

Sonoma Clean Power Authority (SCP) is a Community Choice Energy (CCE) program operating as the default electricity generation provider for Sonoma and Mendocino Counties in California, established under California Assembly Bill 117 (2002). The public agency procures renewable electricity on behalf of residential, commercial, agricultural, and income-qualified customers across its service territory and bills through PG&E's combined billing infrastructure. SCP offers two core service tariffs — CleanStart (standard clean electricity at competitive rates) and EverGreen (100% local renewable energy at a premium rate) — alongside an extensive portfolio of customer-facing programs: heat pump and heat pump water heater rebates (up to $2,500), induction cooking rebates ($500), hydronic system rebates (up to $1,700), free Google Nest smart thermostat installations via the SCP Rewards demand-response program ($5 monthly bill credits), Energy Savings Boxes shipped to homes, and DIY toolkits distributed through county library branches. Enhanced rebate support is provided for CARE/FERA income-qualified customers (50% of project costs, up to $10,000).

The business model is subscription-recurring: SCP purchases or generates renewable electricity and resells it as the default generation provider, with revenue tied to electricity generation charges on customers' combined PG&E bills. Customers are auto-enrolled under AB 117 and may opt out at any time, subject to a $5 termination fee after 60 days and a one-year re-enrollment waiting period. The agency has 11–50 employees, is governed by a Board of Directors with Community Advisory Committee input, and is a member of CalCCA. SCP supplements its energy supply through long-term offtake contracts — notably a power purchase agreement with Idemitsu Renewables for the 60MW/152MWh Azalea solar-plus-storage project in Kern County (commercial operations commenced March 2026), financed by a Mizuho Bank / Commerzbank AG / U.S. Bank consortium and constructed by SOLV Energy. Distribution is multi-channel: PG&E combined billing, a Santa Rosa Customer Center, online self-service rebate applications, county library toolkits, and a network of certified installation partners (Synergy & All In Heating and Cooling).

Name

Sonoma Clean Power

Legal name

Sonoma Clean Power Authority

Website

https://sonomacleanpower.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonoma Clean Power Authority is a public Community Choice Energy program serving as the default electricity generation provider for Sonoma and Mendocino Counties in California, offering CleanStart and 100%-renewable EverGreen tariffs, demand-response programs, and energy-efficiency rebates to residential, commercial, agricultural, and income-qualified customers.

Ownership category

akta.pro rank

Product category

Community Choice Energy

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Solar Electric Power Generation (221114)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

akta.pro secondary industries

Black Start & System Restoration Services (EUAFALAF), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Community choice energy
• Renewable electricity supply
• Energy efficiency rebates
• Demand response programs
• Public power utility

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electric Generation Supply (Community Choice Energy): As the default electricity generation provider for Sonoma and Mendocino Counties under California's Community Choice Energy program (AB 117), SCP purchases or generates renewable electricity and on-sells it to customers. Customers pay SCP electric generation charges which appear on their combined PG&E bill alongside delivery charges.
2. EverGreen Premium Service: Customers can upgrade to the EverGreen service tariff, which provides 100% local, renewable energy at a premium rate. This is an optional subscription-style upgrade to the standard CleanStart service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sonoma Clean Power is the default Community Choice Energy provider for Sonoma and Mendocino Counties, procuring and supplying renewable electricity to residential, commercial, and agricultural customers under two tariffs: CleanStart (standard clean power) and EverGreen (100% local renewable premium). It complements electricity supply with a suite of customer programs including free smart thermostats, demand-response bill credits, equipment rebates, free energy savings kits, and an induction cooktop lending program.

Product overview

Sonoma Clean Power is a community choice energy agency serving as the default electricity provider for Sonoma and Mendocino Counties in California. The company offers two main service tiers: CleanStart Service (standard clean electricity at competitive rates) and EverGreen Service (100% local renewable energy). Its product portfolio consists of customer-facing programs including energy efficiency offerings (Energy Savings Box, DIY Home Energy Toolkits), home upgrade rebates (heat pumps, hydronic systems, heat pump water heaters, induction cooking), smart home technology (Google Nest thermostat upgrade with SCP Rewards demand response), and equipment lending programs (Induction Lending Program). These programs are designed to help residential and commercial customers reduce energy consumption and transition to clean energy technologies.

Differentiator

Problem solved

Functional benefit

Brands

• EverGreen: 100% local, renewable energy service option offering customers clean electricity at competitive rates
• CleanStart

Products and services

• CleanStart Service Tariff Default electric generation service providing clean electricity at competitive rates for residential, commercial, and agricultural customers in Sonoma and Mendocino Counties. Set by the SCP Board of Directors at public meetings with Community Advisory Committee input and billed through PG&E.
• EverGreen Service Tariff Optional premium subscription upgrade to 100% local, renewable electricity generation, available to SCP customers at a rate above the standard CleanStart tariff. Customers can enroll or upgrade via sonomacleanpower.org or by calling 1-855-202-2139.
• Energy Savings Box Free box of LED light bulbs, a smart plug, an advanced power strip, and weatherproofing supplies (approximate $100 value) shipped to SCP customers' homes to help reduce energy consumption. Available to all SCP customers with no purchase required.
• SCP Home Thermostat Upgrade Free Google Nest smart thermostat with expert in-home installation for residential customers enrolled in California's CARE or FERA income-qualified programs, paired with SCP Rewards demand-response enrollment to earn $5 monthly bill credits. Bilingual (English/Spanish) scheduling and installation available.
• Induction Lending Program Free two-week loan of an induction cooktop and compatible cookware at SCP's Customer Center (741 Fourth Street, Santa Rosa), allowing customers to try out more efficient cooking technology before purchasing. No purchase required.
• Induction Cooking Rebate $500 flat rebate for induction cooktop or range installation (portable models ineligible), with enhanced 50%-of-project-cost rebate (up to $10,000) for CARE/FERA customers. A free induction cookware set is included with approved rebate. Application must be submitted within 90 days of project completion.
• Heat Pump Water Heater Rebate Up to $2,500 rebate for heat pump water heater installation (UEF ≥ 3.43, Wi-Fi capable) for SCP customers. CARE/FERA customers receive 50% of remaining project costs after other rebates (up to $10,000). Rebate runs from June 1, 2026 through March 1, 2027.
• Heat Pump Heating and Cooling Rebate $1,000 rebate for heat pump installation for residential heating and cooling, with enhanced 50% rebate (up to $10,000) for CARE/FERA customers. Performance requirements vary by system type (Ducted ≥ 17.2 SEER2, Ductless ≥ 19.1 SEER2, Multi-Zone ≥ 16.2 SEER2).
• Hydronic Systems Rebate Up to $1,700 rebate for air-to-water hydronic heat pump systems combining heating, cooling, and water heating in one package; $1,000 for heating and cooling only. CARE/FERA customers receive 50% of project costs after other rebates (up to $10,000).
• Heat Recovery Ventilator Rebate Up to $1,000 rebate for Heat Recovery Ventilator installation for SCP customers. CARE/FERA/HEEHRA participants receive 50% of project costs after other rebates (up to $10,000). HRV rebates end June 1, 2026.
• DIY Home Energy Toolkits Free three-week checkout of an energy and water savings toolkit at Sonoma and Mendocino County Library branches (not available at Forestville or Occidental). Kits include LED bulbs, weather stripping, low-flow showerheads, a Kill-a-Watt meter, an infrared thermometer, and a flow-rate bag.
• SCP Rewards Automated smart thermostat demand-response program that allows small 2-4 degree adjustments during peak summer demand events (May-October, up to 30 times/year, typically 4-9 PM), earning participants a $5 monthly bill credit. Uses Wi-Fi connected smart thermostats to coordinate grid stability.

Quantifiable outcome

• Induction cooktops are nearly 90% more efficient than gas stoves (vs. 40% for gas)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and supporting.

• Synergy & All In Heating and CoolingcoreImplementation/ SI/ Consulting PartnerSynergy & All In Heating and Cooling serve as SCP's certified installation partner for the free smart thermostat program. They handle expert in-home installation, setup, SCP Rewards enrollment, and customer walkthroughs. Bilingual (English/Spanish) scheduling and installation available. Represents a core GTM partner for the demand-response program rollout.
• PG&E (Pacific Gas and Electric)coreStrategic or Co-development PartnerPG&E handles electricity delivery, billing, and grid infrastructure for all SCP customers. SCP generation charges replace PG&E generation charges on the combined bill. PG&E also administers CARE, FERA, and Medical Baseline programs on behalf of SCP. SCP is the default provider; customers may return to PG&E generation at any time.
• Sonoma County LibrarycoreStrategic or Co-development PartnerSCP partners with Sonoma County Library branches to distribute free DIY Energy and Water Savings Toolkits. Toolkits are available for 3-week checkout at all branches except Forestville and Occidental.
• Mendocino County LibrarycoreStrategic or Co-development PartnerSCP partners with Mendocino County Library branches to distribute free DIY Energy and Water Savings Toolkits to residents of Mendocino County.
• Sonoma WatersupportingStrategic or Co-development PartnerPartner in the DIY Energy and Water Savings Toolkit program, contributing to the guidebook and materials development alongside SCP, Sonoma Marin Saving Water Partnership, and other regional partners.
• Sonoma Marin Saving Water PartnershipsupportingStrategic or Co-development PartnerRegional partner in the DIY Energy and Water Savings Toolkit initiative, collaborating on water and energy savings content for Sonoma County residents.
• County of Sonoma Energy and Sustainability DivisionsupportingStrategic or Co-development PartnerCo-presenter of the DIY Energy and Water Savings Toolkit program, bringing county-level energy and sustainability expertise and resources to the partnership.
• County of MendocinosupportingStrategic or Co-development PartnerCounty government partner co-presenting the DIY Toolkit program and supporting clean energy adoption across Mendocino County.
• Rising Sun Center for Opportunity (Green House Calls)supportingChannel Partner/ Reseller/ DistributorProvides free weatherization and energy-saving solutions installed for residents in Cotati, Penngrove, Sebastopol, Windsor, Petaluma, Rohnert Park, and Santa Rosa. Contact: 1-510-665-1501. SCP refers customers to this partner program.
• North Coast Energy ServicessupportingChannel Partner/ Reseller/ DistributorWeatherization Assistance Program partner for free weatherproofing assistance and minor energy-related home repairs. SCP refers low-income customers to this partner.
• La CooperativasupportingChannel Partner/ Reseller/ DistributorLow Income Weatherization Program partner providing free weatherproofing, heating/cooling systems, water heater replacement, and solar panels for farmworkers in Sonoma County. Contact: 1-888-235-1807.
• BayREN EASEsupportingChannel Partner/ Reseller/ DistributorBayREN (Bay Area Regional Energy Network) Efficiency and Sustainable Energy Home Program: weatherproofing and energy upgrades with customer cost capped at $1,000. SCP refers qualifying Sonoma County residents to this program.
• PG&E Energy Savings Assistance ProgramsupportingChannel Partner/ Reseller/ DistributorPG&E-administered free home assessment with insulation and weatherproofing improvements for income-qualified customers. SCP refers customers through its financial assistance page. Contact: 1-800-933-9555.
• Idemitsu RenewablescoreGTM or Marketing PartnerJapanese-owned renewable energy developer; began commercial operations at the Azalea solar-plus-storage project (60MW/152MWh) in Kern County, CA, contracted under a power purchase agreement with SCP Authority. Represents SCP's offtake commitment for renewable energy procurement.
• SOLV EnergysupportingImplementation/ SI/ Consulting PartnerConstruction contractor for the Azalea solar-plus-storage project built for Idemitsu Renewables and SCP.
• CalCCA (California Community Choice Association)supportingStrategic or Co-development PartnerSCP is a proud member of CalCCA, the state association representing Community Choice Energy programs in California. CalCCA advocates for CCE-friendly policy at the CPUC and legislature.
• Healdsburg City CouncilsupportingStrategic or Co-development PartnerThe Healdsburg City Council authorized expanded clean energy incentives for low-income residents enrolled in CARE, including e-bike rebates and EV charging discounts, funded through California's Low Carbon Fuel Standard program.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SonomaCleanPow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma Clean Power