Fira

What Fira does

Fira Oy is a private Finnish construction services company founded in 2002 and headquartered in Vantaa, operating across four service areas: residential construction, commercial construction, modernization, and pipe renovations. The company serves housing companies, real estate developers, commercial property owners (including DHL, Tokmanni, Sponda, Neste, Oriola, Valmet, Varma, Elisa, and the City of Helsinki), primarily in the Helsinki metropolitan area with selective expansion to other Finnish regions. Fira employs 101-250 staff and operates through two legal entities (Fira Oy and Fira Rakennus Oy) with no disclosed external institutional ownership.

Fira's core differentiator is an industrial construction methodology (teollinen rakentaminen) that combines three proprietary components: the Housing Library (Asuntokirjasto) — a database of standardized design solutions that enables project development cost reduction of over 50% and cost estimation accuracy within a few percent; the production train (tahtituotanto) — a takt-time scheduling system with 2-4 hour phase cycles enabling less than one week per floor construction pace; and prefabricated modular components. Supporting digital tools include Sitedrive (proprietary scheduling/project management) and Congrid integration (defect tracking). The methodology reportedly delivers 15-30% faster completion, 5-10% lower costs, 0.25 defects per apartment at handover, and a +62 NPS score.

Fira operates a sales-led direct enterprise GTM through dedicated business and sales directors per service line, with no intermediaries or distribution channels. Revenue is generated from project-based contracts with custom pricing (multi-year engagements for major projects), and pricing is not publicly disclosed. Customer acquisition combines competitive tendering and direct relationship-based sales, supported by thought-leadership content marketing including the annual Fira Talk & Walk industry event. Sub-brand Fira Kotona (firakotona.fi) handles direct apartment sales to consumers.

Name

Fira

Legal name

Fira Oy

Website

https://fira.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Fira is a Finnish construction services company headquartered in Vantaa that builds residential, commercial, and industrial properties primarily in the Helsinki metropolitan area. It serves property developers, housing companies, and enterprise clients using a proprietary industrial construction methodology with prefabricated components and standardized design tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Construction: New housing construction including apartment buildings, row houses, and custom residential projects. Includes project development, design, and construction delivery for housing companies and property developers.
2. Commercial Construction: Office buildings, logistics centers, industrial facilities, data centers, and parking facilities. Projects range from 8,000 to 80,000 square meters with BREEAM certification targeting.
3. Modernization and Renovation: Modernization of commercial properties and residential buildings including technical upgrades, energy efficiency improvements, and aesthetic renovations.
4. Pipe Renovation (Putkiremontit): Complete pipe replacement and renovation services for residential housing companies using Ketterä method. Includes project planning, execution, and resident coordination.
5. Project Development Services: Early-stage project development including feasibility studies, design optimization, cost planning, and solution development to support customer decision-making.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fira is a Finnish construction services company that builds residential apartment buildings, row houses, commercial premises (offices, logistics centres, industrial and data centre facilities), and parking structures. The company also performs modernization and pipe renovation work for existing buildings, using an industrial construction methodology that combines standardized design solutions, prefabricated components, and takt-time production (tahtituotanto). Services span project development, design optimization, construction delivery, and the sale of new apartments through the Fira Kotona sub-brand.

Product overview

Fira is a construction services company operating across four core service areas: residential construction, commercial construction, modernization, and pipe renovations. The company supplements its core services with proprietary digital tools and methodologies, including the Housing Library (an extensive design solution database enabling rapid project development and cost optimization), Sitedrive (project scheduling and management software), and Congrid (defect tracking integration). Fira also employs specialized construction approaches including Industrial Construction (applying manufacturing principles like standardization, prefabrication, and takt-time production), Solution Development (in-house optimization comparing structural and foundation options for cost and environmental performance), and the Fira Ketterä method for pipe renovations (enabling 4-8 week apartment renovations with minimal resident disruption). Additional services include Project Development and property development. The company sells residential units through its Fira Kotona sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Fira Kotona: Sub-brand for selling new homes and apartments, accessible via firakotona.fi

Products and services

• Residential Construction (Asuntorakentaminen) Construction of new residential apartment buildings, row houses, and housing communities for housing companies, real estate developers, and housing foundations. Includes new construction, infill development, and group-build housing projects.
• Commercial Construction (Toimitilarakentaminen) Construction of commercial premises including office buildings, retail spaces, logistics centres, parking facilities, industrial buildings, and data centres for commercial real estate companies, property investors, and corporate owners.
• Modernization (Modernisointi) Renovation and modernization of existing buildings to meet contemporary standards, including building system updates, interior refurbishment, and energy efficiency improvements. Projects range from individual office spaces to entire building transformations while maintaining building operations during construction.
• Pipe Renovations (Putkiremontit) Comprehensive pipe renovation services for apartment buildings using the proprietary Fira Ketterä method, including traditional pipe replacement and pipe relining (sukitus) solutions, with reduced disruption to residents (typically 4-8 weeks per apartment).
• Project Development (Hankekehitys) Early-stage construction project development services including site identification, feasibility studies, design optimization, cost planning, and solution development to support customer decision-making. Covers both property development and construction project development.
• Fira Kotona Residential sales platform where customers can view and purchase Fira's new apartments, access information about buying a new home, and sign up for early access lists for upcoming projects.

Quantifiable outcome

• 15-30% faster project completion time
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OriolacoreStrategic or Co-development Partner · 1 March 2026Construction management contract for 30,000 m² pharmaceutical distribution centre in Järvenpää. Technically demanding project with high building engineering requirements. Targeting BREEAM Excellent rating. Completion end of 2027.
• Arena 3.3coreStrategic or Co-development Partner · 1 November 2025Main contractor for Finland's largest event arena in Vantaa Kivistö. Project includes multi-purpose arena (20,000+ capacity), 300+ room hotel, and 800-car parking. ~80,000 m² combined area. Fira's largest project ever.
• NestecoreStrategic or Co-development Partner · 1 June 2023Design-build contract for 8,316 m² operations centre in Kilpilahti refinery area, Porvoo. Completed spring 2025 with zero occupational accidents during 120,000 working hours.
• DHLcoreStrategic or Co-development Partner · 1 June 2022Strategic partnership for construction of ~44,000 m² logistics centre in Sipoo, targeting BREEAM Outstanding certification. Fira provided design-build services with solution development support. Project completed in two phases (September 2023 and February 2024).
• SpondacoreStrategic or Co-development Partner · 1 May 2022Partnership for construction of ~21,000 m² office complex plus 650 parking spaces in Jokiniemi, Vantaa. Fira's largest project in company history. Primary tenant Valmet.
• RambollminorImplementation/ SI/ Consulting Partner · 1 January 2022Consultant on DHL logistics centre project for structural engineering and environmental certification support.
• JLLminorImplementation/ SI/ Consulting Partner · 1 January 2022Consultant on DHL logistics centre project providing commercial real estate advisory services.
• Parviainen ArkkitehditminorImplementation/ SI/ Consulting Partner · 1 January 2022Architectural consultant on DHL logistics centre project.
• TokmannicoreStrategic or Co-development Partner · 1 December 2021Construction partnership for 55,000 m² warehouse expansion in Mäntsälä. Fira's solution development optimized structural design reducing materials, costs, and carbon footprint.
• AsuntosäätiöminorStrategic or Co-development Partner · 1 September 2021Construction of 51 right-of-occupancy apartments (Dygden Kaljaasi) in Kalasatama smart district. KVR contract with project development, design, and turnkey delivery.
• AvaracoreStrategic or Co-development Partner · 1 January 2021Housing construction partnership using Fira's housing library concept. Projects include Suvela (4 buildings, 179 homes) and Finnoo (3 buildings, 113 apartments) in Espoo.
• Green Building Council Finland (FIGBC)minorStrategic or Co-development Partner · 1 January 2020Membership in co-operation network aiming for sustainable and carbon-neutral built environment. Provides access to sustainability expertise and best practices.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• YIT: Finland's largest construction company with residential, commercial, and infrastructure operations across the Nordics. Directly comparable to Fira on residential building, commercial construction, and partnering/renovation services, with similar municipal and enterprise customer base in the Helsinki metro area.
• SRV: Finnish construction company focused on commercial construction, residential development, and project management in the Helsinki region. Closely comparable to Fira on commercial construction pipeline, design-build delivery, and BREEAM-certified logistics/retail projects.
• Hartela: Mid-sized Finnish construction company specializing in residential, commercial, and care/education facility construction. Direct comparable to Fira on Helsinki metro-area delivery model, residential housing company projects, and renovation services.
• Consti: Finnish renovation and building services company focused on facades, repair construction, and pipe/slab renovations. Direct comparable to Fira's modernization and pipe renovation (Putkiremontit) line of business, including apartment building renovations.
• Jatke: Finnish construction company focused on residential and commercial building in the Helsinki metropolitan area. Direct peer to Fira's residential housing company and commercial construction segments, with similar geographic concentration.

Broad incumbents

• Skanska: Sweden-headquartered global construction and project development firm with major Nordic operations including Finland. Overlaps with Fira on commercial building, logistics, and sustainable construction (BREEAM), but operates at much greater scale and across geographies.
• NCC: Major Nordic construction and property development company with operations in Finland, Sweden, Norway, and Denmark. Comparable building construction focus (residential, commercial, public), though more diversified in property development and larger overall footprint.
• Peab: One of the leading Nordic construction and civil engineering companies, with Finnish operations. Competes with Fira on commercial building construction and residential in the Helsinki metro market and brings industrialized construction methodologies at greater scale.

Regional players

• Bonava: Nordic residential developer active in Finland (Bonava Suomi). Comparable to Fira's residential construction/Housing Library approach, with focus on developing and building apartments for sale in the Helsinki metropolitan area.

Others

• Aki Hyrkkönen / HH1 (Haahtela): Finnish construction management, cost consulting, and project development firm. Comparable as an enabling/adjacent services peer in the Helsinki construction ecosystem, offering overlapping project development and quantity surveying capabilities to Fira's Hankekehitys offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/wearefira
• Facebookfacebook.com/wearefira
• LinkedInlinkedin.com/company/wearefira

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fira