Keystone Plastics

What Keystone Plastics does

Keystone Plastics, Inc. is a privately held, family-owned U.S. manufacturer of replacement brooms and brushes for the street sweeping and road construction industry, founded in 1940 and headquartered in South Plainfield, New Jersey, with a second manufacturing and distribution facility in Pooler, Georgia opened in 2021. The company produces AllPro Strip Brooms (poly and poly/wire combo), Tube Brooms, Gutter Brooms, the heavy-duty Road Savage Gutter Brooms line, and Wafer Brooms, alongside custom brush solutions, all built on its proprietary Keystone ProFLEX polypropylene bristle extrusion and a patented wire annealing process for gutter broom wire that the company positions as differentiated on durability and flicking action.

Keystone generates revenue through direct hardware sales to sweeper OEMs, municipalities, and road construction contractors, and indirectly through an authorized global distributor network, with quoting and order management handled by named account managers and an online Customer Portal. The customer base spans four verticals — municipalities, contractors, OEM sweeper manufacturers, and equipment distributors — and the company holds an exclusive supply partnership with 1-800-SWEEPER covering its nationwide power sweeping service network. Keystone supplements direct sales with industry trade show participation (PWX, APWA, AED Summit, CONEXPO-CON/AGG, CIBRUSH) and content marketing, and the Naftal family leads ownership while Mike Santos serves as Vice President of Sales and Marketing following a February 2025 promotion.

Name

Keystone Plastics

Legal name

Keystone Plastics, Inc.

Website

https://kpbrush.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Keystone Plastics is a family-owned U.S. manufacturer of replacement brooms and brushes for street sweepers, serving municipalities, road construction contractors, sweeper OEMs, and distributors through proprietary ProFLEX poly bristle technology and patented wire annealing processes.

Ownership category

akta.pro rank

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Replacement Broom Sales: Sale of replacement street sweeping brooms and brushes to OEM manufacturers, municipalities, road construction contractors, and through distribution partners. Products include AllPro Strip Brooms, Tube Brooms, Gutter Brooms, Road Savage Gutter Brooms, and Wafer Brooms. Both standard and custom brush solutions are available.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keystone Plastics manufactures and sells replacement brooms and brushes for street sweepers and road construction equipment, including strip brooms, tube brooms, gutter brooms (standard and heavy-duty Road Savage), and wafer brooms, available in poly, wire, and combo (poly/wire) configurations. Products are made in America from a proprietary polypropylene bristle (Keystone ProFLEX) extruded in-house, with a patented wire annealing process used for gutter broom applications. The company also operates a Customer Portal and Online Ordering System that allows distributors and direct customers to place orders, review history, and track shipments.

Product overview

Keystone Plastics is a manufacturer of street sweeping brooms and brushes with over 80 years of experience. The product portfolio centers on replacement brooms for street sweeping and road construction equipment, including AllPro Strip Brooms (poly and combo), Tube Brooms (municipal and road construction), Gutter Brooms (wire and poly), Road Savage Gutter Brooms (heavy-duty cable-enforced), and Wafer Brooms (flat, convoluted, sloped). The company also offers custom brush solutions for OEM manufacturers and specialty applications. Their proprietary Keystone ProFLEX poly bristle is engineered in-house through extrusion to ensure quality and performance. The Customer Portal and Online Ordering System provides digital access for ordering and account management.

Differentiator

Problem solved

Functional benefit

Brands

• AllPro: Product line including AllPro Strip Brooms, AllPro Combo Strip Brooms - replacement brooms for street sweeping equipment
• Keystone ProFLEX
• Road Savage

Products and services

• AllPro Strip Brooms Strip brooms available in poly and combo (poly/wire) configurations, with easy-to-change strips that are cost-efficient to ship and recyclable. Used as replacement main brooms on street sweepers; the combo configuration provides cleaner sweeping and extended broom life via the wire/poly mix.
• Tube Brooms Municipal and road construction tube brooms available in all poly, wire, and combo (poly/wire) configurations. Manufactured for every type of sweeper including pick-up brooms, assist brooms, and large road construction brooms.
• Gutter Brooms Side (gutter) brooms for street sweepers in wire or poly configurations, using different blocks for different sweepers to pull debris from curb lines into the center of sweepers. Made with Keystone's ProFLEX poly and the patented wire annealing process for durability.
• Road Savage Gutter Brooms Heavy-duty, cable-enforced gutter brooms engineered for one-pass sweeping results with reinforced bristles, intended for the toughest sweeping applications including road construction and milling debris.
• Wafer Brooms Individual broom discs available in all poly, wire, and combo (poly/wire) configurations, in flat, convoluted, or sloped styles that fit any size sweeper. Wafers stack on a wafer rack to assemble full broom cores.
• Keystone ProFLEX Poly Bristle Proprietary polypropylene filament bristle extruded in-house by Keystone from raw material through final product, with custom formulation for strength and flexibility, engineered shape for optimized surface contact, and precision crimping to enhance flicking action and recovery. Resistant to solvents, oils, chemicals, acids, and bases.
• Custom Brush Solutions Custom brush solutions designed for OEM manufacturers and specialty applications beyond Keystone's standard product offerings, produced using the company's in-house bristle extrusion and manufacturing capabilities.
• Customer Portal and Online Ordering System Online platform that enables existing Keystone customers (distributors and direct accounts) to place sales orders, review order history, view invoices, review credit memos, access account statements, and track shipments, with flexible search by Keystone part number or customer-specific stocked part numbers.

Quantifiable outcome

• 80+ years in business as reliable broom supplier
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1-800-SWEEPERcoreChannel Partner/ Reseller/ Distributor · 1 December 2020Keystone Plastics partnered with 1-800-SWEEPER as the exclusive supplier of replacement street sweeping brooms to their North American network of independently owned power sweeping companies. 1-800-SWEEPER member companies provide parking lot sweeping, street sweeping, and construction-related power sweeping services across the US. Keystone supplies OEM quality replacement brooms for all sweeper models.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TYMCO: TYMCO manufactures regenerative air street sweepers for highways, airports, and municipalities. As a sweeper OEM in Keystone's customer base, it drives broom specifications and replacement demand for the heavy-duty segment of Keystone's product portfolio.
• Elgin Sweeper: Elgin Sweeper, a subsidiary of Federal Signal, is one of the largest North American street sweeper OEMs and a key customer of Keystone for OEM brooms. While primarily a sweeper manufacturer, Elgin shapes broom specifications and aftermarket demand for the segment Keystone serves.
• Federal Signal: Federal Signal is the NYSE-listed parent of Elgin Sweeper and other environmental/sweeping equipment brands. As the parent of one of Keystone's largest OEM customers, Federal Signal's strategic decisions around sweeper design and broom sourcing directly affect Keystone's OEM revenue.
• Alamo Group: Alamo Group is the NYSE-listed parent of Schwarze Industries and several other sweeper/vegetation management brands. It is both a major sweeper OEM customer of Keystone and the parent of a competing broom supplier, making it a central industry counterparty.
• Heil Environmental: Heil manufactures refuse, recycling, and street sweeping equipment (Heil/Heil of Texas). Terry Parsons joined Keystone directly from Heil of Texas (COO), and Heil sweeper units represent another relevant OEM customer/channel relationship in the broom aftermarket.

Regional players

• Kärcher: Kärcher is a major German-based manufacturer of cleaning equipment including municipal street sweepers. It is comparable as a global cleaning-equipment manufacturer serving municipal and contractor customers with compatible broom/wear-parts requirements in EMEA markets.

Direct peers

• Weiler Corporation: Weiler is a leading US manufacturer of industrial brushes and abrasive products used across metalworking, surface preparation, and cleaning applications. It is comparable to Keystone as a mid-sized manufacturer of proprietary industrial brush products sold through industrial distribution channels.
• Gordon Brush Mfg. Gordon Brush is a US-based manufacturer of specialty industrial and commercial brushes sold globally. It is comparable to Keystone in product category (industrial brushes), channel mix (industrial distribution), and customer profile (OEM and end-user industrial buyers).
• Tanis Inc. Tanis is a US-based industrial brush manufacturer producing custom and stock brushes for industrial and commercial applications. It is comparable to Keystone as a privately held, technology-driven brush manufacturer serving OEM customers in specialized applications.
• Schwarze Industries: Schwarze is a leading North American street sweeper manufacturer and also produces/distributes brooms for its equipment. As both an OEM sweeper customer of Keystone in some cases and a competing broom supplier in others, Schwarze is the most directly comparable peer in the street sweeper broom aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kpbrush
• Facebookfacebook.com/keystoneplastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Plastics