Redhook Ale Brewery Inc
Redhook is a Seattle-based craft brewery founded in 1981 and a subsidiary of Tilray Brands, selling the Big Ballard IPA family, ESB, lagers, and seasonal beers via wholesale, two Seattle brewpubs, and an e-commerce store to Pacific Northwest consumers.
- Company typePrivate
- Founded1981
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Redhook Ale Brewery Inc does
Redhook Ale Brewery Inc, operating as redhook, LLC, is a Seattle-headquartered craft brewery founded in 1981 by Paul Shipman and Gordon Bowker in a converted Ballard transmission shop. The company produces and sells a portfolio of craft beers centered on the Big Ballard Imperial IPA family (Big Ballard, Hazy Big Ballard, Tropical Big Ballard, Juicy Big Ballard), alongside Long Hammer IPA, Redhook ESB (brewed continuously since 1987), Redhook '81 Light Lager, Storm Surge Hazy IPA, Lagersquatch Lager, and seasonal Winterhook. Operations are anchored by two Seattle brewpubs: Brewlab on Capitol Hill (with an 8-barrel pilot system, 16 taps, and the Kobo Pizza food partnership) and the Trolleyman in Fremont, with additional revenue generated through an e-commerce storefront at store.redhook.com. Redhook is a wholly-owned subsidiary of Tilray Brands (NASDAQ: TLRY), and after the 2010 closure of its Woodinville facility and transfer of its Portsmouth, New Hampshire brewery to Cisco Brewers, its production and distribution footprint is concentrated in the Pacific Northwest region.
Redhook's business model is built on three revenue streams: wholesale beer distribution to grocery, convenience, and liquor retailers; direct-to-consumer sales at its brewpub locations; and online merchandise and beer sales via its e-commerce store. Pricing follows a standard unit/multi-pack retail model (12oz, 16oz, and 19.2oz cans in 4-, 6-, 12-, and 18-pack formats), with no publicly disclosed enterprise pricing or contracts. The customer base is geographically focused on the Pacific Northwest and consists of broad consumer segments (craft beer enthusiasts, brewpub visitors) rather than concentrated B2B accounts. Marketing is conducted through the company website, Instagram (@redhook), email newsletters, and a beer finder tool. Historical growth was supported by a 1993 funding round from Northwood Ventures; current expansion is funded and managed within the Tilray corporate umbrella.
Redhook Ale Brewery Inc firmographics
Firmographics- Name
- Redhook Ale Brewery Inc
- Legal name
- redhook, LLC
- Website
- https://redhook.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redhook is a Seattle-based craft brewery founded in 1981 and a subsidiary of Tilray Brands, selling the Big Ballard IPA family, ESB, lagers, and seasonal beers via wholesale, two Seattle brewpubs, and an e-commerce store to Pacific Northwest consumers.
- Ownership category
- akta.pro rank
Redhook Ale Brewery Inc industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD)
Keywords
Where Redhook Ale Brewery Inc is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Redhook Ale Brewery Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Redhook generates revenue through the sale of craft beers including IPAs, lagers, and seasonal offerings. Products are sold in cans (12oz, 16oz, 19.2oz), bottles, and variety packs through retail distribution and direct-to-consumer at brewpub locations.
- E-commerce Store: Online store at store.redhook.com sells merchandise and potentially beer for direct shipment to consumers of legal drinking age.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard beer products in cans and bottles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Redhook Ale Brewery Inc product offering
Product offeringCore offering
Redhook Ale Brewery produces and sells a portfolio of craft beers — including its flagship Big Ballard Imperial IPA family, Long Hammer IPA, Redhook ESB, '81 Light Lager, Lagersquatch Lager, Storm Surge Hazy IPA, and seasonal Winterhook — packaged in cans, bottles, and variety packs and distributed through wholesale retail channels, two brewpub locations (Brewlab in Capitol Hill and Trolleyman in Fremont), and an e-commerce storefront. The company focuses on well-crafted, approachable Pacific Northwest-style craft beers for everyday consumers.
Product overview
Redhook Ale Brewery is a craft beer producer founded in 1981 in Seattle's Ballard neighborhood. The company operates as a traditional brewery offering a portfolio of beer products including Imperial IPAs (Big Ballard family: Big Ballard, Hazy Big Ballard, Juicy Big Ballard, Tropical Big Ballard), standard IPAs (Long Hammer IPA), ESB (Redhook ESB), light lager (Redhook '81 Light), seasonal offerings (Winterhook, Storm Surge Hazy IPA), and specialty lagers (Lagersquatch). The Big Ballard IPA family represents Redhook's flagship imperial IPA line, while the core Redhook portfolio includes traditional and sessionable options. The company also operates Redhook Brewlab, a Capitol Hill brewpub for experimental releases, and offers products through retail variety packs. As of 2023, Redhook is part of Tilray Brands following industry consolidation.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Ballard Imperial IPA 8.6% ABV Imperial IPA with bold and aggressive hop profile, deep golden body, and crisp finish; a tribute to Redhook's original Ballard, Seattle roots.
- Hazy Big Ballard Imperial IPA 8.7% ABV PNW-Style Hazy Imperial IPA with bold, juicy character featuring citrus and tropical flavors, a soft body, and a lingering hop bite on the finish.
- Juicy Big Ballard 9.5% ABV Imperial IPA with a remarkably drinkable profile dripping with juicy tropical flavors, light and crisp body with citrusy and tropical hops.
- Tropical Big Ballard Juicy IPA 7.2% ABV Juicy IPA brewed with natural Orange, Pineapple, Starfruit, and Coconut, delivering big tropical fruit flavors with lingering tropical sweetness.
- Long Hammer IPA 6.2% ABV classic West Coast-style India Pale Ale with piney and citrusy hop aroma, smooth malt body, and crisp finish; named in honor of Redhook's predecessors who built Seattle.
- Redhook ESB 5.8% ABV, 28 IBU Extra Special Bitter that balances caramel malt sweetness with subtle spicy and citrusy hop flavors; brewed continuously since 1987 and credited as the beer that started it all for Redhook.
- Redhook '81 Light Lager 4.2% ABV crisp and refreshing clean light lager, founded in 1981 in Seattle; positioned as an honest beer for hard-working people.
- Lagersquatch Lager Smooth, straightforward lager with a signature hop bite for those with a PNW disposition; features a Sasquatch character on its packaging.
- Storm Surge Hazy IPA West-Coast Style Hazy IPA with the smooth body of a hazy but delivering a signature West Coast hoppy bite.
- Winterhook Seasonal winter ale first brewed in 1984, crafted with an evolving mix of malts and hops and brewed annually since inception.
- Big Ballard IPA Variety Pack The industry's first Imperial Craft 18pk variety pack, combining Hazy Big Ballard Imperial IPA, Big Ballard IPA, and Tropical Big Ballard Juicy IPA in one package.
- Redhook Brewlab (Capitol Hill brewpub) Brewpub location in Seattle's Capitol Hill neighborhood featuring an 8-Barrel on-site brewing system and 16 taps for fresh experimental small-batch beers, hosting the Kobo Pizza partnership by Chef Shota Nakajima.
Quantifiable outcome
- Redhook ESB has been brewed continuously since 1987
- +1 more outcomes
Companies that use Redhook Ale Brewery Inc
Customer profileSegments2 records
Ideal customer profiles1 record
Redhook Ale Brewery Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Redhook Ale Brewery Inc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Chef Shota Nakajima / Kobo PizzaminorRenowned Seattle Chef Shota Nakajima partnered with Redhook to open Kobo Pizza in the Brewlab space in Capitol Hill in 2022. This partnership brings food and beer pairings to the brewpub experience.
- Cisco BrewersminorAround 2010, Redhook transferred control of their Portsmouth, New Hampshire facility to Cisco Brewers. This was described as a facility transfer rather than an active partnership.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Redhook Ale Brewery Inc competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Redhook Ale Brewery Inc social profiles
Digital presenceRedhook Ale Brewery Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redhook Ale Brewery Inc leadership team
Management profileNumber of profiles
Redhook Ale Brewery Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redhook Ale Brewery Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redhook Ale Brewery Inc
What does Redhook Ale Brewery Inc do?
Redhook Ale Brewery produces and sells a portfolio of craft beers — including its flagship Big Ballard Imperial IPA family, Long Hammer IPA, Redhook ESB, '81 Light Lager, Lagersquatch Lager, Storm Surge Hazy IPA, and seasonal Winterhook — packaged in cans, bottles, and variety packs and distributed through wholesale retail channels, two brewpub locations (Brewlab in Capitol Hill and Trolleyman in Fremont), and an e-commerce storefront. The company focuses on well-crafted, approachable Pacific Northwest-style craft beers for everyday consumers.
Is Redhook Ale Brewery Inc a public or private company?
Redhook Ale Brewery Inc is a private company. It is classified as corporate owned and is currently operating.
When was Redhook Ale Brewery Inc founded?
Redhook Ale Brewery Inc was founded in 1981. It employs 51 to 100 people.
Where is Redhook Ale Brewery Inc based?
Redhook Ale Brewery Inc is headquartered in Seattle, United States, in the North America region.
How does Redhook Ale Brewery Inc make money?
Two revenue lines are on record. Beer Sales are the primary driver. The others are E-commerce Store.
Does Redhook Ale Brewery Inc have an API?
No public API is recorded for Redhook Ale Brewery Inc.
What industry is Redhook Ale Brewery Inc in?
Redhook Ale Brewery Inc's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.