WPRK 91.5 FM

What WPRK 91.5 FM does

WPRK 91.5 FM is a non-commercial, student-run educational radio station operating from Rollins College in Winter Park, Florida. Founded in 1952 and inaugurated by an address from Dwight D. Eisenhower, the station broadcasts on the FCC-licensed 91.5 FM frequency to the Central Florida region and has run continuously for over 70 years. Originally a classical music format, WPRK has evolved into an editorially independent station programmed primarily by Rollins College students, supported by college employees and Central Florida community volunteers, with eight functional student director positions spanning Station Management, Programming, Production, Marketing, Music, and Personnel under General Manager Greg Golden.

The station's product surface includes the live FM broadcast, a live streaming player on wprk.org extending the audience beyond the terrestrial signal, multi-platform podcast hosting and on-demand distribution (SoundCloud, Mixcloud, Podomatic, YouTube), a weekly programming schedule organizing 108+ distinct shows across genres (polka, disco, indie rock, electronic/dance, Latin rock, Hindi/Bollywood, jazz, R&B, country, chill-out, trivia, LGBTQ+ discussion, community sports), and a music submissions service for independent artists. Notable flagship programming includes the Curtis Earth Show (cited by the Orlando Sentinel for operating the longest running trivia game in America and nominated Best Local Radio Show by Orlando Weekly readers in 2019), DJ Mo Radio (on-air since 2005, syndicated since 2015), Bargin Bin Bonanza, Rock en Espanol USA, and Music of India.

The business model is non-commercial and donation-supported. WPRK generates no traditional advertising revenue and is funded through Rollins College institutional resources plus voluntary listener donations collected via the GiveCampus platform (campaign ID 28488). Distribution is free-to-air over FM and free-to-stream over the web. The station functions as a Rollins College student media entity rather than a separately incorporated company, with all financial and operational dependency concentrated in its parent institution. Customer/listener segmentation is hybrid: Rollins College students (primary persona), Central Florida community members (primary geography), and music enthusiasts seeking independent/non-mainstream programming (secondary persona). There are no funding rounds, no M&A activity, no parent-subsidiary investment, and no AI/ML technical capability disclosed.

Name

WPRK 91.5 FM

Legal name

WPRK 91.5 FM

Website

https://wprk.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

WPRK 91.5 FM is a non-commercial, student-run educational radio station licensed to Rollins College in Winter Park, Florida. Founded in 1952, it broadcasts independent music, talk, and community programming via FM, online streaming, and multi-platform podcast distribution, serving Rollins students and the Central Florida community.

Ownership category

akta.pro rank

Product category

College Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• College radio station
• FM radio broadcasting
• Online audio streaming
• Podcast distribution
• Community programming

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Listener Donations: Station accepts donations through GiveCampus platform for campaign support
2. Broadcast Programming: Free-to-air FM radio broadcast serving Rollins College and Central Florida community

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WPRK 91.5 FM is Rollins College's student-run, non-commercial educational radio station broadcasting diverse independent programming — music, talk, sports, and community shows — over 91.5 FM to Central Florida. It complements the FM broadcast with live online streaming, podcast archives, and a music-submission service for independent artists.

Product overview

WPRK 91.5 FM is a student-run college radio station at Rollins College providing diverse independent programming since 1952. The station operates as a unified platform combining live FM broadcast on 91.5 FM with online streaming and podcast distribution. Programming spans over 50 weekly shows across genres including rock, electronic/dance, world music, talk shows, sports coverage, and specialty programming. The product ecosystem includes the core radio broadcast service, online streaming, podcast hosting, music chart features, and a music submission service for community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• WPRK 91.5 FM Live Radio Broadcast Student-run radio station broadcasting on the 91.5 FM frequency from Rollins College, providing diverse independent programming including music shows, talk shows, sports coverage, and community content since 1952. For Central Florida listeners.
• WPRK Online Streaming Live audio streaming service available via the WPRK website, allowing listeners worldwide to access programming in real-time through the station's online player.
• WPRK Podcast Hosting / On-Demand On-demand podcast distribution service offering archived episodes from various shows through embedded players hosted on SoundCloud, Mixcloud, Podomatic, and YouTube.
• Music Submissions Service Community-focused music submission platform allowing independent artists to share their music with the station via [email protected] for potential airplay consideration.
• The Curtis Earth Show Tuesday evening show featuring quiz games, interviews with local bands and interesting people, including the WORD RUMBLE game and 15 MINUTES OF FAME segment. Nominated for Best Local Radio Show by Orlando Weekly readers in 2019.
• DJ Mo Radio Friday afternoon show featuring Classic Hip Hop, EDM, Freestyle, Local Florida, Miami Bass, and variety music. On-air since 2005, syndicating since 2015, and simulcasting since 2023.
• Rock en Espanol USA Thursday evening show breaking traditional Latin sounds and transcending language boundaries through rock music presented in Spanish.
• Music of India Sunday afternoon show hosted by Naval Modani featuring Hindi songs and music from Bollywood films.
• Community Sports Report Thursday show offering local sports talk highlighting Orlando's pro, college, and high school teams, with special guests.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KXLU 88.9 FM (Loyola Marymount University): Campus-based, student-operated non-commercial radio providing diverse programming and streaming coverage of Southern California—functionally equivalent to WPRK in Florida.
• WFMU 91.1 FM: Listener-supported, non-commercial freeform radio station with eclectic programming and heavy streaming/podcast distribution—a closely aligned community-led broadcast model.
• WHRB 95.3 FM (Harvard Radio Broadcasting): Harvard's student-run FM radio station offering classical, jazz, and underground rock programming in a college-media model directly comparable to WPRK's Rollins College operation.
• WXYC 89.3 FM (UNC Chapel Hill): Student-run college radio station at UNC Chapel Hill known for freeform, independent programming with live streaming—closely mirroring WPRK's mission and operating model.
• WNUR 89.3 FM (Northwestern University): Northwestern's student-run college radio offering jazz, classical, and experimental programming with streaming—directly comparable in scale, audience, and mission.
• WKCR 89.9 FM (Columbia University): Columbia University's student-run FM station with diverse specialty programming and live streaming, structurally identical to WPRK as a campus-based educational broadcaster.

Broad incumbents

• KCRW 89.9 FM: Major public-supported radio station in Los Angeles offering eclectic music, news, and culture programming with strong streaming/podcast distribution—a much larger, established analog in the independent-radio space WPRK occupies.

Regional players

• WVFS 89.7 FM (Florida State University): FSU's student-run Voice of Free Speech radio station provides a Florida-based comparison point; operates the same college-radio + community-broadcaster model as WPRK but in Tallahassee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wprk915fm
• Facebookfacebook.com/rockenespanolusa
• Instagraminstagram.com/djmoradio
• YouTubeyoutube.com/playlist?list=PLlYvvkdjbAy...

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPRK 91.5 FM