Myresjöhus AB

What Myresjöhus AB does

Myresjöhus AB is one of Sweden's oldest prefabricated wooden house manufacturers, founded in 1927 and headquartered in Myresjö (Vetlanda municipality), Småland. The company operates as a division of OBOS Bostadsutveckling AB, a subsidiary of the Norwegian/Swedish housing-development cooperative OBOS Group. Its core technology is an industrial planelement building system: wall elements, roof trusses, and floor elements are produced in a controlled factory environment in Myresjö, with windows, sealing strips, and electrical conduit tubes pre-fitted, then transported on covered trucks for rapid weather-protected on-site assembly. Construction details integrate Swedish fire-protection and energy regulations directly into the component design.

The company sells houses to individual Swedish homeowners across two main series — Smart (entry-level, price-competitive, with Smart+ customization) and Select (premium, fully customized with architect involvement) — plus a fritidshus (vacation home) line and ancillary buildings such as garages and carports. Distribution is direct via a nationwide sales-office network stretching from Malmö in the south to Luleå in the north, supplemented by show houses (visningshus), digital meeting booking, and field-based husrådgivare (house advisors). Customers may opt for totalentreprenad (turnkey) delivery in which a dedicated project manager coordinates the entire build from land assessment and permits through key handover under a fixed-price (fast pris) guarantee.

Revenue is generated primarily through one-time house sales with added professional-services revenue from totalentreprenad. The business model is reinforced by long-standing technology and channel partnerships — notably Nordea (financing Key Partner with green-mortgage benefits), NIBE (heat pumps), Elitfönster (windows), Gar-Bo (10-year new-construction insurance), HTH (kitchens), Siemens (appliances), Contura (wood stoves), and Designtak (entrance roofs) — and by OBOS member benefits that drive referrals through preferential land and property access.

Name

Myresjöhus AB

Legal name

OBOS Bostadsutveckling AB

Website

https://myresjohus.se

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Myresjöhus is a Swedish prefabricated wooden house manufacturer founded in 1927, serving individual homeowners nationwide through the Smart and Select series under an industrial planelement system and a turnkey totalentreprenad delivery model, as a division of OBOS Group.

Ownership category

akta.pro rank

Product category

Prefabricated Wooden Houses

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Prefabricated wooden houses
• Turnkey house construction
• Single-family home building
• Modular house manufacturing
• Architect-designed homes

Headquarters

HQ city

Myresjö

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom house sales and manufacturing: Myresjöhus designs, manufactures, and sells prefabricated wooden houses to individual buyers across Sweden. Houses are delivered through totalentreprenad (turnkey) or other contracting arrangements, with customers selecting from model ranges (Smart, Select) and customizing floor plans, finishes, and styles. Revenue is generated through one-time house sales, with pricing based on model, size, customizations, and site-specific requirements.
2. Totalentreprenad (turnkey project management): Customers can opt for totalentreprenad where Myresjöhus provides a dedicated project manager who manages the entire building process including groundwork, foundation, permits, and final construction. This adds professional services revenue to the core house sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Myresjöhus AB designs, manufactures, and sells prefabricated wooden single-family houses in Sweden from its factory in Myresjö, Småland. Products are delivered through two main lines—Smart (entry-level, price-competitive) and Select (premium, fully customizable with architect involvement)—plus a Fritidshus (holiday home) range, with optional Totalentreprenad (turnkey) project management covering land, permits, foundation, construction, and key handover.

Product overview

Myresjöhus AB is a Swedish house manufacturer offering prefabricated wooden houses with two main product lines: Smart (entry-level affordable houses with Smart+ customization) and Select (premium fully-customizable collection). The company provides various house types including single-story, 1.5-story, two-story, split-level, and raised wall-height models, plus custom architect-designed houses and holiday homes. Turnkey contracting (Totalentreprenad) is offered as a project management service handling the complete building process. Founded in 1927 and part of the OBOS Group, Myresjöhus has delivered over 96,000 houses and operates from their factory in Myresjö, Vetlanda.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Series Entry-level, affordable prefabricated wooden houses with optional Smart+ tier for size and floor plan customization. Designed for first-time buyers and value-conscious Swedish families seeking a smooth, price-competitive building process.
• Select Series Premium, fully customizable prefabricated wooden houses with architect-led design, complete freedom over floor plans, finishes, and style. Targeted at buyers with a clear vision who do not want to compromise on design.
• Fritidshus (Holiday Homes) Prefabricated wooden vacation and leisure homes (fritidshus) including Glimma and Stj\u00e4rnfall series, designed for coastal, forest, or mountain locations. Targets individuals and families seeking a secondary residence.
• Totalentreprenad (Turnkey Contracting) Complete turnkey project management service where Myresj\u00f6hus handles the entire house-building process from planning and permits through foundation work and construction to a key-ready home, with a dedicated project manager assigned to each customer.
• Enplanshus (Single-Story Houses) Single-story prefabricated wooden house models with all living spaces on one level, providing accessibility and convenience without stairs.
• 2-planshus (Two-Story Houses) Two-story prefabricated wooden house models that maximize living space on smaller plots, with private zones located on the upper floor.
• 1,5-planshus (1.5-Story Houses) Split-level prefabricated wooden house models with unique character that combine single-story convenience with additional upper-level space.
• Suterränghus (Split-Level Houses) Prefabricated wooden houses designed for sloping plots, with a lower level partially underground and the upper level at ground level.
• Förhöjt väggliv (Raised Wall Height Houses) Prefabricated wooden house models with elevated wall height that provide increased ceiling height and a spacious feeling.
• Arkitektritat hus (Architect-Designed Houses) Custom-designed prefabricated wooden houses created with professional architects for unique requirements and specific plots, available as either pre-existing designs or fully bespoke commissions.
• Sidobyggnader (Ancillary Buildings) Prefabricated garages, carports, and storage buildings that complement Myresj\u00f6hus main house constructions.

Quantifiable outcome

• 80% lower energy consumption compared to a 1980-built Myresjöhus of similar size, achieved through modern climate shell, NIBE heat pump, and energy-efficient design
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NordeacoreGTM or Marketing PartnerMyresjöhus is a Nyckelpartner (Key Partner) of Nordea, one of Sweden's largest banks. This partnership provides Myresjöhus customers with preferential loan terms, the possibility of amortization-free financing for up to five years, and green mortgage (Gröna Bolån) discounts of 0.10 percentage points on interest rates. Nordea recognizes Myresjöhus kalkyler (cost estimates) as reliable, simplifying loan approvals for customers. The partnership is marketed together on both companies' websites.
• NIBEcoreTechnology or IntegrationNIBE supplies exhaust air heat pumps (fromluftsvärmepump) for Myresjöhus houses up to approximately 200 m². The partnership provides energy-efficient heating solutions that meet Boverkets building regulations (BBR) while significantly reducing electricity costs. NIBE's variable-speed controlled pumps automatically adjust to the house's heating needs, improving energy efficiency compared to conventional on/off pumps.
• GarBo (Göta Källarförsäkring AB)coreTechnology or IntegrationGarBo provides Nybyggnadsförsäkring (new construction insurance) for all Myresjöhus customers, covering costs to rectify defects and damages caused by faulty construction work for 10 years from approved final inspection (slutbesiktning). For homes more than five years past final inspection, claims are handled directly by GarBo.
• ElitfönstercoreTechnology or IntegrationElitfönster has supplied windows to Myresjöhus for nearly 100 years. Their 3-glazed wood windows are aluminum-clad for low maintenance and all-weather durability. Elitfönster also provides window accessories including pleated shades, roller blinds, and blinds through their product range, with OBOS member discounts available.
• OBOScoreStrategic or Co-development PartnerMyresjöhus is a division of OBOS Bostadsutveckling AB, which is a subsidiary of OBOS (a major Norwegian/Swedish housing developer cooperative). The OBOS affiliation provides Myresjöhus customers with OBOS member benefits including preferential access to land and properties, member discounts on construction materials and home goods, and referral advantages. Myresjöhus also collaborates with sister brand SmålandsVillan within the OBOS group.
• OCABminorImplementation/ SI/ Consulting PartnerOCAB handles urgent fault and emergency repairs during the warranty period for Myresjöhus customers, responding to acute faults such as major water leaks, electrical failures, or heating failures. OCAB is contacted via details in the Operations and Maintenance Manual (Drift- och skötselpärm) provided at move-in.
• Fortum and OtovominorGTM or Marketing PartnerThrough OBOS membership, customers receive preferential offers on electricity from Fortum and solar cell installation from Otovo. These partnerships are promoted as member benefits that help reduce energy costs in new Myresjöhus homes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmålandsVillan: Sister brand within OBOS Bostadsutveckling AB, also manufacturing prefabricated wooden single-family houses in Sweden. Direct overlap on product category, customer base, distribution model, and parent-company resources, making it the most comparable peer.
• A-hus: Swedish prefabricated house manufacturer also operating within the OBOS group, offering catalog and custom homes across Sweden. Competes head-to-head with Myresjöhus on prefab product, geography, and customer segment.
• Eksjöhus: Long-established Swedish prefabricated wooden house manufacturer based in Eksjö, Småland, offering catalog, custom, and holiday homes nationally. Closely comparable product range, distribution model, and target customer as Myresjöhus.
• Fiskarhedenvillan: Swedish prefabricated house manufacturer producing wooden single-family homes across Sweden with a similar turnkey offering. Direct overlap on prefab product, customer demographics, and national sales footprint.
• Hjältevadshus: Swedish prefab wooden home manufacturer based in Småland, serving private buyers nationwide with catalog and custom homes. Comparable product mix, factory-based production, and go-to-market approach.
• Götenehus: Swedish prefabricated house manufacturer listed on Nasdaq First North, producing wooden single-family homes for the Swedish market. Comparable prefab production model and customer base, though operates as an independent publicly listed group.
• Trivselhus: Swedish prefab house manufacturer focused on energy-efficient wooden homes, with similar climate-shell and sustainability messaging to Myresjöhus. Competes directly on energy performance, customization, and turnkey delivery.

Emerging players

• Lindbäcks: Swedish modular/prefab building manufacturer producing multi-family and single-family wooden modules from a highly industrialized factory. Partial overlap — same prefab technology stack but heavier weighting toward multi-family and commercial projects.

Broad incumbents

• BoKlok: Joint venture between Skanska and IKEA producing modular affordable homes across the Nordics. Broader incumbent in prefab/modular housing that overlaps with Myresjöhus on technology and customer base, but is positioned at a more affordable price point.
• Bonava: Nordic-listed residential property developer building homes across Sweden, Germany, and the Baltics. Broad incumbent competitor with overlap on Swedish single-family and multi-family residential supply, though not a prefab manufacturer in the same way as Myresjöhus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myresjöhus AB