Beco
Beco is a UK-based direct-to-consumer e-commerce brand selling sustainable pet clean-up essentials, including poop bags, wipes, litter liners, bowls, toys, food, and treats, for dog and cat owners through its Shopify storefront, founded in 2009.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beco does
Beco is a UK-based, direct-to-consumer e-commerce brand founded in 2009 by George that sells sustainable pet clean-up essentials for dog and cat owners. The company operates exclusively through its own Shopify-powered storefront (becopets.com) and offers a catalog of approximately 59 SKUs spanning dog and cat poop bags, grooming wipes (general, eye, and ear cleaning), litter tray liners, pet bowls, dog toys, food, and treats. The company's product design emphasizes sustainability through post-consumer recycled plastics (94%+ for bags), bamboo-derived rayon for wipes, and natural rubber for toys, with third-party certifications including B Corp (2024), Climate Label, and Global Recycled Standard (GRS TE-99952458).
The brand serves UK pet owners using a horizontal segmentation approach, with dog owners as the primary segment and cat owners as secondary. Its customer base is described as 30,000+ happy pet owners, supported by 2,000+ five-star reviews across product lines. Marketing is executed through a multi-channel digital strategy including Instagram (@beco_pets), Facebook, TikTok, email marketing with 10% first-order incentives, a "Force for Good" content blog, and a £10 referral program. The company also maintains a strategic partnership with Trash Free Trails, a UK environmental organization, reinforcing its sustainability positioning.
Revenue is generated through two channels: one-time product sales and a Subscribe & Save subscription model offering 10% discount on recurring deliveries (deliverable every 1, 3, 6, or 12 months). Pricing ranges from £2.69 for basic wipes to £45 for premium bundles, with free standard UK delivery on orders over £20. The company is privately held, founder-owned, with no disclosed venture capital or institutional investment, and operates exclusively in the UK market with no identified retail or third-party marketplace presence.
Beco firmographics
Firmographics- Name
- Beco
- Legal name
- Beco
- Website
- https://becopets.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beco is a UK-based direct-to-consumer e-commerce brand selling sustainable pet clean-up essentials, including poop bags, wipes, litter liners, bowls, toys, food, and treats, for dog and cat owners through its Shopify storefront, founded in 2009.
- Ownership category
- akta.pro rank
Beco industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Care & Pet Supplies DTC (CRAFACAH)
- akta.pro secondary industry
- Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)
Keywords
Where Beco is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Beco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Product Sales: One-time purchases of pet clean-up essentials including poop bags, wipes, litter liners, bowls, toys, food, and treats. Products sold at various price points from budget to premium.
- Subscribe & Save: Subscription model offering 10% discount on regular deliveries of poop bags and wipes. Customers can set delivery frequency (monthly, quarterly, etc.) and save money while ensuring they never run out of essentials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog Poop Bags - Multiple pack sizes and formats |
| Unit Pricing | Pay-as-you-go | Dog Wipes - Unscented and Coconut Scented |
| Unit Pricing | Pay-as-you-go | Cat Poop Bags - 140 bags per box |
| Unit Pricing | Pay-as-you-go | Cat Litter Liners - Three sizes |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Beco product offering
Product offeringCore offering
Beco is a UK-based pet clean-up essentials brand that designs and sells its own line of sustainable dog and cat products, including poop bags, grooming wipes, litter liners, bowls, toys, food, and treats. The company operates as a DTC e-commerce brand through a Shopify storefront, offering both one-time purchases and subscription options for consumables. Operations are underpinned by B Corp certification (2024) and the Climate Label.
Product overview
Beco is a pet clean-up essentials brand offering a focused product portfolio centered on managing the messier aspects of pet ownership for dogs and cats. The core offering consists of poop bags (dog and cat variants), grooming wipes (general, eye, and ear cleaning), litter tray liners, and pet bowls—all emphasizing sustainable materials like post-consumer recycled plastic and bamboo-derived components. The range extends to dog food, treats, and a variety of dog toys (natural rubber and recycled-material plush toys). Products are sold as individual items and through curated bundles (Mucky Pup Bundle, Clean-up & Play Starter Kit) that combine complementary essentials at discounted prices. The company positions itself around responsible pet clean-up with an emphasis on sustainability, having been BCorp certified in 2024 and Climate Label Certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Poop Bags Leakproof, durable poop bags designed for dog walking, made with GRS-certified recycled plastic and offered in multi-pack and subscription formats for individual dog owners.
- Pet Grooming Wipes Pet grooming and hygiene wipes for dogs and cats, made from bamboo-derived rayon for a more sustainable alternative to plastic-based wipes.
- Cat Litter Liners Litter liners designed for cat litter trays, enabling easier litter box cleaning and replacement for cat owners.
- Pet Bowls Pet feeding bowls for dogs and cats, sold as part of Beco's broader pet care accessories range.
- Pet Toys Toys designed for dogs and cats, offered as part of Beco's broader pet care accessories range.
- Pet Food Pet food offered by Beco for dogs and cats, extending the brand beyond clean-up consumables into daily nutrition.
- Pet Treats Treats offered by Beco for dogs and cats, complementing the food and accessory product lines.
Quantifiable outcome
- 30,000+ customers served with over 2,000 five-star reviews
- +1 more outcomes
Companies that use Beco
Customer profileSegments2 records
Ideal customer profiles1 record
Beco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trash Free TrailscoreBeco partners with Trash Free Trails, a UK-based environmental organization, to clean up wild places together. The partnership focuses on removing litter from green spaces that pets and their humans love to explore, aligning with Beco's mission of responsible pet clean-up.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Beco competitors and assessment
Company assessmentDirect peers
- Wild One: DTC pet brand offering modern, design-forward pet essentials including harnesses, bowls, and waste clean-up. Shares Beco's premium DTC positioning and aesthetic-led brand identity, targeting similar millennial/Gen-Z urban pet owners.
- Earth Rated: North American-based DTC brand specializing in dog poop bags and clean-up essentials with strong sustainability positioning. Direct head-to-head competitor to Beco in the same product category, with similar recycled-material messaging and subscription model.
- Pogi's Pet Supplies: DTC pet waste bag specialist offering eco-friendly poop bags and dispensers. Direct competitor to Beco's flagship category with overlapping product, sustainability credentials, and subscription offering.
Emerging players
- PetFusion: DTC pet brand specializing in premium pet beds, feeders, and litter boxes with sustainability and design focus. Comparable mid-sized DTC brand in adjacent premium pet product categories.
- BarkBox: Subscription-first DTC pet brand selling curated toy, treat, and chew boxes. Comparable to Beco's subscription model mechanics and DTC-first customer engagement, though focused on toys/treats rather than clean-up essentials.
- West Paw Design: Eco-conscious pet product brand focused on durable dog toys and accessories made from recycled and natural materials. Comparable to Beco's sustainability-led toy and accessory lines.
Broad incumbents
- Pets at Home: UK's largest specialist pet retailer with omnichannel presence (450+ stores, online, subscription). Represents both a competitive threat and a potential wholesale channel for Beco to reach UK pet owner households at scale.
- Petco: US-headquartered pet retail incumbent with broad assortment including supplies, food, and services. Indicates how a scaled pet supplies business can vertically integrate retail, vet services, and DTC for Beco's long-term reference.
- Chewy: US pet retail giant dominating online pet supplies with autoship subscription. Closest analog for how a clean-up essentials brand could scale DTC + subscription, and a competitive threat if Beco expands internationally.
- KONG: Established global pet toy and accessory brand with broad retail distribution. Comparable to Beco's natural rubber toy line and represents how a niche pet brand can scale into mass retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beco social profiles
Digital presenceBeco compliance and trust
Trust signalCompliance2 records
Beco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beco leadership team
Management profileNumber of profiles
Profiles1 record
Beco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beco
What does Beco do?
Beco is a UK-based pet clean-up essentials brand that designs and sells its own line of sustainable dog and cat products, including poop bags, grooming wipes, litter liners, bowls, toys, food, and treats. The company operates as a DTC e-commerce brand through a Shopify storefront, offering both one-time purchases and subscription options for consumables. Operations are underpinned by B Corp certification (2024) and the Climate Label.
Is Beco a public or private company?
Beco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beco founded?
Beco was founded in 2009. It employs 11 to 50 people.
Where is Beco based?
Beco is headquartered in London, United Kingdom, in the Europe region.
How does Beco make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscribe & Save.
Who are Beco's main competitors?
Direct peers on record are Wild One, Earth Rated and Pogi's Pet Supplies. Emerging players are PetFusion, BarkBox and West Paw Design. Broad incumbents are Pets at Home, Petco, Chewy and KONG.
Does Beco have an API?
No public API is recorded for Beco.
What industry is Beco in?
Beco's product category is Pet Care Products. Its primary akta.pro industry code is CRAFACAH, Pet Care & Pet Supplies DTC, with a secondary code of CRADAFAG, Life-Stage & Breed/Size-Specific Formulas. Its NAICS code is 459910.