Beco

What Beco does

Beco is a UK-based, direct-to-consumer e-commerce brand founded in 2009 by George that sells sustainable pet clean-up essentials for dog and cat owners. The company operates exclusively through its own Shopify-powered storefront (becopets.com) and offers a catalog of approximately 59 SKUs spanning dog and cat poop bags, grooming wipes (general, eye, and ear cleaning), litter tray liners, pet bowls, dog toys, food, and treats. The company's product design emphasizes sustainability through post-consumer recycled plastics (94%+ for bags), bamboo-derived rayon for wipes, and natural rubber for toys, with third-party certifications including B Corp (2024), Climate Label, and Global Recycled Standard (GRS TE-99952458).

The brand serves UK pet owners using a horizontal segmentation approach, with dog owners as the primary segment and cat owners as secondary. Its customer base is described as 30,000+ happy pet owners, supported by 2,000+ five-star reviews across product lines. Marketing is executed through a multi-channel digital strategy including Instagram (@beco_pets), Facebook, TikTok, email marketing with 10% first-order incentives, a "Force for Good" content blog, and a £10 referral program. The company also maintains a strategic partnership with Trash Free Trails, a UK environmental organization, reinforcing its sustainability positioning.

Revenue is generated through two channels: one-time product sales and a Subscribe & Save subscription model offering 10% discount on recurring deliveries (deliverable every 1, 3, 6, or 12 months). Pricing ranges from £2.69 for basic wipes to £45 for premium bundles, with free standard UK delivery on orders over £20. The company is privately held, founder-owned, with no disclosed venture capital or institutional investment, and operates exclusively in the UK market with no identified retail or third-party marketplace presence.

Name

Beco

Legal name

Beco

Website

https://becopets.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beco is a UK-based direct-to-consumer e-commerce brand selling sustainable pet clean-up essentials, including poop bags, wipes, litter liners, bowls, toys, food, and treats, for dog and cat owners through its Shopify storefront, founded in 2009.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industry

Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)

Keywords

• Pet clean-up products
• Dog poop bags
• Pet grooming wipes
• Cat litter liners
• Sustainable pet supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Sales: One-time purchases of pet clean-up essentials including poop bags, wipes, litter liners, bowls, toys, food, and treats. Products sold at various price points from budget to premium.
2. Subscribe & Save: Subscription model offering 10% discount on regular deliveries of poop bags and wipes. Customers can set delivery frequency (monthly, quarterly, etc.) and save money while ensuring they never run out of essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Beco is a UK-based pet clean-up essentials brand that designs and sells its own line of sustainable dog and cat products, including poop bags, grooming wipes, litter liners, bowls, toys, food, and treats. The company operates as a DTC e-commerce brand through a Shopify storefront, offering both one-time purchases and subscription options for consumables. Operations are underpinned by B Corp certification (2024) and the Climate Label.

Product overview

Beco is a pet clean-up essentials brand offering a focused product portfolio centered on managing the messier aspects of pet ownership for dogs and cats. The core offering consists of poop bags (dog and cat variants), grooming wipes (general, eye, and ear cleaning), litter tray liners, and pet bowls—all emphasizing sustainable materials like post-consumer recycled plastic and bamboo-derived components. The range extends to dog food, treats, and a variety of dog toys (natural rubber and recycled-material plush toys). Products are sold as individual items and through curated bundles (Mucky Pup Bundle, Clean-up & Play Starter Kit) that combine complementary essentials at discounted prices. The company positions itself around responsible pet clean-up with an emphasis on sustainability, having been BCorp certified in 2024 and Climate Label Certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Poop Bags Leakproof, durable poop bags designed for dog walking, made with GRS-certified recycled plastic and offered in multi-pack and subscription formats for individual dog owners.
• Pet Grooming Wipes Pet grooming and hygiene wipes for dogs and cats, made from bamboo-derived rayon for a more sustainable alternative to plastic-based wipes.
• Cat Litter Liners Litter liners designed for cat litter trays, enabling easier litter box cleaning and replacement for cat owners.
• Pet Bowls Pet feeding bowls for dogs and cats, sold as part of Beco's broader pet care accessories range.
• Pet Toys Toys designed for dogs and cats, offered as part of Beco's broader pet care accessories range.
• Pet Food Pet food offered by Beco for dogs and cats, extending the brand beyond clean-up consumables into daily nutrition.
• Pet Treats Treats offered by Beco for dogs and cats, complementing the food and accessory product lines.

Quantifiable outcome

• 30,000+ customers served with over 2,000 five-star reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Trash Free TrailscoreStrategic or Co-development PartnerBeco partners with Trash Free Trails, a UK-based environmental organization, to clean up wild places together. The partnership focuses on removing litter from green spaces that pets and their humans love to explore, aligning with Beco's mission of responsible pet clean-up.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild One: DTC pet brand offering modern, design-forward pet essentials including harnesses, bowls, and waste clean-up. Shares Beco's premium DTC positioning and aesthetic-led brand identity, targeting similar millennial/Gen-Z urban pet owners.
• Earth Rated: North American-based DTC brand specializing in dog poop bags and clean-up essentials with strong sustainability positioning. Direct head-to-head competitor to Beco in the same product category, with similar recycled-material messaging and subscription model.
• Pogi's Pet Supplies: DTC pet waste bag specialist offering eco-friendly poop bags and dispensers. Direct competitor to Beco's flagship category with overlapping product, sustainability credentials, and subscription offering.

Emerging players

• PetFusion: DTC pet brand specializing in premium pet beds, feeders, and litter boxes with sustainability and design focus. Comparable mid-sized DTC brand in adjacent premium pet product categories.
• BarkBox: Subscription-first DTC pet brand selling curated toy, treat, and chew boxes. Comparable to Beco's subscription model mechanics and DTC-first customer engagement, though focused on toys/treats rather than clean-up essentials.
• West Paw Design: Eco-conscious pet product brand focused on durable dog toys and accessories made from recycled and natural materials. Comparable to Beco's sustainability-led toy and accessory lines.

Broad incumbents

• Pets at Home: UK's largest specialist pet retailer with omnichannel presence (450+ stores, online, subscription). Represents both a competitive threat and a potential wholesale channel for Beco to reach UK pet owner households at scale.
• Petco: US-headquartered pet retail incumbent with broad assortment including supplies, food, and services. Indicates how a scaled pet supplies business can vertically integrate retail, vet services, and DTC for Beco's long-term reference.
• Chewy: US pet retail giant dominating online pet supplies with autoship subscription. Closest analog for how a clean-up essentials brand could scale DTC + subscription, and a competitive threat if Beco expands internationally.
• KONG: Established global pet toy and accessory brand with broad retail distribution. Comparable to Beco's natural rubber toy line and represents how a niche pet brand can scale into mass retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooken-gb.facebook.com/BecoPets
• Instagraminstagram.com/beco_pets
• TikToktiktok.com/@becopets
• Xx.com/BecoPets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beco