Schranner Negotiation Institute

What Schranner Negotiation Institute does

Schranner Negotiation Institute, legally Schranner AG, is a Zurich-headquartered, privately held advisory and training firm founded by Matthias Schranner, a former police lead negotiator who has been recognized by Forbes as 'one of the best negotiators worldwide.' The firm helps organizations in the corporate, public, and social sectors improve negotiation outcomes, serving C-suite executives, government leaders, diplomats, corporate teams, and individual negotiation professionals. Its service portfolio centers on the proprietary Schranner Concept® methodology—a codified four-phase negotiation framework (Preparation, Opening, Leadership, Deadlock) backed by a 10-stage Negotiation Escalation Model—and is delivered through five core lines: Schranner Concept® Seminars (intensive on-site individual training at five-star hotels), the Negotiation Excellence Program (enterprise certification), Negotiation Consulting (high-touch advisory for governments, corporations, and political parties), the annual N-Conference, and The Negotiation Challenge competition. Supporting offerings include the Negotiation Council Geneva (political/diplomatic advisory housed at Maison de la Paix), the Falk Academy online training platform, the Negotiation Club alumni network with monthly Virtual Negotiation Classroom sessions, books and merchandise via the Schranner Online Shop, and a content ecosystem (N-Espresso, Matthias Comments, Research Insights, Dealmacher podcast).

The business model is professional services plus education and community: revenue is generated from high-ticket enterprise consulting engagements, premium on-site seminars priced as one-time fees (multi-part seminars sold as a single booking, 14-day net payment terms), recurring Virtual Negotiation Classroom subscriptions, and one-time publications and merchandise sales through the e-commerce shop. Go-to-market is hybrid, combining enterprise field sales to Fortune 500 companies, the UN, governments (40+ countries), and political parties with an event-driven pull model through the annual N-Conference, webinars, and an active thought-leadership presence on LinkedIn, earned media (Forbes, Spiegel, NZZ, ARD Tagesschau, Deutsche Welle, SRF), and third-party podcasts. With seven offices across Zurich, Geneva, New York, Hong Kong, Singapore, Riyadh, and Dubai, the firm operates with approximately 17 team members led by founder-CEO Matthias Schranner, COO Fabio Falkenstein, International Director Anna Cajot, and senior regional directors.

Name

Schranner Negotiation Institute

Legal name

Schranner AG

Website

https://schranner.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Schranner Negotiation Institute is a Zurich-based private advisory and training firm that helps corporations, governments, and political parties improve outcomes in difficult, high-stakes negotiations through its proprietary Schranner Concept® methodology, delivered via on-site seminars, certification programs, consulting, and an annual flagship conference.

Ownership category

akta.pro rank

Product category

Negotiation Consulting and Executive Training

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Convention and Trade Show Organizers (561920)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ)

Keywords

• Negotiation consulting
• Corporate negotiation training
• Executive education programs
• Conflict resolution services
• Professional negotiation seminars

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Negotiation Consulting: Advisory services for governments, corporations, and political parties in difficult negotiations. High-value enterprise engagements.
2. Training Seminars: Onsite interactive learning programs including the Schranner Concept Seminar. Conducted at five-star hotels with tuition, course materials, and weekday lunches included.
3. Negotiation Excellence Program: Certification program increasing power and performance within organizations.
4. Event Attendance: Fees for workshops, conferences, and Virtual Negotiation Classroom sessions.
5. Publications: Books, merchandise, and educational materials sold through the Schranner Online Shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schranner Negotiation Institute provides advisory consulting, executive training seminars, and certification programs built on its proprietary Schranner Concept® methodology for managing difficult, high-stakes negotiations. The firm serves governments, Fortune 500 corporations, the United Nations, and political parties across 40+ countries through onsite seminars, structured consulting engagements, an annual flagship conference, and digital learning offerings.

Product overview

The Schranner Negotiation Institute is a global leader in negotiating difficult situations, offering a multi-product portfolio centered on its proprietary Schranner Concept® methodology. The core offerings include the Schranner Concept® Seminar (intensive onsite training), the Negotiation Excellence Program (corporate certification), and Negotiation Consulting (advisory services). These are complemented by the annual Negotiation Conference (N-Conference), The Negotiation Challenge (competition), the Negotiation Council Geneva (political advisory), and the Negotiation Club (alumni network). Digital offerings include the Falk Academy (online training), N-Espresso (expert interviews), Matthias Comments (current affairs commentary), and the Schranner Online Shop for books and merchandise. Together, these products form a comprehensive ecosystem covering training, consulting, events, research, and ongoing professional development for negotiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Schranner Concept® Seminar

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• United NationscoreStrategic or Co-development PartnerThrough the Negotiation Council Geneva, advises governments around the world on political negotiations and conflict resolution. Firmly believes broader understanding of negotiation can help prevent wars and conflicts. Mission to bring together world's best negotiators to work for a more peaceful world.
• Baker McKinseyminorStrategic or Co-development PartnerBaker McKinsey hosting a Negotiation Club Event in Zurich on October 7, 2025, focusing on women in law.
• Maison de la Paix (Geneva)coreStrategic or Co-development PartnerHome to the Negotiation Council Geneva. Strategic location for international diplomacy and negotiation activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Black Swan Group: Founded by former FBI lead negotiator Chris Voss, Black Swan Group delivers corporate negotiation training, keynotes, and consulting with a methodology also aimed at 'difficult' high-stakes negotiations — the most direct competitor to Schranner Concept® and N-Espresso already features Voss.
• Harvard Program on Negotiation: Harvard's flagship negotiation teaching and research initiative offering executive education, seminars, and online negotiation courses; competes directly for corporate training budget and thought leadership, and is co-founded by the authors of Getting to Yes.
• Karrass Negotiation Training: Long-established negotiation training company running in-person seminars and corporate workshops targeting procurement, sales, and executive teams — comparable audience and format to the Schranner Concept® Seminar.
• GAP Partnership: Global negotiation and commercial skills consultancy serving enterprise sales and procurement functions worldwide; competes directly with Schranner Consulting for high-stakes commercial mandate work.
• Huthwaite International: Consultancy built on SPIN and negotiation research, providing negotiation and sales performance training and consulting to enterprise clients globally — comparable methodology-to-corporate-training business model.
• McCormack+ETCG: Negotiation and persuasion consultancy built around the methodology of Jim Camp; serves corporate clients and individuals with negotiation advisory and training comparable in scope to Schranner Consulting.

Emerging players

• PON Global (formerly Real Leaders Network): Independent negotiation training and coaching practice spun out of Harvard PON alumni; offers negotiation workshops and certifications overlapping with Schranner Concept® and Negotiation Excellence.
• Voss Negotiation: Training and consulting arm associated with Chris Voss focused on tactical empathy and 'Never Split the Difference' style methods — direct niche competitor for executive seminars and keynotes.

Broad incumbents

• IMD Business School: Swiss-headquartered executive education provider offering leadership and negotiation programs; competes for the same C-suite executive education budget as Schranner Concept® and Negotiation Excellence, but as part of a broader portfolio.
• INSEAD Executive Education: Global business school with executive education programs covering negotiation; competes for enterprise negotiation training mandates as part of a broader leadership development offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Fb343O71YhmHS6-X2twnQ
• LinkedInlinkedin.com/company/schranner
• Xx.com/SchrannerAG

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schranner Negotiation Institute