Shogakukan-Shueisha Productions

Name

Shogakukan-Shueisha Productions

Legal name

株式会社小学館集英社プロダクション

Website

https://shopro.co.jp

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Anime Production and Educational Services

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Anime Production (MPADACAF)

akta.pro secondary industry

Animated Series Production (TV/Streaming) (MPADACAG)

Keywords

• Anime production services
• Character licensing business
• Educational content services
• Public facility management
• Correspondence education

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Media Business (メディア事業): Revenue from anime production, TV broadcasting, movie releases, character licensing, and cross-media content development. Major properties include Detective Conan, Doraemon, and Pokemon franchises.
2. Education Business (エデュケーション事業): Revenue from educational services including Dora Kids preschool program, Conan Seminar correspondence education, art classes, hobby clubs, and educational content development for schools.
3. Public Services (公共事業): Revenue from operating public facilities under PFI and designated administrator systems, including lifelong learning centers, children's facilities, and correctional education programs.
4. Other Business: Miscellaneous revenue including merchandise sales and other auxiliary businesses.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Shogakukan-Shueisha Productions (ShoPro) produces and licenses anime and character IP (Detective Conan, Doraemon, Pokémon), operates consumer and institutional educational services (Dora Kids, Detective Conan Seminar, SPARKE inquiry learning platform, Pokémon Global Academy), and manages public facilities for Japanese government agencies under PFI and designated administrator systems. It runs publishing-related merchandising through LIFETUNES MALL and ShoPro Books, and distributes content internationally via VIZ Media and VME PLB SAS.

Product overview

Shogakukan-Shueisha Productions operates as a diversified entertainment and education company offering a multi-brand portfolio. The education division provides structured learning programs including Dora Kids (in-person and online early childhood education), Detective Conan Seminar (IP-based learning materials), and the Shogakukan Academy painting clubs for adults. The company also operates SPARKE, an enterprise-linked inquiry learning library for schools, alongside public sector support services managing lifelong learning facilities, children's centers, and correctional institutions. The character business division licenses and manages properties including Detective Conan, Doraemon, and Pokemon, while also producing television anime content and managing related events and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• ドラキッズ (DoraKids): Early childhood education program combining Doraemon characters with learning activities
• 名探偵コナンゼミ (Detective Conan Seminars)
• Pokémon Global Academy
• SPARKE
• 小学館アカデミー (Shogakukan Academy)
• Pokémon Global Academy
• ShoPro Correctional Education
• 絵画倶楽部 (Painting Club)
• S.ATELIER

Products and services

• SPARKE Enterprise-linked inquiry learning library providing curriculum-aligned educational content for elementary and junior high schools in Japan.
• Dora Kids (ドラキッズ) Early childhood and elementary in-person education program focused on comprehensive child development, leveraging Doraemon characters.
• Dora Kids Online (ドラキッズオンライン) Online version of the Dora Kids education program providing remote learning capabilities for children.
• Detective Conan Seminar (名探偵コナンゼミ) Education service using the Detective Conan IP to teach problem-solving and critical thinking through mystery-based correspondence learning materials.
• In-school English and Early Childhood Education (園内英語・幼児教育) In-school English language and early childhood education programs integrated into kindergarten and nursery settings.
• Painting Club (絵画倶楽部) Adult painting club offering curriculum-based art education for hobbyists, operated through the Shogakukan Academy system.
• S Atelier (Sアトリエ) Professional-level painting atelier for serious artists pursuing careers in art, operated as part of the Shogakukan Academy system.
• Public Services Support (公共事業サポート) Public sector support services including operation and management of public facilities such as lifelong learning centers, children's facilities, and correctional institutions.
• Education Solution Services (教育ソリューションサービス) Education solution services for corporate clients providing customized educational content and learning programs.
• Pokémon Global Academy (ポケモングローバルアカデミー) After-school care and educational facility combining Pokémon branding with learning programs for children.
• Shogakukan Academy Hobby Model Club (小学館アカデミーホビープラモデル倶楽部) Hobby model-making club offering professional instruction in model construction fundamentals for adults.
• Correctional Education Business (補正教育事業) Correctional education services providing educational programs and vocational training for inmates at correctional facilities, focusing on rehabilitation and recidivism prevention.
• Manabico (マナビコ) Educational platform for new business planning and development, part of the New Business Strategy Office initiatives.
• Childcare Rooms (託児ルーム) Childcare room services within the comprehensive childcare business division.
• Babysitter HAS (ベビーシッターHAS) Baby sitter service providing professional childcare assistance through the Shogakukan Academy childcare division.

Quantifiable outcome

• 394億円 revenue in FY2024 with diversified business segments

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• COMPASS Co., Ltd.coreStrategic or Co-development Partner · 3 March 2026ShoPro collaborates with COMPASS Co., Ltd. to provide free inquiry learning programs for elementary and junior high schools in Japan through the SPARKE platform. The partnership combines ShoPro's educational content expertise with COMPASS's inquiry learning library technology, featuring the 'Pokémon Friends' brand educational program.
• The Pokemon CompanycoreStrategic or Co-development PartnerShoPro operates the Pokemon Division and collaborates with The Pokemon Company on Pokemon Global Academy after-school facilities and Pokemon-themed educational programs. The partnership leverages Pokemon's popular character IP for educational services targeting children.
• Shogakukan (小学館)coreStrategic or Co-development PartnerAs a group company under Shogakukan-Shueisha Productions Holdings, ShoPro works closely with Shogakukan publisher for content development, educational material creation, and cross-media initiatives leveraging Shogakukan's publishing and educational expertise.
• Shueisha (集英社)coreStrategic or Co-development PartnerAs a group company under Shogakukan-Shueisha Productions Holdings, ShoPro collaborates with Shueisha publisher for manga-to-anime adaptations, character licensing, and content development leveraging Shueisha's manga publishing portfolio.
• Shogakukan Academy (小学館アカデミー)coreStrategic or Co-development PartnerShoPro partners with subsidiary Shogakukan Academy for comprehensive childcare services including nursery schools, babysitting services (HAS), and child development programs. Joint initiatives include 'Pokemon Global Academy' facilities and 'ShoPro Marche' workplace vegetable distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kadokawa Corporation: Kadokawa is a Japanese publishing and media conglomerate with significant anime production through subsidiaries. As a broader incumbent, it competes with ShoPro across publishing-adjacent IP, anime production, and educational content.
• Bandai Namco Holdings: Bandai Namco is a major Japanese entertainment conglomerate spanning toys, games, anime production (Bandai Namco Filmworks/Sunrise), and character licensing. As a broader incumbent, it overlaps with ShoPro across character licensing, anime production, and merchandise operations.
• TV Tokyo Holdings: TV Tokyo Holdings is the broadcast group that carries Detective Conan, Pokemon, and other ShoPro anime productions. It is both a major customer and adjacent incumbent with overlapping anime programming, production committees, and IP monetization interests.

Direct peers

• Sanrio: Sanrio is a character licensing company best known for Hello Kitty, operating global IP licensing, merchandise, and theme parks. It directly parallels ShoPro's character licensing and merchandising arm built around Doraemon, Detective Conan, and Pokemon franchises.
• Aniplex: Aniplex is a Sony-owned anime production and distribution company behind major franchises including Demon Slayer and the Fate series. It directly parallels ShoPro's anime production, character licensing, and cross-media IP commercialization in the Japanese market.
• Toei Animation: Toei Animation is one of Japan's largest anime production studios, producing long-running TV anime series and theatrical films. It is the most direct peer to ShoPro's anime production business (Detective Conan, Doraemon theatricals) and competes for the same production talent, broadcast slots, and theatrical release windows.
• Benesse Corporation: Benesse is a leading Japanese education and correspondence education company (Kodomo Challenge, Shinken Zemi). It directly parallels ShoPro's Education Business segment, particularly Dora Kids, Detective Conan Seminar correspondence programs, and inquiry-based learning offerings.
• The Pokemon Company: The Pokemon Company manages the Pokemon brand globally and is ShoPro's core strategic partner for Pokemon Global Academy and Pokemon education programs. The two companies share direct involvement in monetizing the Pokemon IP through education services in Japan.
• Gakken Holdings: Gakken is a Japanese education and publishing company producing learning magazines, educational toys, and correspondence courses. It parallels ShoPro's educational content development, publishing support operations, and learning platforms serving Japanese families.
• Avex Group: Avex Group operates anime production through subsidiaries (A-1 Pictures, CloverWorks), music, and character licensing businesses. It overlaps with ShoPro in anime production, music, and IP commercialization, particularly for cross-media anime properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoprobooks
• YouTubeyoutube.com/user/SHOPRO
• Facebookfacebook.com/ShoPro.jp
• LinkedInlinkedin.com/company/shogakukanshueishaproduction

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shogakukan-Shueisha Productions