David A. Noyes & Co

What David A. Noyes & Co does

David A. Noyes & Co is a Chicago-based wealth management firm founded in 1908 with 51-100 employees. Per the aggregated data, the firm is connected to the Sanctuary Wealth platform, which operates as a hybrid Registered Investment Adviser (RIA) and broker-dealer (Sanctuary Securities, Inc., FINRA/SIPC member; Sanctuary Advisors LLC, SEC-registered). The platform is purpose-built to serve independent financial advisors and the partner firms they operate, with particular focus on wirehouse advisors seeking independence and existing independent advisors pursuing further growth.

The core product is a fully integrated, modular technology stack delivered as an open-architecture platform. Partner firms can custody client assets with multiple major custodians (Pershing, Schwab, Fidelity) and access an ecosystem of affiliated businesses including Sanctuary Alternative Holdings (alternatives), Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, and Sanctuary Global Family Office. tru Independence provides technology and operational support infrastructure for partner firms. The firm emphasizes community-based peer engagement, bespoke investment vehicles, and operational support covering capital, compliance, operations, and client-loyalty challenges during the wirehouse-to-independent transition.

Revenue is generated through securities and advisory services delivered via the hybrid RIA + broker-dealer structure, with recurring fee economics typical of wealth management platforms. Go-to-market is enterprise field sales targeting wirehouse advisors and independent practices, supported by content marketing, video testimonials, industry events (IMS, OASIS), and a podcast series. Pricing is not publicly disclosed and is quote-based. The platform does not sell directly to end consumers; instead, partner firms serve end clients, distributing Sanctuary's reach across a national multi-state network.

Name

David A. Noyes & Co

Legal name

Sanctuary Wealth Group LLC

Website

https://danoyes.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

David A. Noyes & Co is a Chicago-based wealth management firm founded in 1908 connected to the Sanctuary Wealth platform, a hybrid RIA + broker-dealer serving independent advisor partner firms across multiple U.S. states with open-architecture custody and affiliated business services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (52315), Management of Companies and Enterprises (55111)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Family Office Services (Single & Multi-Family Office) (FSABADAF), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Portfolio management
• Independent advisory

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Securities and Advisory Services: Revenue generated through Sanctuary Securities, Inc. (member FINRA/SIPC) offering securities, and Sanctuary Advisors, LLC providing advisory services. The hybrid model enables total client services, solutions and securities across multiple custodians.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

David A. Noyes & Co is a private wealth management firm founded in 1908, headquartered in Chicago, that builds long-term wealth plans with carefully constructed portfolios grounded in meaningful client conversations. The firm operates within the Sanctuary Wealth partner network, leveraging a hybrid RIA + broker-dealer model with open architecture access to multiple custodians (Pershing, Schwab, Fidelity) and integrated modular technology.

Product overview

Sanctuary Wealth operates as an independent wealth management platform offering a hybrid model combining a Registered Investment Adviser (RIA) and Broker-Dealer (B-D). The platform is described as a fully integrated, modular technology stack with robust cybersecurity support. The company provides its partner firms access to bespoke investment vehicles, resources from affiliated businesses, and works with multiple custodians including Pershing, Schwab and Fidelity. The ecosystem is built around several pillars: a community of elite advisors, growth tools, defined culture and mission, talented team support, the hybrid RIA + B-D model, open architecture resource partnerships, and an ever-evolving technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management and Portfolio Construction Long-term wealth planning service for individuals and families, featuring carefully constructed portfolios tailored to client goals through in-depth conversations.
• Investment Advisory Services (RIA) Registered investment adviser services providing fee-based advisory solutions to clients within the Sanctuary Wealth open-architecture platform.
• Broker-Dealer Securities Services Brokerage and securities execution services offered via the Sanctuary Wealth broker-dealer affiliate for clients needing transaction-based products alongside advisory offerings.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• PershingcoreTechnology or IntegrationMajor custodian partner allowing advisors to custody client assets on the Sanctuary platform. Part of open architecture strategy enabling advisor choice.
• SchwabcoreTechnology or IntegrationMajor custodian partner allowing advisors to custody client assets on the Sanctuary platform. Part of open architecture strategy enabling advisor choice.
• FidelitycoreTechnology or IntegrationMajor custodian partner allowing advisors to custody client assets on the Sanctuary platform. Part of open architecture strategy enabling advisor choice.
• tru IndependencecoreStrategic or Co-development PartnerAffiliated company providing technology and operational support infrastructure for Partner Firms. Assets on platform include those under contract with tru Independence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danoyes1908
• Facebookfacebook.com/danoyes1908
• LinkedInlinkedin.com/company/135149

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David A. Noyes & Co