What RapidSwitch does

RapidSwitch is a UK bare metal dedicated server hosting provider, operating as a trading name of iomart Managed Services Limited, a wholly-owned subsidiary of iomart Group Plc (a UK public limited company). Founded in 1999 and headquartered in Maidenhead, the company provides configurable dedicated servers across Intel and AMD platforms, GPU and AI compute infrastructure (including the newly launched NVIDIA DGX Spark), colocation for customer-owned HPC hardware, and supporting services such as dedicated firewalls, SAN/NAS storage, S3-compatible object storage (ECS), and CloudConnect private links. All primary infrastructure sits in wholly-owned UK data centres in Maidenhead and Gosport, with additional UK sites available on request and US capacity in Dallas via a partner. Operational service levels include 99.9% uptime SLA, 24x7x365 UK on-site support, and same-day to 48-hour deployment for pre-built and bespoke configurations.

The business model is predominantly subscription-based monthly recurring revenue from dedicated server contracts, augmented by managed services from £150/month per server, add-on services (firewalls, storage, CloudConnect), and ancillary fees such as Build Room access (£30/hour) and post-termination storage (£35/week/item). Pricing is published and tiered, with entry-level AMD bare metal from £59/month, Intel from £74/month, US servers from £160/month, GPU servers from £199/month, and HPC colocation from £545.48/month. Distribution is primarily direct via a self-serve e-commerce storefront, with a phone sales team for enterprise deals and a recently formalised tiered Partner/Reseller Programme offering up to 25% discounts.

The customer base is segmented by both vertical (software, broadcast, gaming, AI startups) and size (SMB through enterprise), with case studies and a Forge AI Startup Programme targeting AI-native buyers. Compliance posture includes GDPR, PCI DSS 3.2, and ISO 27001 (for ECS storage), supporting regulated workloads and UK data residency mandates. No standalone revenue, headcount growth, funding, or M&A activity is disclosed at the RapidSwitch entity level; financial performance is consolidated within the publicly listed iomart Group Plc.

Name

RapidSwitch

Legal name

iomart Managed Services Limited

Website

https://rapidswitch.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

RapidSwitch is a UK bare metal dedicated server and hosting provider offering Intel, AMD, GPU, and NVIDIA DGX compute from wholly-owned UK data centres, plus US hosting via a Dallas partner, targeting software, broadcast, gaming, AI, enterprise, and SMB customers on monthly subscriptions.

Ownership category

akta.pro rank

Product category

Dedicated Server Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

General-Purpose Compute (VMs & Bare Metal IaaS) (HDABAAAA)

akta.pro secondary industry

Managed Colocation & Remote Hands Services (HDABACAD)

Keywords

• Dedicated server hosting
• Bare metal hosting
• Managed hosting services
• Colocation services
• Gpu server hosting

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Dedicated Server Hosting: Monthly recurring subscription fees for bare metal dedicated servers in UK and US data centres. Includes various tiers from entry-level (E-Series from £65/mo) to high-performance (GPU servers from £199/mo, AMD Ryzen 9 from £112/mo).
2. Managed Services: Additional management packages beyond standard managed infrastructure - includes OS updates, backups, control panel management starting from £150/month per server
3. Additional Services and Add-ons: Dedicated firewalls, SAN/NAS storage, CloudConnect private link, and other add-on services billed monthly
4. Build Room and Storage Services: Physical access to Build Room charged at £30 per hour. Equipment storage after termination at £35 per week per item
5. Bring Your Own HPC Hosting: Hosting power and rack space for customer-owned HPC servers from 2KW to 15KW power consumption

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RapidSwitch sells bare metal dedicated server hosting and managed hosting infrastructure from wholly owned UK data centres, with US capacity via a Dallas partner. Customers can order pre-built servers for same-day/under-four-hour deployment or configure bespoke Intel/AMD systems, GPU/AI servers including NVIDIA DGX, and Bring Your Own HPC colocation. Managed add-ons such as dedicated firewalls, SAN/NAS storage and CloudConnect private links round out the portfolio, all delivered under a 99.9% uptime SLA with 24x7x365 UK support.

Product overview

RapidSwitch is a UK-based bare metal dedicated server hosting provider offering a comprehensive infrastructure portfolio. The core offering consists of configurable dedicated servers across Intel and AMD platforms, with both pre-built (fast deployment) and bespoke (custom configured) options. GPU and AI compute services range from single GPUs to 8x B300 clusters and include NVIDIA DGX Spark AI supercomputer. Supporting services include co-location (Bring Your Own HPC), managed services (firewalls, storage, CloudConnect), and object storage (ECS). The MyServers platform provides customer self-service management. All services are backed by wholly-owned UK data centres with 24x7x365 support.

Differentiator

Problem solved

Functional benefit

Brands

• MyServers: Customer control panel for managing servers, including graphs, DNS, IPs, and KVM access.

Products and services

• Intel Dedicated Servers

Quantifiable outcome

• 90,000+ servers deployed
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Dallas Data Centre PartnersupportingTechnology or IntegrationUS hosting capacity provided through partnership with a Dallas-based data centre, offering the same SLA and network standards as UK services. This extends RapidSwitch's geographic coverage to the US market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scaleway: European cloud and bare metal provider owned by Iliad, offering dedicated servers and GPU instances across multiple European DCs. Competes directly with RapidSwitch for European developer and SMB customers, including in the AI/HPC compute segment.
• OVHcloud: European-headquartered bare metal dedicated server and cloud provider with a similar self-serve e-commerce shop model, comparable price points, and overlapping GPU/HCP offerings. Closest direct competitor to RapidSwitch in product, customer segment, and delivery model.
• Linode (Akamai): Cloud and dedicated CPU/ GPU instance provider now owned by Akamai, offering predictable-performance compute to developers and SMBs. Comparable on target customer (developers, SMBs), self-serve model, and bare metal / dedicated compute focus.
• PhoenixNAP: US-based bare metal, cloud, and colocation provider offering dedicated servers and GPU infrastructure. Overlaps with RapidSwitch on the GPU/AI compute line and the colocation/BYOHPC proposition.
• Vultr: Global cloud and bare metal provider with a developer-focused self-serve model and competitive dedicated server pricing. Overlaps with RapidSwitch on product, pricing, and customer segment (developers, SMBs, AI workloads).
• Leaseweb: Global dedicated server, hosting, and cloud infrastructure provider serving enterprise and SMB customers with a portfolio very similar to RapidSwitch's (bare metal, managed hosting, network services). Directly competes on the same product categories.
• Hetzner: Germany-based dedicated server and hosting provider offering bare metal servers at competitive price points with owned data centres. Highly comparable to RapidSwitch on product line (dedicated servers, storage, colocation) and target market (SMBs, developers, SMEs).

Regional players

• Civo: UK-based cloud provider offering managed Kubernetes and compute services with a developer-first self-serve model. Targets a similar UK SMB/developer customer base with comparable simplicity and pricing posture, complementing rather than fully overlapping on dedicated servers.

Broad incumbents

• Equinix Metal: Bare metal service from global colocation giant Equinix, targeting enterprise and high-performance workloads. Directly competes on bare metal and colocation but operates a much larger global footprint and serves larger enterprises.
• IONOS by 1&1: Large European hosting and cloud provider with dedicated servers, cloud, and managed services. More diversified portfolio than RapidSwitch but directly comparable on bare metal and VPS offerings targeting SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_rapidswitch
• Facebookfacebook.com/rapidswitch
• LinkedInlinkedin.com/company/rapidswitch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RapidSwitch