Mad Hat Asia

What Mad Hat Asia does

Mad Hat Asia is a boutique creative public relations and social media agency headquartered in Petaling Jaya, Selangor, Malaysia, with a regional presence in Singapore. Founded in 2015 by Rengeeta Rendava, the firm operates as a people-first creative communications shop targeting enterprise consumer brands, FMCG companies, hospitality groups, healthcare providers, automotive marques and lifestyle clients across Malaysia, Singapore and Thailand. In May 2026, Vero — a Southeast Asian creative communications network — acquired a majority stake, integrating Mad Hat into the Vero ASEAN Network alongside more than 300 communications, government relations and influencer marketing experts spanning seven regional markets.

The agency's core service offering spans strategic communications planning, content development and production, media and public relations, influencer and KOL engagement, social media management across Instagram, TikTok, Facebook and Xiaohongshu, issues and crisis management, media training, and — post-Vero integration — government relations and public affairs through Vero Advocacy. There is no proprietary software platform; the underlying technology is standard social media management, content creation and PR/media relations tooling combined with a manually curated network of media contacts and influencers. The firm has no patents, no published AI/ML research and no disclosed AI product, and no app or public API surface.

Mad Hat Asia generates revenue through a mix of monthly retainer engagements with enterprise clients (e.g., Hyundai Motor Malaysia, Cadbury, Magnum, SOFY) and project-based campaign work with defined scopes. Pricing is custom and quote-based, with no standardised public tiers; billing cadence is primarily monthly. Customer acquisition leans on industry awards, case study-led marketing and direct sales engagement, and the firm actively uses its award pedigree — including PRovoke Media's 36 Best Agencies in Asia, AOTY Boutique Agency of the Year, and multiple MARKETING PR Awards and MARKies wins — as a top-of-funnel trust signal. Marquee engagements have produced measurable outcomes, including SGD 6M in PR value for the Singapore Food Festival 2025, RM 6.27M for the Magnum Mansion campaign and 50% Instagram and 200% TikTok follower growth for the SOFY Gen-Z engagement campaign.

Name

Mad Hat Asia

Legal name

Mad Hat Asia Sdn. Bhd.

Website

https://madhat.asia

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Hat Asia is a boutique creative PR and social media agency in Malaysia, founded in 2015, serving enterprise consumer brands across FMCG, hospitality, healthcare, automotive and fintech in Malaysia and Singapore. In May 2026, Vero acquired a majority stake, adding government relations via Vero Advocacy.

Ownership category

akta.pro rank

Product category

Public Relations and Social Media Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Social media management
• Influencer engagement
• Media relations
• Creative communications

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Retainers: Ongoing retainer arrangements providing strategic PR, social media management, and communications support to clients on a continuous basis
2. Project-Based Campaign Work: Individual campaign engagements for product launches, events, influencer activations, and media relations with defined scopes and deliverables
3. Integrated Communications Services: Full-service creative communications including public relations, government relations, data analytics, research and strategic planning following Vero acquisition

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mad Hat Asia is a boutique, people-first creative PR and social media agency that delivers integrated communications services to consumer brands across Southeast Asia. Its core offering combines strategic communications planning, media and public relations, content development, influencer engagement, social media management, issues management, and media training under retainer and project-based engagements. Following Vero's majority stake acquisition in May 2026, the agency additionally offers government relations and public affairs services through Vero Advocacy.

Product overview

Mad Hat Asia is a people-first creative PR and social media agency offering integrated communications services across Southeast Asia. The company operates as a services firm rather than a software platform, providing a unified suite of specialist capabilities including public relations, media relations, influencer engagement, content development, and social media management. Following its acquisition by Vero (majority stake), the agency also gains access to government relations services through Vero Advocacy. The core offering centers on strategic storytelling, earned media, and digital-first audience engagement for consumer lifestyle brands, with services spanning campaign development, event management, KOL activations, and crisis communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Communications Strategies Strategic communications planning and development services that align brand messaging with audience values and cultural contexts across Southeast Asian markets, for enterprise brands needing integrated campaign direction.
• Content Development & Production Creation of written, visual, and multimedia content including press materials, social media content, videos, and branded storytelling assets for consumer brands and corporate clients.
• Media & Public Relations Media relations, press office support, story pitching, earned media coverage development, and media engagement across traditional and digital outlets for brands across Southeast Asia.
• Influencer Engagement Identification, coordination, and management of key opinion leaders (KOLs) and influencers for brand campaigns across social media platforms, targeting consumer and lifestyle audiences.
• Content Creation & Social Media Management Ongoing social media account management, content scheduling, community engagement, and platform-specific content creation for Instagram, TikTok, Facebook, and Xiaohongshu for consumer brand clients.
• Issues Management Crisis communications support, reputation management, and strategic response development for brands facing public relations challenges or sensitive situations.
• Media Training Preparation and coaching for brand spokespersons and executives to effectively communicate with media and handle interviews.
• Vero Advocacy Government relations and public affairs services, including policy engagement and regulatory communications, delivered through alignment with Vero's government relations arm following Vero's majority stake acquisition.

Quantifiable outcome

• SGD 6M in total PR value for Singapore Food Festival 2025
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• ASEAN FoundationminorStrategic or Co-development Partner · 1 August 2025Mad Hat Asia partnered with ASEAN Foundation and Google.org on AI Class ASEAN initiative, helping equip 5.5 million learners with essential digital skills. The agency supported the 2nd Regional Policy Convening in Kuala Lumpur, shaping how the initiative was experienced through Masterclass on Human Impact Stories.
• Google.orgminorStrategic or Co-development Partner · 1 August 2025Google.org supported AI Class ASEAN initiative in partnership with ASEAN Foundation, with Mad Hat Asia contributing communications expertise to help future-proof ASEAN with safe, inclusive, and empowering tech knowledge.
• Hyundai Motor MalaysiacoreStrategic or Co-development Partner · 1 May 202512-month PR and communications retainer with Hyundai Motor Malaysia alongside Innocean Worldwide Malaysia. Spans strategic PR, media relations, influencer engagement, content development, campaign management, press office support, creative press kit ideation, and media outreach.
• Ministry of Health MalaysiaminorStrategic or Co-development PartnerStrategic partner for Live, Laugh, Lungs World Lung Day campaign alongside Kenvue and NCSM, transforming awareness into nationwide action.
• Watsons MalaysiaminorStrategic or Co-development PartnerStrategic partner for Live, Laugh, Lungs campaign, helping make Nicotine Replacement Therapy more accessible nationwide.
• Innocean Worldwide MalaysiaminorChannel Partner/ Reseller/ DistributorPartner agency alongside Mad Hat Asia for Hyundai Motor Malaysia PR retainer, with Mad Hat bringing strategic discipline and creative storytelling approach.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton Strategies: Global public relations firm with long-standing Asia operations. Competes with Mad Hat Asia on consumer, healthcare, and corporate PR mandates across Malaysia and Singapore, with broader public affairs capabilities.
• Vero: Parent company and Southeast Asian creative communications network that acquired a majority stake in Mad Hat Asia in May 2026. Direct overlap on PR, government relations, and integrated communications services across the same 7 SEA markets, making it the most comparable peer.
• Edelman: World's largest PR firm with substantial Southeast Asia presence. Directly comparable to Mad Hat Asia on consumer brand storytelling, issues management, and corporate communications, with significantly greater geographic scale.
• FleishmanHillard: Global PR and communications network with deep Asia operations. Directly competes with Mad Hat Asia on consumer/FMCG PR mandates, social media strategy, and influencer engagement, though at significantly larger scale.
• Havas PR: Global marketing and communications network with PR operations in Malaysia and Singapore. Comparable to Mad Hat Asia on integrated creative PR, social media, and consumer brand storytelling.
• BCW (Burson Cohn & Wolfe): Global communications agency operating across Asia-Pacific. Competes with Mad Hat Asia on consumer brand PR, corporate communications, and public affairs mandates across Southeast Asian markets.
• Ogilvy PR: Global creative network's PR arm operating extensively in Malaysia and Singapore. Competes for the same FMCG and consumer brand mandates as Mad Hat Asia, with broader integrated creative + media buying capabilities.

Direct peers

• Golin: Global PR and integrated communications agency with active Asia-Pacific practice. Directly comparable to Mad Hat Asia on earned media, influencer engagement, and consumer brand campaigns, particularly in social-first work.
• Ruder Finn Asia: Independent global PR agency with established presence in Asia. Comparable to Mad Hat Asia on consumer and lifestyle PR, media relations, and integrated digital + social campaigns in the region.
• WE Communications (WE): Global communications agency with strong Asia-Pacific presence offering PR, social media, and integrated communications to technology and consumer brands. Comparable to Mad Hat Asia on consumer storytelling, social media management, and earned-media-driven campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madhatasia
• Facebookfacebook.com/madhatasia
• LinkedInlinkedin.com/company/mad-hat-pr-plt

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Hat Asia