Voice Caddie
Voice Caddie (VC Inc.) designs and manufactures Doppler radar launch monitors, AI-powered GPS watches, laser rangefinders, and voice GPS devices for golfers worldwide. The South Korea-founded company sells direct-to-consumer with no subscription fees, distributing across the US, South Korea, Japan, and Europe.
- Company typePrivate
- Founded2010
- HeadquartersLa Mirada, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Voice Caddie does
Voice Caddie (legally VC Inc.) is a South Korean golf technology company founded in 2010 by Juno Kim, following his frustration with the quality of an expensive rangefinder he purchased on the course. Headquartered in Buena Park, California for US operations and manufacturing in South Korea, the company designs and produces four core hardware product categories: Swing Caddie launch monitors using 3-Doppler K-band 24 GHz radar (SC4 PRO, SC300i, SC200 Plus); laser rangefinders with proprietary slope-adjusted V-Algorithm (SL3, Laser Fit, TL1, L6, EL3); GPS golf watches powered by the proprietary V.AI system (T11 Pro, T11 LT, T9, A3); and compact voice-output GPS devices (VC4, VC300SE). Supporting software includes the VoiceCaddie S, MySwingCaddie, and MyVoiceCaddie mobile apps plus the VC Manager desktop tool, and the platform integrates with E6 Connect and Optishot Orion simulator software.
The business model is a direct-to-consumer hardware sales model with no subscription fees for core features, monetizing through one-time unit sales priced between $99.99 and $599.99, complemented by accessories. Distribution combines direct e-commerce via voicecaddie.com with regional distributors and a dealer network, including a February 2026 exclusive partnership with Newton Golf Company to distribute driver shafts throughout South Korea. R&D is anchored by 120+ engineers in South Korea producing 138+ patents, with product coverage spanning 40,000+ preloaded golf courses globally.
The company primarily targets individual golfers of all skill levels, with secondary demand from professional and competitive golfers and from golf retailers. It serves markets in the United States, South Korea (where it has held the #1 rangefinder position for seven consecutive years), Japan, and Europe. Cumulative sales include 500,000+ T-series GPS watch units since 2014 and 100,000+ VC100 voice GPS units in the first six months after the 2011 launch.
Voice Caddie firmographics
Firmographics- Name
- Voice Caddie
- Legal name
- Voice Caddie
- Website
- https://voicecaddie.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voice Caddie (VC Inc.) designs and manufactures Doppler radar launch monitors, AI-powered GPS watches, laser rangefinders, and voice GPS devices for golfers worldwide. The South Korea-founded company sells direct-to-consumer with no subscription fees, distributing across the US, South Korea, Japan, and Europe.
- Ownership category
- akta.pro rank
Voice Caddie industry classification
Industry- Product category
- Golf Performance Electronics
- NAICS
- Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
- akta.pro secondary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
Keywords
Where Voice Caddie is headquartered
LocationHeadquarters
- HQ city
- La Mirada
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Voice Caddie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: One-time hardware sales of golf technology devices including launch monitors, GPS watches, laser rangefinders, and accessories through direct e-commerce
- Accessories and Add-ons: Protective cases, charging cables, replacement remotes, alignment stands, and other golf accessories sold separately
- Distribution Partnership Revenue: Revenue from distribution agreements where VOICE CADDIE serves as exclusive distributor for partner products in South Korea
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Launch Monitor with Simulator |
| Unit Pricing | Pay-as-you-go | Mid-range Portable Launch Monitor |
| Unit Pricing | Pay-as-you-go | Entry-level Launch Monitor |
| Unit Pricing | Pay-as-you-go | Swing Training Device |
| Unit Pricing | Pay-as-you-go | Hybrid GPS Laser Rangefinder |
| Unit Pricing | Pay-as-you-go | Compact Laser Rangefinder |
| Unit Pricing | Pay-as-you-go | Tour-grade Laser Rangefinder |
| Unit Pricing | Pay-as-you-go | OLED Laser Rangefinder |
| Unit Pricing | Pay-as-you-go | Pre-order Micro Laser Rangefinder |
| Unit Pricing | Pay-as-you-go | Premium GPS Watch |
| Unit Pricing | Pay-as-you-go | Entry GPS Watch with Slope |
| Unit Pricing | Pay-as-you-go | Voice GPS Device |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Voice Caddie product offering
Product offeringCore offering
Voice Caddie designs, manufactures, and sells golf performance technology hardware under two sub-brands: Swing Caddie launch monitors (Doppler radar-based devices measuring ball flight and swing metrics) and Voice Caddie laser rangefinders, GPS watches, and voice-output GPS devices. The portfolio is sold direct-to-consumer via voicecaddie.com, supplemented by mobile apps and accessories, with manufacturing based in South Korea.
Product overview
Voice Caddie is a South Korean golf technology company specializing in wearable and portable golf performance devices. The product portfolio consists of four core hardware categories: (1) Swing Caddie Launch Monitors (SC4 PRO, SC300i, SC200 Plus) that use Doppler radar to measure swing and ball flight metrics for practice and home simulator use; (2) Laser Rangefinders (SL3, Laser Fit, TL1, L6, EL3) offering precision distance measurement with slope adjustment and GPS integration; (3) GPS Golf Watches (T11 Pro, T11 LT, T9, A3) featuring AI-powered course insights, green undulation mapping, and automatic shot tracking; and (4) Voice GPS devices (VC4, VC300SE) providing ultra-compact audible distance guidance. Supporting the hardware ecosystem are mobile apps (VoiceCaddie S, MySwingCaddie, MyVoiceCaddie) and desktop software (VC Manager), plus accessories including the SS10 Digital Swing Stick. All products are manufactured in South Korea and emphasize no subscription fees, with global coverage of 40,000+ golf courses.
Differentiator
Problem solved
Functional benefit
Products and services
- SC4 PRO Golf Launch Monitor
Quantifiable outcome
- 500,000+ T-series units sold since 2014
- +2 more outcomes
Companies that use Voice Caddie
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Voice Caddie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability12 records
Feature6 records
Voice Caddie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic, core and infrastructure.
- Newton Golf CompanystrategicExclusive distribution partnership where VOICE CADDIE distributes Newton Golf's Motion and Fast Motion driver shafts throughout South Korea. South Korea represents the world's third-largest golf market with one of the highest per-golfer equipment spend rates. VOICE CADDIE brings top market position in South Korea's golf rangefinder segment for seven consecutive years and deep market knowledge to the partnership.
- E6 Connect / Optishot OrioncoreSoftware compatibility partnership allowing SC4 Pro launch monitor to connect with E6 Connect and Optishot Orion golf simulator platforms for photorealistic course experiences. SC4 Pro comes with complimentary 5 courses and 1 driving range.
- ShopifyinfrastructureE-commerce platform provider powering the voicecaddie.com online store
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Voice Caddie competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Voice Caddie social profiles
Digital presenceVoice Caddie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voice Caddie leadership team
Management profileNumber of profiles
Profiles2 records
Voice Caddie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voice Caddie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voice Caddie
What does Voice Caddie do?
Voice Caddie designs, manufactures, and sells golf performance technology hardware under two sub-brands: Swing Caddie launch monitors (Doppler radar-based devices measuring ball flight and swing metrics) and Voice Caddie laser rangefinders, GPS watches, and voice-output GPS devices. The portfolio is sold direct-to-consumer via voicecaddie.com, supplemented by mobile apps and accessories, with manufacturing based in South Korea.
Is Voice Caddie a public or private company?
Voice Caddie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voice Caddie founded?
Voice Caddie was founded in 2010. It employs 11 to 50 people.
Where is Voice Caddie based?
Voice Caddie is headquartered in La Mirada, United States, in the North America region.
How does Voice Caddie make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons and distribution Partnership Revenue.
Does Voice Caddie have an API?
No public API is recorded for Voice Caddie.
What industry is Voice Caddie in?
Voice Caddie's product category is Golf Performance Electronics. Its primary akta.pro industry code is CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 4591.