Voice Caddie

What Voice Caddie does

Voice Caddie (legally VC Inc.) is a South Korean golf technology company founded in 2010 by Juno Kim, following his frustration with the quality of an expensive rangefinder he purchased on the course. Headquartered in Buena Park, California for US operations and manufacturing in South Korea, the company designs and produces four core hardware product categories: Swing Caddie launch monitors using 3-Doppler K-band 24 GHz radar (SC4 PRO, SC300i, SC200 Plus); laser rangefinders with proprietary slope-adjusted V-Algorithm (SL3, Laser Fit, TL1, L6, EL3); GPS golf watches powered by the proprietary V.AI system (T11 Pro, T11 LT, T9, A3); and compact voice-output GPS devices (VC4, VC300SE). Supporting software includes the VoiceCaddie S, MySwingCaddie, and MyVoiceCaddie mobile apps plus the VC Manager desktop tool, and the platform integrates with E6 Connect and Optishot Orion simulator software.

The business model is a direct-to-consumer hardware sales model with no subscription fees for core features, monetizing through one-time unit sales priced between $99.99 and $599.99, complemented by accessories. Distribution combines direct e-commerce via voicecaddie.com with regional distributors and a dealer network, including a February 2026 exclusive partnership with Newton Golf Company to distribute driver shafts throughout South Korea. R&D is anchored by 120+ engineers in South Korea producing 138+ patents, with product coverage spanning 40,000+ preloaded golf courses globally.

The company primarily targets individual golfers of all skill levels, with secondary demand from professional and competitive golfers and from golf retailers. It serves markets in the United States, South Korea (where it has held the #1 rangefinder position for seven consecutive years), Japan, and Europe. Cumulative sales include 500,000+ T-series GPS watch units since 2014 and 100,000+ VC100 voice GPS units in the first six months after the 2011 launch.

Name

Voice Caddie

Legal name

Voice Caddie

Website

https://voicecaddie.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Voice Caddie (VC Inc.) designs and manufactures Doppler radar launch monitors, AI-powered GPS watches, laser rangefinders, and voice GPS devices for golfers worldwide. The South Korea-founded company sells direct-to-consumer with no subscription fees, distributing across the US, South Korea, Japan, and Europe.

Ownership category

akta.pro rank

Product category

Golf Performance Electronics

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf launch monitors
• Gps rangefinders
• Golf gps watches
• Swing analysis technology
• Doppler radar sensors

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time hardware sales of golf technology devices including launch monitors, GPS watches, laser rangefinders, and accessories through direct e-commerce
2. Accessories and Add-ons: Protective cases, charging cables, replacement remotes, alignment stands, and other golf accessories sold separately
3. Distribution Partnership Revenue: Revenue from distribution agreements where VOICE CADDIE serves as exclusive distributor for partner products in South Korea

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Voice Caddie designs, manufactures, and sells golf performance technology hardware under two sub-brands: Swing Caddie launch monitors (Doppler radar-based devices measuring ball flight and swing metrics) and Voice Caddie laser rangefinders, GPS watches, and voice-output GPS devices. The portfolio is sold direct-to-consumer via voicecaddie.com, supplemented by mobile apps and accessories, with manufacturing based in South Korea.

Product overview

Voice Caddie is a South Korean golf technology company specializing in wearable and portable golf performance devices. The product portfolio consists of four core hardware categories: (1) Swing Caddie Launch Monitors (SC4 PRO, SC300i, SC200 Plus) that use Doppler radar to measure swing and ball flight metrics for practice and home simulator use; (2) Laser Rangefinders (SL3, Laser Fit, TL1, L6, EL3) offering precision distance measurement with slope adjustment and GPS integration; (3) GPS Golf Watches (T11 Pro, T11 LT, T9, A3) featuring AI-powered course insights, green undulation mapping, and automatic shot tracking; and (4) Voice GPS devices (VC4, VC300SE) providing ultra-compact audible distance guidance. Supporting the hardware ecosystem are mobile apps (VoiceCaddie S, MySwingCaddie, MyVoiceCaddie) and desktop software (VC Manager), plus accessories including the SS10 Digital Swing Stick. All products are manufactured in South Korea and emphasize no subscription fees, with global coverage of 40,000+ golf courses.

Differentiator

Problem solved

Functional benefit

Products and services

• SC4 PRO Golf Launch Monitor

Quantifiable outcome

• 500,000+ T-series units sold since 2014
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered strategic, core and infrastructure.

• Newton Golf CompanystrategicChannel Partner/ Reseller/ Distributor · 20 February 2026Exclusive distribution partnership where VOICE CADDIE distributes Newton Golf's Motion and Fast Motion driver shafts throughout South Korea. South Korea represents the world's third-largest golf market with one of the highest per-golfer equipment spend rates. VOICE CADDIE brings top market position in South Korea's golf rangefinder segment for seven consecutive years and deep market knowledge to the partnership.
• E6 Connect / Optishot OrioncoreTechnology or Integration · 1 January 2024Software compatibility partnership allowing SC4 Pro launch monitor to connect with E6 Connect and Optishot Orion golf simulator platforms for photorealistic course experiences. SC4 Pro comes with complimentary 5 courses and 1 driving range.
• ShopifyinfrastructureTechnology or IntegrationE-commerce platform provider powering the voicecaddie.com online store

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vcaddie
• LinkedInlinkedin.com/company/voice-caddie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voice Caddie