Siroco

What Siroco does

Siroco (Sociedade Industrial de Robótica e Controlo SA) is a Portuguese industrial automation company founded in 1988 and headquartered in Aveiro, Portugal, that designs and manufactures special-purpose machines, robotic cells, and modular test systems. Its primary customer base is automotive and electrical/electronics OEMs, with extended reach into consumer goods, railway, military, biomedical, and food processing. As of the latest available data, the firm operates with 51–100 employees, holds ISO 9001 and ISO 14001 certifications, and reports an installed base exceeding 1,234 active units over 36 years of operation.

The product portfolio spans four lines. The automation line includes manufacturing cells, assembly lines, jigs and tools, and the proprietary E-tester modular test platform. The crimping line includes presses, a double crimping unit, nine proprietary crimping tool types, and extraction/insertion tools. The machining line offers CNC (4th and 5th axis), EDM, grinding, milling, turning, and laser marking. Services include manual assembly, technical support, programming, and refits. Technical components integrate PLCs from Rockwell, Siemens, Omron, Mitsubishi, and Wago, with vision systems from Cognex, Dalsa, and IFM embedded in test cells for quality inspection of EV and automotive components.

The business model is project-based: custom-quote enterprise sales combining capital equipment with professional services, distributed directly in Portugal and via a network of international distributors covering France, Spain, Morocco, Tunisia, Mexico, the USA, Turkey, and Germany. The firm is privately held following its 2010 acquisition by Simplinvest SGPS and participates in EU co-funded R&D projects cumulatively exceeding €2 million, with recent activity spanning the MaxCut4Fish (2016, food industry), NewGeneration Mask (2020, COVID response), and Cobot On Lab (2025, collaborative robotics with the University of Aveiro) projects.

Name

Siroco

Legal name

Siroco, Sociedade Industrial de Robótica e Controlo SA

Website

https://siroco.com.pt

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Siroco is a Portuguese industrial automation firm founded in 1988 that designs special-purpose machines, robotic cells, crimping equipment, and modular test systems for automotive, electronics, and adjacent industrial OEMs, distributed directly and via an eight-country partner network.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), Machine Tool Manufacturing (333517)

SIC

Special Industry Machinery, Nec (3559), Machine Tools, Metal Cutting Types (3541), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• Industrial automation systems
• Special purpose machines
• Crimping tools manufacturing
• CNC precision machining
• Robotic assembly lines

Headquarters

HQ city

Aveiro

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Special Purpose Machine Manufacturing: Design, development, and construction of custom industrial machines and automation systems, including manufacturing cells, assembly lines, and test systems. Revenue is generated through project-based sales with bespoke engineering.
2. Crimping Tools and Accessories: Sale of pneumatic and mechanical crimping tools, extraction/insertion tools, and wear/spare parts for the wire and cable harness industry. Products sold directly or via distribution partners.
3. Precision Machining Services: Small-batch precision mechanical part production using CNC, EDM, grinding, and other processes, serving both internal needs and external clients.
4. Technical Support and Services: On-site and remote technical support, PLC and HMI programming, machine refits, and modernization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels5 records

Core offering

Siroco designs, develops, and builds custom special-purpose machines, including manufacturing cells, automated assembly lines, and modular test systems, primarily for the automotive, electrical, and electronics industries. The company also manufactures its own line of proprietary pneumatic and mechanical crimping tools for the wire and harness industry, and provides small-series precision CNC machining, technical support, PLC/HMI programming, and machine refit services.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturing Cells Custom automation cells that integrate robotics, vision systems, and PLC control for industrial assembly and production lines, designed for high-tech manufacturing clients.
• Assembly Lines Automated and semi-automated production lines for industrial manufacturing with integrated quality control, built to client specifications.
• Modular Test System (E-tester) Flexible modular testing system for end-of-line and functional testing of electronic components and assemblies, with configurable architecture.
• Jigs & Tools Custom-engineered jigs and tooling for production and assembly operations, designed and manufactured in-house for client-specific applications.
• Crimping Tools Proprietary line of pneumatic and mechanical crimping tools for the wire and harness industry, including Types 20, 27, 35, 36, 37, B35, B37, 95, and 97, covering wire ranges from less than or equal to 10mm² to less than or equal to 20mm² with precision adjustment and hardened casting.
• Presses (Crimping) Automatic presses with integrated crimping tools, ergonomic benches, 8000kg force, 40mm stroke, quality control, and speed variator for the wire and harness industry.
• Double Crimping Unit Dual-station crimping system with double feed, product inspection, rejection system, and five independent crimping jaws, CE-certified for industrial use.
• Extraction & Insertion Tools Extraction and insertion tools for connectors and terminals used in the wire and harness industry, sold alongside Siroco's crimping tool line.
• Wear & Spare Parts Wear parts and spare components for Siroco's crimping tools and presses, sold through direct and distribution channels.
• Precision Machining Services Small-batch precision mechanical part production using 4-axis and 5-axis CNC machining, EDM wire and conventional, grinding, milling, turning, laser marking, and metrology, serving both internal needs and external clients.
• Technical Support Specialized in-person and remote technical support service with teams of mechanics for machinery maintenance and repair, and programmers providing ongoing support for programming issues.
• Manual Assembly Batch production and mass production of parts after development and production of assembly tools, including manipulation, fixing, measuring, and sealing operations for industrial clients.
• Programming Industrial control programming and industrial computing services, including PLC and HMI programming for automation systems.
• Refits Reconstruction of assembly systems and modernization of automation systems and electrical connections, providing innovative and sustainable solutions to extend the operating life of existing machines.
• BridgePoint Test Systems Test systems for development, production, and quality assurance including functional testers, performance/durability testers, EOL test benches, vision inspection, NVH testing, and burn-in testing for automotive electronics, EV components, and PCBs, delivered through an affiliated engineering team.

Quantifiable outcome

• Reduced production costs and improved end products for automotive connectivity clients
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Universidade de Aveiro / DETIcoreStrategic or Co-development Partner · 1 March 2025Siroco partnered with the University of Aveiro's DETI department for the Cobot On Lab project, developing an Industrial Conveyor Inspection System with electronic engineering students, demonstrating the company's commitment to collaborative innovation with academia.
• Gelpeixe - Alimentos Congelados, S.A.coreStrategic or Co-development Partner · 1 December 2016Co-promotor of the MaxCut4Fish R&D project alongside Siroco (lead promoter) and CCG/ZGDV. Project developed an intelligent modular system for automated cutting of frozen fish, combining Siroco's industrial automation with Gelpeixe's frozen fish processing expertise.
• Centro de Computação Gráfica (CCG/ZGDV)coreStrategic or Co-development Partner · 1 December 2016Co-promotor of the MaxCut4Fish project providing computer vision and 3D modeling expertise. CCG contributed computational vision and tridimensional modeling capabilities to complement Siroco's industrial automation and Gelpeixe's fish processing knowledge.
• CoteleccoreChannel Partner/ Reseller/ DistributorCotelec is a French international platform in the electronic and testing components sector, distributing Siroco products in France, Spain, Morocco, and Tunisia. Headquartered in Les Ulis, France with a branch in Tangier, Morocco. Positions Siroco as a key player in the cabling market with access to highly skilled technicians and an extensive distribution network across Europe and North Africa.
• WireleaseminorChannel Partner/ Reseller/ DistributorSales representative for Siroco crimping products in France, providing local market access and customer support for wire and cable processing clients.
• RialsaminorChannel Partner/ Reseller/ DistributorSales representative for Siroco crimping products in Mexico, enabling market access in North America for wiring industry solutions.
• Lakes PrecisionminorChannel Partner/ Reseller/ DistributorServices and resale of Siroco brand products in the USA, providing American market access for crimping tools and automation solutions.
• TeknokolminorChannel Partner/ Reseller/ DistributorServices and resale of Siroco brand in Turkey, providing market access in Turkey and surrounding regions for automation and crimping products.
• NorelemminorChannel Partner/ Reseller/ DistributorServices and resale of Siroco brand in Spain, providing local market presence for the company's automation and tooling products.
• Improved AutomationminorImplementation/ SI/ Consulting PartnerTechnical support partner for Siroco products in Germany, providing localized service and technical assistance for German industrial clients.
• BridgePoint - Test SystemscoreStrategic or Co-development PartnerBridgePoint (Test Systems) is an affiliated engineering team specializing in test systems for development, production, and quality. They provide functional testers, performance/durability testers, vision inspection, and NVH testing, complementing Siroco's automation capabilities for a more complete offering to clients.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Festo: Global supplier of pneumatic and electric automation technology, motion control, and learning factories. Comparable to Siroco as a provider of automation components and integrated systems used in special-purpose machines, with a broader product catalog.
• TE Connectivity: Global manufacturer of connectors, sensors, and wire-harness components serving automotive, industrial, and electronics customers. Comparable to Siroco in serving the wire-and-harness value chain, though at a vastly larger scale and as a components supplier rather than equipment maker.
• Stäubli Robotics: Swiss-headquartered provider of industrial robots, automation solutions, and connector technology for automotive, electronics, and life sciences. Comparable to Siroco as a provider of robotics-integrated automation cells, though at much larger global scale.
• KUKA: German robotics and automation systems integrator supplying automotive and industrial customers with cells, lines, and controllers. Comparable to Siroco because both deliver custom automation cells and assembly lines, but KUKA is a much larger, publicly listed incumbent.
• ABB: Global industrial automation and robotics leader offering motion control, PLCs, robotics, and integrated factory automation. Comparable as a broad incumbent whose components and systems overlap with Siroco's special-machine and motion-control offering, but at vastly greater scale and breadth.
• Schunk: German specialist in clamping, gripping, and automation technology, including rotary modules and mechatronic subsystems integrated into special machines. Comparable to Siroco as a supplier of precision automation components used inside custom machines.
• Phoenix Contact: Global supplier of industrial connectivity, automation, and interface solutions, including controllers, PLCs, and wiring components. Comparable to Siroco as a participant in industrial automation and wire-harness/cabling solutions, though primarily a component vendor rather than a special-machine integrator.
• Yaskawa: Global manufacturer of motion control, AC drives, servo motors, and industrial robots used in factory automation. Comparable to Siroco because both integrate motion-control and robotics into special-purpose machines, though Yaskawa is a global incumbent component supplier.

Direct peers

• Komax Group: Swiss specialist in wire-harness processing and crimping machines, with end-to-end automation for the automotive wire-harness industry. Direct peer to Siroco's crimping-tool and wire-harness automation business, though Komax is significantly larger and more globalized.
• Schäfer Werkzeug- und Sondermaschinenbau: German mid-sized special machine builder delivering custom automation and production systems for automotive and industrial customers. Closely comparable to Siroco as a peer special-purpose-machine manufacturer with similar project-based business model, though focused on the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sirocoportugal
• LinkedInlinkedin.com/company/sirocopt
• Instagraminstagram.com/siroco_portugal
• TikToktiktok.com/@siroco_portugal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siroco