Melbourne Business School

What Melbourne Business School does

Melbourne Business School (MBS) is the graduate business school of the University of Melbourne, jointly owned by the business community and the university, operating since 1954 from its primary campus at 200 Leicester Street, Carlton, with additional delivery at the University of Melbourne's Parkville campus. The institution delivers postgraduate business education across five MBA formats (Full-time, Part-time, Executive, Senior Executive, and Online), specialised Master's degrees in Business Analytics, Marketing, Organisational Leadership, Finance, and Management, plus graduate certificates, diplomas, and 25+ short courses. Programs are delivered on-campus, online through the MBS Online platform, and via blended formats, serving early to mid-career professionals, senior executives, and corporate clients across the Asia-Pacific region.

The school's technology stack centres on the Canvas Learning Management System and the proprietary MBS Online platform, which supports flexible online delivery with live sessions, digital certificate completion, and six annual intake periods. The Institute for Digital Innovation and AI, launched in 2025, anchors research and curriculum in digital transformation, machine learning, natural language processing, and predictive analytics. A Signature Learning Experience (SLX) approach underpins online pedagogy, and proprietary research initiatives such as the AI Attitudes Barometer (with Commonwealth Bank) provide differentiated thought leadership content. Four research centres — Institute for Digital Innovation and AI, Dilin Duwa Centre for Indigenous Business Leadership, Sustainable Value Creation Institute, and Centre for Social Purpose Organisations — structure the research output.

MBS operates a hybrid revenue model combining degree program tuition paid per subject and per term (supported by FEE-HELP loans for Australian citizens and fee-free access for eligible Indigenous students), one-time short course fees at points such as $5,500 AUD for Finance for Non-Financial Managers, and enterprise-level custom corporate learning solutions delivered to 76 partner organisations across Asia-Pacific. Distribution spans direct field sales for enterprise and residential programs, self-serve online enrolment for individuals, and information sessions, masterclasses, and alumni-driven referrals for top-of-funnel demand generation. The school claims #1 MBA in Australia (QS 2026), #1 Executive MBA in Australia (Financial Times 2024), and #1 Master of Business Analytics in Australia (QS 2025/2026).

Name

Melbourne Business School

Legal name

Melbourne Business School | The University of Melbourne

Website

https://mbs.edu

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Melbourne Business School is Australia's top-ranked graduate business school, jointly owned by the University of Melbourne and the business community. It delivers MBA, Master's, and short course programs to individual professionals and 76+ corporate partners across the Asia-Pacific region.

Ownership category

akta.pro rank

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Business & Management Research Universities (EDAHABAE)

Keywords

• Graduate business education
• MBA programs
• Executive education
• Corporate training
• Professional short courses

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Degree Programs: Revenue from postgraduate degree programs including MBA, Executive MBA, Master of Business Analytics, Master of Marketing, Master of Organisational Leadership, and various graduate certificates and diplomas. Programs are priced per subject with tuition paid per term.
2. Short Courses: Professional development courses ranging from 1 day to 2 weeks, covering leadership, management, finance, analytics, and AI topics. Examples include Finance for Non-Financial Managers at $5,500 AUD and AI for Business at 2 days duration.
3. Custom Solutions for Organisations: Customised corporate learning solutions and organisational coaching for businesses across Asia-Pacific, addressing specific leadership and capability challenges.
4. Scholarships and FEE-HELP: Eligible Australian citizens can access FEE-HELP loan assistance for degree programs. Indigenous students study fee-free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Melbourne Business School delivers postgraduate business education through multiple MBA formats (Full-time, Part-time, Executive, Senior Executive, Online), specialised Master's degrees (Business Analytics, Organisational Leadership, Marketing, Finance, Management), graduate certificates and diplomas, and a portfolio of 25+ short courses covering leadership, AI, analytics, finance, and CEO preparation. The school also provides customised corporate learning solutions and organisational coaching to enterprises across the Asia-Pacific region, delivered via on-campus, online, and blended channels.

Product overview

Melbourne Business School is Australia's #1 ranked business school offering a comprehensive portfolio of educational products and services. The core offering consists of multiple MBA formats (Full-time, Part-time, Executive, Senior Executive, and Online MBA) serving different career stages from early career through senior executive levels. The school provides specialized Master's degrees including Business Analytics (Full-time, Applied, Graduate Diploma, Graduate Certificate), Organisational Leadership, Marketing, Finance, and various Management specializations. Professional certificates and diplomas provide flexible entry and progression points. Short courses address specific business needs including AI for Business, Data Analytics, Finance, Leadership Development, CEO Preparation, and Communication/Negotiation skills. The school also conducts research initiatives such as the AI Attitudes Barometer in partnership with organizations like CommBank. Programs are delivered through on-campus (Carlton, Parkville), online, and blended formats with multiple intake periods throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• MBS Online: Online education platform offering MBA and graduate programs online.
• Institute for Digital Innovation & AI (IDIA)
• Bastas Academy for Health Leadership

Quantifiable outcome

• 23% growth in employment opportunities in Australia for business analytics over next five years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Commonwealth Bank of AustraliacoreStrategic or Co-development Partner · 5 February 2026Commonwealth Bank of Australia has launched a research partnership with Melbourne Business School to establish the AI Attitudes Barometer, a longitudinal study tracking Australian attitudes toward AI in banking and financial services. Early findings show 45% of surveyed Australians believe banks using AI provide better customer outcomes, while 69% say they would be more likely to use a bank if staff were trained in responsible AI use. The research builds on a 2025 global study which found Australians can be more apprehensive about AI than consumers in other advanced economies, with four in five Australians stating they would trust AI more with responsible practices in place.
• DeloitteminorStrategic or Co-development PartnerMelbourne Business School and Deloitte co-developed the Aspiring CEO program, a leadership course for executives preparing for their first CEO role. The program uses an engaging combination of frameworks, practical examples, coaching, and real-life experiences to explore key pivot points when becoming a CEO.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macquarie Graduate School of Management (MGSM): MGSM is Macquarie University's graduate business school offering MBA and Executive MBA programs. It directly competes with MBS for the same cohort of mid-career and senior professionals in Sydney and Melbourne, and is a comparable alternative for Asia-Pacific executives.
• The University of Sydney Business School: The University of Sydney Business School is a direct domestic peer, offering MBA, Master of Management, and specialised master's programs targeting the same Australian professional and corporate customer base as MBS.
• Monash Business School: Monash Business School is another top Australian business school offering MBA, Master of Business Analytics, and a range of postgraduate programs. It competes head-to-head with MBS for the same domestic and international student segments, particularly in business analytics where both hold top Australian rankings.
• AGSM @ UNSW Business School: AGSM is the graduate business school of the University of New South Wales, offering MBA, Executive MBA, and short courses in direct competition with MBS for Australian executive and professional education. Both target similar Asia-Pacific corporate clients and compete for the same domestic MBA applicant pool.
• University of Queensland Business School: UQ Business School is a Group of Eight Australian business school offering MBA, Master of Business Analytics, and executive education. It competes with MBS for the same Asia-Pacific applicant pool and corporate training budgets.

Emerging players

• Quantic School of Business: Quantic is an online-first business school offering MBA and Executive MBA programs at significantly lower price points. It represents an emerging competitive threat to MBS Online and to the lower end of MBS's MBA pricing tiers.
• Hult International Business School: Hult is a global business school with multiple campuses and a strong online/digital MBA offering. It represents an emerging competitor in the same online and international executive education segments where MBS Online is scaling.

Broad incumbents

• Imperial College Business School: Imperial College Business School is a global top-tier institution offering MBA, Executive MBA, and specialised Master's programs with a strong analytics focus. It competes with MBS for international professionals and represents a benchmark for MBS's analytics positioning.
• London Business School (LBS): LBS is a global top-tier business school with MBA, Executive MBA, and executive education offerings. It competes with MBS for senior Asia-Pacific executives pursuing global credentials and represents a relevant comparable for MBS's Senior Executive MBA positioning.
• INSEAD: INSEAD is a globally ranked business school with MBA, Executive MBA, and executive education programs with strong Asia-Pacific presence (Singapore campus). It competes with MBS for executive-level Asia-Pacific corporate clients and serves as a benchmark for premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mbscarlton
• Facebookfacebook.com/melbournebusinessschool
• LinkedInlinkedin.com/company/melbourne-business-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Business School