San Jorge

What San Jorge does

San Jorge, legally Panadería San Jorge S.A., is a Peruvian food manufacturer founded in the mid-1940s in the Chosica district of Lima, operating as a privately held, family-controlled Sociedad Anónima. The company produces and commercializes a portfolio of mass-market bakery and pantry staples — cookies (galletas), wafers, pasta (fideos), flour (harinas), jams (mermelada), and panettone — under three sub-brands: the flagship San Jorge, Galletera del Norte for traditional northern Peruvian cookies, and Molicentro for flour and milling products. It manufactures at plants in Ate (Lima) and Trujillo (La Libertad) and serves the Peruvian market through company-owned retail stores in La Victoria and Chosica, a nationwide distributor network organized by regional supervisors, and a direct-to-consumer e-commerce storefront (tienda.sanjorge.com.pe) with WhatsApp sales.

The company's go-to-market is sales-led and distribution-centric, with named regional supervisors covering Lima, North, South, and Central-East zones, plus dedicated pasta and bodega channels. Pricing is unit-based, denominated in Peruvian soles (PEN) and inclusive of IGV, with an online order range of S/ 50.00 to S/ 600.00 and free shipping above S/ 50.00. Beyond commercial operations, San Jorge maintains an extensive social-responsibility agenda — including alliances with Teletón Peru, Liga Contra el Cancer, APECO conservation, and the Hombro a Hombro COVID-19 movement — and uses these programs as community engagement and brand-building vehicles alongside its Instagram, Twitter, and YouTube presence. Headcount is reported in the 501–1,000 range; no revenue figures, funding history, or external investors are disclosed.

Technology and AI capabilities are not disclosed in the source material; the company does not expose APIs, SDKs, or proprietary AI/ML features, consistent with a traditional CPG/food manufacturing operating model. Competitive positioning rests on 80-plus years of brand heritage, vertical integration into milling via Molicentro, a multi-region manufacturing and branch footprint (Lima, Trujillo, Huancayo, Arequipa), and a diversified distribution architecture spanning bodegas, regional distributors, retail stores, e-commerce, and WhatsApp.

Name

San Jorge

Legal name

PANADERÍA SAN JORGE S.A.

Website

https://sanjorge.com.pe

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

San Jorge is a privately held Peruvian food manufacturer producing cookies, wafers, pasta, flour, jams, and panettone under the San Jorge, Galletera del Norte, and Molicentro brands for Peruvian households and bodegas via nationwide distributors, retail stores, and e-commerce.

Ownership category

akta.pro rank

Product category

Packaged Bakery and Pantry Foods

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Bread and Bakery Product Manufacturing (31181)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYCRADABAD

Cookies, Biscuits & Crackers

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAIAFAB

Pastry, Cakes & Desserts Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

Keywords

• Packaged baked goods
• Cookie manufacturing
• Pasta products
• Consumer packaged foods
• Bakery products

Headquarters

HQ city

Perú

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer packaged goods (cookies, wafers, pasta, flour, jams, panettone): San Jorge manufactures and sells a range of baked goods and pantry staples under the San Jorge, Galletera del Norte, and Molicentro brands through physical retail stores, distributors across Peru, and an e-commerce platform.
2. E-commerce direct sales: The company operates its own e-commerce storefront (tienda.sanjorge.com.pe) and WhatsApp sales channel for direct-to-consumer sales of its product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

San Jorge manufactures and sells a portfolio of consumer packaged baked goods and pantry staples — including cookies, wafers, pasta, flour, jams, and panettone — under the San Jorge, Galletera del Norte, and Molicentro brands. Products are produced at manufacturing plants in Lima (Ate) and Trujillo and reach Peruvian households through company-owned retail stores, a national distributor network, WhatsApp sales, and a direct e-commerce platform with delivery across Lima and Trujillo.

Product overview

San Jorge is a Peruvian bakery company with over 75 years of history, operating under Panadería San Jorge S.A. The company produces and commercializes a portfolio of food products including cookies (galletas), wafers, pastas (pastas/pastas alimenticias), flours (harinas), jams (mermelada), and panetones (Christmas bread). The product portfolio is organized under multiple sub-brands: Galletera del Norte for traditional northern Peruvian cookies, and Molicentro for flour products. The company operates an e-commerce platform (Tienda Online San Jorge) alongside traditional distribution channels for retail sales throughout Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Galletera del Norte: Traditional northern cookies brand
• Molicentro

Products and services

• Cookies (Galletas San Jorge) Packaged cookies sold under the San Jorge brand and Galletera del Norte sub-brand, including animal-shaped cookies featuring endangered Peruvian species on packaging. Targeted at Peruvian households for everyday consumption.
• Wafers (Obleas) Packaged wafer products under the San Jorge brand sold through retail, distribution, and e-commerce channels across Peru.
• Pasta (Fideos / Pastas alimenticias) Packaged pasta products distributed nationally under the San Jorge brand, supported by a dedicated national pasta channel supervisor. Targeted at Peruvian households for everyday meal preparation.
• Flour (Harinas) — Molicentro Packaged flour and milling products sold under the Molicentro sub-brand through San Jorge's distribution and retail channels.
• Jams (Mermelada) Packaged jam products sold under the San Jorge brand through retail, distribution, and e-commerce channels.
• Panettone Seasonal panettone bread products sold under the San Jorge brand, primarily for end-of-year holiday consumption in Peru.
• Tienda Online San Jorge (E-Commerce Storefront) Direct-to-consumer online store for purchasing San Jorge cookies, wafers, pastas, flours, jams, and panettones, with home delivery across Lima districts and Trujillo.

Quantifiable outcome

• Benefited approximately 25,000 Peruvian families in extreme poverty during COVID-19 pandemic through the Hombro a Hombro movement

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Hombro a Hombro (business movement)minorStrategic or Co-development Partner · 1 January 2020San Jorge was one of 49 companies belonging to the Hombro a Hombro entrepreneurial movement that supported all of Peru during the most difficult moments of the COVID-19 pandemic, helping to meet the needs of people with limited resources and vulnerable populations.
• Teletón PeruminorStrategic or Co-development Partner · 1 January 2011San Jorge has been collaborating with Teletón Peru since 2012, supporting children, adolescents, and young people with disabilities through product donations. The Teletón logo appears on San Jorge Soda cookie packaging as a symbol of alliance and aid.
• Liga Contra el Cancer (Cancer Prevention League)minorStrategic or Co-development PartnerFor 5 consecutive years, San Jorge has supported the Liga Contra el Cancer's fundraising efforts by providing product donations to volunteers who canvass public areas collecting donations for cancer prevention actions targeting disadvantaged populations.
• APECO (Asociación Peruana para la Conservación de la Naturaleza)minorStrategic or Co-development PartnerFor more than 5 years, San Jorge has supported APECO, which promotes awareness of biodiversity conservation and sustainable development in Peru. APECO promotes local and regional capacity building for the management of national protected areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alicorp: Peru's largest CPG conglomerate producing cookies, pasta, flour, and pantry staples with nationwide distribution. Most directly comparable competitor given overlapping categories, similar Peruvian mass-market positioning, and direct head-to-head competition in cookies and pasta.
• Molitalia: Peruvian baked-goods and pasta manufacturer with overlapping categories (cookies, pastas, baked goods) and similar mid-market positioning. Closely comparable in product mix, though smaller scale than Alicorp.
• Laive: Peruvian food manufacturer with categories including jams, baked goods, and pantry staples. Highly comparable in product portfolio and traditional distribution approach to Peruvian households.

Broad incumbents

• Grupo Gloria: Large Peruvian food and beverage conglomerate with nationwide distribution and broad pantry categories. Comparable as a multi-category Peruvian CPG incumbent, though Gloria's portfolio extends well beyond San Jorge's baked-goods focus.
• Nestlé Perú: Local subsidiary of the global CPG leader competing in cookies, pasta, and breakfast categories across Peru. Comparable as a category incumbent with vastly greater scale, brand portfolio, and marketing investment.
• Mondelez International: Global cookies and biscuits leader with Peruvian operations directly competing in the galletas category. Comparable as a category leader, though its portfolio spans international brands at scale far beyond San Jorge.
• Grupo Bimbo: Global bakery leader with operations across Latin America including Peru. Comparable as a broad bakery incumbent, though Bimbo's mass-bread focus differs from San Jorge's cookies-and-snacks specialization.

Emerging players

• D'Onofrio: Heritage Peruvian food brand (now under Nestlé) with category overlaps in sweet baked goods and confectionery. Comparable as a long-standing Peruvian mass-market CPG brand, though now operating within a much larger corporate structure.

Regional players

• Havanna: South American (Argentine) baked-goods and confectionery brand with regional retail presence. Comparable as a regional heritage packaged-baked-goods brand pursuing selective geographic expansion in Latin America.

Others

• APECO (Asociación Peruana para la Conservación de la Naturaleza): Peruvian biodiversity conservation NGO partnered with San Jorge for conservation-themed packaging. Included as an ecosystem partner given the strategic role in San Jorge's brand differentiation rather than as a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanjorgeperu
• YouTubeyoutube.com/channel/UC-UVcL19sd0HznKJDbKrJvg
• Instagraminstagram.com/sanjorge_peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Jorge