Options Counseling and Family Services
Options Counseling and Family Services is a Eugene, Oregon-based non-profit (founded 1991) delivering behavioral health, family preservation, and evidence-based programs such as AFFIRM, KEEP, and ILP across 14 Oregon counties via 8 clinics and telehealth, reimbursed primarily through Oregon Health Plan and private insurance.
- Company typePrivate
- Founded1991
- HeadquartersEugene, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Options Counseling and Family Services does
Options Counseling and Family Services is a 501(c)-style non-profit behavioral health and family preservation organization founded in 1991 and headquartered in Eugene, Oregon. It delivers a continuum of clinical and social services — individual and group therapy, psychiatric assessment and medication management, parenting classes (Circle of Security, Make Parenting a Pleasure, Nurturing Parenting, Strengthening Families, Building Blocks for Effective Co-Parenting), and evidence-based programs including AFFIRM (LGBTQ+ support), KEEP (foster/kinship parents), and Independent Living Program (foster youth) — across 14 Oregon counties. Service delivery is staffed by licensed clinicians (LPC, LCSW, LMFT) and Psychiatric Mental Health Nurse Practitioners, with 8 physical clinic locations plus telehealth-only sites in Newport, Roseburg, St. Helens, and Woodburn.
The technology footprint is modest and operationally focused: a web and mobile client portal (connect.options.org), online intake via Access Services, downloadable forms, and a payment portal hosted on Helcim. No proprietary AI or data platform is disclosed. The revenue model is a payer mix dominated by Oregon Health Plan (Medicaid) and OHP Coordinated Care Organizations, with secondary billing to private insurance (Aetna, Kaiser Permanente, Medicare, MODA, Optum/Providence/United, PacificSource, Providence, Regence BlueCross BlueShield, TRICARE, TriWest) and a published 2026 Sliding Fee Scale for uninsured clients. The go-to-market is referral-led through a formal partnership with the Oregon Department of Human Services (ODHS) for Family Builders, Family Support & Connections, Community Support Program, and ILP, complemented by community partner referrals and self-referrals via online forms. Leadership comprises CEO Ellen Keithley, COO Tabitha Jensen, CFO Lori Martz, and CIO Adam Falk.
Options Counseling and Family Services firmographics
Firmographics- Name
- Options Counseling and Family Services
- Legal name
- Options Counseling and Family Services
- Website
- https://options.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Options Counseling and Family Services is a Eugene, Oregon-based non-profit (founded 1991) delivering behavioral health, family preservation, and evidence-based programs such as AFFIRM, KEEP, and ILP across 14 Oregon counties via 8 clinics and telehealth, reimbursed primarily through Oregon Health Plan and private insurance.
- Ownership category
- akta.pro rank
Options Counseling and Family Services industry classification
Industry- Product category
- Behavioral Health and Family Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Other Individual and Family Services (62419)
- SIC
- Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)
Keywords
Where Options Counseling and Family Services is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Options Counseling and Family Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Oregon Health Plan (OHP/Medicaid) Reimbursement: Options Counseling receives reimbursement through Oregon Health Plan for services provided to Medicaid-eligible individuals. OHP covers various behavioral health services including psychiatric services, counseling, and family support programs.
- Private Insurance Billing: The organization accepts and bills multiple private insurance providers including Aetna, Kaiser Permanente, Medicare, MODA, Optum (Providence and United), PacificSource, Providence, Regence BlueCross/BlueShield, TRICARE, TriWest, and various CCOs (Coordinated Care Organizations) for OHP plans.
- Sliding Scale Fee Program: Options provides essential services regardless of ability to pay, offering discounts based on family size and annual income. A sliding fee application determines eligibility, with published 2026 Sliding Fee Scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sliding scale fees based on family size and annual income |
| Unit Pricing | Pay-as-you-go | KEEP Group Sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Options Counseling and Family Services product offering
Product offeringCore offering
Options Counseling and Family Services delivers behavioral health therapy, psychiatric medication management, and family preservation programs to individuals, children, adolescents, adults, and families across 14 Oregon counties. Services include individual and group therapy, evidence-based programs like KEEP for foster parents and AFFIRM for LGBTQ+ clients, parenting classes, and family preservation programs delivered in-person at 8 clinic locations and via telehealth.
Product overview
Options Counseling and Family Services is a family preservation and behavioral health organization offering a comprehensive suite of services across 14 Oregon counties since 1991. The portfolio is organized as interconnected programs: Behavioral Health Services (individual and group therapy) and Psychiatry Services form the clinical core, supplemented by specialized group programs like AFFIRM (LGBTQ+ support) and Parenting Classes (Building Blocks, Circle of Security, Make Parenting a Pleasure, Nurturing Parenting, Strengthening Families). Family preservation is supported through Family Support & Connections, Family Builders, and Community Support Program. Specialized support for foster families includes KEEP (resource parent support) and ILP (Independent Living Program for foster youth). Client-facing digital tools include a Client Portal and Access Services intake system, with sliding scale fees ensuring accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Health Services
Quantifiable outcome
- 70% of AFFIRM participants reported increased hope pathway thinking (ability to generate multiple routes from present to desired future)
- +2 more outcomes
Companies that use Options Counseling and Family Services
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Options Counseling and Family Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Options Counseling and Family Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Oregon Department of Human Services (ODHS)coreFormal partnership with Oregon Department of Human Services to provide family preservation, behavioral health services, and family support programs. Services include Family Builders, Family Support & Connections, Community Support Program, and Independent Living Program (ILP) for foster youth.
- Federally Recognized Tribes in OregoncorePartnership with Federally Recognized Tribes in Oregon for Independent Living Program (ILP) services, working alongside ODHS to support resource teens and tribal youth in transitioning to self-sufficiency.
- Community Partners (Columbia, Clatsop, Tillamook Counties)minorReferral partnerships with community organizations in Columbia, Clatsop, and Tillamook counties for the Community Support Program, serving families referred through community partners, self-referral, and ODHS/Self Sufficiency/Child Welfare.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Options Counseling and Family Services competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Options Counseling and Family Services social profiles
Digital presenceOptions Counseling and Family Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Options Counseling and Family Services leadership team
Management profileNumber of profiles
Profiles6 records
Options Counseling and Family Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Options Counseling and Family Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Options Counseling and Family Services
What does Options Counseling and Family Services do?
Options Counseling and Family Services delivers behavioral health therapy, psychiatric medication management, and family preservation programs to individuals, children, adolescents, adults, and families across 14 Oregon counties. Services include individual and group therapy, evidence-based programs like KEEP for foster parents and AFFIRM for LGBTQ+ clients, parenting classes, and family preservation programs delivered in-person at 8 clinic locations and via telehealth.
Is Options Counseling and Family Services a public or private company?
Options Counseling and Family Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Options Counseling and Family Services founded?
Options Counseling and Family Services was founded in 1991. It employs 101 to 250 people.
Where is Options Counseling and Family Services based?
Options Counseling and Family Services is headquartered in Eugene, United States, in the North America region.
How does Options Counseling and Family Services make money?
Three revenue lines are on record. Oregon Health Plan (OHP/Medicaid) Reimbursement is the primary driver. The others are private Insurance Billing and sliding Scale Fee Program.
Does Options Counseling and Family Services have an API?
No public API is recorded for Options Counseling and Family Services.
What industry is Options Counseling and Family Services in?
Options Counseling and Family Services's product category is Behavioral Health and Family Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 621420 and its SIC code is 8300.