Equity Investment Corporation

What Equity Investment Corporation does

Equity Investment Corporation is an independent, SEC-registered investment adviser founded in 1986 and headquartered in Atlanta, Georgia. The firm operates as a 100% employee-owned boutique with 27 employees, offering three value-equity strategies — All-Cap Value (inception 1986), Large-Cap Value (inception 2001), and Mid-Cap Value (inception 2004) — alongside the EIC Value Fund, a mutual fund distributed through Foreside Funds Distributors LLC. EIC serves individual investors accessed through financial advisors via separately managed accounts and the mutual fund, as well as institutional clients, and reports performance on a GIPS-compliant basis.

The firm's investment process is built around a proprietary "price-to-value" framework combined with earnings quality evaluation, applied across all three strategies by a stable senior team that includes original founders Carl Huttenlocher, Ken Kuswarek, and Mark Siegel, alongside the next generation of portfolio managers and analysts. This codified analytical methodology, refined over four decades, constitutes the firm's core intellectual property rather than any technological platform.

Commercially, EIC generates revenue through asset-based advisory fees on managed assets across SMAs and the mutual fund, supported by an unusually broad distribution footprint for a 27-person firm: six regional sales directors covering major US regions, internal marketing personnel, and the Foreside mutual fund distribution partnership. In September 2016, the firm completed an employee-led buyout, with three employees forming a newly registered adviser entity that purchased substantially all assets of the prior firm, formalizing 100% employee ownership and aligning long-term incentives across the partnership.

Name

Equity Investment Corporation

Legal name

Equity Investment Corporation

Website

https://eicatlanta.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Equity Investment Corporation is an independent, SEC-registered investment adviser founded in 1986 in Atlanta, Georgia. The 100% employee-owned, 27-person boutique offers three value-equity strategies and the EIC Value Fund to individual investors via financial advisors and institutional clients.

Ownership category

akta.pro rank

Product category

Investment Advisory & Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Value equity investing
• Separately managed accounts
• Asset management services
• Mutual fund management
• Investment advisory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Fees: Asset management fees charged to separately managed accounts (SMAs) based on assets under management. The firm operates as an SEC-registered investment adviser providing discretionary investment management services to clients.
2. Mutual Fund Management: Management fees from the EIC Value Fund, a mutual fund offered in multiple share classes (Class A, Class C, Institutional Class) with varying fee structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Equity Investment Corporation (EIC) is an independent, SEC-registered investment adviser that provides discretionary value-based equity asset management services through separately managed accounts (SMAs) and a mutual fund (EIC Value Fund). The firm manages three portfolio strategies—All-Cap Value, Large-Cap Value, and Mid-Cap Value—employing a proprietary price-to-value framework, low-turnover concentrated portfolios of 30-40 holdings, and tax-efficient management for clients accessed primarily through financial advisors and institutions.

Product overview

Equity Investment Corporation offers a bundled suite of investment management services consisting of the EIC Value Fund (a mutual fund available in Class A, Class C, and Institutional Class shares) and three separately managed account (SMA) portfolio strategies differentiated by target market capitalization: All-Cap Value, Large-Cap Value, and Mid-Cap Value. All strategies follow a disciplined value-based investment philosophy with 30-40 holdings, low turnover, and a focus on high-quality businesses with sustainable earnings growth and conservative balance sheets.

Differentiator

Problem solved

Functional benefit

Brands

• EIC Value Fund: Mutual fund sponsored by Equity Investment Corporation, distributed by Foreside Funds Distributors LLC. Available in Class A, Class C, and Institutional Class shares.

Quantifiable outcome

• All-Cap Value strategy: 11.8% gross annual return since inception (1986) vs Russell 3000 Value Index 10.4%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Foreside Funds Distributors LLCcoreChannel Partner/ Reseller/ DistributorForeside Funds Distributors LLC serves as the fund distributor for the EIC Value Fund, handling distribution through financial advisors and broker-dealers. They are not an adviser affiliate, handling only the distribution function.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Ariel Investments: Employee-owned value-equity boutique offering US small-, mid-, and large-cap value strategies plus mutual funds. Strong comparable on employee-owned boutique structure and concentrated value-equity philosophy.
• Pzena Investment Management: Pure-play value-equity boutique managing global and US value strategies for institutional and retail clients. Closest direct comparable to EIC's value-only product set and through-cycle ownership approach.
• Tweedy, Browne Company: Long-tenured value-equity boutique with global and US value strategies and a multi-decade track record. Highly comparable on value philosophy longevity and concentrated high-conviction portfolios.
• Heartland Advisors: US value-equity boutique offering value strategies and mutual funds via financial advisors. Comparable as a value-focused boutique with a mutual fund and SMA-style offerings.
• Artisan Partners Asset Management: Publicly listed active equity boutique with a value-equity franchise and multi-channel distribution to advisors and institutions. Highly comparable multi-strategy boutique model serving the same financial-advisor and institutional segments as EIC.
• Hotchkis & Wiley Capital Management: Value-equity boutique with mid-, large-, and small-cap value strategies for institutional and intermediary clients. Closely comparable on high-conviction active value approach and advisor channel distribution.
• Cambiar Investors: Boutique value-equity manager with large-, mid-, and small-cap value strategies distributed through financial advisors and institutions. Comparable in scale, multi-cap value structure, and intermediary distribution.
• NWQ Investment Management: Value-equity boutique with all-cap, large-cap, and small-cap value strategies distributed to advisors and institutions. Comparable on multi-cap value product set and advisor-led distribution model.

Broad incumbents

• ClearBridge Investments: Large active asset manager (Franklin Templeton subsidiary) with a strong value-equity franchise across multiple market caps and channels. Broader scale but overlapping value strategies and intermediary distribution.
• American Century Investments: Large diversified active asset manager offering value-equity strategies and mutual funds across market caps. Comparable product set and advisor channel reach, but at materially larger scale than EIC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equity-investment-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Investment Corporation