The Cooling Company
The Cooling Company is a family-owned HVAC and plumbing service business in Las Vegas, Nevada, founded in 2011, providing residential and commercial air conditioning, heating, plumbing, and indoor air quality services across the Las Vegas Valley with proprietary desert-climate expertise and Lennox Premier Dealer status.
- Company typePrivate
- Founded2011
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Cooling Company does
The Cooling Company is a family-owned HVAC and plumbing service business headquartered at 4055 E Post Road, Suite A in Las Vegas, Nevada, founded in 2011 by Wellington and Joanna Santana and operating as The Cooling Company LLC. The company provides residential and commercial air conditioning, heating, plumbing, indoor air quality, and ductwork services across the Las Vegas Valley, covering 40+ zip codes in markets including Henderson, Summerlin, North Las Vegas, and Green Valley. Its technical stack is domain-expert rather than software-driven: Manual J load calculations on every installation, photo-backed repair diagnostics, and a proprietary Desert Performance Rating system that evaluates 10 major HVAC brands (Lennox, Carrier, Trane, Rheem, Goodman, Daikin, York, American Standard, Bryant, Amana) on dust resistance, UV tolerance, and high-ambient performance based on real service data in desert conditions. The company holds Lennox Premier Dealer status since 2011 and maintains Nevada C-21 HVAC and C-1D Plumbing licenses with a $700,000 bid limit.
The business is multi-revenue-stream: one-time service and repair work (diagnostic fees of $79-$89, component-based repair pricing), one-time installation revenue (AC systems $11,000-$27,000, furnaces $4,000-$9,500, heat pumps $14,000-$30,000, water heaters $1,200-$5,500), and recurring maintenance-plan revenue (Platinum Package at $199/system/year and AC/Heating tune-ups at $99). Financing is provided through partnerships with GoodLeap and Service Finance Company, offering 0% APR up to 120 months on qualifying systems, and the company processes NV Energy PowerShift rebates of up to $3,200 on qualifying heat-pump installations. Distribution is direct-to-consumer via 24/7 phone dispatch, online booking, and in-home consultations, with a separate commercial HVAC division. Go-to-market is sales-led with a strong content-marketing and referral program component (Comfort Chronicles blog, $100 referral rewards), supported by 787+ Google reviews at 4.8 stars, BBB A+ accreditation, and Best of Las Vegas Bronze for Duct Cleaning. Technicians are W-2 employees (not subcontractors) and are non-commissioned; the 10-year labor warranty on installations is 10x the industry standard 1 year.
The Cooling Company firmographics
Firmographics- Name
- The Cooling Company
- Legal name
- The Cooling Company LLC
- Website
- https://thecoolingco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cooling Company is a family-owned HVAC and plumbing service business in Las Vegas, Nevada, founded in 2011, providing residential and commercial air conditioning, heating, plumbing, and indoor air quality services across the Las Vegas Valley with proprietary desert-climate expertise and Lennox Premier Dealer status.
- Ownership category
- akta.pro rank
The Cooling Company industry classification
Industry- Product category
- HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Heat Pump Repair & Maintenance (HSAOAHAD)
Keywords
Where The Cooling Company is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cooling Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Service & Repair: Hourly and component-based repair services for HVAC systems including AC repair, furnace repair, heat pumps, and plumbing. Revenue generated from diagnostic fees ($79-$89), labor, and parts markup.
- Installation Revenue: Full system installation including equipment, labor, permits, and old equipment removal. AC systems $11,000-$27,000, furnaces $4,000-$9,500, heat pumps $14,000-$30,000, water heaters $1,200-$5,500 depending on type and capacity.
- Maintenance Plans: Ongoing revenue from Platinum Package ($199/system/year) and AC/Heating tune-up plans ($99). Includes preventive maintenance, priority scheduling, and discounts on service.
- Financing Partnerships: Revenue through financing partnerships with GoodLeap and Service Finance Company offering 0% APR financing up to 120 months on qualifying systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Diagnostic - $79, Commercial Diagnostic - $89 |
| Unit Pricing | Pay-as-you-go | AC Repair - Component pricing from $150-$2,875 |
| Unit Pricing | Pay-as-you-go | Furnace Repair - Component pricing from $125-$3,500 |
| Unit Pricing | Pay-as-you-go | AC System Installation - $11,000-$27,000 depending on tonnage |
| Unit Pricing | Pay-as-you-go | Furnace Installation - $4,000-$9,500 depending on BTU |
| Unit Pricing | Pay-as-you-go | Heat Pump Installation - $14,000-$30,000 depending on tonnage |
| Unit Pricing | Pay-as-you-go | Water Heater Installation - $1,200-$5,500 depending on type |
| Subscription | Pay-as-you-go | AC Tune-Up - $99 per system |
| Subscription | Annual | Platinum Plan - $199/system/year |
| Subscription | Monthly | Financing - From $130/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The Cooling Company product offering
Product offeringCore offering
The Cooling Company is a family-owned HVAC and plumbing service provider based in Las Vegas, Nevada. The company installs, repairs, and maintains residential and commercial heating, cooling, indoor air quality, ductwork, and plumbing systems, specializing in equipment performance calibrated for the Las Vegas desert climate.
Product overview
The Cooling Company is a family-owned HVAC and plumbing service company offering a comprehensive suite of heating, cooling, air quality, and plumbing services for residential and commercial customers in the Las Vegas Valley. Their core service portfolio includes AC repair/installation/replacement, furnace services, indoor air quality solutions (air purification, filtration, ventilation, duct cleaning), plumbing services (water heaters, tankless systems, drain cleaning, leak detection), and commercial HVAC. The company distributes and installs major HVAC equipment brands including Lennox (as a Premier Dealer), Carrier, Trane, Rheem, Goodman, Daikin, York, Amana, American Standard, and Bryant. Value-added services include maintenance plans (Platinum Package), flexible financing options through Service Finance Company and GoodLeap, and NV Energy PowerShift rebate processing. The company operates as a service business rather than a software product, with no API or AI capabilities offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Services
- Heating Services
- Plumbing Services
- Commercial HVAC
- Ductwork Services
- Indoor Air Quality Services
- Platinum Maintenance Plan
- AC Tune-Up Service
Quantifiable outcome
- 4.8★ Google Rating from 787+ verified reviews
- +5 more outcomes
Companies that use The Cooling Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Cooling Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Cooling Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- LennoxflagshipLennox Premier Dealer since 2011 - highest dealer designation providing factory-direct pricing, priority parts access, factory-trained technicians, and exclusive warranty options not available through standard dealers. Installs Lennox as primary recommended brand for desert performance.
- Better Business BureaucoreBBB A+ Accredited Business demonstrating commitment to transparency and service integrity. Provides consumer confidence through third-party verification.
- SNARSCAminorSouthern Nevada Air Conditioning Refrigeration Service Contractors Association member providing professional standards, code of ethics, and industry best practices access.
- Service Roundtable NetworkminorService Roundtable Network member providing best practices, service training, and performance benchmarks for HVAC contractors.
- Las Vegas Rescue MissionminorCommunity partner providing meals, shelter, and support for families across Las Vegas. Demonstrates commitment to community care as part of core values.
- Catholic Charities of Southern NevadaminorCommunity partner providing social services and support for families across Las Vegas. Part of community care commitment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Cooling Company competitors and assessment
Company assessmentDirect peers
- Goettl Air Conditioning and Plumbing: Residential and commercial HVAC and plumbing service company operating in Las Vegas and Phoenix — direct geographic and service-line overlap with The Cooling Company, including similar desert-climate specialization and Lennox/Carrier/Trane brand partnerships.
- Cool Blew Air Conditioning & Heating: Phoenix-area residential HVAC service company serving the Southwest desert climate with installation, repair, and maintenance offerings directly comparable to TCC's Las Vegas operation.
- One Hour Heating & Air Conditioning: National franchise HVAC service brand offering residential heating, cooling, and air quality services with comparable on-demand, transparent-pricing positioning and similar customer segment targeting.
- Service Champions Heating & Air Conditioning: California-based residential HVAC and plumbing service company with comparable technician-based delivery model, technical training focus, and premium customer-experience positioning.
- Christian Brothers Heating & Air: Multi-market residential HVAC service company with similar installation, repair, and maintenance offerings plus a maintenance plan model analogous to TCC's Platinum Package.
Broad incumbents
- Lennox International: Major HVAC equipment manufacturer whose premium product line TCC installs as a Lennox Premier Dealer; a broad incumbent whose dealer network and warranty programs shape TCC's competitive positioning.
- Carrier Corporation: Global HVAC equipment manufacturer; TCC installs Carrier systems and is influenced by Carrier dealer programs, pricing, and warranty structures as one of the leading brands it offers.
- Trane Technologies: Major HVAC equipment manufacturer (Trane and American Standard brands) whose products TCC installs; a broad incumbent shaping residential HVAC standards, rebates, and warranty structures in TCC's market.
- Daikin: World's largest HVAC manufacturer; TCC installs Daikin systems and is exposed to Daikin's pricing, rebate, and warranty programs in the residential high-efficiency segment.
- Rheem Manufacturing: Major HVAC and water heater manufacturer whose products TCC sells, installs, and services; a broad incumbent particularly relevant to TCC's water heater revenue line.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cooling Company social profiles
Digital presenceThe Cooling Company compliance and trust
Trust signalCompliance4 records
The Cooling Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cooling Company leadership team
Management profileNumber of profiles
Profiles2 records
The Cooling Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cooling Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cooling Company
What does The Cooling Company do?
The Cooling Company is a family-owned HVAC and plumbing service provider based in Las Vegas, Nevada. The company installs, repairs, and maintains residential and commercial heating, cooling, indoor air quality, ductwork, and plumbing systems, specializing in equipment performance calibrated for the Las Vegas desert climate.
Is The Cooling Company a public or private company?
The Cooling Company is a private company. It is classified as family owned and is currently operating.
When was The Cooling Company founded?
The Cooling Company was founded in 2011. It employs 11 to 50 people.
Where is The Cooling Company based?
The Cooling Company is headquartered in Las Vegas, United States, in the North America region.
How does The Cooling Company make money?
Four revenue lines are on record. Service & Repair is the primary driver. The others are installation Revenue, maintenance Plans and financing Partnerships.
Who are The Cooling Company's main competitors?
Direct peers on record are Goettl Air Conditioning and Plumbing, Cool Blew Air Conditioning & Heating, One Hour Heating & Air Conditioning, Service Champions Heating & Air Conditioning and Christian Brothers Heating & Air. Broad incumbents are Lennox International, Carrier Corporation, Trane Technologies, Daikin and Rheem Manufacturing.
Does The Cooling Company have an API?
No public API is recorded for The Cooling Company.
What industry is The Cooling Company in?
The Cooling Company's product category is HVAC Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAHAD, Heat Pump Repair & Maintenance. Its NAICS code is 238220 and its SIC code is 3822.