Shout Media

Name

Shout Media

Legal name

Shout Media

Website

https://shout-media.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Digital marketing services
• Web development
• Graphic design
• Brand identity
• Search engine marketing

Headquarters

HQ city

Thunder Bay

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Digital Marketing Services: Ongoing retainer-based digital marketing services including social media management, paid advertising (Meta, Google, LinkedIn, TikTok, X), SEO, SEM, and content marketing. Delivered via monthly retainer engagements with ad spend passed through to clients.
2. Web and Software Development: Custom website design, development, and software application building. Projects are quoted individually based on scope and delivered as one-time or milestone-based engagements.
3. Design and Branding Services: Logo development, brand guidelines, graphic design, and visual identity creation. Delivered as project-based engagements with one-time fees.
4. Print and Promotional Products: In-house printing of business cards, brochures, banners, signage, and custom promotional items. Revenue generated per print job or order, with both low-volume (under 5,000) and high-volume (5,000-50,000) capabilities.
5. Content Creation and Ad Packages: Pre-packaged digital marketing offerings including Reels & TikTok content creation ($1,500 one-time), Starter Ads Package ($5,000 one-time), and ongoing Custom Digital Marketing packages starting at $2,500/month with a 6-month minimum.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Shout Media is a full-service creative digital marketing and web solutions agency that designs and delivers integrated marketing, design, web/app development, and in-house print production services for businesses, government agencies, and organizations. The company also operates the Haven HR software platform for workforce management and the Responder Recruitment division for first-responder hiring, plus the recently launched Shout Roam mobile digital LED advertising truck.

Product overview

Shout Media is a full-service marketing agency offering an integrated suite of marketing, design, development, and print services. The company operates as a single unified offering rather than a modular platform, providing creative digital marketing, web solutions, and in-house print production. Key service areas include social media management, search engine marketing, SEO, branding, graphic design, web development, and app development. The company also operates two specialized sub-brands: Haven (an HR software platform for workforce management) and Responder Recruitment (specialized recruitment marketing for emergency services). Additionally, the company recently launched Shout Roam, a mobile digital LED truck for DOOH advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Haven: HR software platform powered by Shout that streamlines hiring, employee onboarding and training, simplifies certification management, and ensures compliance across teams.
• Responder Recruitment

Products and services

• Social Media Management Social media strategy and management across Meta (Facebook, Instagram), LinkedIn, X (Twitter), and TikTok platforms, including content creation, paid and organic campaigns, and engagement management for businesses and organizations.
• Search Engine Marketing (SEM) Paid advertising campaigns across Google, Bing, YouTube, and Shopping platforms, including PPC setup, keyword research, ad copywriting, bid strategy, display advertising, retargeting, and performance tracking.
• Search Engine Optimization (SEO) Long-term SEO strategy leveraging AI tools, comprehensive audits, and off-page/on-page strategies to increase organic visibility, search rankings, and qualified traffic.
• Branding Services Brand identity development including logo design, visual identity systems, brand guidelines, mood boards, and supporting branded materials such as letterheads and business cards.
• Graphic Design Creative design services including website design, social-digital ads (static and animated), photography and video production, and digital marketing materials.
• Print Design & Production In-house print services including business cards, brochures, posters, banners, signage, large format printing, and specialty finishes using Xerox Versant 280, Canon iPF8100, and Roland TrueVIS VG3-640 equipment.
• Web Development Custom website design and development using WordPress, Shopify, Statamic, and custom HTML/CSS, with focus on responsive design, SEO optimization, accessibility compliance, and e-commerce functionality.
• App/Software Development Custom software solutions tailored to business needs, including mobile applications, web applications, and platform-specific software development.
• Content Creation Packages Tiered content packages including Reels & TikTok video creation ($1,500 one-time), Starter Ads Package ($5,000 one-time), Custom Digital Marketing (starting at $2,500/month), and Reputation Management ($199/month).
• Recruitment Marketing
• Haven HR Software Platform A division of Shout Media, Haven is a proprietary HR software platform that streamlines hiring, employee onboarding and training, simplifies certification management, and ensures compliance across teams, offered as a self-serve SaaS subscription at havenworkplace.com.
• Responder Recruitment A division of Shout Media specializing in recruitment marketing services for first responders, emergency services, and public safety sectors, operating at responderrecruit.com.
• Shout Roam Mobile Digital LED Advertising Truck Shout Roam is a mobile digital LED advertising truck equipped with multiple screens for delivering out-of-home (DOOH) advertising campaigns, with dynamic creative capabilities and route planning for tailored, real-time content across various locations and events.

Quantifiable outcome

• 35% year-over-year sales increase for U2 Fasteners after complete rebrand and digital campaign
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Haven (HR Software Division)coreOthers · 1 January 2026Haven is an internal division of Shout Media providing HR software for hiring, onboarding, training, certification management, and compliance. Haven operates under the Shout Media umbrella and cross-references with Shout's marketing clients, serving as a bundled workforce management solution.
• Responder Recruitment (Recruitment Marketing Division)coreOthers · 1 January 2026Responder Recruitment is an internal division of Shout Media focused on recruitment marketing for first responders, emergency services, and public safety organizations. It leverages Shout's design, digital marketing, and branding capabilities while operating as a specialized vertical practice.
• GooglecoreTechnology or Integration · 1 January 2026Shout Media is a Google-certified partner with expertise across Google Ads (Search, Display, Shopping, Video), Google Analytics, and Google Business Profile optimization. The partnership enables Shout to manage paid search campaigns, SEO, and analytics for clients.
• Meta (Facebook, Instagram)coreTechnology or Integration · 1 January 2026Shout Media is a certified Meta Business Partner managing paid and organic campaigns across Facebook and Instagram. The partnership enables Shout to run targeted Meta ad campaigns, retargeting, and social media management for clients.
• Confederation CollegeminorStrategic or Co-development Partner · 1 January 2026Many Shout Media team members are alumni of Confederation College's Multimedia, Interactive Media Development, Computer Programming, and other programs. The company draws talent from Confederation College and appears to have an informal talent pipeline relationship.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arcane: Canadian full-service creative and digital agency with offices across Quebec and Canada. Comparable in offering mix (branding, digital, content) and mid-market size profile; competes for similar Canadian brand and public-sector briefs.
• Juniper Park\TBWA: Toronto-based independent creative agency within the TBWA network offering brand strategy, advertising, and digital services. Directly comparable in offering breadth to Shout Media, though with a larger Toronto footprint and global network leverage.
• OneMethod: Toronto-based digital creative agency offering production, design, and digital marketing services. Comparable in service mix (creative, content, digital) and in targeting mid-market Canadian clients.
• Fuel: Ottawa-headquartered marketing agency providing advertising, digital, and creative services. Comparable Canadian independent agency of similar size competing in overlapping regional and public-sector pitches.
• Top Hat Marketing: Regional Ontario marketing agency of similar size and service scope (design, web, digital). Comparable business model targeting mid-market Canadian clients; competes in adjacent Ontario geographies.

Broad incumbents

• Publicis Canada: Canadian arm of global holding company Publicis Groupe. Provides the same advertising and digital services as Shout Media but at vastly greater scale, with national RFP reach and integrated media buying capabilities.
• Dentsu Creative Canada: Canadian operations of Dentsu's creative network. Overlaps with Shout Media's full-service advertising and digital offerings, but operates from a global holding-company platform with significantly broader capabilities and larger clients.
• Ogilvy Canada: Canadian branch of the global Ogilvy network. Same advertising/creative/brand services as Shout Media but competing for much larger enterprise and government RFPs globally.
• Wunderman Thompson Canada: Canadian operations of WPP's digital and brand experience network. Comparable offering set (creative, digital marketing, CRM) at significantly larger scale, competing for similar mid-market and enterprise briefs.
• Leo Burnett Toronto: Toronto office of global creative agency Leo Burnett (Publicis). Provides advertising, digital, and brand services directly comparable to Shout Media but with international network reach and bigger client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shoutmediavideo/videos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout Media