Ostell AB

Dental Implant Stability Measurement Devicesosstell.com

Osstell AB, founded in 1999 in Gothenburg, Sweden, manufactures RFA-based dental implant stability measurement instruments (ISQ scale) and SmartPeg consumables. A W&H Group subsidiary since 2018, it sells through distributors in approximately 90 countries to dental surgeons and clinics.

Company typePrivate
Founded1999
HeadquartersGothenburg, Sweden
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What Ostell AB does

Osstell AB is a Swedish medical device company founded in 1999 and headquartered in Gothenburg, specializing in instruments that objectively measure the stability of dental implants. The company's core technology is Resonance Frequency Analysis (RFA), which produces an Implant Stability Quotient (ISQ) value on a 1-99 scale, backed by more than 1,500 peer-reviewed scientific studies. Its product portfolio includes the wireless Osstell Beacon and original Osstell Classic measurement instruments, single-use and reusable SmartPeg attachment consumables made of aluminum, and the free OsstellConnect cloud platform, which had accumulated 500,000+ ISQ registrations as of December 2025. The company also offers a SmartPegs mobile application for implant-brand identification and integrates with W&H Group's surgical workflow products such as the Implantmed motor system.

Osstell generates revenue primarily through hardware sales of measurement instruments and recurring sales of SmartPeg consumables (priced at 12.50-20 EUR per box), with the OsstellConnect software platform offered free alongside Beacon purchases under a freemium model. The company sells exclusively through an authorized distributor network covering approximately 90 countries worldwide, with concentrated distribution in North America, Europe, and Asia-Pacific, and exhibits regularly at major dental congresses including AEEDC, AO Annual Meeting, Expodental Madrid, and Osteology Vienna. End customers include dental surgeons, implantologists, prosthodontists, and dental clinics requiring objective data for treatment decisions regarding implant loading timing.

Since 2018, Osstell has operated as a wholly-owned subsidiary of W&H Group (W&H Dentalwerk Bürmoos GmbH), a leading dental precision machinery manufacturer. The company maintains ISO 13485, EU MDR, and MDSAP certifications, and holds strategic partnerships including a long-term collaboration with the International Team for Implantology (ITI) and exclusive Canadian distribution through BioHorizons Canada. The company is led by CEO Malin Gustavsson (appointed 2022) with board oversight from W&H Group executives Klaus Maier (Chairman) and Martin Schwenoha.

Ostell AB firmographics

Firmographics

Name: Ostell AB
Legal name: Osstell AB
Website: https://osstell.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: Osstell AB, founded in 1999 in Gothenburg, Sweden, manufactures RFA-based dental implant stability measurement instruments (ISQ scale) and SmartPeg consumables. A W&H Group subsidiary since 2018, it sells through distributors in approximately 90 countries to dental surgeons and clinics.
Ownership category
akta.pro rank

Ostell AB industry classification

Industry

Product category: Dental Implant Stability Measurement Devices
NAICS: Dental Equipment and Supplies Manufacturing (339114), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
SIC: Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)
akta.pro primary industry: Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
akta.pro secondary industry: Dental Implant Placement (Surgical Implantology) (HLABACAE)

Keywords

Dental implant measurement
Implant stability assessment
Resonance frequency analysis
ISQ measurement devices
Dental surgical instruments

Where Ostell AB is headquartered

Location

Headquarters

HQ city: Gothenburg
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

Ostell AB business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Hardware Sales: Sale of measurement instruments including Osstell Beacon, Osstell Classic, and SmartPegs. SmartPegs are sold in boxes of 5 as single-use sterile products, with reusable versions also available. Barrier sleeves sold separately.
Software Platform: OsstellConnect is offered free with Osstell Beacon purchase. Additional premium features may be available for enhanced functionality.
Accessories and Consumables: SmartPegs, barrier sleeves, and other accessories sold as recurring consumables. SmartPeg return/exchange policy indicates various price points (12.50-20 Euro per box).

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Quote-based pricing through distributors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Ostell AB product offering

Product offering

Core offering

Osstell AB manufactures and markets instruments that objectively measure dental implant stability using Resonance Frequency Analysis (RFA) technology, producing Implant Stability Quotient (ISQ) values on a 1-99 scale. The product lineup includes the Osstell Beacon wireless measurement instrument, the Osstell Classic original ISQ device, single-use and reusable SmartPeg aluminum attachments, and the OsstellConnect cloud-based data platform for tracking and analyzing ISQ measurements.

Product overview

Osstell AB offers a unified portfolio of implant stability measurement solutions centered on Resonance Frequency Analysis (RFA) technology and the ISQ (Implant Stability Quotient) scale. The core product lineup consists of Osstell Beacon (wireless measurement instrument), OsstellConnect (cloud-based data platform), SmartPeg (single-use and reusable attachment components), and Osstell Classic (original ISQ device). The portfolio is complemented by the SmartPegs mobile app for product identification and is integrated with W&H's surgical workflow solutions including Implantmed. The system enables clinicians to objectively measure implant stability, track healing progress, and make evidence-based loading decisions, supported by a database of over 1,500 scientific studies.

Differentiator

Problem solved

Functional benefit

Brands

Osstell Beacon: Wireless instrument for objectively determining implant stability
OsstellConnect
SmartPeg
Osstell Classic
Implantmed

Products and services

Osstell Beacon
OsstellConnect

Quantifiable outcome

Implant stability measurement completed in seconds with objective ISQ values
+2 more outcomes

Companies that use Ostell AB

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Ostell AB technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Ostell AB partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered flagship, core and exclusive.

International Team for Implantology (ITI)flagshipStrategic or Co-development Partner · 1 January 2022Osstell and ITI signed a long-term partnership and collaboration agreement. Osstell conducts ITI Global Partner Webinars with expert speakers. Osstell Study Club in a Box brings evidence-based immediacy to ITI Study Club discussions worldwide. ITI membership required for webinar access.
W&H GroupcoreStrategic or Co-development Partner · 1 January 2018Osstell has been part of the W&H Group since 2018. W&H is a world-leading dental precision machine and instrument manufacturer. Together they offer a comprehensive clinically-driven workflow designed to bring greater clarity and confidence to implant treatment. Osstell exhibits with W&H at major events including AO Annual Meeting 2026 (booth 409), AEEDC 2026 (W&H booth 8C06), Osteology Vienna 2026 (Silver Partner), and Expodental Madrid 2026.
BioHorizons CanadaexclusiveChannel Partner/ Reseller/ Distributor · 1 January 2017BioHorizons Canada and Osstell entered an exclusive partnership for distribution in Canada. BioHorizons continues as a distributor for Osstell products including SmartPegs and Osstell measurement instruments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Ostell AB competitors and assessment

Company assessment

Broad incumbents

Henry Schein: Major dental distributor that resells Osstell products alongside broad dental consumables, equipment, and implants, providing a channel partner and adjacent competitive reference point.
W&H Group: Osstell's parent company and a global dental precision instrument manufacturer; offers the broader surgical workflow (Implantmed, handpieces, sterilization) into which Osstell ISQ measurement is integrated.
Dentsply Sirona: Large dental equipment and implant manufacturer with broad surgical and restorative product portfolios; provides an indirect competitive context for Osstell as a workflow and implantology supplier.
Straumann Group: Global dental implant leader that influences implantology practice standards and could bundle or compete with third-party stability measurement solutions used with its implants.
KaVo Dental (Envista): Dental equipment manufacturer offering surgical and restorative solutions integrated into implantology workflows that include implant stability decision points.
Envista Holdings (Nobel Biocare): Dental equipment and implant group (including Nobel Biocare) whose surgical and implant portfolios intersect with Osstell's clinician customers and stability-measurement use cases.
NSK: Manufacturer of dental surgical motors and handpieces that compete with W&H's Implantmed; surgical motors deliver insertion torque readings that substitute for Osstell's RFA measurements.

Direct peers

Neobiotech: Korean dental implant manufacturer that markets the AnyCheck RFA device for implant stability measurement, directly competing with Osstell Beacon on the same ISQ-like methodology and clinician audience.
Medizintechnik Gulden: Manufacturer of the Periotest, an alternative implant stability measurement device based on the Periotest value (PTV); competes with Osstell's RFA-based ISQ approach in dental implantology workflows.
Instrumentarium Dental (Penguin RFA): Producer of the Penguin RFA, an RFA-based implant stability measurement instrument that overlaps functionally with Osstell Beacon in the same dental implantology niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Ostell AB compliance and trust

Trust signal

Compliance3 records

Ostell AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ostell AB leadership team

Management profile

Number of profiles

Profiles5 records

Ostell AB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ostell AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ostell AB

What does Ostell AB do?

Is Ostell AB a public or private company?

Ostell AB is a private company. It is classified as corporate owned and is currently operating.

When was Ostell AB founded?

Ostell AB was founded in 1999. It employs 11 to 50 people.

Where is Ostell AB based?

Ostell AB is headquartered in Gothenburg, Sweden, in the Europe region.

How does Ostell AB make money?

Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Platform and accessories and Consumables.

Who are Ostell AB's main competitors?

Broad incumbents on record are Henry Schein, W&H Group, Dentsply Sirona, Straumann Group, KaVo Dental (Envista), Envista Holdings (Nobel Biocare) and NSK. Direct peers are Neobiotech, Medizintechnik Gulden and Instrumentarium Dental (Penguin RFA).

Does Ostell AB have an API?

No public API is recorded for Ostell AB.

What industry is Ostell AB in?

Ostell AB's product category is Dental Implant Stability Measurement Devices. Its primary akta.pro industry code is HLAHAEAE, Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics), with a secondary code of HLABACAE, Dental Implant Placement (Surgical Implantology). Its NAICS code is 339114 and its SIC code is 3843.