De Heus Voeders

What De Heus Voeders does

De Heus Voeders B.V. is a Dutch animal nutrition company founded in 1911, headquartered in Ede, Netherlands, and operating under the Koninklijke (Royal) designation as a privately held family business led by CEO Koen de Heus. With 5,001-10,000 employees, it produces compound feed (krachtvoer), concentrates, single raw materials, roughage, minerals, specialty additives (notably OmniGen, which holds a European patent for cattle heat-stress protection granted in 2015, and Bonsilage silage additives), and organic feed variants for dairy cattle, beef cattle, pigs, poultry (broilers and layers), goats, and sheep. Beyond 2025, the group expanded vertically into poultry processing via the acquisition of Kessels Holding B.V. and Van der Linden & Co.

The company's primary go-to-market is a direct field-sales model in which specialists visit thousands of livestock farms daily across the Netherlands and other markets, providing nutrition advisory alongside product delivery via its own logistics fleet (including newly added DAF XF trucks and a pilot hydrogen truck). Approximately 65% of raw materials are sourced as by-products from the food industry (e.g., beer pulp, beet pulp, citrus pulp), and sustainability commitments include 100% sustainable soy in EU factories by 2025 under the FEFAC convention, the Black Jaguar Foundation Araguaia Biodiversity Corridor partnership (500,000 native trees annually), and energy-efficiency investments such as a new Meppel hammer mill saving 900,000 kWh per year.

Revenue is generated through direct compound-feed sales to livestock farmers across multiple sectors, with no public pricing disclosure. Geographic footprint spans at least 15 countries across Western, Southern, and Central Europe (Netherlands, Belgium, Germany, France, Spain, Portugal, Czech Republic, Slovakia, Poland), South America (Brazil via Romagnoli, acquired 2013), Southeast Asia (Indonesia, Vietnam, Myanmar via CJ Feed & Care, completed March 2026), and Africa (South Africa, Ghana). In 2025 alone, De Heus executed three acquisitions and announced a fourth, demonstrating an active inorganic growth strategy alongside its organic advisory-led model.

Name

De Heus Voeders

Legal name

De Heus Voeders B.V.

Website

https://de-heus.nl

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

De Heus Voeders is a Dutch animal nutrition company, founded in 1911, that produces compound feed, concentrates, minerals, and specialty additives (including patented OmniGen) for dairy, beef, pig, poultry, and small ruminant farmers across more than 15 countries, distributing via a daily on-farm specialist advisory model.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Goat Feed (Dairy, Meat, Kid Starter) (AFADAAAE)

Keywords

• Compound animal feed
• Livestock nutrition
• Cattle feed production
• Pig feed solutions
• Poultry feed manufacturing

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Compound Feed Sales: De Heus produces and sells compound feed (krachtvoer, enkelvoudige grondstoffen, voerconcepten, ruwvoer, mineralen) to livestock farmers across multiple animal categories: dairy cattle, beef cattle, pigs, poultry, goats, and sheep. Both conventional and organic (biologisch) feed options are available. The company also sells feed additives and silage products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

De Heus Voeders produces and sells compound feed, concentrates, raw materials, feed concepts, roughage, minerals, and feed additives for dairy cattle, beef cattle, pigs, poultry (broilers and layers), goats, and sheep. The company also offers on-farm advisory services, grassland and maize monitoring programs, and digital farm management tools, supplying both conventional and organic (biological) feed options to livestock farmers.

Product overview

De Heus Voeders is a Dutch animal feed producer offering a comprehensive portfolio of feed products and services for multiple livestock categories: cattle (rundvee), pigs (varkens), broiler poultry (vleespluimvee), layer poultry (legpluimvee), and goats/sheep (geiten en schapen). The product line includes concentrated feeds (krachtvoer), minerals (mineralen), and specialty additives like OmniGen for immune support and Bonsilage for silage optimization. The company provides supplementary knowledge services including Kijk op Gras (grassland monitoring), Kijk op Mais (maize analysis), VoersaldoCheck (feed balance calculator), and RobotExpert advisory for automated milking. Additional offerings include liquid feeding systems (brijvoer), organic feed options, and various specialized feeding concepts. The portfolio is organized by animal sector with sub-categories for different production stages, supported by research farms and practical advisory services to help farmers optimize animal nutrition and farm performance.

Differentiator

Problem solved

Functional benefit

Brands

• De Heus Kidzz: Children-focused brand under De Heus

Products and services

• Cattle Feed (Rundvee Voer) Compound feed solutions for dairy cows (melkvee), young cattle (jongvee), beef cattle (vleesvee), and rosé calves (rosé kalveren) covering milk production, calf growth, and beef finishing.
• Pig Feed (Varkens Voer) Feed solutions for sows (zeugen), piglets (biggen), fattening pigs (vleesvarkens), gilts and boars (fokgelten en dekberen), organic pig feed (biologisch varkensvoer), and liquid feed (brijvoer).
• Broiler Poultry Feed (Vleespluimvee Voer) Feed for broilers (vleeskuikens), rearing hens (opfokhennen), broiler parent animals (vleeskuikenouderdieren), turkeys (kalkoenen), and organic broilers (biologische vleeskuikens).
• Layer Poultry Feed (Legpluimvee Voer) Feed for laying hens (leghennen), rearing (opfok), and organic laying hens (biologische leghennen).
• Goat and Sheep Feed (Geiten en Schapen Voer) Feed solutions for dairy goats (melkgeiten), sheep (schapen), and lambs (lammeren).
• Concentrated Feed (Krachtvoer) Concentrated feed products providing essential nutrients for optimal animal performance across various livestock categories.
• Minerals (Mineralen / Bestermine) Mineral supplements and customized mineral mixtures (Bestermine) for livestock nutrition.
• OmniGen Proprietary resistance-enhancing feed additive exclusively supplied by De Heus; supports natural immune function in cattle, particularly under heat stress conditions; takes up to 6 weeks to take effect.
• Bonsilage Silage additive product line (including Bonsilage FIT for grass silage) that supports optimal fermentation, forage quality, and rumen balance for forage-based feeding programs.
• Organic Feed (Biologisch Voer) Certified organic/biological feed range covering organic cattle, organic pig, organic broiler, and organic laying hen production.
• Kijk op Gras Grassland monitoring service that collects representative samples weekly/monthly from seven 'Kijk Op Gras' farms across Dutch soil types, providing farmers with precise nutrient intake data for cattle.
• Kijk op Mais Maize crop monitoring and analysis service that provides insights into maize quality to support feed ration formulation.
• VoersaldoCheck Digital tool that helps farmers calculate feed margin per cow and determine profit per animal.
• RobotExpert Specialist advisory service for dairy farms using milking robots, optimizing automated milking approaches for improved performance.
• Kuikencheck Checklist tool that helps broiler farmers ensure optimal conditions during the critical early stages of broiler production.

Quantifiable outcome

• Veterinary costs reduced by more than 50% within first 6 months of using OmniGen (Maatschap Olieman, Almere)
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CJ Feed & CarecoreStrategic or Co-development Partner · 3 March 2026De Heus completed the acquisition of CJ Feed & Care, expanding its activities in Asia. CJ Feed & Care operates in Indonesia, Vietnam, and Myanmar. The acquisition was announced in October 2025 and completed in March 2026.
• Voeders HuyscoreStrategic or Co-development Partner · 3 June 2025Voeders Huys joined De Heus, expanding the company's feed business in Belgium and Northern France. This acquisition strengthens De Heus's presence in the Belgian and French markets.
• Van der Linden & Co. / Kessels Holding B.V.coreStrategic or Co-development Partner · 2 January 2025De Heus acquired poultry processor Kessels Holding B.V. and its subsidiaries including Van der Linden & Co. The acquisition involved key management transitions while current leadership maintained operational roles and all existing agreements continued.
• Boert BewustminorStrategic or Co-development Partner · 1 January 2021De Heus entered a partnership with Boert Bewust, an initiative focused on responsible farming practices and community engagement among Dutch farmers.
• FEFAC (European Feed Manufacturers' Federation)coreStrategic or Co-development Partner · 1 January 2019De Heus signed the FEFAC convention on Sustainable Soy, committing to use responsibly sourced soy in all EU feed factories by 2025. The convention sets criteria through 'Soy Sourcing Guidelines' covering environment, labor conditions, agricultural practices, and community relations.
• Black Jaguar FoundationcoreStrategic or Co-development Partner · 1 January 2009De Heus is a long-term partner of the Black Jaguar Foundation, a non-profit organization founded in 2009 by Ben Valks, dedicated to nature restoration along the Araguaia River (connecting the Amazon rainforest and Cerrado savanna). De Heus supports the development and maintenance of a large-scale tree nursery where 500,000 native trees are grown annually, plus seed collection initiatives and community fire prevention training. The goal is planting hundreds of thousands of native trees in the Araguaia Biodiversity Corridor.

Scale indicators6 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• ForFarmers: Dutch-headquartered listed compound feed producer serving dairy, pig, poultry and arable farmers across Europe. Closest direct competitor to De Heus in the Netherlands, Belgium and Germany with a near-identical product portfolio and on-farm advisory model.
• AB Agri: UK-based agricultural business of Associated British Foods, producing compound feed, premixes and specialty ingredients for livestock producers. Comparable operating model and species mix to De Heus, though primarily UK/European footprint.
• Alltech: US-headquartered animal nutrition company specializing in feed additives, premixes and specialty ingredients (e.g., Yea-Sacc, Bioplex). Directly comparable to De Heus on the additive and premix side, including immune-function claims similar to OmniGen.
• Nutreco (Trouw Nutrition / Skretting): Dutch animal nutrition and aquafeed company owned by SHV Holdings, with Trouw Nutrition competing directly with De Heus in livestock premixes, specialty feed and farm advisory across Europe and globally.
• DLG Group (Vilofoss): Danish agricultural cooperative group whose Vilofoss premix and specialty feed division competes directly with De Heus in premixes, specialty feed and farm advisory across Northern Europe.
• Royal Agrifirm Group: Dutch agricultural cooperative producing compound feed, premixes and digital farm solutions for Dutch and European livestock farmers. Closely comparable to De Heus in home market on product mix, species coverage and cooperative-vs-family positioning.

Broad incumbents

• ADM Animal Nutrition: Global feed manufacturer and ingredient supplier (legacy Neovia) producing compound feed and premixes for multiple species. Comparable to De Heus as a broad-line animal nutrition incumbent with similar customer base.
• Cargill Animal Nutrition: Global commodity and animal nutrition division of Cargill producing compound feed, premixes and specialty ingredients. Overlaps with De Heus across dairy, beef, swine and poultry feed on a worldwide basis.
• Charoen Pokphand (CP Group): Thai conglomerate that is among the world's largest animal feed and integrated poultry producers, with strong Asian and Latin American feed operations comparable to De Heus' Asian footprint post-CJ Feed & Care acquisition.

Emerging players

• Purina (Nestlé): Nestlé's animal nutrition business focused on compound feed and farm services in Latin America and other emerging markets. Partially comparable to De Heus following its Brazil (Romagnoli) and broader emerging-market expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/de_heus_voeders
• Facebookfacebook.com/deheusvoeders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heus Voeders