Oricom

What Oricom does

Oricom International Pty Ltd is a 100% Australian-owned, privately held consumer electronics company founded in 2003 and headquartered in Windsor, Australia. It designs, sources, and sells a multi-category portfolio of communication and monitoring devices under its own brand across Australia and New Zealand, with primary lines in UHF CB two-way radios (including the premium DTX Series with proprietary Dual Receive technology), marine VHF radios, tyre pressure monitoring systems with smartphone integration, reversing cameras, baby monitors (including AI-enabled smart monitors and breathing movement sensors), and senior care phones with amplified audio and SOS functionality. Products typically operate on a one-time hardware-purchase revenue model, with accessories, antennas, and spare parts as secondary streams.

The company distributes through a hybrid go-to-market combining a Shopify-powered direct e-commerce storefront (oricom.com.au) with a deep Australian retail network spanning Mitre 10, Supercheap Auto, BCF, Auto One, Repco, RSEA Safety, and Amazon, supplemented by a formal stockist onboarding program. Customer acquisition relies on content marketing (The Guidebook blog, ambassador program, #OricomOutdoors user-generated content), email capture with first-order discounts, and Reviews.io-powered verified reviews — the company cites 5M+ lifetime customers and an aggregate 4.6/5 rating across 2,600+ reviews. Headcount is in the 11–50 SME band, with locally-based Australian customer support, 3-year handheld and 5-year fixed-mount warranties, and explicit geographic restriction of products to AUS/NZ regulatory regimes. There is no public disclosure of revenue or external funding; ownership is entirely private with no known institutional investors.

Name

Oricom

Legal name

Oricom International Pty Ltd.

Website

https://oricom.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Oricom is a supplier of baby monitoring solutions, automotive monitoring systems, care phones, and assisted listening devices.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Communications Equipment Manufacturing (3342), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Electronic Components & Accessories (3670)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Shock, Vibration & Tilt Monitoring Devices (Impact Indicators, Data Loggers) (IMALAFAJ)

Keywords

• UHF CB radios
• Baby monitors
• Marine VHF radios
• Senior care phones
• Automotive monitoring systems

Headquarters

HQ city

Windsor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical products including UHF CB radios, automotive accessories, baby monitors, and senior care phones. Revenue generated through direct e-commerce sales and retail distribution partnerships.
2. Accessories and Spare Parts: Sale of complementary products including antennas, antenna whips, mounting brackets, replacement parts, and charging accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Oricom designs, supplies and retails consumer communication and monitoring electronics for the Australian and New Zealand markets. Its core product categories include UHF CB two-way radios (handheld and fixed mount, including the premium DTX Series with dual-receive capability), marine VHF radios, baby monitors (video, audio, AI smart, and breathing movement monitors), senior care phones and accessibility devices, automotive accessories (tyre pressure monitoring systems, reversing cameras, battery care, RV levellers) and lifestyle products (digital photo frames, speakers, bike cameras). The company sells both directly through its own e-commerce site and through a national retail network across Australia and New Zealand.

Product overview

Oricom is a 100% Australian-owned consumer electronics company founded in 2003, specialising in communication and monitoring technologies. The product portfolio operates as a multi-category consumer device ecosystem rather than a unified platform. The core offering centres on UHF CB two-way radios (including the premium DTX Series with dual-receive capability), complemented by Marine VHF radios for nautical use. A parallel monitoring line encompasses Baby Care products (video monitors, smart monitors with AI detection, breathing movement monitors) and Senior Care phones (amplified phones, SOS mobile phones, TV headsets). The Automotive category includes Tyre Pressure Monitoring Systems, reversing cameras, battery care products (jump starters, chargers), and RV/caravan accessories (levellers, rock lights). Antenna products and Lifestyle electronics (speakers, photo frames, bike cameras) round out the portfolio. The various product lines share distribution channels and retail presence but operate as independent product categories without a unified software platform connecting them.

Differentiator

Problem solved

Functional benefit

Products and services

• Oricom UHF CB Radios Two-way radio communication devices operating on the 477 MHz UHF Citizen Band frequency, available as handheld portable units and fixed in-vehicle mounted radios, designed for off-road, automotive, and professional use across Australia.
• Oricom DTX Series (Premium Dual Receive UHF CB Radios) High-end UHF CB radio line featuring dual receive capability allowing simultaneous monitoring of two channels, IP54 weatherproof rating, diecast metal chassis, and enhanced audio quality for demanding off-road and professional communication.
• Oricom Baby Care Monitors Baby monitoring devices including video monitors with HD display, smart monitors with AI capabilities, breathing movement monitors, audio monitors, and nursery accessories such as thermometers, nasal aspirators, scales, and sound soothers.
• Oricom Senior Care Phones Communication devices designed for elderly users, including amplified cordless and corded phones with picture dialling, mobile phones with SOS emergency buttons, TV headsets, and alerting devices for accessibility and safety.
• Oricom Tyre Pressure Monitoring Systems (TPMS) Real-time tyre pressure and temperature monitoring systems using external or internal sensors, displaying data via solar-powered LCD display with smartphone app integration for monitoring vehicles, caravans, trailers, and motorcycles.
• Oricom Reversing Cameras Wireless reversing camera systems with magnetic mounting, IPX6 waterproof ratings, and companion smartphone apps for real-time rear-view video when reversing vehicles, caravans, and trailers.
• Oricom Battery Care Products Vehicle battery maintenance devices including lithium jump starters, battery chargers and maintainers supporting 12V/24V configurations, tyre inflators and deflators, and wireless wearable speakers.
• Oricom Antennas UHF CB and VHF marine antenna products including fibreglass whips, all-terrain antenna packs, cellular antennas, and AM/FM radio antennas with gain options ranging from 3dBi to 9dBi for various terrain and range requirements.
• Oricom RV/Caravan Accessories Vehicle accessories including caravan/RV smart levellers for level detection, rock lights (LED underglow), parking sensors, and related mounting brackets and accessories for recreational vehicles.
• Oricom Lifestyle Products Consumer electronics including bike cameras, wireless/portable speakers, digital photo frames with Frameo app integration, meat thermometers, and aroma diffusers with humidifier and night light functions.

Quantifiable outcome

• Products rated 4.6/5 stars based on 2,600+ customer reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Uniden Australia: Uniden is Oricom's most direct competitor in the Australian UHF CB radio market, offering comparable handheld and fixed-mount radios with overlapping distribution through Australian retailers. Both brands compete head-to-head in the same off-road, marine, and consumer communication categories.
• GME (Standard Communications): GME is an Australian-owned manufacturer specializing in UHF CB radios, marine VHF, and EPIRB safety equipment, sharing Oricom's core product focus and Australian retail channels. Both companies serve the off-road, marine, and professional communication segments with comparable product portfolios.
• Icom Australia: Icom is a global manufacturer of marine VHF radios and professional communication equipment with strong presence in Australia. Oricom's marine VHF line competes directly with Icom's fixed-mount and handheld marine transceivers in the same retail and marine safety channels.
• Standard Horizon (Yaesu): Standard Horizon is a major manufacturer of marine VHF radios with DSC and GPS features that overlaps directly with Oricom's marine VHF product line. Both target recreational boaters and commercial marine users with comparable waterproof handheld and fixed-mount offerings.
• VTech Communications: VTech is a global leader in baby monitors and cordless phones, directly competing with Oricom's baby care monitor and senior care phone lines. Both companies offer video baby monitors, audio monitors, and nursery products through consumer retail channels.
• Motorola Baby Monitors: Motorola-branded baby monitors compete directly with Oricom's baby monitor line, offering video monitors, smart cameras, and audio monitors in the same consumer retail channels across Australia.
• Bellman & Symfon: Bellman & Symfon specializes in assisted listening devices and alerting solutions for seniors and the hearing impaired, directly overlapping with Oricom's senior care phone line including TV headsets, amplified phones, and doorbell alerting devices.

Emerging players

• Owlet Baby Care: Owlet is an emerging smart baby monitor brand offering AI-driven breathing and health monitoring that competes with Oricom's breathing movement monitors and smart AI baby monitors. Both target tech-forward parents seeking premium connected nursery solutions.

Broad incumbents

• Garmin Australia: Garmin is a broad incumbent in marine electronics, GPS navigation, and TPMS, with overlapping offerings in marine VHF and vehicle monitoring. Both companies compete in the Australian marine and automotive accessory channels with comparable technical capabilities.
• CLEAR-COM (HME): Clear-Com (HME) is a broader incumbent in professional wireless communication systems for broadcast, live events, and industrial users, providing scale and technology benchmarking relevant to Oricom's trade/professional UHF communication segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oricom