Day-Timer

What Day-Timer does

Day-Timer is a U.S.-based consumer goods brand specializing in physical personal and professional planning products, including planners, calendars, organizers, refillable covers, and accessories. Founded in 1952 as a partnership between attorney Morris Perkin and the Dorney brothers' printing operation, the brand pioneered the desk-diary time-management concept and grew through direct mail into a multi-decade incumbent in the paper planning category. Day-Timer today operates as a division of ACCO Brands Corporation (NYSE: ACCO), with manufacturing and distribution consolidated in Sidney, N.Y., Kettering, Ohio, and Lincolnshire, Ill. following a 2013 relocation from East Texas, Pa.

Day-Timer's product architecture centers on a reusable cover system with standardized sizing that accommodates annual refill inserts in daily, weekly, and monthly formats across loose-leaf (6/7-ring), wirebound, and leather binding styles. The portfolio is organized into themed sub-brand collections (Coastlines, Kathy Davis, Floral, Serenity, Classic, Armorhide, Antique Vinyl, Distressed Leather, Verona, Western Coach, Garden Path, Simply Stated) covering multiple sizes from compact pocket to Folio. Supporting accessories include address pages, notes/to-do pages, sheet protectors, sticky notes, page markers, and archive storage. Specialty variants such as the Advance Planner (20-month range) and 24-Hour Planner address extended scheduling and non-standard work schedules. The brand holds registered trademarks for its name and core collection identities.

Day-Timer generates revenue through one-time unit purchases of physical planner products via direct-to-consumer e-commerce (daytimer.com, free shipping at $50+) and through third-party retail and office supply dealers, serving individual professionals and general consumers in the United States only. Pricing spans approximately $12 for basic monthly notebook refills to $90+ for premium daily wirebound folio refills, with no subscription model in place. The brand employs 251-500 people as part of the ACCO Brands portfolio and leverages content marketing, email, Facebook, and Instagram to drive repeat purchases from an installed base that includes customers with 30+ years of continuous usage.

Name

Day-Timer

Legal name

ACCO Brands Corporation

Website

https://daytimer.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

Day-Timer is a U.S.-based brand division of ACCO Brands that designs and sells physical planners, organizers, refills, and covers to individual professionals and consumers through direct-to-consumer e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Paper Planners & Organizers

NAICS

Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (45941)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

akta.pro secondary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Paper planners
• Organizer refills
• Desk calendars
• Time management
• Planner covers

Headquarters

HQ city

Booneville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Planner and Organizer Sales: Day-Timer generates revenue primarily through the sale of physical planners, calendars, organizers, covers, and refills. Products are sold as one-time purchases with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Day-Timer designs, manufactures, and sells physical paper planners, calendars, organizers, and refill components in multiple sizes (compact, pocket, portable, desk, journal, folio), formats (daily, weekly, monthly), and binding styles (loose-leaf 6/7-ring, wirebound, leather). The company offers themed collections that combine scheduling functionality with decorative aesthetics, serving individual consumers and professionals seeking traditional paper-based time-management tools.

Product overview

Day-Timer is a personal and professional planning brand and division of ACCO Brands Corporation, offering a comprehensive ecosystem of physical planner products. The portfolio centers on Planners, Calendars & Organizers with interchangeable Planner Refills designed to fit reusable Planner Covers. Products are organized into collections (Coastlines, Kathy Davis, Floral, Serenity, Classic, Armorhide, Antique Vinyl, Distressed Leather, Verona, Western Coach, Garden Path, Simply Stated) offering distinct aesthetic themes. Accessories including Address Pages, Notes & To-Do Pages, Sheet Protectors, and Archive Storage supplement the core planning experience. The brand serves individual professionals and organizations seeking traditional paper-based time management solutions, with planning pages available in multiple formats (daily, weekly, monthly), sizes (Compact, Pocket, Portable, Desk, Journal, Notebook, Folio), and binding styles (loose-leaf 6/7-ring, wirebound, stapled).

Differentiator

Problem solved

Functional benefit

Brands

• Coastlines: A collection featuring coastal/beach-themed designs for planners and refills.
• Kathy Davis
• Serenity
• Classic
• Floral
• Armorhide
• Antique Vinyl
• Distressed Leather
• Verona
• Western Coach
• Simply Stated
• Garden Path

Products and services

• Planners, Calendars & Organizers
• Planner Refills
• Refillable Planner Organizer Sets
• Planner Covers
• Planner Accessories

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ACCO Brands CorporationcoreOthersDay-Timer is a division of ACCO Brands Corporation, a publicly traded company (NYSE: ACCO) that designs, manufactures, and markets consumer and end-user products including well-known brands like AT-A-GLANCE, Five Star, Kensington, Mead, PowerA, Swingline, and others.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Plum Paper: Plum Paper is a smaller DTC peer offering customizable personalized planners and notebooks, directly comparable to Day-Timer's lifestyle collection strategy and DTC funnel, though with a narrower product assortment.
• Moleskine: Moleskine is an adjacent peer in the premium paper notebooks and planners space, with comparable aesthetic-driven positioning and DTC-plus-retail distribution, though its product line extends more broadly into notebooks and writing instruments than Day-Timer's planner-centric portfolio.

Direct peers

• Erin Condren: Erin Condren is a direct peer selling customizable, design-forward paper planners, notebooks, and organizational tools primarily through DTC e-commerce—directly comparable to Day-Timer's DTC go-to-market and lifestyle collection strategy.
• Passion Planner: Passion Planner is a direct peer in the dated-paper-planner category, offering weekly and daily planners with goal-setting layouts through DTC e-commerce—comparable to Day-Timer's planning formats and consumer target segment.
• FranklinCovey (Franklin Planner): FranklinCovey is a direct peer offering the iconic Franklin Planner line of paper-based planners, binders, and refills, targeting professionals seeking structured time-management systems—closely overlapping Day-Timer's product, customer, and refill-driven business model.
• Happy Planner (Me & My Big Ideas): Happy Planner is a direct peer offering customizable, ring-bound paper planners with a wide assortment of themed covers and accessories, sold through DTC and retail channels—closely analogous to Day-Timer's loose-leaf refill ecosystem.
• Filofax: Filofax is a direct peer in the personal organizer/planner category, offering ring-bound planner covers and compatible refill inserts in a wide range of leather and lifestyle designs—directly comparable to Day-Timer's loose-leaf covers and refills.
• AT-A-Glance: AT-A-Glance is a sister brand under ACCO Brands offering planners, calendars, and organizers across both consumer and commercial channels; it competes in the same product category as Day-Timer with overlapping refill/binder mechanics, while serving broader retail and workplace segments.
• Day Runner: Day Runner is a historically direct peer in personal organizers and planners, now also under the ACCO Brands portfolio alongside Day-Timer; comparable product category, refill mechanics, and target professional consumer segment.

Broad incumbents

• Mead: Mead is a sister ACCO Brands portfolio brand offering a broad range of notebooks, planners, and organizational products across school, office, and consumer channels—overlapping Day-Timer's paper-planner category but at a much wider and more mass-market scope.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daytimer
• Instagraminstagram.com/day_timer
• LinkedInlinkedin.com/company/day-timer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day-Timer