The Flybook

What The Flybook does

The Flybook is a cloud-based reservation, ticketing, and operations-management platform purpose-built for outdoor activity operators, including tour companies, equipment rental businesses, adventure parks, rafting outfitters, dude ranches, and lodges/resorts. Its core product, Flybook Reservation Software, sits on a real-time availability engine that unifies online booking, guide/staff scheduling, equipment assignment, lodging room-status tracking, retail point-of-sale, and integrated payments (cards, ACH, Apple Pay, Google Pay) on a single database. The platform is offered as a multi-tenant SaaS solution with dedicated modules under 'Operations' (Guide Management, Equipment Management, Specialized Dashboards, Pre-Arrival Preparation, Reporting) and 'Growth' (Online Bookings, Business Intelligence, Retail POS, Marketing Tools, Integrations), supported by integrated marketing automation and a partner-integrated Refund Guarantee product from Spot Insurance.

The company operates as Fullsteam Software Holdings LLC (DBA Flybook Software), a subsidiary of the Fullsteam Operations LLC holding company, and is headquartered in Bend, Oregon with a legal/corporate office in Auburn, Alabama. It was founded around 2006-2007 by Craig Langer, a former fly-fishing guide, with the product idea originating from a whiteboard accident that wiped an entire season's trip schedule. Over 18 years the company has accumulated approximately 5 million reservations processed and a self-reported 100% (10/10) customer satisfaction rating; cited 2025 KPIs include +17.1% YoY Q1 reservation value, +10.9% YTD reservation value, and +5.9% YoY average reservation value.

Revenue mechanics are mixed: a default transaction-based take-rate (4% on online bookings, 2% on all transactions, eligibility-dependent) combined with negotiated fixed monthly/annual subscription tiers and a hybrid subscription-plus-usage model. Go-to-market is primarily sales-led, anchored on a 'Request a Demo' funnel for mid-market and enterprise customers, supplemented by inside sales for SMB and an online self-service channel for the smallest operators. The advisory team is the commercial differentiator, with 70%+ of its members having prior experience as guides, operators, or managers in outdoor recreation, providing consultative implementation and account management. Strategic 2025 partnerships include Spot Insurance, TOMIS Tech (AI chatbot), and Zebulon LLC (industry data/FP&A), and product releases include Apple Pay/Google Pay checkout, Google Calendar staff integration, Lodging Room Statuses, and a Back Office Bookings overhaul.

Name

The Flybook

Legal name

Fullsteam Software Holdings LLC

Website

https://theflybook.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flybook is a cloud-based reservation and operations management platform serving outdoor activity operators — including tour companies, equipment rental businesses, adventure parks, rafting outfitters, dude ranches, and lodges — with booking, scheduling, equipment tracking, payments, and reporting on a single integrated system.

Ownership category

akta.pro rank

Product category

Reservation Management Software

NAICS

Travel Agencies (561510)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industry

Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH)

Keywords

• Reservation management software
• Activity booking platform
• Tour operator software
• Outdoor recreation software
• Ticketing management system

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based fees: Primary revenue from transaction fees: 4% for online booking transactions or 2% for all transactions. Fee is based on eligibility. This usage-based model scales with customer volume.
2. Subscription - Fixed Monthly/Annual: Customized fixed monthly or annual fee pricing for eligible customers, particularly larger operators seeking predictable costs.
3. Subscription - Monthly + Usage: Hybrid subscription model combining base monthly fee with usage-based component for operators with variable transaction volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

The Flybook is a cloud-based reservation management and booking software platform purpose-built for outdoor activity operators. It unifies real-time availability, guide scheduling, equipment tracking, online guest bookings, integrated payments, retail POS, marketing tools, and business intelligence into a single system for tour, rental, ticketing, and lodging businesses.

Product overview

The Flybook is a unified, purpose-built reservation management and booking software platform for outdoor activity operators. The core Flybook Reservation Software serves as the central platform, which incorporates multiple integrated modules organized into Operations tools (Guide Management, Equipment Management, Specialized Dashboards, Pre-Arrival Preparation, Reporting) and Growth tools (Online Bookings, Business Intelligence, Retail POS, Marketing Tools). The platform also includes Integrated Payments supporting Apple Pay and Google Pay, plus specialized features like Lodging Room Statuses for lodge operators. All modules share a common database and real-time availability engine, allowing operators to manage tours, rentals, ticketing, and lodging from a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• Flybook Reservation Software Purpose-built activity reservation software that streamlines workflows for rentals, tours, ticketing, and lodging operations. The platform enables real-time availability sharing, guide scheduling, equipment management, online bookings, integrated payments, marketing tools, and business intelligence from a unified system, serving outdoor activity operators.
• Online Bookings Online tour booking functionality providing guests with a seamless, user-friendly booking experience while managing reservations and availability in real time. Supports mobile-optimized checkout with Apple Pay and Google Pay integration for outdoor activity operators.
• Guide Management Comprehensive tools for managing team scheduling, tracking guide availability, and streamlining communication to ensure every trip runs smoothly. Includes Google Calendar integration for staff to sync assigned trips to personal calendars, designed for outdoor tour operators.
• Equipment Management Tools for tracking equipment availability, assigning gear to bookings, and ensuring equipment is ready for guests. Seamlessly integrated into the Flybook reservation software for outdoor rental and tour operators managing bikes, boats, rafts, and adventure gear.
• Specialized Dashboards Intuitive dashboards providing valuable insights into key performance metrics, monitoring bookings, and supporting data-driven decisions from a central hub for outdoor activity operators.
• Business Intelligence Tools for gaining valuable insights and tracking performance, analyzing trends, and generating detailed reports to make informed business decisions for outdoor activity operators.
• Retail POS Point-of-sale functionality integrated into the platform for processing transactions, managing sales, and tracking retail operations alongside reservations for outdoor activity venues.
• Marketing Tools Integrated marketing tools including automated email campaigns, promotional features, gift cards, promotions, discounts, packages, and bundles to boost reach and engagement for outdoor activity operators.
• Reporting Robust reporting tools for tracking performance, analyzing trends, and generating detailed reports to support informed business decisions for outdoor activity operators.
• Pre-Arrival Preparation Tools and workflows to ensure teams are prepared before guest arrival, including automated confirmations, reminders, and guest communication automation for outdoor activity operators.
• Integrated Payments Integrated payment processing platform supporting credit/debit cards, ACH, Apple Pay, and Google Pay, enabling unified payment infrastructure for outdoor activity operators.

Quantifiable outcome

• 5 million reservations managed across platform
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Zebulon LLCcoreStrategic or Co-development Partner · 1 January 2025Management consulting partnership providing financial planning and analysis for outdoor outfitters. Zebulon operates a Central Data Hub analyzing industry data. Combined data insights from Flybook platform and Zebulon clients inform industry trend reports. Flybook's President Brenna Hasty and Zebulon Founder Zeb Smith provide joint commentary on industry insights.
• Spot InsurancecoreTechnology or IntegrationIntegration for Refund Guarantee trip protection product in checkout flow. Spot Insurance provides the insurance/guarantee product that Flybook integrates into its reservation platform for operators to offer guests.
• Fullsteam Operations LLC (Parent)coreOthersFullsteam Operations LLC is the parent company. Fullsteam Software Holdings LLC DBA Flybook Software is a subsidiary. Parent company provides payment processing services for subscription and point of sale functionality.
• Fullsteam Operations LLC (Payment Processor)coreTechnology or IntegrationParent company serves as integrated payment processing platform for subscription services and point of sale functionality, enabling unified payment infrastructure across the organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theflybook
• YouTubeyoutube.com/@theflybooksoftware
• Facebookfacebook.com/theflybook
• LinkedInlinkedin.com/company/the-flybook
• Instagraminstagram.com/theflybook

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flybook