The Flybook
The Flybook is a cloud-based reservation and operations management platform serving outdoor activity operators — including tour companies, equipment rental businesses, adventure parks, rafting outfitters, dude ranches, and lodges — with booking, scheduling, equipment tracking, payments, and reporting on a single integrated system.
- Company typePrivate
- Founded2007
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Flybook does
The Flybook is a cloud-based reservation, ticketing, and operations-management platform purpose-built for outdoor activity operators, including tour companies, equipment rental businesses, adventure parks, rafting outfitters, dude ranches, and lodges/resorts. Its core product, Flybook Reservation Software, sits on a real-time availability engine that unifies online booking, guide/staff scheduling, equipment assignment, lodging room-status tracking, retail point-of-sale, and integrated payments (cards, ACH, Apple Pay, Google Pay) on a single database. The platform is offered as a multi-tenant SaaS solution with dedicated modules under 'Operations' (Guide Management, Equipment Management, Specialized Dashboards, Pre-Arrival Preparation, Reporting) and 'Growth' (Online Bookings, Business Intelligence, Retail POS, Marketing Tools, Integrations), supported by integrated marketing automation and a partner-integrated Refund Guarantee product from Spot Insurance.
The company operates as Fullsteam Software Holdings LLC (DBA Flybook Software), a subsidiary of the Fullsteam Operations LLC holding company, and is headquartered in Bend, Oregon with a legal/corporate office in Auburn, Alabama. It was founded around 2006-2007 by Craig Langer, a former fly-fishing guide, with the product idea originating from a whiteboard accident that wiped an entire season's trip schedule. Over 18 years the company has accumulated approximately 5 million reservations processed and a self-reported 100% (10/10) customer satisfaction rating; cited 2025 KPIs include +17.1% YoY Q1 reservation value, +10.9% YTD reservation value, and +5.9% YoY average reservation value.
Revenue mechanics are mixed: a default transaction-based take-rate (4% on online bookings, 2% on all transactions, eligibility-dependent) combined with negotiated fixed monthly/annual subscription tiers and a hybrid subscription-plus-usage model. Go-to-market is primarily sales-led, anchored on a 'Request a Demo' funnel for mid-market and enterprise customers, supplemented by inside sales for SMB and an online self-service channel for the smallest operators. The advisory team is the commercial differentiator, with 70%+ of its members having prior experience as guides, operators, or managers in outdoor recreation, providing consultative implementation and account management. Strategic 2025 partnerships include Spot Insurance, TOMIS Tech (AI chatbot), and Zebulon LLC (industry data/FP&A), and product releases include Apple Pay/Google Pay checkout, Google Calendar staff integration, Lodging Room Statuses, and a Back Office Bookings overhaul.
The Flybook firmographics
Firmographics- Name
- The Flybook
- Legal name
- Fullsteam Software Holdings LLC
- Website
- https://theflybook.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Flybook is a cloud-based reservation and operations management platform serving outdoor activity operators — including tour companies, equipment rental businesses, adventure parks, rafting outfitters, dude ranches, and lodges — with booking, scheduling, equipment tracking, payments, and reporting on a single integrated system.
- Ownership category
- akta.pro rank
The Flybook industry classification
Industry- Product category
- Reservation Management Software
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industry
- Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH)
Keywords
Where The Flybook is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Flybook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction-based fees: Primary revenue from transaction fees: 4% for online booking transactions or 2% for all transactions. Fee is based on eligibility. This usage-based model scales with customer volume.
- Subscription - Fixed Monthly/Annual: Customized fixed monthly or annual fee pricing for eligible customers, particularly larger operators seeking predictable costs.
- Subscription - Monthly + Usage: Hybrid subscription model combining base monthly fee with usage-based component for operators with variable transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction-based pricing for online bookings |
| Subscription | Monthly | Custom negotiated fixed subscription pricing |
| Hybrid | Monthly | Hybrid subscription with usage component |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
The Flybook product offering
Product offeringCore offering
The Flybook is a cloud-based reservation management and booking software platform purpose-built for outdoor activity operators. It unifies real-time availability, guide scheduling, equipment tracking, online guest bookings, integrated payments, retail POS, marketing tools, and business intelligence into a single system for tour, rental, ticketing, and lodging businesses.
Product overview
The Flybook is a unified, purpose-built reservation management and booking software platform for outdoor activity operators. The core Flybook Reservation Software serves as the central platform, which incorporates multiple integrated modules organized into Operations tools (Guide Management, Equipment Management, Specialized Dashboards, Pre-Arrival Preparation, Reporting) and Growth tools (Online Bookings, Business Intelligence, Retail POS, Marketing Tools). The platform also includes Integrated Payments supporting Apple Pay and Google Pay, plus specialized features like Lodging Room Statuses for lodge operators. All modules share a common database and real-time availability engine, allowing operators to manage tours, rentals, ticketing, and lodging from a single system.
Differentiator
Problem solved
Functional benefit
Products and services
- Flybook Reservation Software Purpose-built activity reservation software that streamlines workflows for rentals, tours, ticketing, and lodging operations. The platform enables real-time availability sharing, guide scheduling, equipment management, online bookings, integrated payments, marketing tools, and business intelligence from a unified system, serving outdoor activity operators.
- Online Bookings Online tour booking functionality providing guests with a seamless, user-friendly booking experience while managing reservations and availability in real time. Supports mobile-optimized checkout with Apple Pay and Google Pay integration for outdoor activity operators.
- Guide Management Comprehensive tools for managing team scheduling, tracking guide availability, and streamlining communication to ensure every trip runs smoothly. Includes Google Calendar integration for staff to sync assigned trips to personal calendars, designed for outdoor tour operators.
- Equipment Management Tools for tracking equipment availability, assigning gear to bookings, and ensuring equipment is ready for guests. Seamlessly integrated into the Flybook reservation software for outdoor rental and tour operators managing bikes, boats, rafts, and adventure gear.
- Specialized Dashboards Intuitive dashboards providing valuable insights into key performance metrics, monitoring bookings, and supporting data-driven decisions from a central hub for outdoor activity operators.
- Business Intelligence Tools for gaining valuable insights and tracking performance, analyzing trends, and generating detailed reports to make informed business decisions for outdoor activity operators.
- Retail POS Point-of-sale functionality integrated into the platform for processing transactions, managing sales, and tracking retail operations alongside reservations for outdoor activity venues.
- Marketing Tools Integrated marketing tools including automated email campaigns, promotional features, gift cards, promotions, discounts, packages, and bundles to boost reach and engagement for outdoor activity operators.
- Reporting Robust reporting tools for tracking performance, analyzing trends, and generating detailed reports to support informed business decisions for outdoor activity operators.
- Pre-Arrival Preparation Tools and workflows to ensure teams are prepared before guest arrival, including automated confirmations, reminders, and guest communication automation for outdoor activity operators.
- Integrated Payments Integrated payment processing platform supporting credit/debit cards, ACH, Apple Pay, and Google Pay, enabling unified payment infrastructure for outdoor activity operators.
Quantifiable outcome
- 5 million reservations managed across platform
- +5 more outcomes
Companies that use The Flybook
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
The Flybook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature11 records
The Flybook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Zebulon LLCcoreManagement consulting partnership providing financial planning and analysis for outdoor outfitters. Zebulon operates a Central Data Hub analyzing industry data. Combined data insights from Flybook platform and Zebulon clients inform industry trend reports. Flybook's President Brenna Hasty and Zebulon Founder Zeb Smith provide joint commentary on industry insights.
- Spot InsurancecoreIntegration for Refund Guarantee trip protection product in checkout flow. Spot Insurance provides the insurance/guarantee product that Flybook integrates into its reservation platform for operators to offer guests.
- Fullsteam Operations LLC (Parent)coreFullsteam Operations LLC is the parent company. Fullsteam Software Holdings LLC DBA Flybook Software is a subsidiary. Parent company provides payment processing services for subscription and point of sale functionality.
- Fullsteam Operations LLC (Payment Processor)coreParent company serves as integrated payment processing platform for subscription services and point of sale functionality, enabling unified payment infrastructure across the organization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Flybook competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Flybook social profiles
Digital presenceThe Flybook financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flybook leadership team
Management profileNumber of profiles
Profiles5 records
The Flybook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flybook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flybook
What does The Flybook do?
The Flybook is a cloud-based reservation management and booking software platform purpose-built for outdoor activity operators. It unifies real-time availability, guide scheduling, equipment tracking, online guest bookings, integrated payments, retail POS, marketing tools, and business intelligence into a single system for tour, rental, ticketing, and lodging businesses.
Is The Flybook a public or private company?
The Flybook is a private company. It is classified as corporate owned and is currently operating.
When was The Flybook founded?
The Flybook was founded in 2007. It employs 1 to 10 people.
Where is The Flybook based?
The Flybook is headquartered in Bend, United States, in the North America region.
How does The Flybook make money?
Three revenue lines are on record. Transaction-based fees are the primary driver. The others are subscription - Fixed Monthly/Annual and subscription - Monthly + Usage.
Does The Flybook have an API?
No public API is recorded for The Flybook.
What industry is The Flybook in?
The Flybook's product category is Reservation Management Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THAAACAH, Adventure Park Ticketing, Access Control & Guest Operations Services. Its NAICS code is 561510.