Parker Rodriguez Inc

What Parker Rodriguez Inc does

ParkerRodriguez is a full-service land planning, landscape architecture, and urban design firm founded in 1996 and headquartered in a single office in Old Town Alexandria, Virginia. The firm employs approximately 20 professionals, nearly half of whom are licensed landscape architects, supported by design and administrative staff. Its core service offerings span Landscape Architecture, Urban Design, Master Planning, Streetscape Design, Trail Planning, Corporate Facility Design, Campus Landscape Design, USGBC LEED Processing Assistance, Park and Playground Design, and Community Participation processes. The firm is led by founders Trini Rodriguez and Dan Avrit as active Principals alongside Principal-in-Emeritus Jay Parker, with an associate/senior leadership bench drawn from prior roles at HOH Associates, EDAW, Olin, and other established practices.

The firm's revenue model is project-based professional services, with fees generated from landscape architecture, urban design, master planning, and related consulting engagements for public and private clients. Pricing is custom and quote-based per project, with no published rate cards or productized tiers. Its go-to-market is sales-led and relationship-driven, anchored by a portfolio website showcasing work across multi-family residential, senior living, conversion/renovation, planning, institutional, parks and open space, large-scale, mixed-use, and office project categories. Customer segments span real estate developers (the dominant base, including JBG Smith, Toll Brothers, Greystar, Boston Properties, Capital One, Mill Creek, Skanska, Boston Properties, Trammell Crow, and others), institutional clients (healthcare providers, universities), senior living developers (Erickson Living, Mather Lifeways), and public agencies (Montgomery County). The firm provides no software or AI-driven product surface; revenue is delivered entirely through billable professional services.

The firm operates primarily in the Washington D.C. metropolitan area, with an active geographic spread of projects across the Mid-Atlantic (Baltimore, Bethesda, Silver Spring, Rockville) and select engagements reaching into Atlanta and historically into Vermont and Puerto Rico. Its integrated collaborative design methodology, credited as the source of its design reputation, involves the client, landscape architect, architect, artist, engineers, and graphic consultants working jointly from project inception through construction administration. The firm has no external funding, no subsidiaries, no parent company, and no public listing; it operates as an independently held boutique practice. The company owns no patents, trademarks, or proprietary technology platforms, and its competitive position rests on talent, project portfolio, industry relationships, and award recognition from ASLA, NAIOP, ULI, AIA, NAHB, USGBC, and other bodies.

Name

Parker Rodriguez Inc

Legal name

ParkerRodriguez

Website

https://parkerrodriguez.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ParkerRodriguez is a full-service landscape architecture, urban design, and master planning firm founded in 1996, based in Alexandria, Virginia, with approximately 20 professionals serving real estate developers, institutional clients, senior living operators, and public agencies across the US Mid-Atlantic and select other markets.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (54132), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Regional & Land Use Planning (BPAHAKAE), Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Landscape architecture services
• Urban design services
• Master planning consulting
• Streetscape design services
• LEED certification assistance

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Architecture and Design Services: Professional services revenue generated from landscape architecture, urban design, master planning, and related consulting services for public and private clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ParkerRodriguez Inc is a full-service land planning, landscape architecture, and urban design firm that delivers visioning, design, and master planning services for campus, institutional, mixed-use, and urban design projects. The firm provides Landscape Architecture, Urban Design, Master Planning, Processing Assistance, Community Participation, Streetscape Design, Trail Planning, Corporate Facility Design, Campus Landscape Design, USGBC LEED Processing Assistance, and Park + Playground Design to public and private clients primarily across the Mid-Atlantic and Southeastern United States.

Product overview

ParkerRodriguez is a full-service land planning, landscape architecture, and urban design firm founded in 1996. The firm provides a comprehensive suite of design services including Landscape Architecture, Urban Design, Master Planning, Processing Assistance, Community Participation, Streetscape Design, Trail Planning, Corporate Facility Design, Campus Landscape Design, USGBC LEED Processing Assistance, and Park + Playground Design. Rather than offering a software product, the firm delivers landscape architecture and design services across multiple project categories: Multi-Family Residential, Senior Living, Conversion & Renovation, Planning, Institutional, Parks & Open Space, Large Scale Developments, Mixed-Use, and Office projects. Their portfolio encompasses award-winning projects such as Modera Mosaic, The Mather, Tellus, Fort Totten Square, The Signet, Halstead Square, Avocet Tower, City Ridge, and numerous other developments throughout the Washington D.C. metropolitan area and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Architecture Services Comprehensive landscape architecture services for multi-family residential, mixed-use, senior living, institutional, office, parks and large-scale developments across the Mid-Atlantic and Southeast United States, serving public and private clients.
• Urban Design and Master Planning Visioning, design, and master planning services for campus, institutional, mixed-use, and urban design projects across the United States.
• Streetscape Design Streetscape design services for public agencies, developers, and institutions seeking to enhance pedestrian and transit-oriented corridors.
• Trail Planning Trail planning services for parks, open spaces, and public agencies managing pedestrian, bicycle, and multi-use trail networks.
• Corporate Facility Design Landscape architecture and outdoor amenity design for corporate office, headquarters, and campus facilities.
• Campus Landscape Design Campus landscape design for universities, healthcare systems, and institutional clients, including therapeutic gardens, outdoor amenity spaces, and master-planned campus environments.
• USGBC LEED Processing Assistance USGBC LEED certification processing assistance for developers, institutions, and public agencies seeking LEED-rated landscape and site work.
• Park + Playground Design Park and playground design services for public agencies and private developers of community parks, open spaces, and recreational facilities.
• Community Participation and Processing Assistance Community participation, public engagement facilitation, and zoning/permitting processing assistance services for public agencies and developers of community-sensitive projects.

Quantifiable outcome

• Multiple LEED-certified projects including LEED Platinum (1701 Rhode Island Avenue), LEED Gold (Oakland Hall, Clarendon West), and LEED Silver (The Escher, Agora at the Collective)
• +1 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SWA Group: SWA is one of the largest landscape architecture and urban design studios in the U.S., directly comparable to ParkerRodriguez in offering master planning, urban design, and high-end landscape architecture for mixed-use, institutional, and public-sector clients.
• Sasaki Associates: Sasaki is a planning and design practice with strong landscape architecture, urban design, and master planning offerings serving universities, developers, and municipalities — a direct peer in scale, service mix, and client base.
• OLIN: OLIN is a landscape architecture and urban design studio working on high-profile urban, cultural, and waterfront projects — directly comparable to ParkerRodriguez on East Coast urban infill, master planning, and design-driven mixed-use work.
• James Corner Field Operations: Field Operations is a leading landscape architecture and urban design practice known for large-scale public realm and waterfront projects — comparable to ParkerRodriguez's City Ridge, The Wharf, and other signature urban infill commissions.
• LandDesign: LandDesign is a multi-disciplinary planning, landscape architecture, and civil engineering firm serving private developers and public clients on mixed-use, multifamily, and master-planned communities — a comparable peer to ParkerRodriguez across the Mid-Atlantic and Southeast.
• Andropogon Associates: Andropogon is an East Coast ecological landscape architecture and site design firm with strong expertise in campus, institutional, and sustainable projects — directly comparable to ParkerRodriguez on institutional, healthcare, and sustainability-led commissions.
• PWP Landscape Architecture: PWP Landscape Architecture is a California-based landscape architecture and urban design studio working on high-profile public realm and urban infill — a direct peer in design approach and project typology, though geographically distant from ParkerRodriguez's DC base.

Broad incumbents

• AECOM: AECOM is a global multi-disciplinary design and engineering firm with a significant landscape architecture and urban design practice. It is a broad incumbent competitor capable of delivering integrated design on the same large-scale mixed-use and infrastructure projects ParkerRodriguez pursues.
• WATG: WATG is an established hospitality and urban design firm with landscape architecture capabilities serving large mixed-use, resort, and senior living developers — overlapping with ParkerRodriguez's senior living and mixed-use portfolio as a broader incumbent.

Regional players

• EDAW (now part of AECOM): EDAW was a major landscape architecture and urban planning firm with deep East Coast roots and large master planning capabilities (also a former employer of PRI staff). Its successor practice within AECOM is a regional-scale peer for the kind of large master-planned and campus work ParkerRodriguez delivers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Rodriguez Inc