What Winback does

Winback is a French medical technology company that develops and commercializes TECAR (Transfert Électrique CApacitif Résistif) therapy devices used in rehabilitation, pain management, sports recovery, and women's health. Founded in 2013 in France, the company sells non-invasive radiofrequency hardware that generates endogenous heat within body tissues, with a multifrequency platform spanning 300kHz to 1MHz (TECAR for metabolic action, Hi-EMS for muscle recruitment, Hi-TENS for pain relief). Its flagship product line centers on the BACK4 and BACK3 TX devices, complemented by the portable Hi-TENS by R-SHOCK electrode, connected Fascia tools, Pelvic Pack accessories, and the Care+ program suite (SLIM+, SKIN+, REPAIR+, WELL+, MOM+).

The company's go-to-market combines direct enterprise sales via seven wholly-owned regional subsidiaries (Europe, North America, and Asia including a Korea-based Asia HQ), distributor relationships for countries without a local entity, and a dedicated e-commerce storefront (Winback.Store) for accessories and consumables. Revenue is generated primarily through hardware sales (devices bundled with training), ongoing sales of consumables (electrodes, creams, gels, replacement parts), and a reconditioned-device program ("Back To Market") for refurbished BACK1/BACK3 units. Customers span hospitals and clinics (Johns Hopkins, national ski and snowboard centers), professional sports organizations (Stade Toulousain, French Basketball Federation, French Equestrian Federation, Red Bull Cliff Diving, LPGA), private physiotherapy and chiropractic practices, pelvic-health specialists, and equine/veterinary practitioners; the company reports adoption across 300+ hospitals/clinics, 500+ sports organizations, and 75,000 daily patient treatments across 55 countries.

Winback also operates the Winback Academy, an educational platform connecting over 10,000 therapists globally with 500+ proprietary treatment protocols, 150 trainings per year, and 50 publications/webinars annually, functioning as a community-building, training, and customer-retention engine. The business is privately held under French law as WINBACK EUROPA SAS; institutional ownership transitioned in December 2025 when Charterhouse Capital invested as CAPZA exited after a four-year partnership that supported international expansion, and the company executed at least one inorganic move with the September 2022 acquisition of Bloomea. Co-founders Christophe Buée and Pierre-Nicolas Lebas continue to lead the company as CEOs.

Name

Winback

Legal name

WINBACK EUROPA SAS

Website

https://winback.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Winback, founded in France in 2013, develops and sells TECAR therapy devices for non-invasive pain management, rehabilitation, and sports recovery, serving physiotherapists, hospitals, sports teams, and women's health specialists across 55 countries.

Ownership category

akta.pro rank

Product category

Medical devices for rehabilitation and pain management

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• TECAR therapy devices
• Rehabilitation equipment
• Pain management devices
• Radiofrequency physiotherapy
• Sports medicine hardware

Headquarters

HQ city

Villeneuve-loubet

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Device Sales: Sale of TECAR therapy devices (BACK4, BACK3 TX, Hi-TENS). Training is included with device purchase. Devices are sold through direct sales and regional distributors.
2. Accessories and Consumables: Sale of accessories including electrodes, cables, creams, gels, fascia tools, and Pelvic Pack. Ongoing revenue from consumables and replacement parts.
3. Reconditioned Devices: Sale of refurbished devices (BACK1, BACK3) at reduced prices through 'Back To Market' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Winback manufactures and sells TECAR therapy medical devices (notably BACK4 and BACK3 TX) that use multifrequency radiofrequency (300kHz–1MHz) to deliver non-invasive pain relief, tissue recovery, and rehabilitation. Devices are sold to healthcare providers, hospitals, sports teams, and physiotherapy practices, with training (Essential, Expert, Elite) and a global therapist community included. Revenue is complemented by accessories, consumables, reconditioned units, the Winback.Store e-commerce channel, and the Winback Academy training platform.

Product overview

Winback is a medical technology company founded in France in 2013 that develops non-invasive physical therapy devices based on TECAR (Transfert Électrique Capacitif et Résistif), Hi-TENS, Hi-EMS, CRYO, and COMPRESSION technologies. The product portfolio centers on two main device lines: the BACK4 (latest generation for reduced treatment time) and BACK3 TX (multifrequency combining TECAR, Hi-EMS, and Hi-TENS), with earlier BACK1 models and refurbished options available. Accessories include Fascia tools (Pro and Mini), Pelvic Pack, and Pack Care+ for extended care. The company operates Winback Academy as a global training platform with over 10,000 connected therapists, and sells products through the Winback Store e-commerce platform. The technologies are used across rehabilitation, orthopedics, sports medicine, women's health, and veterinary applications.

Differentiator

Problem solved

Functional benefit

Brands

• Winback Europa: Regional headquarters entity for European operations
• Winback Swims America Corp.
• Winback Asia
• Winback Academy
• Winback.Store
• BACK4
• BACK3 TX
• Hi-TENS by R-SHOCK
• Winback Wo(men)
• Care+ Programs

Products and services

• BACK4 Latest generation TECAR therapy device engineered to cut treatment time by half, delivering improved efficiency and patient comfort for rehabilitation, pain management, and sports medicine providers.
• BACK3 TX Multifrequency TECAR therapy device that combines TECAR, Hi-EMS, and Hi-TENS technologies in one unit, enabling comprehensive treatment approaches for clinicians.
• Hi-TENS by R-SHOCK Portable battery-powered electrode device providing Hi-RET and Hi-TENS modalities in a lightweight form factor for on-the-go Winback treatments.
• Winback Reconditioned Devices (Back-to-Market) Refurbished BACK1 and BACK3 devices sold at reduced prices through the Back-to-Market program, restored to like-new condition.
• Winback Store (E-commerce) Online storefront at winback.store for purchasing Winback accessories, consumables, creams, and equipment directly.
• Winback Academy Educational and training platform offering courses, treatment protocols, webinars, and a community network for Winback therapists worldwide, with 150+ trainings per year, 500+ protocols, and 10,000+ connected therapists.
• Fascia Pro Winback (Connected Fascia Tool) Connected large fascia tool that works with BACK devices to enhance soft tissue treatment approaches.
• Fascia Mini Winback (Connected Fascia Tool) Connected small fascia tool that works with BACK devices, offering a compact option for soft tissue treatment.
• Pack Pélvico Winback (Pelvic Pack) Pelvic accessory pack with non-invasive accessories designed to support perineo-pelvic rehabilitation and women's health treatments.
• Pack Care+ Winback BACK4-compatible package for developing home / out-of-office care services, including new Hi-EMS modes, automated hands-free protocols, Academy support, and marketing materials.

Quantifiable outcome

• 75,000 patients treated daily with Winback technology
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Stade ToulousaincoreStrategic or Co-development PartnerWinback serves as Performance Solution Partner with Stade Toulousain rugby club, combining their technologies with the expertise of the club's physiotherapists.
• French Basketball FederationcoreStrategic or Co-development PartnerWinback technology used by the French Basketball Federation's physiotherapist for player treatment and recovery.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Zimmer MedizinSysteme: German manufacturer of cryotherapy, shockwave, and electrotherapy devices targeting physiotherapy, orthopedics, and sports medicine; direct modality-adjacent competitor in European rehab channels.
• Indiba: Spanish-origin manufacturer of capacitive-resistive diathermy (TECAR-class) devices for physiotherapy and aesthetics; most direct head-to-head rival to Winback across PT clinics and sports-medicine accounts globally.
• Storz Medical: German manufacturer of shockwave therapy and electromagnetic modality devices used in PT and sports rehab; competes for the same hospital/clinic and sports-medicine capital budgets as Winback.
• Globus (Domino srl): Italian manufacturer of TECAR therapy and electrotherapy devices with strong sports-medicine presence; overlaps Winback on product, customer base (sports teams, PTs) and Italian/European geographic footprint.
• BTL Industries: Czech/US-based manufacturer of electrotherapy, EMS, and physiotherapy equipment; competes with Winback in PT clinics and aesthetic practices and is a direct rival for the same therapist customers.

Regional players

• Physiomed: German manufacturer of combined therapy, electro-stimulation, and rehab equipment; comparable on product category and PT/sports customer base, but primarily active in German-speaking markets rather than Winback's broader European footprint.

Broad incumbents

• Enovis (DJO / Chattanooga): Large US orthopedic and rehab device platform (formerly DJO, includes Chattanooga electrotherapy and accessories); broad incumbent competing with Winback in PT clinics via larger portfolio but not specializing in TECAR.

Emerging players

• Astar (Astar Poland): Polish manufacturer of rehabilitation and physiotherapy equipment (including physical therapy devices); partial overlap with Winback in PT modality category and European distribution.
• Gymna (GymnaUniphy): Belgian-origin manufacturer of physiotherapy and rehabilitation equipment including TECAR/electrotherapy lines; comparable niche overlap on PT devices and Benelux/European clinic accounts.
• Mettler Electronics: US manufacturer of ultrasound, diathermy, and electrotherapy devices for PT clinics and sports medicine; partial overlap with Winback on modality category, complementary geographic focus on North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Winbackmedical_fr
• Facebookfacebook.com/winbackmedical
• LinkedInlinkedin.com/company/winbackmedical
• Instagraminstagram.com/winback.therapy/?hl=fr
• Xx.com/winbackmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winback