Mediafin

What Mediafin does

Mediafin is a Belgian business media group headquartered at Tour & Taxis in Brussels, operating a multi-brand portfolio of subscription-based business publications, financial data platforms, and adjacent professional services. Its core editorial brands are the Dutch-language daily De Tijd and the French-language daily L'Echo, both publishing business journalism seven days a week, complemented by weekly magazine Sabato and the bilingual investor platform De Belegger | L'Investisseur. The group's data-and-services layer consists of the Openthebox company data platform, the Trustmedia advertising sales arm targeting Belgium's influential business audience, and the Bepublic Group strategic communications unit, plus branded podcasts De 7 and Le Brief and recurring professional events such as Take The Lead Digital and Finance Avenue.

The company generates revenue through three streams: recurring subscriptions to its editorial brands (over 98,000 paying subscribers described as Belgium's largest business community), advertising sold by Trustmedia to reach purchasing-powerful Belgian decision-makers, and professional services revenue from Bepublic Group's strategic communications work for corporate clients. Distribution combines self-serve subscription acquisition through abonnement.tijd.be, direct enterprise sales for advertising and PR services, and content marketing via podcasts, events, and corporate LinkedIn. With approximately 300+ employees and €83 million+ in disclosed revenue, Mediafin frames itself as Belgium's largest business media community.

In 2025 Mediafin announced the acquisition of Profacts, Belgium's largest market research bureau, and the merger of Bepublic Group with PR agency Evoke, signaling active inorganic expansion that broadens the group into market research and consolidates its PR/communications footprint. The 2025 launch of the Changemakers Awards added a new owned-IP events property. The company operates as Mediafin NV (Dutch) / Mediafin SA (French) — a privately held Belgian corporation with no identified parent or PE sponsor in the source data.

Name

Mediafin

Legal name

Mediafin NV

Website

https://mediafin.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mediafin is a Belgian business media group operating De Tijd and L'Echo subscription business dailies, Sabato magazine, the Openthebox company data platform, Bepublic Group PR services, and Trustmedia advertising, serving 98,000+ subscribers and 2 million+ unique readers with ~300 employees and €83M+ in revenue.

Ownership category

akta.pro rank

Product category

Business News Publishing

NAICS

Periodical Publishers (513120), Public Relations Agencies (54182), Media Buying Agencies (541830)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Business news publishing
• Financial journalism
• Business data platform
• Corporate communication services
• Professional media subscriptions

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Mediafin generates primary revenue through subscriptions across its portfolio of business media brands including De Tijd, L'Echo, Sabato, and De Belegger, serving the largest Belgian business community with 98,000+ subscribers.
2. Advertising (Trustmedia): Trustmedia connects advertisers with the most influential and purchasing-powerful audience in Belgium, providing advertising revenue through targeted business media placements.
3. Professional Communication Services (Bepublic Group): Bepublic Group provides strategic communication services to businesses, supporting companies with all aspects of professional communication.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mediafin is a Belgian business media group that publishes the 7-day-a-week Dutch-language newspaper De Tijd, the French-language daily L'Echo, Sabato magazine, and the De Belegger | L'Investisseur investment platform. The company also operates the Openthebox business data platform, sells advertising through Trustmedia, and delivers strategic corporate communication and PR services through Bepublic Group.

Product overview

Mediafin is a Belgian media publishing company operating a multi-brand portfolio of business publications and digital services. The core offering consists of Dutch-language De Tijd and French-language L'Echo (both 7-day-per-week business newspapers), plus Sabato magazine. Supporting the editorial brands are financial data platforms De Belegger | L'Investisseur (investment insights) and Openthebox (company data platform). Revenue-generating services include Trustmedia (advertising) and Bepublic Group (PR/communication). The company also produces branded podcasts including De 7 and Le Brief. With approximately 98,000 subscribers, 300+ employees, and €83 million in revenue, Mediafin serves as Belgium's largest business media community.

Differentiator

Problem solved

Functional benefit

Products and services

• De Tijd Dutch-language daily business newspaper published 7 days a week, providing quality business journalism to business professionals in Belgium.
• L'Echo French-language daily business newspaper published 7 days a week, providing quality business journalism to business professionals in Belgium.
• Sabato Weekly magazine brand offering lifestyle and business content, part of Mediafin's quality media portfolio.
• De Belegger | L'Investisseur Financial information platform providing in-depth investment insights and data for investors, available in both Dutch and French.
• Openthebox Data platform providing reliable company data, described as the fastest route to trustworthy business data in Belgium, for professional users.
• Trustmedia Advertising services enabling brands and businesses to connect with Belgium's most influential and purchasing-powerful business audience through Mediafin's editorial brands.
• Bepublic Group PR and strategic communication services helping businesses with all aspects of professional communication, including strategic communications consulting.
• De 7 Award-winning Dutch-language podcast brand offering business-oriented audio content under the De Tijd banner.
• Le Brief French-language podcast delivering news briefings and business content under the L'Echo brand.

Quantifiable outcome

• 98,000+ subscribers - largest Belgian business community
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Bloomberg Media: Subscription, advertising, and terminal businesses built around business and financial news, including data products analogous to Openthebox and De Belegger.
• NRC Media: Dutch premium daily with strong business-news coverage, often cross-shopped by Dutch-speaking Belgian professionals with De Tijd; comparable subscription economics and a similar high-end print-to-digital transition story.
• Handelsblatt (Verlagsgruppe Handelsblatt): Germany's flagship business daily backed by a media group with subscription, conference, and data businesses analogous to Mediafin's Trustmedia, Openthebox, and Bepublic arms.
• The Economist Group: Subscription-led global business and economics publication with events and data extensions; an aspirational benchmark for Mediafin's premium-subscription plus B2B services model.
• Axel Springer: Large European media house combining business titles (e.g., Business Insider, Politico acquisition), classifieds, and B2B information services — directly comparable as a portfolio-orchestrator model around trusted news brands.

Direct peers

• FD Media Group (Het Financieele Dagblad): Dutch-language business daily and adjacent B2B brands serving the Netherlands — the closest direct analogue to Mediafin's De Tijd operation, with comparable subscription-led economics and B2B data platform ambitions.
• Les Echos-Le Parisien: French-language business daily plus a general-interest newspaper, mirroring Mediafin's bilingual (Dutch/French) Belgian footprint and providing a benchmark for French-market business-news subscription models.

Emerging players

• Politico Europe: Subscription-led digital business-and-policy news brand serving European professionals, including a strong presence in Brussels; competes for the same executive reader wallet as De Tijd and L'Echo but with a digital-native cost structure.

Regional players

• Le Soir (Groupe Rossel): Belgium's leading French-language daily from competitor publisher Rossel; competes with L'Echo for French-speaking Belgian readers and advertisers and is the most relevant in-territory competitive threat.
• De Persgroep / DPG Media Belgium: Largest Belgian news publisher (De Morgen, Het Laatste Nieuws, VTM Nieuws, etc.) — broad incumbent in the same Belgian advertising and subscription pools Mediafin monetizes via Trustmedia and De Tijd.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediafin

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediafin