Los Altos Town Crier
The Los Altos Town Crier is a privately held weekly newspaper, published every Wednesday since 1947 and owned by LATC Media Inc., that delivers in-depth hyperlocal news, sports, and community coverage to affluent subscribers in Los Altos, Los Altos Hills, and selected Mountain View households via print and digital editions.
- Company typePrivate
- Founded1947
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Los Altos Town Crier does
The Los Altos Town Crier is a privately held weekly newspaper that has been published every Wednesday since 1947, serving the affluent communities of Los Altos, Los Altos Hills, and selected areas of Mountain View in California's San Francisco Bay Area. Headquartered at 138 Main Street in downtown Los Altos under owner LATC Media Inc., a small team of independent local co-publishers, the Town Crier operates as the only newspaper offering in-depth, hyperlocal news coverage for these communities, with a weekly circulation of 16,000 copies mailed directly to households and thousands of paid subscribers.
The publication's product surface comprises a weekly print edition, a digital edition hosted at losaltosonline.com, subscription services with print-to-digital account linking, and dedicated advertising services spanning general display, real estate, political, and legal categories. The online platform runs on the BLOX Content Management System from BLOX Digital, which powers article publishing, digital edition access, and subscription management. Content is organized across News, Schools, Business and Real Estate, Sports, Community, Opinion (with Letters to the Editor, Editorials, and Other Voices), Special Sections (Magazine, Food and Wine, Health, Home and Garden, On the Road, Senior Lifestyles, Spiritual Life, Celebrations), and Obituaries.
The Town Crier's revenue model is dual-stream. The first stream is paid subscriptions providing both weekly print delivery and digital access, billed on an annual cadence. The second stream is advertising sold to local businesses, real estate agents, political campaigns, and organizations seeking access to the affluent Los Altos subscriber base. The go-to-market is community-led, leveraging the publication's 75-plus-year institutional presence, direct-mail household reach, and a community engagement strategy reinforced by social media channels (Facebook, Twitter/X, and Instagram) and an annual holiday fund partnership with local non-profits.
Los Altos Town Crier firmographics
Firmographics- Name
- Los Altos Town Crier
- Legal name
- LATC Media Inc.
- Website
- https://losaltosonline.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Los Altos Town Crier is a privately held weekly newspaper, published every Wednesday since 1947 and owned by LATC Media Inc., that delivers in-depth hyperlocal news, sports, and community coverage to affluent subscribers in Los Altos, Los Altos Hills, and selected Mountain View households via print and digital editions.
- Ownership category
- akta.pro rank
Los Altos Town Crier industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where Los Altos Town Crier is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los Altos Town Crier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Print and Digital Subscriptions: Paid subscriptions providing full access to print and digital editions. Subscriptions are voluntary, allowing broad advertiser exposure while ensuring reader access to local news. Paid subscribers receive weekly print delivery to households in Los Altos, Los Altos Hills, and selected areas of Mountain View, plus digital access.
- Advertising: Revenue from local businesses and organizations advertising in the newspaper and on the website. Categories include general advertising, real estate advertising, political advertising, and legal advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Print and Digital Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Los Altos Town Crier product offering
Product offeringCore offering
Los Altos Town Crier publishes a locally owned weekly newspaper every Wednesday, offering in-depth local news, schools, sports, business, community, and opinion content to residents of Los Altos, Los Altos Hills, and selected Mountain View areas. The newspaper provides both print editions mailed directly to households and a digital edition accessible online, supported by paid subscription services and local advertising sales including real estate, political, and legal advertising.
Product overview
Los Altos Town Crier operates as a single, unified local newspaper product offering both print and digital editions. The core offering is the weekly newspaper published every Wednesday since 1947, delivered to households in Los Altos, Los Altos Hills, and selected areas of Mountain View. The product portfolio includes the print newspaper, digital edition accessible online, subscription services, advertising services, and legal advertising. The company is owned by LATC Media Inc., a small team of independent local co-publishers, and uses BLOX Content Management System for its online operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Los Altos Town Crier Weekly Newspaper (Print Edition) A locally owned weekly newspaper published every Wednesday since 1947, offering in-depth local news, schools, sports, business, community, and opinion coverage. The print edition is mailed directly to households in Los Altos, Los Altos Hills, and selected areas of Mountain View as part of paid subscriptions.
- Los Altos Town Crier Digital Edition Online digital version of the newspaper accessible through losaltosonline.com, offering full access to print and digital content for subscribers.
- Paid Subscription Services Paid subscription services providing full access to the weekly print newspaper and the online digital edition, including print subscriber account linking for digital access.
- Advertising Services Advertising placement services for local businesses, real estate companies, and political campaigns reaching the Los Altos Town Crier's weekly print circulation of 16,000 households and online audience.
- Legal Advertising Dedicated legal advertising service for required public notices and legal announcements, handled through a designated legal advertising channel.
Companies that use Los Altos Town Crier
Customer profileSegments2 records
Ideal customer profiles2 records
Los Altos Town Crier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Los Altos Town Crier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LATC Media Inc.coreThe newspaper is owned by LATC Media Inc., a small team of independent, local co-publishers. This ownership structure by local stakeholders ensures the newspaper remains committed to serving the local community's interests.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Los Altos Town Crier competitors and assessment
Company assessmentDirect peers
- Mountain View Voice: Embarcadero Media-owned weekly community newspaper covering Mountain View, an adjacent town in the same Silicon Valley submarket as the Los Altos Town Crier. Direct competitor for local advertising dollars and household subscriptions in an overlapping Bay Area geography.
- Palo Alto Weekly: Embarcadero Media's flagship weekly community newspaper serving Palo Alto — an immediately adjacent, similarly affluent Silicon Valley community. Closest direct peer in terms of business model (print + digital weekly), circulation size, and affluent-market advertiser base.
- The Almanac: Embarcadero Media weekly community newspaper serving Menlo Park, Atherton, and Portola Valley — neighboring Silicon Valley communities with the same affluent demographic profile and weekly print + digital subscription model as the Town Crier.
- Cupertino Courier: Weekly community newspaper covering Cupertino, in the same Silicon Valley submarket. Closely comparable in format (weekly print, digital edition, subscription + advertising model) and demographic (affluent Bay Area residents, local SMB advertisers).
- Sunnyvale Sun: Embarcadero Media weekly newspaper for Sunnyvale — another adjacent Silicon Valley community. Directly comparable in business model, circulation size, and target advertiser base, competing for overlapping household subscriptions and ad budgets.
Broad incumbents
- Embarcadero Media: The parent publisher of Palo Alto Weekly, Mountain View Voice, The Almanac, and other Peninsula weeklies. Operates a multi-title portfolio of community newspapers in the same geographic space, with shared back-office, ad sales force, and BLOX CMS infrastructure — the principal multi-title competitor to a single-title community paper like the Town Crier.
- San Jose Mercury News: The dominant regional daily newspaper covering the greater Silicon Valley, including Los Altos. Operates at a much larger scale and competes for the same local display and real estate advertising spend, but does not match Town Crier's hyperlocal weekly coverage of Los Altos-specific affairs.
- San Francisco Chronicle: The largest regional newspaper in the Bay Area, with growing digital subscription business. Overlaps with Town Crier on broad regional coverage and competes for the same pool of regional display and real estate advertisers, but does not produce Los Altos-specific local journalism.
Emerging players
- Patch.com: Nationwide hyperlocal digital news network with a dedicated Los Altos page. Competes for digital attention and SMB display ad spend with a much larger, venture-backed footprint but far less depth in Los Altos-specific coverage than the Town Crier.
- Nextdoor: Neighborhood-level social and information platform widely adopted in Los Altos. Functions as a partial substitute for hyperlocal news and community announcements, and increasingly hosts local-ad inventory, competing for the same community-engagement attention and SMB advertisers as the Town Crier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Los Altos Town Crier social profiles
Digital presenceLos Altos Town Crier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Altos Town Crier leadership team
Management profileNumber of profiles
Profiles15 records
Los Altos Town Crier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Altos Town Crier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Altos Town Crier
What does Los Altos Town Crier do?
Los Altos Town Crier publishes a locally owned weekly newspaper every Wednesday, offering in-depth local news, schools, sports, business, community, and opinion content to residents of Los Altos, Los Altos Hills, and selected Mountain View areas. The newspaper provides both print editions mailed directly to households and a digital edition accessible online, supported by paid subscription services and local advertising sales including real estate, political, and legal advertising.
Is Los Altos Town Crier a public or private company?
Los Altos Town Crier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Los Altos Town Crier founded?
Los Altos Town Crier was founded in 1947. It employs 11 to 50 people.
Where is Los Altos Town Crier based?
Los Altos Town Crier is headquartered in Los Altos, United States, in the North America region.
How does Los Altos Town Crier make money?
Two revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising.
Who are Los Altos Town Crier's main competitors?
Direct peers on record are Mountain View Voice, Palo Alto Weekly, The Almanac, Cupertino Courier and Sunnyvale Sun. Broad incumbents are Embarcadero Media, San Jose Mercury News and San Francisco Chronicle. Emerging players are Patch.com and Nextdoor.
Does Los Altos Town Crier have an API?
No public API is recorded for Los Altos Town Crier.
What industry is Los Altos Town Crier in?
Los Altos Town Crier's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.