Oriflame Cosmetics
Oriflame Cosmetics is a Swiss-headquartered, Swedish-founded direct-selling beauty company that sells skincare, fragrances, and color cosmetics to consumers globally through a network of independent beauty entrepreneurs, augmented by AI-driven ingredient discovery and personalization tools.
- Company typePrivate
- Founded1967
- HeadquartersMoscow, Russia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Oriflame Cosmetics firmographics
Firmographics- Name
- Oriflame Cosmetics
- Legal name
- Oriflame
- Website
- https://oriflame.ru
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Oriflame Cosmetics is a Swiss-headquartered, Swedish-founded direct-selling beauty company that sells skincare, fragrances, and color cosmetics to consumers globally through a network of independent beauty entrepreneurs, augmented by AI-driven ingredient discovery and personalization tools.
- Ownership category
- akta.pro rank
Oriflame Cosmetics industry classification
Industry- Product category
- Direct Selling Cosmetics & Personal Care
- NAICS
- Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where Oriflame Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Oriflame Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Beauty and Personal Care Products: Direct sales of beauty and personal care products through a network of independent beauty entrepreneurs, with AI-enhanced personalization and support
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Oriflame Cosmetics product offering
Product offeringCore offering
Oriflame manufactures and direct-sells high-quality skincare, toiletries, fragrances, and color cosmetics through a global network of independent beauty entrepreneurs, supported by AI-driven ingredient discovery and personalization technology. The company combines an entrepreneur-led sales channel with expanding physical retail and digital commerce to reach beauty consumers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Skincare products Skincare formulations leveraging AI-discovered natural ingredients such as liquiritigenin from Chinese Liquorice Root extract, targeting concerns including hormonal ageing, sold to consumers via Oriflame's entrepreneur network and omnichannel retail.
- Toiletries Personal care and toiletry products within Oriflame's broader beauty and personal care portfolio, distributed through the company's direct-selling entrepreneur network and digital channels.
- Fragrances Fragrance products sold as part of Oriflame's beauty and personal care range, distributed through the independent beauty entrepreneur network and omnichannel channels.
- Color cosmetics Color cosmetics products within Oriflame's portfolio of beauty items, distributed through independent beauty entrepreneurs and digital direct-to-consumer channels.
Quantifiable outcome
- Liquiritigenin from Chinese Liquorice Root extract proven effective for hormonal ageing in peer-reviewed Journal of Cosmetic Dermatology
Companies that use Oriflame Cosmetics
Customer profileSegments1 record
Ideal customer profiles2 records
Oriflame Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Oriflame Cosmetics partnerships and signals
Strategic signalScale indicators2 records
Oriflame Cosmetics competitors and assessment
Company assessmentMarket position
Customer concentration
Oriflame Cosmetics social profiles
Digital presenceOriflame Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oriflame Cosmetics leadership team
Management profileNumber of profiles
Profiles1 record
Oriflame Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oriflame Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oriflame Cosmetics
What does Oriflame Cosmetics do?
Oriflame manufactures and direct-sells high-quality skincare, toiletries, fragrances, and color cosmetics through a global network of independent beauty entrepreneurs, supported by AI-driven ingredient discovery and personalization technology. The company combines an entrepreneur-led sales channel with expanding physical retail and digital commerce to reach beauty consumers worldwide.
Is Oriflame Cosmetics a public or private company?
Oriflame Cosmetics is a private company. It is classified as unknown and is currently operating.
When was Oriflame Cosmetics founded?
Oriflame Cosmetics was founded in 1967. It employs 5,001 to 10,000 people.
Where is Oriflame Cosmetics based?
Oriflame Cosmetics is headquartered in Moscow, Russia, in the Europe region.
How does Oriflame Cosmetics make money?
One revenue line is on record: beauty and Personal Care Products.
Does Oriflame Cosmetics have an API?
No public API is recorded for Oriflame Cosmetics.
What industry is Oriflame Cosmetics in?
Oriflame Cosmetics's product category is Direct Selling Cosmetics & Personal Care. Its primary akta.pro industry code is CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 32562 and its SIC code is 2844.