The B Team
The B Team is a nonpartisan 501(c)(3) nonprofit collective founded in 2013, convening 30+ global business and civil society leaders to advance climate action, nature protection, human rights, and corporate governance reform through advocacy, thought leadership, and partnership frameworks.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The B Team does
The B Team is a nonpartisan 501(c)(3) nonprofit collective founded in 2013 by Sir Richard Branson and Jochen Zeitz, functioning as a global convener of more than 30 senior business and civil society leaders committed to sustainability, climate action, nature protection, human rights, and corporate governance reform. It does not develop or sell technology products; instead, it operates as an advocacy and thought-leadership organization whose "products" are frameworks, reports, and convening platforms—including the Responsible Tax Principles framework (endorsed by 29+ companies including Nestlé and EDP), the annual Impact Report, The Catalyst monthly newsletter, and the New Leadership Playbook resource library. Its core technology footprint is negligible, with no proprietary product suite, public APIs, or AI features exposed externally; AI usage is limited to internal back-office tooling (MEL, fundraising intelligence).
The organization is structured through three wholly-owned legal entities: The B Team Headquarters Inc (US parent, registered 501(c)(3) in New York state), The B Team Headquarters UK Limited, and The B Team Headquarters Germany gGmbH, with operational presence spanning offices in New York, London, and Berlin and remote workers in three countries. Governance is led by a board of B Team Leaders, currently chaired by Jesper Brodin (CEO of IKEA) with Ester Baiget (President and CEO of Novonesis) as Vice-Chair. As a nonprofit, The B Team does not earn revenue from product sales; its operating model is funded through donations and grants from institutional foundations and individual supporters, with named core funders including the Oak Foundation, Hans Wilsdorf Foundation, and Quadrature Climate Foundation, supplemented by programmatic funding tied to initiatives such as the Collaborative for Systemic Climate Action (which has grown from 15 to 29 partner organizations since 2023).
The B Team's go-to-market is essentially thought-leadership-driven advocacy rather than sales: it reaches global CEOs and senior executives through content marketing (Thought Leadership articles, Impact Reports, The New Leadership Playbook), monthly newsletter distribution via Mailchimp, and an owned presence at major convening platforms (COP30, World Economic Forum/Davos, Climate Week NYC). Its CEO transitioned in March 2024 (with Leah Seligmann confirmed as permanent CEO in October 2024 after Halla Tómasdóttir's run for and election as President of Iceland). The organization's primary customers in an advocacy sense are the global CEOs and major institutions whose public endorsements and policy commitments it seeks to influence; programmatic "clients" are foundation funders and the partner organizations participating in coalitions such as the Collaborative for Systemic Climate Action.
The B Team firmographics
Firmographics- Name
- The B Team
- Legal name
- The B Team Headquarters Inc
- Website
- https://bteam.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The B Team is a nonpartisan 501(c)(3) nonprofit collective founded in 2013, convening 30+ global business and civil society leaders to advance climate action, nature protection, human rights, and corporate governance reform through advocacy, thought leadership, and partnership frameworks.
- Ownership category
- akta.pro rank
The B Team industry classification
Industry- Product category
- Nonprofit Sustainability Advocacy
- NAICS
- Social Advocacy Organizations (8133), Professional Organizations (813920), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Team Leadership & High-Performance Teams (EDABAAAH)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Collaboration & Teamwork (EDABAMAC)
Keywords
Where The B Team is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The B Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels7 records
The B Team product offering
Product offeringCore offering
The B Team is a 501(c)(3) nonprofit collective of more than 30 global business and civil society leaders that advocates for sustainable business practices, climate action, nature protection, human rights, and corporate governance reform. It convenes its leader network to produce advocacy frameworks (such as the Responsible Tax Principles), thought leadership content (The Catalyst newsletter, New Leadership Playbook), and annual Impact Reports, and coordinates collective endorsements and campaigns aimed at systemic economic change.
Product overview
The B Team is a nonprofit organization operating as a global collective of business and civil society leaders. The organization does not offer a traditional product suite but provides advocacy platforms, thought leadership content, and resources including The Catalyst newsletter (a monthly communication platform featuring B Team Leaders' perspectives), the New Leadership Playbook (a resource collection for 21st-century business leadership), Impact Reports documenting annual activities and outcomes, and the Responsible Tax Principles framework for corporate tax responsibility. These offerings work together to advance The B Team's mission of creating new norms of corporate leadership for a prosperous and fair future on a healthy planet.
Differentiator
Problem solved
Functional benefit
Brands
- The New Leadership Playbook: A collection of stories, insights and resources on 21st-century business leadership.
- The Catalyst
Products and services
- The Catalyst Newsletter
- New Leadership Playbook
- Impact Report 2025
- Responsible Tax Principles
Quantifiable outcome
- Nestlé, the world's largest food and beverage company, endorsed The B Team Responsible Tax Principles, becoming the 29th company to do so
- +1 more outcomes
Companies that use The B Team
Customer profileSegments1 record
Ideal customer profiles2 records
The B Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The B Team partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NestlécoreNestlé, the world's largest food and beverage company, formally endorsed The B Team Responsible Tax Principles, becoming the 29th company to do so. The endorsement signals that responsible tax practice extends to the company's approach to sustainability and Creating Shared Value.
- EDPcoreEDP, a Portugal-headquartered energy utility operating globally in generation, transmission, distribution, and supply of electricity, endorsed The B Team Responsible Tax Principles. EDP committed to publishing an inaugural Global Tax Footprint Report and participating in The B Team's Responsible Tax Working Group.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
The B Team competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The B Team social profiles
Digital presenceThe B Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The B Team leadership team
Management profileNumber of profiles
Profiles8 records
The B Team subsidiaries and ownership
Company hierarchySubsidiaries2 records
The B Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The B Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The B Team
What does The B Team do?
The B Team is a 501(c)(3) nonprofit collective of more than 30 global business and civil society leaders that advocates for sustainable business practices, climate action, nature protection, human rights, and corporate governance reform. It convenes its leader network to produce advocacy frameworks (such as the Responsible Tax Principles), thought leadership content (The Catalyst newsletter, New Leadership Playbook), and annual Impact Reports, and coordinates collective endorsements and campaigns aimed at systemic economic change.
Is The B Team a public or private company?
The B Team is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The B Team founded?
The B Team was founded in 2013. It employs 1 to 10 people.
Where is The B Team based?
The B Team is headquartered in New York, United States, in the North America region.
Does The B Team have an API?
No public API is recorded for The B Team.
What industry is The B Team in?
The B Team's product category is Nonprofit Sustainability Advocacy. Its primary akta.pro industry code is EDABAAAH, Team Leadership & High-Performance Teams, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 8133 and its SIC code is 8600.