Decision
Decision Inc. is an advisory-led cloud and AI consulting firm headquartered in Johannesburg that serves enterprise clients across financial services, manufacturing, retail, healthcare, and mining in Africa, Europe, Asia Pacific, and the Middle East through partnerships with Microsoft, SAP, AWS, Google Cloud, Salesforce, Workday, and Databricks.
- Company typePrivate
- Founded2008
- HeadquartersJohannesburg, South Africa
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Decision does
Decision Inc. is an advisory-led cloud and AI consulting firm headquartered in Johannesburg, South Africa, with operational offices in Cape Town, London, and Sydney. Founded in 2008, the firm serves more than 300 enterprise clients annually across financial services, manufacturing, retail, healthcare, mining, and public sector verticals in Africa, Europe, Asia Pacific, and the Middle East. Its offering is organized around five capability pillars — AI & Data, Automation, CRM, Finance Systems, and Cloud — delivered primarily through professional services (consulting, implementation, advisory) and supplemented by managed services and technology partnership revenue share. The firm holds six Microsoft Solutions Partner designations, SAP Silver Partner status with Expert Tier credentials (including BTP Competency), AWS Advanced Tier Services, Workday Pro, Salesforce Summit Partner, and Databricks alignment, alongside a Google Cloud partnership formalized in mid-2025.
Decision Inc.'s proprietary technology surface is limited but distinct: MineXP, a mine planning and operations platform co-developed with Board International and launched in September 2023, represents the firm's first industry-specific software product; the xPMO / PPOD delivery management platform supports internal engagement governance; and a Data Maturity Assessment Framework underpins thought leadership and lead generation. The business model is engagement-based professional services revenue with multi-year managed services contracts layered on top, plus vendor-aligned technology resale. Pricing is project- and retainer-specific and not publicly disclosed. Public customer references — NEOM, Discovery Bank, Anglo American (GDG), RCL Foods, UNICEF Australia, and Bidvest Steiner — indicate exposure to large enterprise accounts and sovereign-backed mega-projects, with NEOM-level work specifically executed via Microsoft Fabric Data Agents in the Middle East. The firm is privately held and founder-owned, with Nicholas Bell serving as Group CEO.
Decision firmographics
Firmographics- Name
- Decision
- Legal name
- Decision Inc. (Pty) Ltd
- Website
- https://decisioninc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Decision Inc. is an advisory-led cloud and AI consulting firm headquartered in Johannesburg that serves enterprise clients across financial services, manufacturing, retail, healthcare, and mining in Africa, Europe, Asia Pacific, and the Middle East through partnerships with Microsoft, SAP, AWS, Google Cloud, Salesforce, Workday, and Databricks.
- Ownership category
- akta.pro rank
Decision industry classification
Industry- Product category
- Enterprise IT and Analytics Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
Keywords
Where Decision is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Decision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Technology Consulting Services: Advisory-led consulting engagements delivering cloud and AI transformation, data platform implementation, and digital modernization services to enterprise clients. Revenue generated through professional services engagements, implementation projects, and ongoing managed services.
- Managed Services and Support: Ongoing support and maintenance services including software support, cloud management, and infrastructure management. Provided through subscription-style agreements with annual maintenance fees.
- Technology Partnership Revenue: Revenue generated through certified partner relationships with Microsoft, SAP, AWS, Salesforce, Workday, Databricks, and Google Cloud, delivering implementation and integration services on their platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Decision product offering
Product offeringCore offering
Decision Inc. is an advisory-led cloud and AI consulting firm that delivers enterprise data, analytics, automation, CRM, finance, and cloud transformation services. It combines strategic consulting with technology implementation across Microsoft, SAP, AWS, Salesforce, Workday, Databricks, and Google Cloud platforms. The firm also co-developed and sells MineXP, a mining-industry-specific planning and analytics application, and offers proprietary frameworks such as xPMO and the Data Maturity Assessment.
Product overview
Decision Inc. is an advisory-led cloud and AI consulting firm, not a software product company. Its offering is a portfolio of consulting and implementation services organized around five core capability areas: AI & Data (strategy, lakehouse, governance, Databricks), Automation (Power Platform, RPA, hyperautomation), CRM (Dynamics 365, Field Service), Finance Systems (FP&A, xP&A, Workday Adaptive, finance automation), and Cloud (Azure, security, optimization, managed services). Decision Inc. also co-developed MineXP — a mining-industry-specific planning and analytics solution built on Board International's platform. Services are delivered across four global offices (South Africa, UK, Australia) to clients in financial services, manufacturing, healthcare, retail, and mining sectors. The firm is a Microsoft Solution Partner (with designations in Modern Work, Security, Digital & App Innovation, Infrastructure, Business Applications, and Data & AI) and an SAP Silver Partner with Expert Tier competency in Business Technology Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- MineXP Industry-specific management planning and analytics application for mining enterprises, co-developed with Board International. Integrates finance, production, bill of materials, labour headcount, maintenance costing, and capex into a single enterprise-wide application enabling mine planning, ESG dashboarding, and multi-currency reporting.
- AI & Data Consulting Advisory and implementation services covering data strategy, lakehouse architecture, governance fabric, and Databricks implementations to help enterprise organizations build scalable data and AI platforms.
- Automation Consulting Services focused on Microsoft Power Platform, robotic process automation (RPA), and hyperautomation to eliminate operational friction and enable intelligent automation across enterprise value chains.
- CRM Services Implementation and consulting services for Microsoft Dynamics 365, including Field Service and CRM accelerators to improve customer relationship management and field operations for enterprise clients.
- Finance Systems Consulting Services covering financial planning & analysis (FP&A), extended planning & analysis (xP&A), Workday Adaptive Planning, and finance automation to enable intelligent finance transformation for enterprise CFOs and finance teams.
- Cloud Services Azure-centric cloud modernization, security, optimization, and managed services to help enterprises migrate to and operate cloud infrastructure that is AI-ready and compliant.
- xPMO (Portfolio Decisioning) Portfolio decisioning intelligence service helping CIOs and PMO leaders stress-test deliverability, surface ROI leakage, and concentrate execution energy, including the PPOD (Project Portfolio Optimisation Diagnostic) structured four-week engagement.
- Data Governance Program Structured governance framework covering policy documents, working group establishment, and personnel training to help organizations protect sensitive data and manage data governance independently.
- Managed Services Proactive Microsoft-managed services covering infrastructure management, licensing optimization, and ongoing support for enterprise cloud and productivity environments, delivered under subscription-style annual agreements.
Quantifiable outcome
- 126% faster access to business-ready data
- +4 more outcomes
Companies that use Decision
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Decision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature5 records
Decision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and flagship.
- Google CloudcoreFormalized partnership with Google Cloud to expand enterprise technology ecosystem across Africa and globally. Agreement extends capacity to deliver AI-native architecture and high-velocity data processing capabilities to enterprise clients in financial services, manufacturing, retail, healthcare, and mining sectors.
- Board InternationalstrategicStrategic collaboration to co-develop and launch MineXP, a specialized management planning and analytical solution for the mining industry. Integrates finance, production, bill of materials, labour, maintenance costing, and capex into a single enterprise application.
- MicrosoftflagshipFlagship technology partnership with multiple Microsoft Solutions Partner Designations including Modern Work, Security, Digital & App Innovation, Infrastructure, Business Applications, and Data & AI. Microsoft Azure is a core cloud platform for delivery.
- SAPflagshipSAP Silver Partner with Expert Tier competency for Business Technology Platform. Expertise in SAP Datasphere, SAP Analytics Cloud, SAP S/4HANA, and SAP BW. Delivers SAP-based analytics, planning, and data integration solutions.
- SalesforcecoreSalesforce Summit Partner status. Provides CRM solutions including Dynamics 365 and Field Service implementations for enterprise clients.
- AWScoreAWS Advanced Tier Partner providing cloud infrastructure and services. Expertise in AWS cloud solutions and Amazon QuickSight business intelligence tools.
- WorkdaycoreWorkday Pro Certified partner delivering adaptive planning and finance solutions. Specializes in Workday Adaptive Planning implementations.
- DatabrickscoreTechnology partner for lakehouse architecture and data analytics capabilities. Enables data engineering, AI, and machine learning implementations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Decision competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global systems integrator with deep Microsoft, SAP, AWS, Salesforce, and Workday practices delivering cloud, data, and AI transformation to enterprise clients. Decision Inc. competes for the same enterprise cloud-and-AI transformation wallet but at a markedly smaller scale and with a more vertical/regional focus on Africa, UK, and APAC.
- Deloitte: Big Four advisory-led technology consultancy with extensive Microsoft, SAP, and cloud transformation practices and operations across Africa, UK, and APAC. Competes directly with Decision Inc. for advisory-led cloud and analytics transformation engagements at large enterprise accounts like NEOM, Anglo American, and Discovery Bank.
- Capgemini: Global IT services and consulting firm with strong SAP, Microsoft, and cloud data practices serving enterprise banking, mining, and manufacturing clients. Directly competes for enterprise transformation deals but at materially larger global scale than Decision Inc.
- Cognizant: Global IT services firm with dedicated Microsoft, SAP, AWS, and data-and-AI practices. Overlaps with Decision Inc. on cloud modernization, ERP enablement (Dynamics 365, SAP), and data engineering for financial services and manufacturing enterprises.
- Genpact: Digital transformation and business services firm with significant finance, analytics, and SAP/Microsoft delivery capability. Competitor on finance transformation, enterprise analytics, and managed services engagements sold to large enterprises.
Direct peers
- Slalom: Advisory-led technology consultancy of comparable mid-size scale with deep Microsoft, AWS, Salesforce, and Google Cloud partnerships serving enterprise clients across multiple verticals. Closest analog in GTM posture (advisory-led, regional model, multi-cloud) to Decision Inc.'s structure and offerings.
- Tredence: Data analytics and AI engineering consultancy with strong Databricks, Microsoft, and Snowflake partnerships delivering data platform, AI/ML engineering, and decisioning services. Closely comparable to Decision Inc.'s Data & AI practice in technology stack, partner ecosystem, and outcome-led delivery model.
- Tiger Analytics: Data and AI consulting firm delivering advanced analytics, data engineering, and ML engineering to enterprise clients across industries. Comparable in analytics-heavy mix, cloud-platform delivery, and emphasis on measurable business outcomes.
- Fractal Analytics: AI and analytics services company offering data engineering, decision intelligence, and AI/ML engineering to large enterprise clients. Comparable vendor-agnostic posture and emphasis on measurable business outcomes via advanced analytics.
- Baringa Partners: UK-headquartered advisory-led consultancy with strong energy, financial services, and data analytics practices (including power and commodities-adjacent capabilities analogous to Mining/Anglo American). Closest comparable in advisory-first posture, comparable headcount band, and UK + APAC presence model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Decision social profiles
Digital presenceDecision compliance and trust
Trust signalCompliance2 records
Decision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decision leadership team
Management profileNumber of profiles
Profiles7 records
Decision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decision
What does Decision do?
Decision Inc. is an advisory-led cloud and AI consulting firm that delivers enterprise data, analytics, automation, CRM, finance, and cloud transformation services. It combines strategic consulting with technology implementation across Microsoft, SAP, AWS, Salesforce, Workday, Databricks, and Google Cloud platforms. The firm also co-developed and sells MineXP, a mining-industry-specific planning and analytics application, and offers proprietary frameworks such as xPMO and the Data Maturity Assessment.
Is Decision a public or private company?
Decision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decision founded?
Decision was founded in 2008. It employs 251 to 500 people.
Where is Decision based?
Decision is headquartered in Johannesburg, South Africa, in the Africa region.
How does Decision make money?
Three revenue lines are on record. Technology Consulting Services are the primary driver. The others are managed Services and Support and technology Partnership Revenue.
Who are Decision's main competitors?
Broad incumbents on record are Accenture, Deloitte, Capgemini, Cognizant and Genpact. Direct peers are Slalom, Tredence, Tiger Analytics, Fractal Analytics and Baringa Partners.
Does Decision have an API?
No public API is recorded for Decision.
What industry is Decision in?
Decision's product category is Enterprise IT and Analytics Consulting. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 54161 and its SIC code is 8742.