Saveto

What Saveto does

Saveto Group is a Riyadh-headquartered, privately held specialty construction materials manufacturer founded in 1981, operating as the largest homegrown construction materials group in the Middle East and North Africa. The company manufactures and distributes more than 400 products across 15 categories, including tile adhesives and grouts, waterproofing membranes, flooring systems, plasters and masonry mortars, concrete repair solutions, thermal insulation, sealants, and protective coatings, organized under three sub-brands: Vetonit (construction materials), Insuwrap (waterproofing membranes and lining systems), and UBM (integrated building systems including mechanical, climate control, doors, electrical, and access control). It operates 51 production lines with more than 3 million tons of annual manufacturing capacity across 11 MENA countries, serving over 7,000 customers and 6,500+ ongoing projects.

The business model is B2B enterprise field sales, with project-based and quote-based pricing tied to volume, specifications, and contract terms, supplemented by specification-driven digital channels including BIM Object and NBS library integration, a product demo hub, and a Smart Silo Technology platform that provides IoT-enabled real-time inventory monitoring and automated replenishment for mega-project sites. Direct presence is maintained through regional offices in Saudi Arabia, UAE, Jordan, Egypt, and Bahrain, with dedicated sales engineers and technical support teams. Saveto generates revenue primarily through one-time product sales of construction chemicals and materials, with system-solution bundling (waterproofing, flooring, facade) creating cross-category upsell opportunities, and holds ISO certifications including ISO 41001 (2026) for Facility Management Systems.

Customer segments span construction contractors and developers (primary), hospitality and tourism, commercial real estate, sports infrastructure aligned with Saudi Vision 2030, and financial institutions, with marquee accounts including Red Sea Global, the Royal Commission for Riyadh, the Royal Hashemite Court, the Saudi Ministry of Housing, Jeddah Central Development Company, IMAR, Shapoorji Pallonji, and Al Barakah Investment. Digital and sustainability positioning includes a 2024 ESG report, circularity initiatives, and a 2026 Guinness World Record project, signaling brand investment aligned with regional mega-project delivery.

Name

Saveto

Legal name

Saveto Group

Website

https://saveto.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saveto is the largest MENA homegrown manufacturer of specialty construction materials, producing 400+ products across tiling, waterproofing, flooring, concrete repair, and sealants for B2B contractors, developers, and government projects in 11 MENA countries.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

SIC

Concrete, Gypsum & Plaster Products (3270), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Backer Rods, Tapes & Joint Accessories (IMADAOAL)

Keywords

• Construction materials manufacturing
• Waterproofing membranes
• Tile adhesives and grouts
• Concrete repair mortars
• Protective coatings systems

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Materials Sales: Primary revenue from manufacturing and selling construction materials including tile adhesives, grouts, waterproofing systems, flooring solutions, plasters, masonry products, concrete repair mortars, thermal insulation, and specialty coatings. Revenue is project-based and recurring through construction cycles.
2. Building Solutions Systems: Comprehensive system solutions combining multiple products for specific applications such as waterproofing systems, flooring systems, and facade systems. Creates upsell opportunities across product categories.
3. UBM Building Products: Mechanical, climate control, doors, electrical, and access control product sales through UBM brand, expanding into building systems integration.
4. Insuwrap Waterproofing Solutions: PVC roofing, tanking, and lining membrane systems for waterproofing applications in construction projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Saveto manufactures and distributes specialty building materials for the construction industry, offering over 400 products including tile adhesives, grouts, waterproofing membranes, flooring systems, plasters, masonry mortars, concrete repair solutions, thermal insulation, sealants, and protective coatings. Operations run across 51 production lines delivering 3M+ tons annually through the Vetonit, Insuwrap, and UBM sub-brands, serving contractors, developers, and government projects across 11 MENA countries.

Product overview

Saveto is the MENA region's largest homegrown manufacturer of construction materials, offering over 400 products across three primary sub-brands: Vetonit (construction materials including tile adhesives, grouts, plasters, waterproofing, flooring, concrete repair, and surface treatments), Insuwrap (waterproofing solutions including PVC roofing membranes, tanking systems, and lining membranes), and UBM (building solutions including mechanical systems, doors, electrical, access control, and renewable energy). The portfolio includes specialized product lines for tiling (Porcelain Plus, Ceramic Tile Fix, Premium Fix, Pool Fix), waterproofing (Vetoproof TOP, S, AZL, CM series, EC series, AM series), flooring (DecoFloor PU Granite, DecoFloor Terrazzo, epoxy systems, Vetotop systems), concrete repair (Vetorep series, Vetostop waterstops), plasters and masonry (Vetonit putties, Gypsum Joint Compound, Masonry Mortar, Cool Mortar/Plaster), and sealants (Vetoflex PU780, SA786, SN787, PS782). Saveto also offers digital product integration through BIM libraries on BIM Object and NBS platforms. The company operates across 11 MENA countries with 51 production lines and serves over 6,500 ongoing projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetonit (Sub-brand) Leading construction materials brand offering comprehensive solutions including tile adhesives, grouts, plasters, putties, waterproofing, flooring systems, concrete repair, and surface treatments for residential and commercial construction.
• Insuwrap (Sub-brand) Waterproofing and lining solutions brand providing PVC roofing membranes, tanking systems for underground structures, lining membranes for chemical and root resistance, and accessories for waterproofing installations.
• UBM (Sub-brand) Building solutions brand offering mechanical systems (climate control, radiant cooling, valves, drainage), doors (fire-rated, acoustic, security), door hardware, master key systems, electrical wiring devices, smart home solutions, access control, and renewable energy solutions.
• Smart Silo Technology IoT-enabled silo monitoring system with intelligent sensors providing real-time and historical tracking of consumption and inventory levels for bulk construction materials, enabling automated replenishment for mega construction projects.

Quantifiable outcome

• 3M+ tons manufactured annually across 51 production lines
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Alfaisal UniversitycoreStrategic or Co-development Partner · 27 April 2026Strategic partnership to strengthen connection between academic learning and construction materials sector. Focuses on aligning academic programs with market needs and sustainability through joint research, curriculum development, internships, and post-graduate training initiatives. Aims to equip students with practical, job-ready skills and create clear pathways from education to employment. Agreement formalized by HRH Maha bint Mishari Al Saud, Vice President for External Relations & Advancement at Alfaisal University.
• Dubai International Real EstatemajorStrategic or Co-development PartnerPartnership for Jewel of The Creek Development, a 1 million sqm mixed-use development in Port Saeed area of Deira, Dubai. Project combines residential, commercial, hospitality, and recreational spaces transforming area into vibrant urban center.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sika AG: Swiss global leader in specialty construction chemicals (adhesives, sealants, waterproofing, concrete repair) with established operations across MENA. Most directly comparable multinational peer competing against Saveto in tile adhesives, waterproofing membranes, and structural repair systems on Saudi mega-projects.
• Saint-Gobain (Weber): French building materials major whose Weber division produces tile adhesives, facade systems, flooring solutions, and mortars. Strong regional sales force in Saudi Arabia and UAE competes directly with Saveto in tiling and wall/facade systems.
• MAPEI SpA: Italian global manufacturer of adhesives, sealants, and chemical products for the construction industry, with significant Middle East presence. Direct overlap with Saveto's Vetonit portfolio in tile adhesives, grouts, waterproofing, and flooring systems.
• Bostik (Arkema): French-headquartered global adhesive manufacturer owned by Arkema, with construction adhesives and sealants overlapping Saveto's tile adhesive and sealant product lines. Operates in MENA through distribution and direct sales.
• BASF Master Builders Solutions: German chemical giant's construction chemicals division offering concrete admixtures, repair mortars, sealants, and waterproofing systems. Competes with Saveto on Saudi infrastructure and giga-project specifications, particularly in concrete repair and structural protection.

Direct peers

• National Paints Factories: UAE-based regional manufacturer of paints, coatings, and construction chemicals with manufacturing and distribution across MENA. Comparable regional peer in protective coatings, waterproofing, and surface treatments.
• Fosroc International: UK-headquartered specialty construction chemicals manufacturer with a particularly strong Gulf and broader MENA footprint. Competes head-to-head with Saveto in concrete repair mortars, grouts, waterproofing, and protective coatings for infrastructure and commercial projects.
• ARDEX Group: German specialty manufacturer of high-performance tiling, flooring, and waterproofing systems. Comparable in product mix to Saveto's Vetonit sub-brand, focused on premium tile adhesives, grouts, and self-leveling compounds for commercial construction.

Regional players

• Construction Chemical Suppliers (Saudi PQP, Almutlaq): Local Saudi and Gulf construction chemicals distributors/converters that compete in waterproofing, sealants, and adhesives. Less integrated than Saveto but important regional competitors on mid-market projects.
• Jotun Paints: Norwegian-headquartered paints and coatings major with deep roots across MENA and Asia. Competes with Saveto's Vetotouch decorative coatings and protective coating lines, particularly in Saudi Arabia and UAE commercial real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/SavetoGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saveto