Nobel Museum AB

Name

Nobel Museum AB

Legal name

Nobel Museum AB

Website

https://nobelprizemuseum.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Nobel Museum AB operates the Nobel Prize Museum in Stockholm's Gamla Stan, delivering exhibitions, school programs, and cultural events about Nobel laureates to tourists, families, students, and corporate clients.

Ownership category

akta.pro rank

Product category

Cultural and Science Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industry

Science & Technology Museums (THAJADAD)

Keywords

• Cultural museum exhibitions
• Educational school programs
• Corporate event venue
• Nobel Prize heritage
• Museum membership program

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Admission Tickets: Visitors pay admission fees to enter the museum. Standard tickets are 160 SEK for adults, 120 SEK for students and seniors. Children under 18 enter free.
2. Museum Shop Sales: On-site retail store selling Nobel Prize-related merchandise, books, games, and toys for children.
3. Bistro Nobel Restaurant: On-site bistro providing food and beverages to museum visitors.
4. School Programs: Educational programs for schools with varying prices based on program length and grade level.
5. Corporate Events: Private event bookings for corporate functions held at the museum venue.
6. Museum Membership: Annual membership offering free admission, shop and bistro discounts, and priority access to concerts, vernissages, talks and lectures.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nobel Museum AB operates the Nobel Prize Museum in Stockholm's Gamla Stan, presenting permanent and temporary exhibitions about Nobel Prize laureates in physics, chemistry, medicine, literature, peace, and economic sciences. The museum charges admission for visitors, runs educational school programs for all ages, hosts corporate and private events, and operates ancillary on-site services including Bistro Nobel and the museum shop.

Product overview

Nobel Museum AB operates the Nobel Prize Museum in Stockholm, offering a unified visitor experience centered on exhibitions about Nobel Prize laureates. The core offering includes permanent and rotating exhibitions, guided tours, an educational school program, and a podcast series. Ancillary services include Bistro Nobel restaurant, a museum shop, corporate event hosting, and a membership program. Seasonal programming includes Nobel Week Lights (December light festival), Nobel Calling Stockholm (October prize announcement week activities), and Nobel Creations (annual fashion exhibition interpreting Nobel Prizes). The organization is developing the Nobel Center, a future flagship venue at Slussen.

Differentiator

Problem solved

Functional benefit

Brands

• Nobel Week Lights: A light festival that illuminates Stockholm during December with light artworks inspired by Nobel Prize laureates, held annually since 2020.
• Nobel Calling Stockholm
• Nobel Creations
• Idéer som förändrar världen (Ideas That Changed the World)

Products and services

• Nobel Prize Museum (Permanent and Temporary Exhibitions) Core museum experience presenting permanent and rotating exhibitions about Nobel Prize laureates in physics, chemistry, medicine, literature, peace, and economic sciences. Housed in the historic Börshuset building at Stortorget 2 in Stockholm's Gamla Stan. Tickets include a 20-minute guided tour.
• School Programs (Skolprogram) Structured educational programs for classes from förskola (preschool) through university and SFI (Swedish for Immigrants), covering Alfred Nobel, the Nobel Prize, genetics, atomic physics, global sustainability goals, and creativity. Programs vary in length and price by grade level, with lesson materials available for teachers.
• Bistro Nobel On-site restaurant and bistro offering food and beverages to museum visitors. Also used to host private corporate events with white tablecloths and flowers.
• Museum Shop On-site retail store selling books, games, toys, souvenirs, and merchandise related to the Nobel Prize and Nobel laureates, including Nobel-medal chocolates.
• Nobel Week Lights Annual free outdoor light festival held in December during Nobel Week, featuring Nobel-Prize-inspired light art installations across Stockholm (e.g., 19 installations across Tensta and city center in 2025).
• Nobel Calling Stockholm Eight-day city-wide program of activities across Stockholm during Nobel Prize announcement week in October, including guided tours, talks, lab visits, and public events organized with partner universities (KTH, Karolinska Institutet, Stockholm University, SSE) and institutions (Swedish Academy, Riksbanken).
• Nobel Creations (Annual Fashion Exhibition) Annual exhibition in which first-year fashion students at Beckmans College of Design create garments interpreting that year's Nobel Prizes. Included in museum admission.
• Museum Membership Program Paid annual membership offering free museum admission, discounts in the shop and Bistro Nobel, and priority access to concerts, vernissages, talks, and lectures.
• Corporate Events (Företagsevent) Private event hosting services for corporate groups at the museum premises, including private use of Bistro Nobel with catering, white-tablecloth setup, and event customization.

Quantifiable outcome

• Nobel Week Lights festival attracts thousands of visitors across multiple city locations annually

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Rinkeby RunminorStrategic or Co-development Partner · 14 December 2025Non-profit running community in Rinkeby that co-organized the Lysande löptur (Light Run) event during Nobel Week Lights 2025 festival, promoting community engagement and health.
• Beckmans Designhögskola (Beckmans College of Design)coreStrategic or Co-development Partner · 5 December 2025Fashion school whose first-year students create annual Nobel Creations exhibition, interpreting Nobel Prize discoveries through fashion design. Long-term partnership since 2011.
• Handelshögskolan i Stockholm (Stockholm School of Economics)coreStrategic or Co-development Partner · 3 October 2025Academic partner in Nobel Calling Stockholm, collaborating on events and activities during Nobel Prize announcement week. Provides research and educational expertise.
• Karolinska InstitutetcoreStrategic or Co-development Partner · 3 October 2025Major medical university partner in Nobel Calling Stockholm, contributing expertise in medicine and health sciences during Nobel Prize week events.
• Kungliga Tekniska högskolan (KTH Royal Institute of Technology)coreStrategic or Co-development Partner · 3 October 2025Leading technical university partner in Nobel Calling Stockholm, contributing physics and engineering expertise to Nobel Week activities.
• Stockholms universitet (Stockholm University)coreStrategic or Co-development Partner · 3 October 2025University partner in Nobel Calling Stockholm, contributing academic expertise across multiple disciplines during Nobel Prize week.
• Sveriges Riksbank (Central Bank of Sweden)coreStrategic or Co-development Partner · 3 October 2025Co-funder of the Nobel Memorial Prize in Economic Sciences and partner in Nobel Calling Stockholm, hosting events at Riksbanken building.
• Vetenskapsrådet (Swedish Research Council)coreStrategic or Co-development Partner · 3 October 2025Government research funding body partner in Nobel Calling Stockholm, supporting science communication activities.
• Stockholms stad (City of Stockholm)coreStrategic or Co-development Partner · 3 October 2025City government partner providing venue support and city-wide coordination for Nobel Calling Stockholm and Nobel Week Lights events.
• Röda Korsets Högskola (Swedish Red Cross University)minorStrategic or Co-development Partner · 3 October 2025Healthcare education institution participating in Nobel Calling Stockholm events.
• Stadsarkivet (City Archive)minorStrategic or Co-development Partner · 3 October 2025Stockholm City Archive contributing historical expertise to Nobel Calling Stockholm programming.
• Svenska Akademien (Swedish Academy)coreStrategic or Co-development Partner · 3 October 2025Literary institution awarding the Nobel Prize in Literature, hosting events during Nobel Calling Stockholm including readings and conversations.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tekniska museet (Swedish National Museum of Science and Technology): Stockholm-based science and technology museum with exhibitions, school programs, and corporate events. Direct comparable in visitor demographics, educational programming, and family/school audience, though its subject focus is broader technology rather than the Nobel Prize specifically.
• Vasa Museum: Sweden's most-visited museum and Stockholm cultural landmark with single iconic artifact, on-site retail, dining, school programs, and guided tours. Closest direct comparable in business model and tourist audience, though maritime history rather than Nobel subject focus.
• Moderna Museet (Stockholm): Stockholm art museum with exhibitions, family programs, school visits, restaurant, and museum shop. Comparable in physical museum operating model, Stockholm tourist audience, and educational programming structure.
• Skansen: Open-air cultural heritage museum in Stockholm combining exhibits, events, dining, retail, and membership. Comparable in Stockholm cultural-tourism audience and diversified revenue model (admissions, events, food, retail).
• Naturhistoriska riksmuseet (Swedish Natural History Museum): Swedish national museum with permanent and temporary exhibitions, school programs, and family activities. Comparable in museum operating model, educational mission, and visitor demographics in Stockholm.
• Science Museum (London): Major UK science museum with permanent and temporary exhibitions, school programs, retail, and members. Closest international peer in subject focus (science and innovation heritage) and educational programming depth.
• Deutsches Museum (Munich): One of the world's largest science and technology museums, with exhibits across disciplines, school programs, and events. Comparable as a multi-discipline science museum with a national-heritage role.
• Cité des Sciences et de l'Industrie: Paris science center and museum combining exhibitions, school programming, and public events around science and innovation. Comparable as a large-scale European science museum with educational outreach at scale.

Broad incumbents

• Smithsonian National Museum of American History: Large US national museum with permanent collections, exhibitions, and educational programs. Comparable as a heritage/heritage-figure institution with similar collection-and-exhibit model, but at much larger scale and broader scope.

Others

• Nobel Prize Outreach: Adjacent organization within the Nobel ecosystem that manages Nobel Prize information dissemination and exhibition activities. Not a direct competitor but a related entity within the broader Nobel institution framework that the museum operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NobelMuseum
• LinkedInlinkedin.com/company/nobel-museum
• Instagraminstagram.com/nobelprizemuseum
• Xx.com/nobelmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobel Museum AB