CREATON

What CREATON does

CREATON GmbH is a German manufacturer of pitched-roof (Steildach) systems headquartered in Wertingen, Bavaria, and operating as a brand/subsidiary within the Wienerberger Group (Vienna-listed building materials conglomerate). Founded in 1894 and operating for over 130 years, the company designs and produces clay roof tiles (Tondachziegel), concrete roof tiles (Betondachsteine), Biberschwanz flat tiles, facade tiles, and a full system of accessories including under-roof membranes, storm clips, ridge systems, snow guards, and solar mounting hardware. Proprietary manufacturing processes include the KERALIS full-body dyeing technique, HOCHBRANDFAKTOR high-temperature firing at 1100°C, and the Noblesse 60-color cadmium/selenium-free glaze collection, which together underpin a portfolio of more than 32 tile models.

The business sells almost exclusively through a building-materials dealer/trade network (Baustoffhandel) across Germany, Austria, Switzerland, Italy, and the Netherlands, supported by a professional service portal with planning/calculation tools, the CREATONmobile app, a visualization service, and a Fachberater referral network. Pricing is quote-based and not publicly disclosed. Revenue is generated primarily from one-time hardware sales of tiles and accessories, with an emerging solar mounting line under the Wevolt brand (rebranded from WattWerk in 2024–2025). Customer segments split between private builders/homeowners (B2C demand generation via website, sample ordering, visualization) and professional specifiers (roofers, architects, housing developers, dealers). Long-term customer lock-in is reinforced by a 30-year product warranty and a 30-year Nachkaufgarantie (after-purchase material availability guarantee), both applicable to Germany and Austria.

Name

CREATON

Legal name

Wienerberger GmbH

Website

https://creaton.de

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

CREATON is a 130-year-old German manufacturer of clay and concrete roof tiles and complete pitched-roof system accessories, sold through dealer networks across DACH, Italy, and the Netherlands. It is a subsidiary of the publicly listed Wienerberger Group.

Ownership category

akta.pro rank

Product category

Roofing Materials

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

Keywords

• Clay roof tiles
• Concrete roof tiles
• Pitched roof systems
• Roofing accessories
• Solar mounting systems

Headquarters

HQ city

Wertingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clay and concrete roof tile sales: CREATON generates revenue primarily from the one-time sale of pitched roof products including clay tiles (Tondachziegel) in various models (CANTUS, DOMINO, FUTURA, PREMION, HARMONIE, RATIO, SINFONIE, TITANIA, TERRA OPTIMA, MELODIE, MIKADO, MZ3, and others) and concrete roof tiles (Betondachsteine), sold through dealer/trade partners to professional contractors and end customers.
2. System accessories and components: Revenue is also generated from complementary system accessories including under-roof membranes (DUO extra, TRIO extra, QUATTRO longlife extra), storm clips (Sturmklammern), snow guard systems (Schneeschutzsysteme), ridge systems (First- und Gratsysteme), edge tiles (Ortgangziegel), solar mounting brackets, connection tapes (Creaflex PIB), and tritt systems. These are sold alongside the main roofing products.
3. Photovoltaic/solar mounting systems (Wevolt brand): CREATON (via parent Wienerberger) offers PV mounting systems under the Wevolt brand (formerly WattWerk) for integration with pitched roofs. The solar mounting hardware is sold as a complementary product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CREATON manufactures and sells a complete pitched roof (Steildach) system, centered on clay roof tiles (Tondachziegel) and concrete roof tiles (Betondachsteine), supported by matched accessories including underroof membranes, ridge and edge systems, storm clips, snow guards, roof penetrations, and the Wevolt brand of solar/PV mounting systems. Products are sold through building material dealers to professional contractors and directly to private builders through the company website. The portfolio also includes facade tiles, Koramic sub-brand products, and specialized heritage-renovation (Denkmalschutz) tiles.

Product overview

CREATON is a comprehensive system provider for pitched roofs (Steildach) offering a multi-product portfolio centered on clay roof tiles (Tondachziegel) and concrete roof tiles (Betondachsteine). The core product lines include Tondachziegel models such as CANTUS, DOMINO, FUTURA, ELEGANZ, HARMONIE, MAXIMA PRO, MELODIE, MIKADO, MZ3, PREMION, RATIO, RUSTICO, SINFONIE, TERRA OPTIMA, TITANIA, and VISIO, plus Biberschwanzziegel (flat tiles) in AMBIENTE, ANTIK, KLASSIK, MANUFAKTUR, PROFIL, and SAKRAL variants. Betondachsteine include HEIDELBERG, KAPSTADT, VERONA, and MOTIO. These are complemented by comprehensive accessory systems including Unterdachsysteme (DUO, TRIO, QUATTRO membranes), Dachabschlüsse & Anschlüsse, Durchdringungen (penetrations), Sicherungssysteme (safety systems), and Solarmontagesysteme (solar mounting - Wevolt brand). The company also offers professional service tools including CREATONmobile app, Dachdeckerwetter weather service, Berechnungs- & Planungstool, and a Visualization service. Additionally, the Koramic sub-brand extends the portfolio. Together, these products form a complete roof system where the clay and concrete tiles serve as the primary roofing material, supported by original accessories for optimal performance, aesthetics, and weather protection. The portfolio also extends to Fassadenziegel (facade tiles) and comprehensive guarantees including 30-year product warranties and 30-year repurchase guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Koramic: System brand for clay roof tiles under the CREATON/Wienerberger portfolio
• Wevolt
• Noblesse
• KERALIS
• Creaflex

Products and services

• Tondachziegel (Clay Roof Tiles) Clay roof tiles manufactured from natural clay, water, and mineral color pigments, available across the CANTUS, DOMINO, FUTURA, ELEGANZ, HARMONIE, MAXIMA PRO, PREMION, MELODIE, MIKADO, MZ3 / MZ3 KLASSIK, RATIO, RUSTICO, SINFONIE, TERRA OPTIMA, TITANIA, and VISIO models, in Flachdachziegel, Reformziegel, Glattziegel, Doppelmuldenfalzziegel, and Hohlfalzziegel forms, and in naturrot, NUANCE, FINESSE, and NOBLESSE surface finishes. Sold to roofing contractors via dealers and specified for new construction and pitched roof renovation.
• Biberschwanzziegel (Flat / Beaver-tail Tiles) Traditional flat clay tiles (Biberschwanzziegel) available in AMBIENTE, ANTIK, KLASSIK, MANUFAKTUR, PROFIL, and SAKRAL variants including specialized heritage forms (Sächsischer Biber, Berliner Kulturbiber), for heritage/listed-building (Denkmalschutz) renovation and diverse architectural styles.
• Betondachsteine (Concrete Roof Tiles) Concrete roof tiles made from sand, cement, water, color pigments, and optionally acrylates, offered as an economical alternative with up to 7 dB noise reduction, in HEIDELBERG, KAPSTADT, VERONA, and MOTIO (L-Profil) variants covering profiled and flat tile forms for modern residential and multi-family housing.
• Unterdachsysteme (Underroof Systems) Underroof membranes and system accessories including DUO extra, DUO longlife ND extra, DUO longlife PV extra, TRIO extra, TRIO longlife extra, and QUATTRO longlife extra, providing weather protection and ventilation under pitched roofs.
• Dachabschlüsse & Anschlüsse (Roof Closures & Connections) Roof edge and connection components including Ortgang & Pult (verge and pent edge), First & Grat & Walm (ridge, hip, and valley), Hinterlüftung (rear ventilation), and connections to rising building components including the Crearoll ridge roll and Creaflex PIB universal connection tape (20-year warranty).
• TPE Universal Wand- und Kamin-Anschlussband Universal wall and chimney connection tape made of TPE (thermoplastic elastomer) with full-surface butyl coating for excellent adhesion and easy processing, for various roof-penetration connection applications.
• Durchdringungen (Roof Penetrations) Ceramic and system-compatible components for roof penetrations including ventilation pipes, antenna masts, satellite dishes, and solar conduits, matched to the CREATON pitched roof system.
• Sicherungssysteme (Roof Safety Systems) Roof safety systems including Dachbegehungssysteme (walkway systems for safe roof access), Schneeschutzsysteme (snow guard systems), and Windsogsicherung (wind suction protection / Sturmklammern storm clamps) for storm and wind load safety.
• Wevolt Solar Solutions / Solarmontagesysteme (Solar Mounting Systems) Solar brand Wevolt (formerly WattWerk) offering photovoltaic systems and system-compatible mounting hardware for both roof-integrated (Indach) and above-roof (Aufdach) solar installations, marketed in conjunction with CREATON roof tiles and now also available via the Wienerberger visualization service.
• Fassadenziegel (Facade Tiles) Clay tiles specifically designed for facade applications, extending CREATON's clay tile expertise from roofs to building facades.
• Koramic Tondachziegel (System Brand Tile Range) Extended product line under the Koramic system brand, complementing the CREATON complete assortment for pitched roofs and distributed through the broader Wienerberger sales network.

Quantifiable outcome

• Over 50 years tile lifespan — CREATON offers 30-year material warranty and 30-year after-purchase guarantee for long-term security
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Wienerberger GmbH (parent company)coreOthersCREATON is a subsidiary/brand of Wienerberger GmbH, one of the world's largest producers of building materials (bricks, roof tiles, concrete products). Wienerberger provides corporate backing, shared manufacturing infrastructure, cross-brand distribution (Koramic), and shared events/platforms such as the annual Wienerberger 'Zukunftstag' industry conference. CREATON's legal entity name is 'Creaton GmbH' with headquarters at Dillinger Str. 60, 86637 Wertingen.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BMI Group: BMI Group (formerly Braas Monier, owned by Standard Industries) is one of Europe's largest pitched roof manufacturers and CREATON's closest direct competitor. BMI owns the Braas brand in Germany and competes head-to-head with CREATON in clay and concrete roof tiles, under-roof systems, and roofing accessories across DACH and broader Europe.
• Erlus AG: Erlus is a long-established German manufacturer of clay roof tiles and chimney systems headquartered in Neufahrn. It competes directly with CREATON in the German premium pitched roof market with overlapping product lines in clay tiles, large-format tiles, and system accessories.
• Nelskamp Dachziegel: Nelskamp is a German family-owned manufacturer of clay and concrete roof tiles with a comparable product portfolio to CREATON, including large-format tiles and renovation solutions. It competes directly in the same Baustoffhandel dealer channels across Germany.
• Laumans (Dachziegelwerke Laumans): Laumans is a German manufacturer specializing in premium and glazed clay roof tiles with strong aesthetic customization (similar to CREATON's Noblesse line). It is a direct competitor in the premium and heritage (Denkmalschutz) tile segments where design variety matters most.
• Meyer-Holsen: Gebr. Meyer-Holsen is a fourth-generation German family-owned clay roof tile manufacturer based in Ostwestfalen, producing premium interlocking and large-format tiles. It competes directly with CREATON in the German premium pitched roof market with comparable warranty and quality positioning.
• Röben Tonbaustoffe: Röben is a German building materials group producing clay facing bricks, roof tiles, and pavers. Its roof tile division competes directly with CREATON in clay roof tiles and system accessories, particularly in northern Germany and among architects specifying complete facade+roof masonry packages.

Broad incumbents

• Wienerberger AG: Wienerberger AG is the publicly-listed parent company of CREATON (Vienna Stock Exchange) and one of the world's largest brick and roof tile producers. While CREATON operates as a focused brand within Wienerberger, the broader group encompasses Koramic, Sandtoft, and other regional tile brands across Europe—creating both a parent-subsidiary relationship and a wide-incumbent competitive context for CREATON.
• Swisspearl Group: Swisspearl (formerly Eternit) is a European manufacturer of fiber cement building products including roofing panels and slates. It is a broad incumbent that competes with CREATON in pitched roofing—particularly in Switzerland, Italy, and Benelux—with alternative material technologies rather than direct tile overlap.
• Kingspan Group: Kingspan is a global building envelope manufacturer offering insulated panels, roofing systems, and daylighting solutions. While not a direct tile competitor, it competes with CREATON in the integrated roof systems category and adjacent building envelope segments—particularly for commercial and industrial buildings.

Emerging players

• Tesla (Solar Roof): Tesla Solar Roof is an integrated photovoltaic roofing product that competes with CREATON's Wevolt solar mounting line and potentially threatens traditional tile demand. It is an emerging player in the solar-integrated roofing category that CREATON is itself entering via Wevolt—making it both a competitive threat and a category reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CREATONTV
• Facebookfacebook.com/creaton.de
• LinkedInlinkedin.com/company/creaton-gmbh
• Instagraminstagram.com/creaton_germany
• Xx.com/creaton_germany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREATON