What AGD does

AGD Systems Limited is a UK-based manufacturer of Intelligent Traffic Systems (ITS) founded in 1991 and headquartered in Cheltenham, operating as part of The Traffic Group (TTG). The company designs and manufactures above-ground radar and optical detection products that replace traditional inductive road loops, eliminating the need for disruptive civil engineering works during installation. Its technology portfolio spans FMCW Doppler radars (AGD306, AGD307, AGD318, AGD332, AGD331, AGD343), 3D stereo-vision optical systems (AGD641, AGD645), and AI-powered multi-modal detectors (AGD650, AGD646) using embedded neural processing for vehicle, cyclist, and vulnerable road user classification. Products integrate with major traffic management systems including SCOOT, MOVA, SCATS, STREAMS, and Siemens ST900 controllers.

AGD serves three primary customer segments: government transport authorities and local councils (UK and international), ITS system integrators, and regional distributors. The business model is predominantly one-time hardware sales conducted through direct enterprise field sales for UK tenders and framework agreements, complemented by exclusive distributor relationships spanning EMEA, Asia Pacific, and the Americas (notably EVA Systèmes in France for ~30 years, North Line Canada, AGD Pty Australasia). Pricing is project-by-project with no public list pricing; recent strategic moves include the May 2026 launch of the AGD646 AI VRU Detector (winning the ITS Now Innovation Award), NEMA certification enabling US/Canadian market entry, and the AGD Connect cloud platform layer that signals a transition toward recurring software-enabled revenue on top of the hardware base.

Name

AGD

Legal name

AGD Systems Limited

Website

https://agd-systems.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

AGD Systems manufactures above-ground radar and AI-powered optical traffic detection products for government transport authorities and ITS integrators globally, integrating with SCOOT, MOVA, SCATS, and STREAMS traffic management systems.

Ownership category

akta.pro rank

Product category

Intelligent Traffic Systems Hardware

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Integrated Corridor & Arterial Management (ICM/ACM) (TLAJACAF)

akta.pro secondary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Intelligent traffic systems
• Radar traffic detection
• Pedestrian detection sensors
• Highways monitoring radar
• Optical traffic detection

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Traffic Detection Hardware: Sale of radar and optical-based traffic detection products including pedestrian detectors, vehicle radars, highway monitoring systems, and signal equipment. Products are sold directly to integrators, councils, and road authorities, and through distributors globally. Revenue is generated through one-time product sales with after-sale support and repair services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AGD Systems manufactures above-ground radar and optical-based traffic detection hardware (AI multimodal detectors, pedestrian detectors, traffic control radars, highways monitoring radars, nearside signals and demand units) for use at intersections, pedestrian crossings and highways. Products are sold to government transport authorities, local councils and ITS system integrators across the UK, EMEA, Asia Pacific and the Americas, integrating with SCOOT, MOVA, SCATS and STREAMS traffic management systems via RS232, RS422, Ethernet and WiFi interfaces. The portfolio is supported by the AGD Connect cloud authentication platform and the AGD Touch-setup WiFi configuration system.

Product overview

AGD Systems is a UK-based manufacturer of Intelligent Traffic Systems (ITS) products offering a comprehensive portfolio of radar and optical-based detection solutions for traffic management, pedestrian safety, and highways monitoring. The product range includes AI-powered multimodal detectors (AGD650, AGD646), pedestrian detection systems (AGD645, AGD641, AGD326), traffic control radars (AGD306, AGD307, AGD318), and highways monitoring solutions (AGD343). Supporting infrastructure includes nearside signals (AGD940) and demand units (AGD941). The AGD Connect platform provides secure device access and configuration management. Products are designed for integration with traffic management systems including SCOOT, MOVA, SCATS, and STREAMS, and are manufactured in a carbon-negative facility in the UK.

Differentiator

Problem solved

Functional benefit

Brands

• AGD Connect: Cloud-based user authentication platform and secure browser for accessing and configuring supported AGD products
• AGD Touch-Setup

Products and services

• AGD646 AI Pedestrian and VRU Detector Next-generation AI-powered detector specifically designed for kerbside detection at pedestrian crossings. Uses artificial intelligence to detect and differentiate vulnerable road users including pedestrians, cyclists and wheelchair users in waiting areas. Features long-range infrared illumination, detection zones up to 3m x 10m, Ethernet output with JSON data and TOPAS 2507B compatibility. For government transport authorities and ITS integrators deploying modern pedestrian crossings.
• AGD650 AI Multimodal Detector Versatile optical dynamic environment detector with built-in AI and neural processing platform for multimodal detection of vehicles, cyclists and pedestrians at intersections up to 70mph. Supports stop-line detection, SCOOT, all-red phases, indicative turn demands, exit blocking and bus lane detection with two independent detection zones. NEMA certified for North America. For traffic signal control at intersections.
• AGD645 Kerbside Pedestrian Detector Smart optical kerbside pedestrian detector with 10m x 3m detection zones and super-crossing compatibility. Volumetric detection of pedestrian occupancy in waiting zones, IP/real-time video capability, and WiFi AGD Touch-setup for safe configuration. For local councils and integrators deploying pedestrian crossings.
• AGD641 Digital Vision Pedestrian Kerbside Detector 3D stereo-vision optical pedestrian kerbside detector replacing the AGD640. Detects moving and stationary targets over 4m x 2m zones with class-leading shadow and unwanted object rejection, and self-IR illumination for night-time detection. Covered by Patent GB2448617. For kerbside pedestrian detection at crossings.
• AGD306 Traffic Control Radar Smart FMCW radar for vehicle movement detection at traffic control installations. 50% lower power consumption than previous AGD206 series, range configurable up to 120m, weather-tolerant, and WiFi AGD Touch-setup. Suitable for MVD (System-D) applications. For vehicle actuation at intersections.
• AGD307 Multi-Application Radar Traffic Detector Compact 24GHz K-Band Doppler vehicle radar for multiple ITS management applications. Vehicle presence detection up to 150m, configurable low-speed threshold, suitable for battery/solar-powered installations. For traffic and highways ITS applications.
• AGD318 Multi-Application FMCW Radar Detector Cost-effective single-lane FMCW radar loop replacement for approaches to pedestrian crossings and junctions. Accurate virtual-loop technology with stationary/queued vehicle detection, MOVA compatible, WiFi AGD Touch-setup. Maintenance-free alternative to inductive loops and magnetometers. For above-ground vehicle actuation.
• AGD343 Highways Monitoring Radar Enforcement-grade traffic flow monitoring radar for multi-lane highways. Monitors up to 10 lanes from a 2m carriageway offset, quantifying speed, range and length of passing vehicles, with weather-resilient incident and congestion detection. Mounts on existing roadside poles or gantries. For transport authority highways monitoring deployments.
• AGD326 On-Crossing Pedestrian Radar 24GHz radar for detection and monitoring of pedestrians and cyclists crossing at signalled installations. Dynamically adjustable 24m range, bi-directional detection, low-speed threshold 1.5kph. Type-approved in Queensland and Victoria, Australia. Pairs with AGD641 or AGD645 for intelligent crossings up to 24m wide. For pedestrian crossing detection.
• AGD332 Ultra-Low Power True Ranging Radar Ultra-low power radar for external mounting on Vehicle Actuated Signs (VAS). Multi-target acquisition with accurate target ranging, 4-160kph speed measurement, user-selectable range up to 180m, and dynamic frame rate power reduction (patent pending). For vehicle-activated sign applications.
• AGD331 In-Sign Radar Ultra-low power true-ranging radar for internal mounting in Vehicle Actuated Signs (VAS). Multi-target acquisition platform, speed measurement 4-160kph or 11-160kph depending on variant, backward compatible with AGD330 mounting footprint. For in-sign vehicle actuation.
• AGD940 Puffin Nearside Signal Modern Puffin nearside signal unit featuring red waiting man and green walking man legends, patented rotational adjustment (Patent GB2417817), ELV compatibility and lowest-in-class power consumption. Pairable with AGD941 demand unit for Puffin installations. For pedestrian crossing signalling.
• AGD941 Pedestrian Demand Unit Compact, modern replacement for traditional 'WAIT' pedestrian demand units, with illuminated vandal-resistant push button and rotational pole adjustment. Used with AGD940 Puffin/Toucan nearside signals or as a standalone unit. For pedestrian crossing push-button actuation.
• AGD Connect Cloud-based user authentication platform providing common secure login across supported AGD products, with AGD Secure Browser for remote device configuration and 24-hour offline authorisation capability. Enhances cybersecurity for AGD device fleets. For AGD customers and partners managing installed device fleets.

Quantifiable outcome

• AGD650 achieved 100% detection effectiveness at two Glasgow trial junctions
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EVA SystèmescoreChannel Partner/ Reseller/ DistributorEVA Systèmes has served as the exclusive distributor of AGD Systems detection solutions in France for nearly three decades. They provide technical expertise and support to authorities, integrators, and end-users across France, facilitating widespread deployment of AGD products including the AGD650.
• Hyperion Technology Pty LtdcoreImplementation/ SI/ Consulting PartnerLeading Australian ITS integrator and engineering/construction division of Hi-Vis Group. Partnered with AGD Australasia to integrate the AGD343 into SCATS and STREAMS systems for government road authorities in Australia and New Zealand. Also developed data management system using Microsoft Azure platform.
• North Line Canada LtdcoreChannel Partner/ Reseller/ DistributorCanadian distributor of AGD products, including the AGD343 Highways Monitoring Radar. Recommended AGD343 to Nova Scotia Ministry of Transportation for trial replacing inductive loops. Responsible for installation and commissioning of products in Canada.
• ITS QatarcoreImplementation/ SI/ Consulting PartnerITS Qatar deployed AGD Systems technology along the FIFA World Cup 2022 Corridor. Responsible for ensuring ITS systems along key routes serving the tournament were operational. Combined project value of nearly £30m across two FIFA infrastructure projects.
• SWARCO UK & IrelandcoreImplementation/ SI/ Consulting PartnerTraffic Signals Maintenance contractor for Norfolk County Council. Partnered with AGD to trial the Cone B Nearside Tactile Indicator at crossings in Norwich. Supported installation and real-world feedback collection from pedestrians and engineering teams.
• Coeval LimitedcoreTechnology or IntegrationUK technology partner that integrated its wireless data link with AGD650 detectors for Bath & North East Somerset Council SCOOT Wi-Fi trial. Also deployed AGD650 with Coeval VAS (Vehicle Actuated Sign) technology for motorcycle warning system in the Scottish Highlands.
• Bath & North East Somerset CouncilminorStrategic or Co-development PartnerPartnered with AGD Systems and Coeval to trial wireless SCOOT sensing technology as an alternative to hardwired infrastructure. Provided deployment site and operational feedback.
• AGD Pty AustralasiacoreStrategic or Co-development PartnerAGD Systems' sister company in Australia. Part of The Traffic Group. Partnered with Hyperion Technology for AGD343 rollout in Australia and New Zealand, integrating with SCATS and STREAMS systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agdsystems1
• LinkedInlinkedin.com/company/agd-systems-pty-limited

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGD