Assemblies of God USA

Religious Denomination Servicesag.org

Assemblies of God USA is a 501(c)(3) Pentecostal Christian denomination headquartered in Springfield, Missouri, serving 12,651 U.S. churches, 38,387 ministers, and 88+ million global adherents through credentialing, missions, publishing, education, and humanitarian ministries.

Company typePrivate
Founded1914
HeadquartersSpringfield, United States
Headcount501–1,000
GTM typeB2C
OfferingServices

What Assemblies of God USA does

Assemblies of God USA (legal name: The General Council of the Assemblies of God) is a 501(c)(3) non-profit Pentecostal Christian denomination founded in 1914 in Hot Springs, Arkansas, and headquartered at 1445 N. Boonville Avenue, Springfield, Missouri. The organization operates as a cooperative fellowship of 12,651 U.S. churches, 38,387 credentialed ministers, and 5,713 missionaries, with global reach extending to 150+ countries via AG World Missions (2,600+ workers). AG's worldwide adherent base exceeds 88.8 million, making it the world's largest Pentecostal denomination.

The organization's product and service portfolio spans ministerial credentialing and continuing education, church planting support through the Church Multiplication Network (AG Trust), a publishing arm (Gospel Publishing House) and e-commerce platform (My Healthy Church), digital media (AG News plus 10+ podcasts), youth and children's programming (Royal Rangers, Chi Alpha, Girls Ministries, JBQ, Fine Arts Festival, Speed the Light), and humanitarian/disaster relief (Convoy of Hope, Teen Challenge). Education is delivered through an alliance of 20 endorsed Bible colleges and the Assemblies of God Theological Seminary. Financial services are provided to affiliated churches and ministers via AG Financial (insurance, loans, retirement, planned giving).

AG generates revenue through four primary streams: voluntary donations from churches and individuals (channeled via AG Giving), recurring minister credentialing dues, product sales through Gospel Publishing House and My Healthy Church, and Fellowship Partner Offerings from member churches supporting national initiatives. The organization is governed by a General Council of delegates from affiliated churches meeting biennially, which elects the Executive Leadership Team (General Superintendent, Assistant General Superintendent, General Secretary, General Treasurer, U.S. Missions Director, World Missions Director). Doug Clay serves as General Superintendent and as Vice President of the World Assemblies of God Fellowship (WAGF). Technology infrastructure is limited to standard web properties on Sitecore with no disclosed proprietary platform, API, or developer ecosystem.

Assemblies of God USA firmographics

Firmographics

Name: Assemblies of God USA
Legal name: The General Council of the Assemblies of God
Website: https://ag.org
Company type: Private
Founded year: 1914
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Assemblies of God USA is a 501(c)(3) Pentecostal Christian denomination headquartered in Springfield, Missouri, serving 12,651 U.S. churches, 38,387 ministers, and 88+ million global adherents through credentialing, missions, publishing, education, and humanitarian ministries.
Ownership category
akta.pro rank

Assemblies of God USA industry classification

Industry

Product category: Religious Denomination Services
NAICS: Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
SIC: Services-Membership Organizations (8600), Services-Social Services (8300)
akta.pro primary industry: Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB)
akta.pro secondary industries: Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

Keywords

Pentecostal denomination
Ministerial credentialing
Church planting services
Global missions deployment
Christian publishing

Where Assemblies of God USA is headquartered

Location

Headquarters

HQ city: Springfield
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Assemblies of God USA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

Donations and Contributions: The organization generates revenue through voluntary donations from churches and individuals supporting various ministry initiatives including world missions, U.S. missions, disaster relief, and church planting efforts. AG Giving platform facilitates secure online donations.
Minister Dues and Fees: Ministers pay annual credentialing dues to maintain their ordination, licensure, or certification with the Assemblies of God. These fees support the general council operations and district offices.
Product Sales: Gospel Publishing House and My Healthy Church sell Christian curriculum, books, media, and church supplies. Revenue comes from Sunday School curriculum, devotionals, and ministry resources sold to churches and individuals.
Fellowship Partner Offerings: Churches contribute to Fellowship Partner Offerings which support national initiatives, church planting, and fellowship-wide programs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Assemblies of God USA product offering

Product offering

Core offering

Assemblies of God USA is a Pentecostal Christian denomination that provides ministerial credentialing and ordination, doctrinal and administrative oversight for a cooperative network of 12,651 U.S. and 451,512 worldwide churches, and operates global and domestic missions programs through AG World Missions and AG U.S. Missions. It also publishes Christian curriculum, books, and media through Gospel Publishing House and My Healthy Church, runs youth and children's programs (Royal Rangers, JBQ, Girls Ministries, Fine Arts Festival), and offers pastoral support, coaching, and humanitarian outreach through subsidiaries such as Convoy of Hope and Teen Challenge.

Product overview

The Assemblies of God USA operates as a denominational organization with a digital product portfolio centered on ministry support, publishing, and media platforms rather than a unified software product. The primary digital offerings include: AG News (news platform), My Healthy Church (e-commerce store), and various podcasts (AG News, Influence, Ignite Parenting). The organization provides extensive ministry resources through programs like Bible Engagement Project, Radiant Life Curriculum, Junior Bible Quiz, Bible Quiz, Royal Rangers, Speed the Light, and Fine Arts Festival. Additional offerings include AG Coaching for pastoral support, publications (Influence Magazine, Heritage Magazine), and archival services (Flower Pentecostal Heritage Center). The organization also operates two major missions divisions: AG World Missions (international) and AG U.S. Missions (domestic). The portfolio functions as a collection of interconnected ministry resources, publications, and platforms rather than a single integrated product.

Differentiator

Problem solved

Functional benefit

Brands

AG News: Official news platform of the Assemblies of God USA featuring latest stories and developments
Influence Magazine
Ignite Parenting
AG Giving
AG Trust
AG Financial
My Healthy Church
Convoy of Hope
Teen Challenge
Royal Rangers
Light for the Lost
Light the Way
BGMC (Boys and Girls Missionary Challenge)
Chi Alpha
Speed the Light
Youth Alive
AG Passport
AG Church Directory

Products and services

AG News Official news platform of the Assemblies of God USA, featuring the latest stories and developments from across the Fellowship, including podcasts.
My Healthy Church The official online store for Assemblies of God resources, church supplies, curriculum, books, and ministry materials.
AG News Podcast Official news podcast of the Assemblies of God USA, bringing incredible stories of what God is doing across the Fellowship.
Influence Podcast A podcast offering fresh insights and practical advice for ministry leaders, covering leadership, theology, and church growth.
Ignite Parenting Podcast A podcast helping parents hand down a foundation of faith to their children with valuable insights and practical tips.
Bible Engagement Project Free discipleship curriculum that transforms lives and anchors churches in the Bible.
Radiant Life Curriculum A Pentecostal, systematic, transformative, and adaptable curriculum presenting students of all ages with God's transforming power.
Junior Bible Quiz (JBQ) A program encouraging and rewarding young people for their dedication to Bible study through friendly competition and interactive learning.
Bible Quiz A program challenging teenagers to deepen their Bible knowledge and develop critical thinking skills through friendly competitions.
Royal Rangers A program developing character and leadership in children through outdoor adventures, mentoring, and spiritual growth opportunities.
Speed the Light A program empowering youth to support global missions by raising funds for vital ministry needs including transportation and communication tools.
Girls Ministries A program empowering girls to discover their identity in Christ, cultivate healthy relationships, and develop their unique talents and gifts.
Fine Arts Festival A program cultivating creativity and artistic expression among youth while creating worship and spiritual development.
AG Coaching A coaching and personalized support service for pastors and leaders to help them face ministry challenges and achieve their goals.
Influence Magazine A publication inspiring and empowering leaders with practical resources, theological perspectives, and leadership stories.
Heritage Magazine A historical publication of the Assemblies of God documenting the denomination's history and heritage.
Flower Pentecostal Heritage Center The archives of the Assemblies of God providing access to historical records, documents, and stories about the denomination's past.
AG World Missions The international missions division committed to establishing the church among all peoples everywhere, overseeing over 2,600 workers in more than 150 countries.
AG U.S. Missions The U.S. missions division strategically focused on bringing the hope of Jesus to various relational, ethnic, cultural, and needs groups in the United States.
Church Directory An online directory to find local Assemblies of God churches across districts throughout the United States.

Companies that use Assemblies of God USA

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Assemblies of God USA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Assemblies of God USA partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

World Assemblies of God Fellowship (WAGF)flagshipStrategic or Co-development PartnerThe Assemblies of God USA is a constituent member of the World Assemblies of God Fellowship, the world's largest Pentecostal fellowship with over 69 million adherents. AG General Superintendent Doug Clay serves as Vice President of WAGF.
Convoy of HopecoreStrategic or Co-development PartnerConvoy of Hope is an affiliated ministry of the Assemblies of God focused on disaster relief and community outreach. AG ministers and churches collaborate with Convoy of Hope on humanitarian initiatives.
Chi Alpha Campus MinistriescoreStrategic or Co-development PartnerChi Alpha (XA) is an Assemblies of God ministry focused on college and university students. The Chi Alpha Campus Missionary Conference brings together student missionaries annually.
Alliance for AG Higher EducationcoreStrategic or Co-development PartnerThe Alliance for AG Higher Education connects 20 endorsed Bible colleges, universities, and seminary in the United States that align with Assemblies of God doctrine and prepare ministers for service.
Flower Pentecostal Heritage CentercoreStrategic or Co-development PartnerThe Flower Pentecostal Heritage Center (FPHC) serves as the official archives of the Assemblies of God, preserving historical documents, artifacts, and stories of the denomination's history.
Royal RangerscoreStrategic or Co-development PartnerRoyal Rangers develops character and leadership in children through outdoor adventures, mentoring, and spiritual growth opportunities. It is a flagship AG children's ministry.
Teen ChallengecoreStrategic or Co-development PartnerAdult & Teen Challenge is an AG-affiliated ministry helping people struggling with life-controlling problems find freedom through the power of Jesus Christ.
Assemblies of God Financial SolutionsminorOthersAG Financial provides financial services including insurance, loans, church loans, and planned giving to AG churches and ministers.
Gospel Publishing HousecoreChannel Partner/ Reseller/ DistributorGospel Publishing House is the official publishing arm of the Assemblies of God, distributing curriculum, books, media, and ministry resources through myhealthychurch.com.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Assemblies of God USA competitors and assessment

Company assessment

Direct peers

Church of the Nazarene: Wesleyan-holiness denomination with district governance, missionary sending, endorsed colleges, and a similar middle-sized U.S. footprint. Comparable in structure even though its holiness roots differ from AG's Pentecostal distinctives.
Southern Baptist Convention: The largest Protestant denomination in the U.S. with a similar cooperative church structure, state conventions, ministerial credentialing, missions boards (IMB/NAMB), and affiliated seminaries. Closest direct comparability to AG in scale, governance model, and evangelical identity.
Church of God in Christ: The largest Pentecostal denomination in the U.S. by African-American membership, sharing Holiness-Pentecostal doctrine, jurisdictional governance, and credentialed ministry. Direct spiritual cousin to AG within the same Pentecostal tradition.
Foursquare Church: A Pentecostal denomination founded in the 1920s with comparable doctrinal roots, district governance, credentialed ministers, and missionary sending structure. Closely aligned in size, theology, and operational model.

Broad incumbents

United Methodist Church: A mainline Protestant denomination with an episcopal/conference-based governance model, ordained clergy pipeline, affiliated seminaries, and global missions (UMC Global Ministries). Comparable in scale and denominational structure though theologically distinct.
Presbyterian Church (USA): A mainline Reformed denomination with presbytery-based governance, ministerial credentialing, and affiliated theological seminaries. Comparable organizationally though theologically and culturally distant from Pentecostal distinctives.
Evangelical Lutheran Church in America: A mainline Lutheran body with synod governance, seminary system, and global companion church relationships. Comparable in the operating complexity of running a multi-state denominational organization with credentialed clergy.
Lutheran Church-Missouri Synod: A conservative Lutheran denomination with district governance, Concordia seminary system, and an emphasis on doctrinal conformity. Comparable in conservative doctrinal orientation and education-to-credentialing pipeline.
U.S. Conference of Catholic Bishops: The national leadership body of the Catholic Church in the U.S., overseeing diocesan governance, Catholic Charities social services, and Catholic education. Comparable in scale, hierarchical structure, and mission-driven operation, though distinctly non-Pentecostal.

Emerging players

The Salvation Army (USA): A faith-based organization combining worship services with extensive social services (disaster relief, addiction recovery, family programs). Comparable to AG through its Convoy of Hope/Teen Challenge humanitarian footprint, though structured militaristically rather than as a congregational denomination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Assemblies of God USA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Assemblies of God USA leadership team

Management profile

Number of profiles

Profiles12 records

Assemblies of God USA subsidiaries and ownership

Company hierarchy

Subsidiaries18 records

Assemblies of God USA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Assemblies of God USA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemblies of God USA

What does Assemblies of God USA do?

Is Assemblies of God USA a public or private company?

Assemblies of God USA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Assemblies of God USA founded?

Assemblies of God USA was founded in 1914. It employs 501 to 1,000 people.

Where is Assemblies of God USA based?

Assemblies of God USA is headquartered in Springfield, United States, in the North America region.

How does Assemblies of God USA make money?

Four revenue lines are on record. Donations and Contributions are the primary driver. The others are minister Dues and Fees, product Sales and fellowship Partner Offerings.

Who are Assemblies of God USA's main competitors?

Direct peers on record are Church of the Nazarene, Southern Baptist Convention, Church of God in Christ and Foursquare Church. Broad incumbents are United Methodist Church, Presbyterian Church (USA), Evangelical Lutheran Church in America, Lutheran Church-Missouri Synod and U.S. Conference of Catholic Bishops. The Salvation Army (USA) is listed as an emerging player.

Does Assemblies of God USA have an API?

No public API is recorded for Assemblies of God USA.

What industry is Assemblies of God USA in?

Assemblies of God USA's product category is Religious Denomination Services. Its primary akta.pro industry code is BPAGAJAB, Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences), with a secondary code of BPAGAJAE, Faith-Based Missions & Evangelism Organizations (Domestic & International). Its NAICS code is 8131 and its SIC code is 8600.