Eppi

Name

Eppi

Legal name

Eppi

Website

https://eppi.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fine Jewelry

akta.pro primary industry

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Jewelry retail
• Custom jewelry
• Wedding rings
• Engagement rings
• Goldsmith manufacturing

Headquarters

HQ city

Nove Mesto

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Retail Sales: Direct sales of finished jewelry products including rings, earrings, necklaces, bracelets, and watches. Products sold at one-time purchase prices ranging from budget-friendly silver pieces (~690 Kč) to luxury gold/platinum items (30,000+ Kč). Revenue generated through e-commerce transactions and in-showroom purchases.
2. Custom/Bespoke Jewelry Orders: Custom jewelry manufacturing service where customers can modify existing designs or create entirely personalized pieces. Offers personalization including custom engravings, gemstone selection, and design modifications. Orders placed online or through appointment consultations.
3. Personalized Jewelry Products: Sale of personalized jewelry items including name necklaces, initial rings, custom engravings, and bespoke designs created in their goldsmith workshop. Premium pricing for personalized/custom items.
4. Gift Vouchers: Sale of gift vouchers (dárkové poukazy) for jewelry purchases, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eppi is a Czech jewelry manufacturer and direct-to-consumer retailer that designs, produces, and sells custom and ready-made fine jewelry, including wedding rings, engagement rings, earrings, pendants, necklaces, watches, and accessories. The company operates its own manufacturing workshop in Prague and serves customers through its e-commerce site (eppi.cz) and physical showroom at Národní 28.

Product overview

Eppi is a Czech goldsmith/jewelry retailer operating a unified e-commerce platform at eppi.cz with physical showroom presence in Prague (Národní 28). The core product portfolio centers on wedding rings (snubní prsteny) and engagement rings (zásnubní prsteny), complemented by a broad general jewelry catalog encompassing earrings, pendants, necklaces, bracelets, rings, watches, and accessories. The company offers extensive customization capabilities through its 'Šperky na míru' (custom jewelry) and 'Personalizované šperky' (personalized jewelry) modules, allowing customers to configure initials, engravings, stone selections (including lab-grown diamonds), and material combinations. Key licensed and branded collections include the Malý princ (Little Prince) collection with official Le Petit Prince® licensing, Wave, Pure Sparkle, and Champagne Gold collections. The business model combines in-stock products with made-to-order capabilities, supported by a Prague-based workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Rings
• Engagement Rings
• Earrings
• Pendants and Necklaces
• Rings
• Watches
• Custom Jewelry Service
• Le Petit Prince Collection
• Gift Vouchers

Quantifiable outcome

• 4.8/5 customer satisfaction rating on Heureka
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, important and minor.

• Le Petit Prince (Saint-Exupéry Estate)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensed partner for Le Petit Prince® jewelry collection. Eppi produces and sells officially licensed jewelry featuring characters and quotes from Antoine de Saint-Exupéry's beloved children's book. The collection includes pendants, earrings, necklaces, bracelets, and rings featuring the Little Prince, fox, and rose motifs. Licensed items bear official branding and authenticity markers.
• GIA (Gemological Institute of America)importantTechnology or IntegrationDiamond certification partner. GIA certification provides customers with authoritative grading reports for diamond quality (cut, color, clarity, carat). Featured in footer as trusted certification partner alongside other gemological laboratories.
• IGI (International Gemological Institute)importantTechnology or IntegrationDiamond and gemstone certification partner providing quality verification for lab-grown and natural diamonds sold by Eppi. Part of the trusted certification ecosystem displayed to customers.
• CanadaMarkimportantTechnology or IntegrationCanadian diamond certification program ensuring diamonds are ethically sourced from Canadian mines. Provides provenance and ethical sourcing verification for customers concerned about diamond origins.
• CGL (Czech Gemological Laboratory)importantTechnology or IntegrationCzech gemological laboratory providing local certification services. Partners with Eppi for diamond and gemstone grading, particularly relevant for European market certification requirements.
• APEK (Association for Electronic Commerce)minorOthersCzech e-commerce association membership demonstrating compliance with electronic commerce standards and best practices. Membership badge displayed in footer indicating adherence to industry standards.
• Czech Assay Office (Puncový úřad)importantTechnology or IntegrationOfficial Czech state institution for hallmarking and precious metal verification. Ensures all gold, silver, and platinum jewelry meets Czech legal standards for metal purity. Required certification for jewelry sold in the Czech Republic.
• Payment Providers (MasterCard, Visa)minorOthersPayment processing partnerships enabling credit and debit card transactions for jewelry purchases. Displayed in footer as accepted payment methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Canadian DTC fine jewelry brand selling directly online with everyday and engagement offerings. Comparable to Eppi on direct-to-consumer model, lab-grown diamond inclusion, and personalization features.
• VRAI: Lab-grown diamond jewelry brand with online direct sales and flagship retail. Directly comparable to Eppi on lab-grown diamond category leadership, DTC plus showroom hybrid model, and engagement-ring focus.
• Brilliant Earth: US-based DTC jewelry retailer specializing in ethically sourced and lab-grown diamonds with strong bridal focus. Comparable to Eppi on ethical sourcing positioning, lab-grown assortment, and online configurator for engagement rings.
• Zlaté Zásnuby: Czech specialist in engagement and wedding rings with custom manufacturing capabilities. Closely comparable to Eppi's bridal core category, customization offering, and domestic goldsmith model.
• Klenoty.cz: A leading Czech online jewelry retailer offering gold, silver, and diamond jewelry with wedding and engagement ring focus. Directly comparable to Eppi in product mix, geography, and DTC-plus-showroom model.
• Zlatnictví Karat: Czech jewelry chain with both online and brick-and-mortar presence selling gold, silver, diamonds, and watches. Overlaps Eppi on assortment breadth, geographic market, and omnichannel retail approach.

Broad incumbents

• Pandora: Global mass-market jewelry brand with extensive retail and online presence including the Czech market. Comparable to Eppi as a broad jewelry incumbent operating across all price tiers with strong brand recognition.
• Blue Nile: Online-first diamond and engagement ring retailer with global reach. Comparable to Eppi on online engagement-ring configuration, diamond education tools, and certified stone selection.
• Tiffany & Co. Iconic luxury jewelry brand with global flagship retail and bridal focus. Comparable to Eppi at the high end of its assortment (platinum engagement rings, certified diamonds) and as a benchmark for luxury jewelry brand equity.

Emerging players

• Aurate: DTC fine jewelry startup focused on sustainable gold and accessible everyday luxury. Comparable to Eppi on recycled-materials positioning, direct-to-consumer model, and price-point laddering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eppi_cz
• Facebookfacebook.com/Eppi.sperky
• LinkedInlinkedin.com/company/eppi.cz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eppi