Think Real Estate

What Think Real Estate does

Think Real Estate, operating publicly as "Think Portland," is a privately held, full-service residential real estate brokerage founded in 2013 and headquartered at 212 SE 18th Ave, Portland, Oregon. The firm serves the Portland metropolitan area, with additional coverage in Southwest Washington, and its customer base spans first-time homebuyers, move-up buyers, downsizers, real estate investors, and residential sellers. A separate sub-brand, Think Commercial, extends the firm into hyper-local commercial real estate transactions covering owner/user commercial, multi-family, retail, and office properties.

The company operates on a collaborative brokerage model staffed by over 50 agents and operations personnel, including multiple Principal Brokers, Licensed Operations Managers, and a Director of Marketing & Operations. Its technology stack is described as standard industry tooling: MLS listing access, digital property marketing, virtual tours, and client relationship management, with no proprietary platform or AI/ML capabilities. The owner and Managing Principal Broker is Hope Beraka, who also focuses on redevelopment land, new construction, modern architecture, and investment property.

Think Real Estate generates revenue through commission-based fees on buyer representation, seller representation, investment property transactions, and commercial deals; commission rates are not publicly disclosed. The go-to-market motion combines direct agent-client relationships, a self-serve property search and booking website, an active Instagram channel, and a heavily referral-driven client acquisition model reinforced by community partnerships and ongoing recognition in Willamette Week's Best of Portland awards.

Name

Think Real Estate

Legal name

Think Real Estate

Website

https://think-portland.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Real Estate (dba Think Portland) is a privately held, full-service residential and commercial real estate brokerage founded in 2013 in Portland, Oregon. It serves Portland Metro homebuyers, sellers, and investors through a 50+ agent collaborative model supported by a dedicated Think Commercial sub-brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Investment property services
• Commercial real estate services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Buyer Services: The company earns commissions through representing buyers in real estate transactions. Services include property search assistance, offer preparation, negotiation, and transaction support from initial concept through closing.
2. Real Estate Commission - Seller Services: Commission-based revenue from listing and selling properties, including pricing strategy, marketing, negotiation, and closing support. The company emphasizes outperforming iBuyer websites in sold price to list price ratio.
3. Investment Property Services: Services for real estate investors including business consultation, asset evaluation, and comprehensive support for first-time plex investors to large investment sales.
4. Commercial Real Estate - Think Commercial: Hyper-local commercial real estate services including owner/user commercial, multi-family, retail and office properties, with full transparency approach to demystify complex commercial transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Think Real Estate is a full-service residential real estate brokerage serving Portland-area homebuyers, sellers, and investors. It delivers buyer representation, seller representation, investment property services, and commercial real estate transactions (via the Think Commercial sub-brand), earning commissions on closed transactions. The firm combines local neighborhood expertise with digital property search, virtual tours, and direct agent service across the Portland metro.

Product overview

Think Real Estate is a full-service residential real estate brokerage platform operating in Portland, Oregon. Founded in 2013, it offers a unified suite of services through its core product (Think Real Estate) encompassing Buy Services, Sell Services, Invest Services, and a sub-brand called Think Commercial for commercial real estate transactions. The company operates through a collaborative team model where agents benefit from shared marketing, agent services, and accounting support across the organization.

Differentiator

Problem solved

Functional benefit

Brands

• Think Commercial: A local, independent commercial real estate company built on the belief that knowledge is key to making smart real estate decisions. Focus is hyper-localized with commitment to full transparency to demystify complex commercial real estate transactions.

Quantifiable outcome

• Routinely outperforms iBuyer websites in sold price to list price ratio
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Non-profit Community OrganizationscoreOthersActive partnerships with local non-profits including Fences for Fido, Native American Youth Association, Portland Homeless Family Solutions, Latino Networks, Black Oregon Land Trust, 4D Recovery, Business for Better, The Real Life, Black Beyond, Brown Girl Rise, Street Roots, and Open School. Company supports these organizations through monetary giving and volunteer time as individuals and as a company.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Berkshire Hathaway HomeServices: National real estate franchise leveraging the Berkshire Hathaway brand, with Portland presence. Comparable luxury and traditional residential brokerage services.
• Coldwell Banker: Established national brokerage with Portland offices, offering comparable residential and commercial services. Competes on brand recognition and corporate backing.
• RE/MAX: Global franchised brokerage with significant Portland footprint. Competes for the same agents and clients via a recognized brand and referral network.
• Compass: Tech-forward national brokerage with Portland operations investing heavily in proprietary agent platform. Represents the tech-enabled competitive threat Think faces in agent recruiting and seller services.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., active in the Portland metro. Comparable full-service agent model but operates at national scale with franchise infrastructure Think lacks.
• Sotheby's International Realty: Luxury-focused international brokerage with Portland affiliate offices. Comparable in high-end residential segment and investment property brokerage.

Direct peers

• Windermere Real Estate: Pacific Northwest-based residential and commercial brokerage with deep Portland and Seattle presence. Closely comparable regional independent model serving similar buyer and seller segments.

Emerging players

• Redfin: Tech-enabled discount brokerage and iBuyer-adjacent platform with a Portland hub. Competes on price, convenience, and digital experience rather than full-service representation.
• eXp Realty: Cloud-based brokerage with national agent network and Portland-area agents. Competes for agent recruitment through low-overhead, revenue-share model rather than local brand.
• Opendoor: iBuyer that directly competes with traditional listing agents in Portland for sellers seeking instant cash offers. Represents the alternative model Think positions against in its marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thinkportland
• Facebookfacebook.com/ThinkRealEstate
• LinkedInlinkedin.com/company/think-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Real Estate