New Ventures West

What New Ventures West does

New Ventures West is a private coaching education and certification organization founded in 1986/1987 by James Flaherty and headquartered in San Francisco, California. The company delivers programs built on its proprietary Integral Coaching methodology, with the flagship Professional Coaching Course (PCC) serving as the primary certification pathway to becoming a Certified Integral Coach. Its portfolio spans four program tracks: Coach Certification, Personal Development, Leadership Development, and Advanced Training, supplemented by à la carte offerings (Thwarting the Inner Critic at $975, Coaching Supervision at $400 per session, and the quarterly Book Study Group at $375).

The underlying technology is the Integral Coaching methodology itself — a proprietary human-development framework developed over four decades anchored in the 'Three Centers of Intelligence' model, supported by US-registered trademarks on 'Integral Coach,' 'Integral Leadership,' and 'Integral Coaching.' Delivery is primarily cohort-based and virtual via Zoom with Pacific Time scheduling, supplemented by occasional residential retreats at San Damiano, California. The technology stack is light-touch: WooCommerce for commerce, Stripe for payments, Flywheel for hosting, and Google for SSO; there is no proprietary software platform or AI/ML capability.

The business model blends one-time certification tuition with subscription-style recurring revenue. The Graduate Engaged Pathway is a 12-month paid membership at $315/month providing alumni with advanced cohort-driven programs, generating predictable post-certification revenue. Pricing includes non-refundable deposits, multi-month commitments, and structured cancellation penalties. Go-to-market is community-led and event-driven, combining content marketing (free five-day email course, blog), 'Meet the Leader' informational calls, certified coach referrals through the Find a Coach directory of 40+ graduates, and self-serve website enrollment. Primary customer segments are aspiring professional coaches, personal development seekers, organizations seeking leadership development, and graduate certified coaches; the company serves both individual consumers and select enterprise clients with a predominantly SMB/individual revenue mix.

Name

New Ventures West

Legal name

New Ventures West

Website

https://newventureswest.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

New Ventures West is a private San Francisco-based coaching education organization founded in 1987 that delivers the proprietary Integral Coaching methodology through cohort-based certification, personal development, and leadership development programs serving aspiring coaches, individuals, and organizational clients globally.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Certification

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

High-Potential & Succession Coaching (EDABANAC)

akta.pro secondary industries

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Professional coaching certification
• Leadership development training
• Executive coaching education
• Coaching methodology training
• Personal development programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Coaching Certification: Multi-session certification program culminating in becoming a Certified Integral Coach. Cohort-based delivery with virtual and in-person components in San Francisco. Includes deposit and tuition structure.
2. Graduate Engaged Pathway Membership: 12-month paid membership for graduates providing ongoing developmental container. $315/month billed monthly or lump sum payment option.
3. Individual Advanced Courses: Standalone courses like Thwarting the Inner Critic ($975), Book Study Group ($375/quarter), and Coaching Supervision (single sessions $400, 6 sessions $2,100, 12 sessions $4,200).
4. Book Study Group: Quarterly book study program with included book shipment. $375 per quarter includes cost and shipment of 3 books.
5. Coaching Supervision: Individual supervision sessions with faculty members for continuing coach development. Priced per session or in packages of 6, 10, or 12 sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Ventures West is a coaching education and certification organization that delivers the proprietary Integral Coaching methodology through cohort-based certification programs (Professional Coaching Course), introductory courses (Foundations of Coaching), advanced graduate programs, and standalone courses such as Thwarting the Inner Critic and Coaching Supervision. It also runs the Graduate Engaged Pathway year-long membership for graduates and maintains a directory connecting prospective clients with certified Integral Coaches.

Product overview

New Ventures West is a coaching education and certification organization offering a comprehensive portfolio of programs under the Integral Coaching methodology. The core offerings include the Coach Certification Program (featuring the Professional Coaching Course), Personal Development, Leadership Development, and Advanced Training tracks. The product portfolio includes both educational certification programs and ongoing support services: Foundations of Coaching (introductory), Professional Coaching Course (primary certification), Thwarting the Inner Critic, Coaching Supervision, Book Study Group, and the Graduate Engaged Pathway (year-long advanced membership). They also operate a Find a Coach directory connecting certified coaches with prospective clients. The organization operates as a service-based education provider, not a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Integral Coach: A certification program for coaches using the Integral Coaching methodology. Integral Coach is a US trademark of New Ventures West.
• Professional Coaching Course (PCC)
• Graduate Engaged Pathway

Products and services

• Coach Certification Program An interdisciplinary, cohort-based certification pathway for new and experienced coaches seeking to develop the capacity, presence, and skill to become Certified Integral Coaches, with the Professional Coaching Course as the primary pathway.
• Professional Coaching Course (PCC) The flagship multi-session certification program combining virtual and in-person (San Francisco) training, serving as the primary pathway to becoming a Certified Integral Coach.
• Foundations of Coaching An introductory program providing hands-on experience with the Integral Coaching methodology, serving as the foundation for further certification studies.
• Personal Development Program Self-discovery programs for individuals seeking to explore their depths and grow with support from a compassionate community of like-hearted learners.
• Leadership Development Program Organizational programs designed to drive greater alignment, effectiveness, and wellbeing across organizations by nurturing leadership skills at every level.
• Advanced Training Program Rigorous programs for experienced coaches to deepen their quality of presence, effectiveness, and support as they advance their development.
• Thwarting the Inner Critic A standalone course helping participants tame and dismantle the grip of their inner critic to reclaim self-esteem, creative energy, and authenticity. Priced at $975 and granting 18.25 ICF CCEUs.
• Coaching Supervision Ongoing individual supervision sessions with faculty members for continuing coach development. Priced per session ($400) or in packages of 6, 10, or 12 sessions.
• Book Study Group A quarterly reading and discussion group engaging with books on coaching, spirituality, development, and trauma, featuring author conversations. $375 per quarter includes shipment of 3 books.
• Graduate Engaged Pathway A year-long membership program for NVW graduates and certified coaches providing cohort-driven collective growth, deeper integration, and advanced programs (Integral Group Development, Living More Unified retreat, An Integral Approach to Trauma, Group Mentor Coaching) at $315/month for 12 months or as a lump sum.

Quantifiable outcome

• Organization influence and impact doubled after coaching training
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ICF (International Coach Federation)coreStrategic or Co-development PartnerNVW certification programs qualify graduates for ICF credentialing. Students are guided through ICF credential application process. Graduate Portal provides orientation and suggestions for individual ICF credential applications.
• StripeminorOthersThird-party payment processor for secure transaction handling. Credit card information processed by Stripe and never stored on NVW servers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coaches Training Institute (CTI): One of the largest ICF-accredited coach training organizations globally, offering Co-Active Coaching certification and leadership programs. Directly comparable to New Ventures West as a cohort-based coach certification school with multi-session flagship programs and a global community of certified coaches.
• Institute for Professional Excellence in Coaching (iPEC): ICF-accredited coach training and certification organization offering the CPC certification program. Directly competes with NVW in the professional coach certification segment with similar cohort-based methodology and continuing education offerings for graduates.
• Hudson Institute of Coaching: Coach training and certification program focused on adult development and transformative coaching. Closely comparable to NVW in its emphasis on rigorous methodology, developmental frameworks, and certification pathways for executive coaches.
• International Coach Academy (ICA): Globally operating coach training school offering ICF-accredited certification programs with strong emphasis on virtual cohort delivery and international reach. Comparable to NVW in business model and target market (aspiring professional coaches), though more internationally distributed.
• Marshall Goldsmith Stakeholder Centered Coaching: Premier executive coaching certification program led by Marshall Goldsmith, focused on leadership and behavioral change for senior executives. Comparable to NVW's Leadership Development track with similar target buyers (corporate leaders and executive coaches).
• Accomplishment Coaching: ICF-accredited coach training organization offering certification programs with cohort-based and continuing education components. Directly competes with NVW in the aspiring-coach certification segment with similar pricing and program structures.
• Leadership that Works: Coach training and certification organization focused on coaching for social justice, leadership, and organizational change. Comparable to NVW in coach certification offerings and developmental methodology, though with a different thematic emphasis.

Broad incumbents

• Center for Creative Leadership (CCL): Established, research-driven leadership development organization offering executive education, coaching, and certification programs. Overlaps with NVW in leadership development and corporate training segments, but operates at significantly larger scale and broader portfolio scope.
• International Coach Federation (ICF): The leading global professional association for coaches and a key accreditation body. While not a direct training competitor, ICF is the credentialing ecosystem in which NVW operates — its credentialing standards shape curriculum requirements and graduate pathways for NVW.

Emerging players

• Institute of Coaching (Harvard Medical School / McLean): Research-driven coaching organization affiliated with Harvard Medical School offering evidence-based coach training and certification programs. Comparable to NVW in the executive/professional coaching segment with growing brand authority in evidence-based methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newventureswest
• LinkedInlinkedin.com/company/new-ventures-west
• Instagraminstagram.com/new_ventures_west
• Xx.com/newventureswest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ventures West