What Optimation Technology does

Re:Build Optimation Technology LLC (formerly Optimation Technology, founded 1980) is a custom engineering and fabrication services company headquartered in Rush, NY, operating as a member company of Re:Build Manufacturing since its 2019 acquisition. The company designs and builds modular skid-based systems, roll-to-roll processing equipment, automated production lines, and high-pressure test systems for industrial clients across the United States, supported by a 140,000 square-foot fabrication and assembly facility. Its portfolio spans core product lines including fuel cell test systems, lithium battery production and assembly systems with robotic automation, coating and winding equipment, batch control systems for food and beverage, solvent recovery systems, and specialized test rigs rated up to 30,000 psi.

The company serves a vertical mix of specialty chemicals and materials, energy and power technology (including hydrogen fuel cells and batteries), glass and ceramics, food and beverage, pharmaceuticals and biotech, industrial products, and defense, with named engagements involving Donaldson, GreenLight Biosciences, Eastman Business Park, Once Again Nut Butter, and American Aerogel, among others. Technology platforms rely on industrial automation stacks including Rockwell ControlLogix, LabVIEW, National Instruments CompactRIO, SCARA robots with vision inspection, and PLC-based control architectures. The company has completed over 20,000 projects across 45 states and reports a 96% customer return rate, with a sub-brand (Klug Systems by Optimation) addressing glass manufacturing batch houses.

The business model is project-based professional services revenue, with all engagements sold directly to enterprise clients through engineering and project management relationships rather than through resellers or standardized product channels. Pricing is custom per project with no publicly disclosed tiers. Distribution is exclusively direct enterprise field sales, and marketing is conducted through technical blog content, case studies, and organic social (LinkedIn, Facebook). The company operates as a wholly-owned subsidiary of Re:Build Manufacturing, a diversified industrial holding company, and functions as part of a multi-company engineering and manufacturing portfolio.

Name

Optimation Technology

Legal name

Re:Build Optimation Technology LLC

Website

https://optimation.us

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Re:Build Optimation is a custom engineering and fabrication services company that designs modular skid-based systems, roll-to-roll processing equipment, and automated production lines for industrial clients across specialty chemicals, energy, biotech, food and beverage, and defense verticals in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Rush

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Engineering & Fabrication Services: Project-based custom engineering and manufacturing services. The company designs and builds custom equipment, modular systems, and provides fabrication and installation services for industrial clients. Revenue is generated through capital project engagements, typically spanning concept through commissioning phases.
2. On-Site Skilled Trades Services: Local certified teams providing fabrication, installation, and maintenance support for industrial clients requiring field services.
3. Toll Coating Services: Roll-to-roll coating services offered as a toll processing capability for clients needing coating applications on their materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Re:Build Optimation Technology provides custom engineering and fabrication services for industrial process systems, including modular skid-based systems, roll-to-roll processing equipment, and process automation solutions. The company operates a 140,000 sq ft fabrication facility in Rush, NY, and delivers custom-engineered solutions to manufacturing clients across 45 U.S. states.

Product overview

Re:Build Optimation (formerly Optimation Technology) is an engineering and fabrication services company and member company of Re:Build Manufacturing. The company offers a comprehensive portfolio of engineering services and custom-built systems for process industries, including modular skid-based systems, roll-to-roll processing solutions, upgrades and integration services, on-site skilled trades, bulk materials processing, and containerized solutions. Core product lines include fuel cell test systems, lithium battery production and assembly systems with robotic automation, automated production lines, coating and winding equipment, batch control systems, and high-pressure test systems. The company serves specialized industries including specialty chemicals, energy/power technology, pharmaceuticals/biotech, food and beverage, glass and ceramics, defense, and industrial products. Services span from conceptual design through fabrication, installation, and commissioning, supported by extensive fabrication facilities with 140,000 square feet of space and nationwide project delivery across 45 states.

Differentiator

Problem solved

Functional benefit

Brands

• Klug Systems by Optimation: Glass manufacturing systems and equipment brand, tracing roots back to the 1920s-1930s when John Klug first founded the company in Rochester, NY.

Products and services

• Custom Engineering & Fabrication Services End-to-end custom engineering and fabrication services for industrial process systems, including design, build, and integration for manufacturing clients across multiple verticals. Operates from a 140,000 sq ft fabrication facility in Rush, NY.
• Modular Skid-Based Process Systems Pre-engineered, modular skid-mounted process systems for industrial applications, designed to be installed and commissioned faster than traditional stick-built systems.
• Roll-to-Roll Processing Systems Custom roll-to-roll processing equipment for continuous web or film manufacturing applications in industrial settings.
• Process Automation Solutions Custom automation and controls engineering for industrial manufacturing processes, including integration of control systems with fabricated equipment.

Quantifiable outcome

• 96% of customers return for additional projects
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Re:Build ManufacturingcoreOthersRe:Build Optimation is a member company of Re:Build Manufacturing, a growing family of engineering and manufacturing businesses. As part of this network, Optimation has access to combined expertise in operations management, product manufacturing, technical and engineering proficiency, and product lifecycle management. The company maintains its Optimation identity while benefiting from expanded capabilities across the Re:Build Manufacturing portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation: Global leader in industrial automation whose ControlLogix/PlantPAx platforms are the exact automation stack Optimation specifies on its batch control and process integration projects. Optimation effectively serves as a Rockwell-certified system integrator for end customers, making it a channel-adjacent peer.
• Emerson Automation Solutions: Major process automation and industrial software provider competing for similar customer wallet share in process industries. Optimation's systems integration and skid-based process work frequently uses competing automation stacks, placing it in adjacent rather than directly overlapping territory.
• Honeywell Process Solutions: Global supplier of process control systems and turnkey industrial automation solutions for chemicals, energy, and pharma. Comparable to Optimation in serving process industries with end-to-end automation, but at vastly larger scale and with proprietary software platforms.
• ABB Industrial Automation: Global engineering and automation firm with a major process industries division serving chemicals, energy, and pharma. Overlaps with Optimation in custom process systems and modular skids, but at much larger scale and with broader product portfolio.
• Siemens Process Industries: Engineering and automation conglomerate with substantial process industries and digital industries software offerings. Competes with Optimation in process system integration and digital automation for chemical, food, and pharmaceutical customers.
• Worley: Global engineering and project delivery firm delivering design, procurement, fabrication, and construction services for energy, chemicals, and resources customers. Competes with Optimation on engineering and fabrication services for industrial capital projects, though Worley serves much larger EPC scopes.

Direct peers

• ATS Corporation: Canadian-listed custom automation and manufacturing solutions provider delivering engineered-to-order production systems, test equipment, and assembly lines for industrial and cleantech customers. Highly comparable business model to Optimation's custom process equipment and modular system approach.
• Curtiss-Wright: Engineering firm specializing in highly engineered systems for defense, energy, and process industries. Comparable to Optimation's defense and high-pressure test systems work, as well as its specialty manufacturing capabilities for demanding industrial applications.
• Sterling Engineering & Fabrication: US-based custom engineering and fabrication services firm serving industrial and process customers. Strongly comparable to Optimation in regional custom fabrication scope, though smaller in scale and capability breadth.

Others

• Trinity Consultants (EHS and Engineering): Engineering services firm with a process and industrial practice that consults on manufacturing optimization, regulatory compliance, and capital projects. Adjacent to Optimation's consulting and integration services rather than a direct competitor, but operates in the same enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OptimationUs
• LinkedInlinkedin.com/company/rebuild-optimation-technology-llc
• Xx.com/optimationus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimation Technology